...Read the case titled "Starbucks, Bank One, and Visa Launch Starbucks Card Duetto Visa" in the Resources and address the following components in your assignment: • Answer discussion questions 2 and 4 at the end of the case. 2. Build the management-research question hierarchy for this project. Step 1: Management Dilemma Is there a brand fit between credit card and Starbucks? How does the customer value the different benefits being offered by the Starbucks Duetto Visa card? How does the customer value "the give back to the community component"? Step 2: Management Questions If there is a match between the brand and the customers value the benefits of Starbucks Duetto Visa card, the card should be launched to as large an audience as possible. Step 3: Research Questions Starbucks should go in for the full launch of Starbucks Duetto Visa card. Starbucks should go in for a limited launch of Starbucks Duetto Visa card Starbucks should launch the Starbucks Duetto Visa card without give-back-to-the community component. Step 4: Investigation Questions Does Starbucks Duetto Visa card clash with the image of Starbucks? How much do the benefits of Starbucks Duetto Visa card appeal to the customers? How much do the planned give back to the community component appeals to the customers of Starbucks Duetto Visa card? Step 5: Measurement Question What is the extent to which the perception of Starbucks is hurt by Starbucks Duetto Visa card. In dollars what is the perceived value to...
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...Final Case: Friendly Cards, Inc. FINAN 4210 Lutz Jonathan Matsen 05/01/2013 Problem Identification Wendy Beaumont, president of Friendly Cards, is currently faced with 3 time sensitive issues that need to me dealt with immediately. As a relatively small company in the fiercely competitive greeting card industry, Ms. Beaumont must make some quick yet intelligent decisions to ensure the continued success of her company. To be more specific, she must decide upon: The investment in equipment to enable the company to make rather than buy their own envelopes The acquisition of Creative Designs Inc., a small Midwestern manufacturer of studio cards The possibility of going to the market to raise additional equity capital in order to relieve pressure on its financial position Identification of Relevant Facts Friendly’s position in the industry As of early 1988, the main issues facing the greeting card industry were: Continued industry consolidation (a decline of 15% per decade since 1954) Cyclical revenues The presence of high fixed costs Threat of Industry Consolidation Since its inception in 1978, Friendly Cards reacted to the looming threat of industry consolidation by rapidly expanding internally and through various acquisitions. These acquisitions allowed Friendly to access new markets and demographics that would have been previously unavailable to them. For example, through their acquisition of a California firm, the company gained West...
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...Jake Wright HW #1 6/23/14 Answer the following two questions based on The American Express Card Case: 1. American Express was able to expand its merchant mix over time despite charging merchants a higher discount rate than Visa and MasterCard. Why were merchants willing to start accepting American Express cards? Merchants were willing to start accepting American Express cards because of the patrons that were associated with those cards. The case mentions that the annual average purchase volume for an AmEx card holder ($8,360) was substantially higher than that of Visa or Mastercard, $2470 and $1960, respectively. This meant that the AmEx card holders were more likely to spend more at locations. AmEx used the higher discount rates to study the purchase habits and inclinations of card holders. These studies led to more targeted promotions, which allowed merchants who accepted AmEx to bring in more patrons who were more likely to purchase more at their locations. 2. How does American Express create and sustain a key competitive advantage over major competitors such as Visa and MasterCard? In order to create and sustain a competitive advantage over its competitors AmEx targeted a certain customer and their “lifestyle.” Instead of targeting customers that were transaction oriented, AmEx targeted customers that were “high wallet” consumers, with spending of over $30,000. These consumers were identified as travelers, liked to be different and liked special...
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...Issuance of a Library Card Author (s): _ Date: __11-5-2012__ Version: ___2______ USE CASE NAME: Issuance of a Library Card USE CASE TYPE & LEVEL USE CASE ID: 001 SCOOTS LC Business: PRIORITY: Low System: Requirements SOURCE: Analysis PRIMARY BUSINESS ACTOR: Library Administrator Design OTHER PARTICIPATING ACTORS: • Customer/Patron • System OTHER INTERESTED STAKEHOLDERS: • Out of District Customers • Children under 14 with Guardians DESCRIPTION: This Use Case is to describe the process for Customers to get a library card and become Patrons PRE-CONDITION: A customer must provide valid ID for application to become a patron TRIGGER: Desire to check out an asset of the library TYPICAL COURSE Actor Action System Response OF EVENTS: Step 1: Customer requests to apply for a Library Card Step 2: Library Administrator asks customer for valid ID – Driver’s License or State ID showing Scooterville community of proof of residency Step 3: Customer provides required proof of identification. Step 4: Library Administrator completes application process on SCOOTS terminal and asks for $5.00 cash fee. Step 5: Customer pays $5.00 cash Step 6: Library Administrator issues receipt. Step 7: Customer becomes a Patron and waits for card to be printed. Step 8: Library Administrator prints and hands Library card to the new Patron with an expiration date of 2 years and issues PIN using the last 4 digits of the customer’s phone number for card usage. Step 9: Patron...
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...Investment Decisions Summary of Facts Friendly Cards, Inc. (first named Beaumont Greeting Card Co.) is a greeting card company started in 1978, in New York City by Wendy Beaumont. The company has experienced rapid growth, acquiring like companies and expanding its market base. The company became public through a stock offering at $3 per share. From an operational viewpoint, Friendly cards performed all production at its plant in Reading, Connecticut. Company sales include nearly 30% from Christmas sales, 25% from Valentines sales and about 45% from average every day and spring holiday sales. The company reports low returns expense, as packages sold to stores were not returnable. Overall operations are well monitored under a tiered organizational structure. Wendy Beaumont, the company’s president is looking to further expand and has asked the advice of friend and financial consultant, Amy McConville to review a potential acquisition or partnership. The prospects will elevate some of the president’s concerns for financing. In her own words, Ms. Beaumont expressed that the cost of financing growth right now was high and Friendly Card's projects 20% growth over the next year and even more in subsequent years. Further stating, the company had never been without financing problems and had always been capital intensive relying on strong relations with its banks and suppliers in realizing success. Still, Friendly’s bankers have begun to feel uneasy regarding the company’s...
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...HUMAN RESOURCE MANAGEMENT I Case Study Homework Galderma Galderma es una empresa Farmacéutica que se especializa en la distribución y producción de productos dermatológicos esta cuenta con diversas filiales alrededor del mundo desde Europa hasta Sudamérica. (Galderma.cl) En el año 1996 Galderma se concreta como entidad legal en Chile, después de la separación de la división dermatológica con Alcon Laboratorios. En la actualidad la compañía cuenta con un equipo que trabaja muy motivado para mantener y mejorar el posicionamiento de la compañía en Chile. La empresa ha tenido un crecimiento durante todos los años de funcionamiento, satisfaciendo las necesidades de sus clientes (dermatólogos, pacientes) (Galderma.cl). Para el curso de Human Resource Management I, se hizo una consultoría a la empresa el cual consistía en Elaborar una guía de entrenamiento para sus vendedores, con el propósito de mejorar las habilidades y capacidades de estos, causando así mejoras en la ventas de la empresa y generar un mayor posicionamiento en el mercado Chileno. Para que este entrenamiento cumpla con los objetivos principales de la empresa, posteriormente se sugerirá una guía para la elaboración de un Balance Scorecard ya que la empresa actualmente no cuenta con uno. Balance Scorecard- Galderma Los pasos a seguir para la implementación de un Balance Scorecard son : 1. Realizar la definición estratégica Este paso es fundamental ya que sentará las bases sobre las cuales se soporta...
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...you have been tasked with developing use cases to support the ATM service. Body • Describe a use case, complete with typical and alternate courses, that documents the event of a bank customer withdrawing money from an ATM. Illustrate the use case using Visio or a similar product. This use case describes how the Bank Account Holder uses the ATM to withdraw money his/her bank account. The actors are the Account Holder and the bank. Some of the preconditions that already in us is that: (1) there is an active network connection to the Bank; and (2) the ATM has cash available. In this use case the basic flow of events consists of the following: (1) The Account Holder places card in card slot; (2) the system prompts Account Holder for PIN; (3) the Account Holder enters in PIN; (4)the system verifies the card and PIN are valid and prompts user to select a transaction; (5) the bank customer selects an account; (6) the Account Holder selects Withdrawal; (7) the system retrieves account information and prompts account holder for amount to withdraw; (8) the Account Holder enters the amount; (9) the system verifies that there is enough money in the account to support the withdrawal; (10) the system verifies there is enough cash in the machine to support the withdrawal and replies with a go/no go reply telling if the transaction is ok; (11) The system reduces the account by the amount requested and dispenses money to the Account Holder; (12) the card is returned to the Account Holder; (13)...
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...Velocity cellular In the case “Velocity cellular” the company is planning to promote and market a prepaid phone service plan called “Power Startepack” in 2008. The “Power Starterpack” will provide each subscriber with a new activation card and a prepaid voucher for a total nonrefundable fee of 200$. The voucher gives the subscriber an airtime window of 360days to use 50$ worth of minutes. In addition, there are no general right of return held by the subscriber relative to the delivered items contained in the prepaid plan. In this case study, the issue is to understand which is the appropriate method for recognizing revenue for the “Power Starterpack”. Indeed, for the purpose of revenue recognition, it is important to understand whether the deliverables included in the agreement (i.e. the card and the voucher) must be considered two separate units of accounting or not. This point is particularly relevant because in accordance with GAAP 605-25-25-2: a) revenue arrangement with multiple deliverables shall be divided into separate unit of accounting if the deliverables in the arrangement meet the criteria in paragraph 605-25-25-5 b) arrangement consideration shall be allocated among the separate unit of accounting based on their relative selling prices… and c) applicable revenue recognition criteria shall be considered separately for separate units of accounting. Based on GAAP 605-25-25-5 I believe that the card and the voucher should be considered as a separate unit of accounting...
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...questions provided. CASE STUDY The National Smallville Library caters to the 1000 odd people that are living in the township. The three-storey library houses more than 200,000 books and caters to almost 1000 users daily. It also has 300 computers for the library users, equipped with a broadband Internet service. The library is open 24-hours and has a cafeteria. The library is equipped with a state-of-the-art computer system that keeps track of all borrowers and books in the library. Every month, the system updates the Chief Librarian of the status of borrowers (e.g. outstanding borrowers) as well as outdated books. The library users are normally students of the Smallville High School and working adults from around the town. To use the facilities of the library, an application form must first be filled up and given to the Library Clerk. The Library Clerk will then process the form and record the applicant’s data into the computer, where the data will be stored in a file. A Member Card with the user’s details will then be given to the applicant. Members can then use the card to borrow books. The card must be passed to any of the available Issue Clerks on duty when a book is borrowed. The Issue Clerk will record the details of the loan into a Loan File, where the date due and member’s data are input. When a member returns the book, the Issue Clerk will retrieve the data from the Loan file, and once processed, will then return the member’s card. Any late returns and...
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...(For Course participants only) Reading Material & Work Book On Effective Noting & Drafting (Edited by Smt. Jayanthi Sriram, Asst.Director) GOVERNMENT OF INDIA INSTITUTE SECRETARIAT TRAINING & MANAGEMENT DEPARTMENT OF PERSONNEL & TRAINING ADMINISTRATIVE BLOCK, JNU CAMPUS (OLD) OLOF PALMS MARG, NEW DELHI-110067 TEL. 26105592 TELEFAX: 26104183 Revised - 2005 FORWARD In responsive administration it is obvious that the response has to be meaningful. Yet, it may not be effective unless the response time is optimised. This twin objective can be achieved through streamlining of the decision making process itself. In the Central Secretariat, as in other spheres of Government, contribution by all rungs of employees particularly by those at the cutting edge level, namely the Section Officers and Assistants, generally helps arriving at the right decision. Besides collection of information, such contributions are rendered through Noting & Drafting. Effective noting & drafting at every level, therefore, is a matter of prime concern. 2. To address this concern, we in ISTM have been according utmost importance to the inclusion of 'noting and drafting' as a subject in all our foundational and refresher Courses. Besides, focussed workshops on effective noting & drafting are also organised in large numbers. To help participants team effectively, the need for practical exercises cannot be overemphasised. Similarly,...
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...With these developments, it is obvious that conflicts between parties of different nationalities occur and liability to tax on income of foreigners especially among those engaging in trading venture. Whilst the laws affecting domicile and residence may be sufficiently settled, it is paramount for courts to pursue a detailed analysis to ascertain specific preliminary issues so as to avoid controversial rulings. Courts often handle numerous financial cases that involve what can be best described as foreign or international elements. In such cases, court must decide whether it has the jurisdiction under the Family Law Act 1975 to make a decision on such cases. In the event that it is determined that the court is invested with the jurisdiction to determine the case, the court has to consider whether there is a system of law in foreign country that also has the jurisdiction to handle the case. As it was addressed in the case Attorney General of New Zealand v Ortiz [1984] AC 1, these benefits and costs to either party if the case resolution is made in foreign country as compared with the apparent country should also be a subject of concern. [1] Legal systems in most countries around the world adopt community property regime, which takes effect at the inception of marriage or at the time of divorce. For instance, California and Massachusetts in the United States have adopted community property regimes that support equal division of assets upon divorce. However, this provision...
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...Adapted from Bernhardt & Kinnear (1988). Cases in marketing management, pp. 6-16. Plano, TX: Business Publications, Inc. Pay careful attention to the following points. They are often used by instructors to evaluate either a written or oral analysis. 1. Be complete. Each area of the situation analysis must be discussed, problems and opportunities identified, alternative presented and evaluated using the situation analysis and relevant financial analysis, and a decision must be made. An analysis that omits part of the situation analysis or only recognizes one alternative is not a good analysis. Second, each area must be covered in-depth and within insight. 2. Avoid rehashing case facts. Every case has a lot of factual information. A good analysis uses facts that are relevant to the situation at hand to make summary points of analysis. A poor analysis just restates or rehashes theses facts without making relevant summary comments. 3. Make reasonable assumptions. Every case is incomplete in terms of some piece of information that you would like to have. A good case analysis must make realistic assumptions to fill in the gaps of information in the case. For example, the case may not describe the purchase decision process for the product of interest. A poor analysis would either omit mentioning this or just state that no information is available. A good analysis would attempt to present this purchase decision process by classifying the product and drawing upon real life...
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...are given. It is understandable then that we should seek out more opportunities to apply our skills and make more positive impacts within our jurisdictions. It is this general attitude that led us to get involved in investigating cold cases. How We Got Started Mark had, for several years, been consulting with our Coroner’s Division as a forensic anthropologist. During this time he came to learn that there were numerous coroners’ cases in which the identity of the decedent was unknown. These cases were kept in three-ring binders on a shelf in the Sergeant’s office. Over the years, in the course of this forensic work, we would discuss these cases and the progress that was being made on them. The conversation usually ran along the lines of us asking “any luck with that 1980 homicide victim?” and the sergeant answering “well, we’ve gotten so many new cases that I haven’t been able to even look at it yet.” This went on for a few years and through two different sergeants. One day we, as a crime analysis unit, were brainstorming about how we could broaden our “client base”, as it were. We had been successful in integrating ourselves into our Investigations Bureau and had been involved in numerous major cases. And, of course, we had always been active in producing tactical and strategic analyses for our patrol personnel. But we knew that we could be doing more, particularly given the size and responsibilities of our agency. It was during...
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...BUSINESS CASE Presented to the Accountancy Department De La Salle University In partial fulfillment Of the course requirements In ACCTBA2 (C33) March 2, 2015 A stakeholder is typically concerned with an organization delivering intended results and meeting its financial objectives. In general, a stakeholder can be one of two types: internal (from within an organization) or external (outside of an organization). The stakeholders in this situation are Lanie Marquez and Tim Rodriguez who are also partners in the retail distribution business and their capital contributions are as follows P500,000 and P300,000 respectively they are an internal stakeholder since they are also the owners. The total Capital of both stakeholders is P800,000 and with a monthly salary for both partners at P15,000 on the assumption that both of them will contribute to manage the business equally. Assuming that both managed the business equally the total salary for the year for Lanie and Tim are P180,000 each. They share profit and loss equally and no interest will be given on capital contributed. The problem for this situation is that Lanie is starting to get concerned with the behavior of her other partner Tim. He only manages the business 50% of the time, which will mean that his salary of P15,000 will need to decrease by also 50% since he does not manage the business equally with his partner. The business has seen a downturn in the profit outcome and for the current financial...
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...Ralph’s Grocery and United Food and Commercial Workers Union The case that I chose for the week 6 critical thinking assignment concerns Ralph’s Grocery Company, located in California. It applies to this week’s material due to the fact that the case involves unlawful suspension and discharge of an employee, as reviewed by the National Labor Relations Board. Background In May 2011, Vittorio Razi was an employee at Ralph’s Grocery and was suspended and terminated after he refused to take a drug test without first consulting with his UFCW Local 324 representative. The company (Respondent) says that on the day in question, Razi’s behavior was in question, acting nervous, anxious, agitated, and slurred speech. After a couple managers discussed the...
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