1. What do you think of John Osher’s process for identifying opportunities and building companies?
As a result of observation of the trends in some business, John Osher was able to identify, recognize and exploit opportunities in different business. Remodeling the approach and the access of his products (earring, clothing , innovative product for energy conservation, innovative baby toys), reaching success, he was able to gain and sell the businesses to others. His skills in detecting opportunities were at high level, so as the exploitation of the same in building companies.
2. What is the nature of the opportunity confronting Dr. John’s at the time of the case?
Despite of some errors on the manufacturing side, the financial position of the company was satisfying John’s expectations. But mainly due to the high competition John was insecure of the future of the product. His doubts whether to continue by himself and keep on with improvement or selling the business to the large players was a dilemma for him.
3. What can go right? What can go wrong? What can management do to improve the risk/reward ration?
Excellent negotiation with the executives of Proctor and Gamble in licensing the product under their brand, will represent a good opportunity. On the other hand is the unrevealed inexpensive electric toothbrush that Crest Division of P&G had been working on, which can take away the market share due to higher brand perception, and destroy Johns product.

4. What value would you assign to Dr. John’s at the time of the case?

5. What should Osher and his colleagues