Route to L’Oreal
The title of a talk I attended is ‘Route to L’Oreal’ which was held on 6th June 20 at the auditorium of INTI College Subang Jaya. There were about 100 people who participated as art of the audience. A lady walked on the stage at 2pm and introduced herself as the spokesperson of L’Oreal, hence the talk began.
There are a few things I like about this talk such as that it started punctually so that the event flowed according to schedule and no time was wasted. Our spokesperson, Miss Sharifah Atikah, a representative of L’Oreal, introduced herself clearly and spoke in a friendly manner. She encouraged the audience to move towards the front seats of the auditorium for the allowance of a two-way interaction throughout the talk. She allowed the listeners to ask questions or comment on the things she shared. She also gave out ‘goodie packs’ with well-known products of L’Oreal’s in it for good questions and if participants were able to answer her questions. She had natural charisma, a good manner of engaging the audience and retaining the attention of her listeners.
She introduced the company’s achievements and history as the introduction. The PowerPoint slides were done neatly; the message and important points were highlighted and therefore, successfully conveyed. A point that caught my attention was when Miss Sharifah spoke about their products which were responsibly innovated, are of high quality and that they were environmental friendly. I was also caught on to how L’Oreal is committed to all its customers, and goes by the vision that everyone is fairly important and everyone deserves beauty.
Besides that, she played several videos which were somewhat evidence of L’Oreal’s employee training programs so that we could see how the employees are recruited, the process of theirrecruitment, and how the working lifestyle is like under L’Oreal. I was much in favor of a virtual game, REVEAL, she introduced to the us. It is a game under L’Oreal whereby players of the game are able to play roles of actual positions and fields of the company such as research or finance. Through the game, players will find out what their strengths are, which field of character suits their personality and best of all, stand a chance to be spotted and recruited by L’Oreal. A grooming session was held at the end of the talk. Girls who volunteered were given a 10-minute make up makeover. A makeup specialist, Miss Kimberly showed us the proper way of applying our makeup, step-by-step and explained which products she was using at each step. She gave us girls some tips about our skin which I found very useful as I learnt that different products are to be used for different skin types (e.g. oily skin, sensitive skin, dry skin, etc.).
I enjoyed the talk, and managed to learn a thing or two. I am inspired by L’Oreal’s ambitious vision of reaching the customer quantity of 3 billion worldwide within the next 15 years. It was an eye opener about the company L’Oreal as a whole and a good experience.