...Atkins Diet Marketing Plan Part II MKT / 571 June 11, 2015 Atkins Diet Marketing Plan Part II Atkins is one of the leading branded retailers and wholesalers of weight management products. The company offers a wide variety of nutrition bars, shakes, snacks and frozen meals for those on a low carb diet plan. . The Atkins Advantage RTD Shakes are canned drinks that are low in calories but full of carbohydrates. As mentioned in part I’s marketing plan, protein shakes were previously advertised to body builders and serious athletes. Today the protein shake sector is booming with waves of protein drinks marketed to ordinary people. It is estimated that the protein shake market will grow to 8 billion by 2017 (Westman, 2002). As this market continues to transform, it is important for the company to be cognizant of profile growth within the market and brand. Target Market Profiles Atkins Protein shakes in Arizona are targeted at men and women in their mid. 30-40s. They are successful business owners who are athletic and love outdoor sports. They own their own fitness studios or gyms and are always promoting a healthier lifestyle. In Arizona, there are a lot of outdoor activities, so they hike and explore the state on their free time. This gives them the perfect opportunity to drink our protein shakes as they are always on the run. Their business help promote shakes to their own customers. Atkins Protein Shake buyers look for nutritional value in the items they buy and...
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...has affected almost all ages with children obesity being on the rise. Obesity can be linked to the onset of some diseases such as diabetes, hypertension and some heart diseases that have increased the risk of death and reduction of an individual’s health. The answers that we seek are concerned with sugars’ role in the development of obesity and the emergence of related diseases. It is important to consider an individual’s genes when determining vulnerability to obesity but what doctors mostly emphasize is on food intake. As the socioeconomic levels of most Americans rise, diets are increasingly having a higher proportion of sugars while work is shifting into a less physical nature. The high proportion of sugars in the American diet has a direct relationship to obesity and other related illnesses. Is sugar related to obesity and medical disorders associated in the American society? In order to become fully aware of the link between sugars and diabetes, we have to look at the features and nature of sugar. Sugar is a generalized name for a crystalline carbohydrate that is simple, edible and has a sweet flavor. The main types of sugar are sucrose, lactose, fructose and glucose. Glucose, also referred to as blood sugar is the one that circulates in the blood. Table sugar and fruits contain sucrose and fructose respectively. During the process of digestion, carbohydrates break down into glucose, which is the only form of sugar that the body absorbs. Sugars are involved in various body...
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...A chronic disease is a long-term disease that is noncommunicable and largely preventable. Over recent years, the majority of the population in United States has adopted a sedentary lifestyle, and has shifted towards a high-fat, energy-dense diet, triggering a steady rise of nutrition-related chronic diseases that can be prevented. In order to reverse this epidemic, a global strategy on diet, physical activity, and health is needed (Diet and Nutrition Prevention of Chronic Diseases, n.d.). Diabetes is a chronic, nutrition-related disease that is characterized by increased blood glucose levels. Type 2 diabetes, previously known as non-insulin-dependent diabetes, accounts for most cases of diabetes worldwide. Diabetes is a life-threatening disease...
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...An over indulgence in carbohydrates leads to weight gain and other potentially serious medical conditions such as type 2 diabetes. This type occurs when the body resists its own insulin production to control blood sugar levels. Known as an “old person’s disease”, Type 2 diabetes symptoms do not generally arise until at least middle age; however, there has been a dramatic increase in the number of children and adolescents becoming diagnosed with type 2 diabetes in recent years. Multiple risk factors exist for type 2 diabetes including family history, sedentary lifestyle, and diet (especially when diet leads to obesity). School lunches, often high in carbohydrates, are a key factor in contributing to the increase in childhood type 2 diabetes,...
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...Diabetic Diet: A Healthy Diet Conditions related to obesity and unhealthy eating like heart disease, stroke, type 2 diabetes and certain types of cancer are some of the causes of death that can be prevented ("Overweight and Obesity", 2014). According to Centers for Disease Control and prevention “More than one-third of U.S. adults (34.9%) are obese”. How can a healthy eating plan help? A Healthy eating plan can help stop the rise in people becoming overweight or obese by following a diabetic diet even if the individual is not diabetic. Knowing what the diet consists of and following it can help promote a healthier weight. Improving a diet can help a person ward off certain types of diseases and knowing why it is hard to stick to a specific diet can help a person’s chances at succeeding. Although obesity and its related diseases are on a rise, healthy eating plans like a diabetic diet can contribute to a healthier lifestyle. What is a diabetic diet and why is it recommended even if people do not have diabetes? A diabetic diet is about eating food that is naturally nutrient packed and low in fats and calories ("Diabetes Diet: Create Your Healthy-Eating Plan", 2013). This diet consists of healthy carbohydrates, High fiber foods, low sugar, moderate protein, and “good” fats. Healthy carbohydrates consist of eating fruit, vegetables, whole grain, and legumes (which are also high in fiber). Eating sugar and “bad” carbohydrates like white bread and pasta raise sugar levels in a...
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...SCI 220 chapter 1 What is a definition for nutrition? Nutrition is the science that links foods to health and disease. Play audio for this term What does the subject of nutrition include? The subject of nutrition includes the processes by which the human organism ingests, digests, absorbs, transports, and excretes food substances. What is the benefit of food to the body? Food provides the energy in the form of calories as well as the materials needed to build and maintain all body cells. What is the benefit of nutrition to the body? Nutrients are the substances obtained from food that are vital for growth and maintenance of a healthy body throughout life. What is one classification of nutrients? Nutrients can be classified as essential or nonessential What is an essential nutrient? An essential nutrient is a nutrient that the body either cannot synthesize on its own or cannot make an adequate amount of, and must be provided by the diet because it is necessary for the body to function properly. What criteria must be met for a nutrient to be considered "essential?" For a nutrient to be considered essential, it must meet the following criteria: 1) At least one specific biological function of the nutrient in the body must be identified. (2) Omission of the nutrient from the diet must lead to a decline in certain biological functions, such as production of blood cells. (3) replacing the omitted nutrient in the diet before permanent...
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...Carbohydrates are generally seen as the most significant nutrient that contributes to health related issues. However they are one of the three essential nutrients as they provide energy, and there are healthy options, such as oatmeal and whole wheat bread, give your body a load of important nutrients. As with most things in life, however, moderation is key. Eating excessive amounts of carbohydrates can have a negative impact on your health. Carbohydrates are broken down into glucose, or sugar, for energy. For this reason, carbohydrates have a bigger impact on blood sugar than the other nutrients. Although many sugary sweets are high in carbs and impact blood sugar, starchy carbs, like potatoes, also raise levels, according to the American Diabetes Association. Being overweight and sedentary raises your risk for developing type 2 diabetes, which is an endocrine disease involving blood sugar regulation (Zehr,...
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...current trends that suggest 1 in 3 people will have diabetes by 2050 (Benson et. Al., 2011). Type 2 diabetes accounts for about 90-95% of diagnosed cases, and the underlying metabolic problem that insinuates this disease is obesity (Vojta, De Sa, & Prospect, 2012). Obesity is accountable for the increase in insulin resistance, metabolic syndrome, and type 2 DM across all ages (Reisin, 2010). If left untreated and unmanaged, DM can potentiate nerve and blood vessel damage with eventual blindness, kidney damage, limb amputations, and cardiovascular complications leading to stroke and heart attack (2012). Medical nutrition therapy (MNT) can assist people to combat obesity, the major catalyst of this disease, in order to prevent diabetes, manage existing diabetes, and slow the onset of diabetes-related complications (Morris & Wylie, 2010). Since a major component of MNT is dietary management, extensive research has been conducted on what dietary guidelines assist in preventing the onset of DM 2 and in controlling existing DM 1 and 2. Before the discovery of insulin in 1922, low-carbohydrate diets were used as a sole means of controlling DM (Spritzler, 2012). Today, this method of control is still implemented; however, combining the advantages of a low-carbohydrate diet, Mediterranean diet, and moderate exercise has shown significant improvements in the management of DM (Benson, Periera, & Boucher, 2011). For optimal DM management, emphasis is placed on keeping the ABC’s...
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...a new diet plan. A diet that restricts certain foods may be setting a dieter up for failure, when they give into temptation, and indulge in their favorite foods not included in their diet. The Adkins and South Beach diet offer a variety of foods that include healthy and tasty choices, even for the pickiest eaters. Both diets are similar, and start out with an induction phase that restricts the foods you eat, and lasts about two weeks. The Adkins diet relies solely on counting the total number of carbohydrates you eat in a day, and the South Beach diet relies on the size and portion of carbohydrates eaten each day. Both diets result in about the same number of carbohydrates per day, but are calculated using different methods. So, let`s explore the reason we want to lose weight in the first place. First, we all want to improve our current health and prolong our lives. Unfortunately, because we tend to eat unhealthy foods, we experience weight gain and are acceptable to health related problems, such as high cholesterol. Changing your eating habits to include healthy food choices can lower bad cholesterol (LDH) and increase good cholesterol levels (HDL). Healthy food choices can also promote an increased metabolism, which will help you burn more calories and lose those unwanted pounds. One of the biggest benefits to losing weight, besides getting back into those old skinny jeans, is the boost in self esteem. Having a healthy...
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...made by the pancreas. Diabetes Type 1 is the most common endocrine disorder. Sixteen million Americans have Diabetes Type 1, yet many are not aware of it. African – Americans, Hispanics, and Native Americans have a higher rate of developing diabetes during their lifetime. Diabetes Type 1 has potential long term complications that can affect the kidneys, eyes, heart, blood vessels, and nerves. This paper will describe briefly the role nutrition plays on Diabetes Type 1, the etiology, the progression, the treatment, nursing interventions and patient education related to patients with Diabetes Type 1. The epidemic of diabetes must be battled with great urgency both because of its medical implications and economic strain that it exerts on the world. Science has yet to provide a way to prevent type 1 diabetes. However, there are no high – quality data on the efficacy of dietary intervention for the prevention of the disease. You should eat a healthy diet. This diet is the same that is recommended for everyone. The idea that you need special food if you have diabetes is a myth. Diabetic foods still raise your blood glucose levels, contain just as much fat and calories and are usually more expensive than non – diabetic foods. Basically, you should aim to eat a diet low in fat, salt and sugar and high in fiber and with plenty of fruit and vegetables. However, you will need to know how to balance the right amount of insulin for the amount of food that you eat exactly! Therefore, you...
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...GRAM FIRST TYPES OF COMPONENTSEVERY DAY’S DAILY REQUIREMENTS: 1 gram Protein = 4 Kilo Calorie | | FOR ADULT MALE: 1400 -1600 KCL | 1 gram Carbohydrate = 4 Kilo Calorie | | FOR ADULT FEMALE: 1200-1400 KCL | 1 gram Fat = 9 Kilo Calorie | | FOR HEAVY LOAD WORKER: 2500 KCL | COMPARISON BETWEEN WHAT IT SHOULD BE AND WHAT IS HAPPENING: FOOD COMPONENTS | REAL REQUIREMENTS | WHAT IS OURDAILY FOOD HABIT | WHAT WE EAT MORE | WHAT WE EATLESS | PROTEIN | 100-150 gm. | 40-50 gm. | ---- | 60-90 gm. | CARBOHYDRATE | 300-400 gm. | 800 -1200 gm. | 400-800 gm. | ---- | FAT | 10-20 gm. | 60-90 gm. | 40-70 gm. | ---- | FIBER | 20-30 gm. | 10 gm. | ---- | 10-20 gm. | PRESERVATIVE, UREA & CHEMICALS | NOT REQUIRED | 20 gm. | 20 gm. | ---- | Balanced Nutritious Diet: The food that contains essential nutrients, protein, carbohydrate, fat, vitamins, minerals, fiber & water as per standard requirements are called balanced nutritious food. Containing these in food in r daily diet always gives us 1400-1600 KCL never provides 3000-4000 KCL. What should be the ratio of required source of calorie from our daily Food? | Medium Body: | Protein: 320 kcl (at least 80 gm) | Carbohydrate: 1200 kcl (300 gm) | Fat:90 kcl (10 gm) | Total = 1610 kcl (390 gm.) | | Large Body: | Protein:400 kcl (at least 100 gm) | Carbohydrate: 1400 kcl (350 gm) | Fat:180 kcl (20 gm) | Total = 1980 kcl (470 gm.) | What should be...
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...The percentage of obese adult are gradually increasing as year pass. The convenience of having Fast Food outlet, ready-made or processed food be available almost everywhere. Food and beverage such as frozen food, instant noodle, junk food, alcohol and sweeten-beverage are easily accessible and the cost of the food are affordable to most. Consuming products that are mentions doesn’t give the consumer the right amount of nutrients that body needs. It promote obesity, high cholesterol and may even lead to chronic disease if the diet doesn’t change. By replacing the food that we daily purchase and consume, we could save on groceries and enjoy both the taste and nutrients from the...
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...Are you feeling that your body is not getting the nutrients it needs? Do you keep on searching for the best healthy foods and supplements? Have you ever thought that your quest towards an ideal healthy diet is beyond your reach? Well, there is great news for you! Chia seeds pack a punch when it comes to nutritional content. Chia and Its Energy-Providing Capabilities Chia seeds come from a desert plant named Salvia hispanica found in Mexico. Men used chia seeds for an energy boost back during the Aztec and Mayan times. The energy boost mostly comes from the antioxidants, carbohydrates, fiber, protein, and omega-3 fatty acids contained in the chia seeds. Funny story, even Christopher McDougall, the author of the book "Born to Run" was able to try out an energy drink made of chia seeds, offered to him by a Mexican tribe, and he said that it gave him a rush of power that beats Red Bull. These people, the Tarahumara, are capable of running through ultramarathon distances, with a diet of no more than chia seeds in water. After the profiling done by McDougall, advertisements about chia seeds as an energy food started....
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...RESULTS FOR OBESE WOMEN High Protein Diets Have Good Results for Obese Women Currently in the U.S. a high protein/low carbohydrate diet is the number one choice of diet and most weight loss programs are using the same concept. For example Jenny Craig, Lindora, Atkins and Zone are some popular diets that focus on high protein/low carbohydrate. High protein diets consist of 10% – 35% of total calorie intake from protein. These type of diets are popular because they satisfy hunger and the weight comes off rapidly. In additional to satisfying hunger and losing weight these diets were found to have additional health benefits for women. Research suggests that high protein diets have positive results for obese women because they reduces the risk for diabetes type 2, decrease the incidence of cardiovascular disease, and helps women retain muscle mass. One of the major health benefits from a high protein diet is that it can prevent a woman from developing Diabetes type II or if a woman has type II diabetes it can be controlled with the diet. Type II Diabetes is a chronic disease in which there are high levels of glucose in the blood. The body will still make insulin but as time goes by the pancreas will make less and less insulin which makes it harder to keep blood glucose (sugar) under control. This can be acquired by a diet high in carbohydrates and being overweight. Kerksick et al. 2010 stated that “studies which incorporated insulin resistant, metabolic syndrome or...
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...Carbohydrates are Killing Us Softly Thomas J. Engstrom Western Governors University WGU Student ID# 000529592 Carbohydrates are Killing Us Softly The nutritional dietary consumption of carbohydrates is between 55-75% for the vast majority of the global population as their main source of food intake and energy. And the general populous continues to be misinformed by government agencies regarding what a normal, healthy diet, should be, as well as what a balanced diet looks like. Eating a low-carb high-fat, or ketogenic, diet of high fat, adequate protein and low carbohydrates can provide many health benefits as compared to the alternative of an unhealthy diet. Research suggests that a ketogenic diet builds a healthier body than other diets because it will lead to weight loss, improved blood pressure, and reduce appetites. The ketogenic diet is the foundation for a healthy life. As noted by Dr. Eenfeldt (2014), The ketogenic diet has been referred to by different names, such as: the keto diet, low carb diet, low carb high fat (LCHF), and to some degree the Adkins Diet. The ketogenic diet is a well known diet for being associated with consuming a low amount of carbohydrates, a moderate amount of protein and high amount of fat, where the body produces ketones in the liver to be used as energy (Taubes, 2008). With a diet high in carbohydrates your body will produce glucose and insulin. Glucose is the easiest molecule for your body to convert and use as energy, so it will...
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