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...University In this research paper, you will read about the LPGA (Ladies Professional Golf Association) and all the things they have accomplished through the years. This organization is not only for professional but for amateurs and young girls learning the fundamentals of the sport. It also has ties to the communities through its charity work. In this paper, you will also read about the LPGA Foundation. Marketing Mix Analysis Overview The LPGA is one of the longest running women’s professional sports associations in the world. It was founded in 1950, and has grown from playing in tours to a non-profit organization. The organization along with the LPGA Teaching Club Professionals has become the backbone of the sport today. The headquarters for this organization is in Daytona Beach, Florida. Product According to our textbook, product is defined as anything that can be offered to the market for attention, acquisition, use, or consumption that might satisfy the need or the want. With the LPGA, they represent the women’s side of the golf industry. The LPGA is not just an organization that has women play the game, but they also have a nonprofit foundation called the LPGA Foundation. It was founded in 1991. This foundation has four goals: develop and maintain junior golf programs across the country; develop and maintain scholarship programs for junior golfers; maintain a financial assistance fund for those in the golf industry; and conduct research and develop educational...
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...WHITE PAPER Preparing for a Shortage of Skilled Employees Lauren Dupont, M.A. Customer Value Consultant LDupont@successfactors.com Gabriela Burlacu, M.S. Customer Value Research Advisor gburlacu@successfactors.com SUCCESSFACTORS / WHITE PAPER PREPARInG FOR A SHORTAGE OF SkILLED EMPLOyEES a d ing for Prepar ge of Skille rta es Sho loye Emp ribe Subsc g ur Blo to O Preparing for a Shortage of Skilled Employees TABLE OF COnTEnTS: 3 Is There an Impending Skills Shortage? 5 Examining the Causes of Skilled Labor Shortages 7 Strategies for Attracting, Retaining, and Growing a Skilled Workforce 10 Conclusion 11 Endnotes As the U.S. economy slowly recovers from the 2007-2009 recession, many organizations are shifting focus from managing short-term workforce needs to more strategic, long-term workforce planning. Factors that play a role include the growing number of retirement-ready employees, technological changes, shifts in industry growth and decline, and the risk of losing star employees as more opportunities emerge. In addition, other countries —notably Greece, Portugal, Italy and Spain —are still in a deep recession, which could mean that hiring and voluntary attrition remain static. These factors have the potential to force the next “War for Talent” among HR leaders vying to fill critical roles with specialized skills. Whether this perfect storm comes to fruition is yet to be seen, but one thing is certain: Organizations need a plan for replacing the retiring workforce...
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...Cultural Trends 17 Analysis of the Customer Environment 19 Who 19 How many 20 What 21 Why and How 23 When 24 Why Non Customers 25 Where 26 Analysis of the Internal Environment 27 Marketing strategies 27 Target Market 27 Image 27 Marketing Programs 28 Advertising 28 Product and Service Offering 29 Distribution and Channel Programs 30 Pricing 30 Sales strategy and Sales force effectiveness 30 Marketing research /intelligence gathering efforts 30 Public relations/publicity 31 Financial Performance 32 Additional Company Characteristics 33 Technical Capabilities 33 Available Resources 33 Production Capacity 33 Career Opportunities 34 SWOT Analysis 35 Strengths 35 Weaknesses 37 Opportunities 38 Threats 39 Marketing Goals and Objectives 40 Goals 40 Objectives 40 Marketing Strategies 41 Target market 41 Value Proposition 42 Positioning Statement 42 Issues Analysis 43 Action Plans 45 Valpak Savings Coupons 45 Free Smoothie Sample at Gasparilla Distance Classic Race Expo 46 Customer Loyalty Card 47 University of South Florida Freshman Orientation Promotion 48 Tuesday Free Kids Giveaway 49 Dog Yappy Hour 50 Student Study Break promotion 51 Clear Channel Outdoor Digital Billboard 52 Senior Citizen Afternoon Happy Hour 53 Monthly Customer Drawing 54 Marketing Budget 55 What We Learned 56 Product Statement Award-winning Cold Stone Creamery has been serving up superior ice cream, cakes...
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...Cultural Trends 17 Analysis of the Customer Environment 19 Who 19 How many 20 What 21 Why and How 23 When 24 Why Non Customers 25 Where 26 Analysis of the Internal Environment 27 Marketing strategies 27 Target Market 27 Image 27 Marketing Programs 28 Advertising 28 Product and Service Offering 29 Distribution and Channel Programs 30 Pricing 30 Sales strategy and Sales force effectiveness 30 Marketing research /intelligence gathering efforts 30 Public relations/publicity 31 Financial Performance 32 Additional Company Characteristics 33 Technical Capabilities 33 Available Resources 33 Production Capacity 33 Career Opportunities 34 SWOT Analysis 35 Strengths 35 Weaknesses 37 Opportunities 38 Threats 39 Marketing Goals and Objectives 40 Goals 40 Objectives 40 Marketing Strategies 41 Target market 41 Value Proposition 42 Positioning Statement 42 Issues Analysis 43 Action Plans 45 Valpak Savings Coupons 45 Free Smoothie Sample at Gasparilla Distance Classic Race Expo 46 Customer Loyalty Card 47 University of South Florida Freshman Orientation Promotion 48 Tuesday Free Kids Giveaway 49 Dog Yappy Hour 50 Student Study Break promotion 51 Clear Channel Outdoor Digital Billboard 52 Senior Citizen Afternoon Happy Hour 53 Monthly Customer Drawing 54 Marketing Budget 55 What We Learned 56 Product Statement Award-winning Cold Stone Creamery has been serving up superior ice cream, cakes...
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...com/locate/tourman Progress in Tourism Management Event tourism: Definition, evolution, and research Donald Getzà Haskayne School of Business, University of Calgary, 2500 University Ave. N.W., Calgary, Alberta, Canada T2N 1N4 Received 24 April 2007; accepted 31 July 2007 Abstract This article reviews ‘event tourism’ as both professional practice and a field of academic study. The origins and evolution of research on event tourism are pinpointed through both chronological and thematic literature reviews. A conceptual model of the core phenomenon and key themes in event tourism studies is provided as a framework for spurring theoretical advancement, identifying research gaps, and assisting professional practice. Conclusions are in two parts: a discussion of implications for the practice of event management and tourism, and implications are drawn for advancing theory in event tourism. r 2007 Elsevier Ltd. All rights reserved. Keywords: Event tourism; Definitions; Theory; Research 1. Introduction Events are an important motivator of tourism, and figure prominently in the development and marketing plans of most destinations. The roles and impacts of planned events within tourism have been well documented, and are of increasing importance for destination competitiveness. Yet it was only a few decades ago that ‘event tourism’ became established in both the tourism industry and in the research community, so that subsequent growth of this sector can only be described as spectacular...
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...RECRUITMENT STRATEGIES MANAGING/EFFECTING THE RECRUITMENT PROCESS By Margaret A. Richardson ABSTRACT Recruitment, as a human resource management function, is one of the activities that impact most critically on the performance of an organisation. While it is understood and accepted that poor recruitment decisions continue to affect organisational performance and limit goal achievement, it is taking a long time for public service agencies in many jurisdictions to identify and implement new, effective hiring strategies. In some areas, existing laws inhibit change; in others, the inhibiting factor is managerial inertia. This paper discusses some of the strategies that organisations can and do employ to ensure the existence of the best possible pool of qualified applicants from which they can fill vacancies as and when required. It will identify the advantages of each of the strategies, highlight the drawbacks of its use and offer suggestions for ensuring its utility. 2 INTRODUCTION Acquiring and retaining high-quality talent is critical to an organisation’s success. As the job market becomes increasingly competitive and the available skills grow more diverse, recruiters need to be more selective in their choices, since poor recruiting decisions can produce long-term negative effects, among them high training and development costs to minimise the incidence of poor performance and high turnover which, in turn, impact staff morale, the production of high quality goods and services...
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...LECTURE OUTLINE 7 14. Course Schedule 7 ASSESSMENT DETAILS AND POLICIES 8 15. Types and Due Dates of Assessment 8 16. Details of Assessment 8 17. Penalties 9 18. Academic Integrity, Plagiarism and Turnitin 9 19. Cover Sheets for Assessment 10 Assessment Grades and Percentages 10 ACADEMIC SKILLS RESOURCES 10 20. Academic Skills Resources 10 UNIVERSITY POLICIES AND GENERAL INFORMATION 11 21. Extension of Time for Assessment Items, Deferred Assessment and Special Consideration 11 22. Students with a Disability or Chronic Illness 12 23. Changing Your Enrolment 12 24. Other Policies Related to Your Enrolment 13 25. Alteration of this Course 13 26. Careers Service 13 FACULTY CONTACTS 13 27. School/Faculty Contact Details 13 APPENDICES 15 STAFF AND COURSE DELIVERY ARRANGEMENTS Teaching Staff Course Coordinator and Lecturer |Name |Paul Docherty | |Room and Building |SRS213 – Social Sciences Building...
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...Mathew Rajesh Nair [pic] Executive Summary From the conception level to the launch of a product/service and then to sustain and enhance market acceptability, each product /service follows certain marketing techniques. Marketing strategies decide the futuresucess of a product, be it services or a new product, it is the strategies adopted to identify the customers, positioning and pricing of the product which determines the life of the product in the market. In this paper we have researched on some of the Innovative strategies successfully employed by automobile companies for new customer creation This document is a study about those marketing nuances which are required in the life cycle of every product /service. The three main marketing strategies that are discussed in this paper are Different marketing methodologies like A. traditional methodRed Ocean Strategy- Compete in the existing market space andB.. Blue Ocean strategy-Create uncontested market Space and C.Ccustomer co creation- Customers co-create...
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...Introduction The present paper discusses the actual needs for developing the kinky boots company, here the innovations and ideas of the 4th generation Steve Pateman’s Kinky Boots story based on the WJ Brooks of Earls Barton’s family business. The kinky boots company previously known as W J Brooks and Co is a shoemaking firm in the village of Earls Barton, near Northampton. This company has been making shoes for over 100 years. It was founded in the year 1889 with 80 people but in the meanwhile due to economic (cheap) foreign imports, and the strong pound value, sales have been collapsed and the company lost money. They used to pay the money but had no work for the employees (David Gritten, 2005). In the year 1998 the work force was almost halved and Steve felt heavy responsibility for the remaining 30 people and so he has taken his drastic steps towards his family business. The desperate and reluctant owner inspired by an outrageous drag queen to change his product to fetish footwear for transvestites. The present paper mainly discuss about the analysis made on which strategy will yield better profits for the kinky boots company. Literature review: Organizational issues: For a new emerging organization which is of exposed firm, fluid units retrain comparatively employees and few managers as well as non-central functions contracted exterior to the organization. Such a rising organizations will be definitely focus on improving their significant competencies as well as designing...
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...Recent Global Trends in the Structure of Industry and the Current Issues Facing Leading International Firms in Fashion Retailing Recent Global Trends in the Structure of Industry and the Current Issues Facing Leading International Firms in Fashion Retailing SUMMARY The fashion industry appears to be very dynamic with constant changes in customer attitudes altering the strategies of international firms and thus the structures of industry. The increase in customers concerned with environmentally issues has been mirrored as stores offer increasing ranges of eco-friendly products. A similar trend has occurred with relation to ethical shoppers. Companies understand the importance of being seen to be an ethical retailer and so many have invested in overseas management to keep track of suppliers. Different companies have chosen different strategies to help them to overcome current issues in international markets. For instance, Zara has progressed via forward integration, whereas H&M contract work out to suppliers. One strategy that all leading firms have adopted is the use of company websites. They are used to promote online shopping which has increased dramatically recently and it believed to continue increasing for some time. The elimination of quantitative import restrictions in 2004 must also be highlighted since it altered the way some company’s trade. It also allowed developing countries to extend into other branches of the fashion chain other than production. A further...
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...The bilateral relations between the Islamic Republic of Pakistan and the People's Republic of Bangladesh are influenced by the fact that Bangladesh was a part of Pakistan from 1947 to 1971, when it achieved independence after the Bangladesh Liberation War and the Indo-Pakistani War of 1971. As part of historical Shimla Agreement, India sought to make sure that Pakistan would take steps to recognize Bangladesh. Pakistan sought China's help in blocking Bangladesh's entry into United Nations until 1974. Behind the scene India rallied behind Bangladesh to help gain international recognition. By end of March 1973, approximately 99 countries had recognized Bangladesh.[1] Pakistan eventually recognised Bangladesh in 1974. History Liberation war and independence After the partition of British Indian Empire by the United Kingdom in 1947, Bangladesh was integrated in Pakistan which was known as East Bengal until 1955 and thereafter as East-Pakistan following the One Unit program. Bilateral relations between the two wings grew strained over the lack of official recognition for the Bengali language, democracy, regional autonomy, disparity between the two wings, ethnic discrimination, and the central government's weak and inefficient relief efforts after the 1970 Bhola cyclone, which had affected millions in East Pakistan. These grievances led to several political agitations in East Bengal and ultimately a fight for full independence. In March 1971, the Pakistan Armed Forces began...
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...Security roles. Ours is a healthy job market and we do need qualified and motivated applicants. The jobs exist, but we repeatedly see candidates being given false advice to get them. With tremendous and very much appreciated help from many of my colleagues and friends in the field, I have endeavored to compile a comprehensive blog about starting an InfoSec career. This is a very lengthy blog broken into sections that may help people as parts or as a whole. We want you to succeed in our field. As always, please feel free to ask questions or leave comments / gripes / suggestions. Chapter 1: The Fundamentals Unfortunately, for all the interminable hacking tool tutorials and security guides floating around the internet, many InfoSec job candidates haven’t grasped two fundamental concepts: * To hack something (or defend it from hacking), you must have a solid understanding of how that thing works. And, * InfoSec is not a career that can be put in a box once you go home from work or school. You must be passionate enough about the field to be continually learning and aware of quickly changing current events. If you want a career that you can forget about once you go home at 5:00 PM, InfoSec is probably not the right choice. The really intriguing thing about InfoSec and hacking in general is how they draw heavily from knowledge of all sorts of IT subjects. It’s difficult to understand attacks,...
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...Professional Training Year at THE EUROPEAN PARLIAMENT Report submitted by Paul Preda Voicu URN: 6183487 In part fulfilment of the requirements for the award of the Degree of BSc (Honours) in International Hospitality and Tourism Management School of Hospitality and Tourism Management University of Surrey 2014 Table of Contents List of tables and figures 4 Acknowledgements 5 List of Abbreviations 6 Section A. Organisation evaluation 8 The Executive Summary 8 The Placement Overview 9 1. The Evaluation of the EP’s activities 10 1.1 The EP format 11 1.2 The History of the EP 11 1.3 Geographical Locations and Facilities 12 2. The People 16 2.1 Visions and Strategies 16 2.2 Institutional structure and management 16 2.2.1 External structure 16 2.2.2 Internal Structure 17 2.3 Management of the EP 21 2.3.1 EP’s Political management 21 2.3.2 EP’s Organisational management 22 2.3.3 EP’s Communication Management 23 2.4 Staffing, recruiting and training 24 2.4.1 Staffing 24 2.4.2 Recruiting 27 2.4.3 Training 27 3. The Numbers 27 3.1 Strict rules for efficient and transparent budget implementation 32 3.1.1 Separation of functions 32 3.1.2 Use of standard documents 32 3.2 Controls of the budgetary procedure 32 3.2.1 Internal controls 33 3.2.2 Internal audits 33 3.2.3 External controls 33 4. Evaluation and conclusion 34 4.1 SWOT analysis 34 4.2 Conclusions 35 Section B. Personal and professional development 36 ...
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...10/29/13 Xerox PARC, Apple, and the Creation of the Mouse : The New Yorker ANNALS OF BUSINESS CREATION MYTH Xerox PARC, Apple, and the truth about innovation. by Malcolm Gladwell MAY 16, 2011 Print More Share Close Reddit Linked In Email The mouse was conceived by the computer scientist Douglas Engelbart, developed by Xerox PARC, and made marketable by Apple. I n late 1979, a twenty-four-year-old entrepreneur paid a visit to a research center in Silicon Valley called Xerox PARC. He was the co-founder of a small computer startup down the road, in Cupertino. His name was Steve Jobs. Xerox PARC was the innovation arm of the Xerox Corporation. It was, and remains, on Coyote Hill Road, in Palo Alto, nestled in the foothills on the edge of town, in a long, low concrete building, with enormous terraces looking out over the jewels of Silicon Valley. To the northwest was Stanford University’s Hoover Tower. To the north was Hewlett-Packard’s sprawling campus. www.newyorker.com/reporting/2011/05/16/110516fa_fact_gladwell?printable=true¤tPage=all 1/12 10/29/13 Xerox PARC, Apple, and the Creation of the Mouse : The New Yorker All around were scores of the other chip designers, software firms, venture capitalists, and hardware-makers. A visitor to PARC, taking in that view, could easily imagine that it was the computer world’s castle, lording over the valley below—and, at the time, this wasn’t far from the truth. In 1970, Xerox had assembled the...
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