...GARIMA NAGPAL Question 1: Hellen Ishikawa is an example of the mid-range and lower-tier segment of the market that required more software oriented solutions rather than extreme hardware. This is where Carl Zeiss is lacking behind. If any other brand were to provide to this required feature, which concentrated more on user ability rather than computing power, Zeiss would be at a competitive disadvantage. In the microscopy sector, a company has to be quick to spot emerging needs and usage trends. With the likes of tough competition as well as the upcoming products from lead users would pose a threat if Zeiss doesn’t concentrate on upgrading their hardware and software with client requirements. Question 2: The strategy that Zeiss applied to the biomedical and industrial market segments was to modularize their products in such a manner that the end output for both the segments would be essentially the same with tailor-made software and market segment specific extensions such as application briefs and sales approaches. The strength and weakness of this approach would be same as that for modularizations, which are given below with an added advantage of simplified business process. Modularization allows for a number of advantages including easy and cost effective production process since the same components can be assembled differently to produce different products. Another advantage would be that it allows for customization of instrument to meet the diverse needs of the...
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...Opticia Miami Dade College Opticianry An Optician is a vision expert; a health professional specially trained to supply, prepare, and dispense optical appliances through interpretation of written prescriptions. An Optician is an integral part of the vision care experience that adheres to exacting standards in order to enhance your vision. In this field, the optician responsibilities are finishing and fitting eyeglass lenses, frames, and contact lenses. An Optician turn the Doctor’s prescription into the glasses or contact lenses the patient or customer need to make their vision the best it can be. An optician can also dispense low vision aids and artificial eyes. Education and Training Requirement Becoming an optician, most opticians have at least a high school diploma. Opticians typically learn job skills through formal on-the-job programs. This training includes technical instruction in which, for example, new opticians measure a customer’s eyes or adjust frames under the supervision of an experienced optician. Trainees also learn sales and office management practices. A number of community colleges and technical schools offer formal education in opticianry. Some award an associate’s degree, which takes two years. Others offer a certificate, which takes one year. As of 2010, the Commission on Opticianry Accreditation accredited twenty one associate's degree programs in fourteen states. Miami Dade College is one of the institution that offers the Opticianry...
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...Medical Technology MEDICAL TECHNOLOGY VOL ATILE INDUSTRIES? A SAFE HAVEN for Novumed Spotlight Novumed Spotlight Novumed Spotlight The Benefit of Expansion into Medical Technology financial crisis 2008 2009 2010 2011 Segment comparison at Agilent 2008 - 2011, in US$ M. Source: Agilent annual reports, Novumed Life Science Consulting In 1999, several business units were spun off from global computer technology provider HewlettPackard to form Agilent, with approx. US$ 8 billion in revenues. This spin-off marked the largest initial public offering in the history of Silicon Valley. Initially, Agilent’s revenues came predominantly from the sales of its electronic test & measurement and semiconductor business units. With its strong ties to the communication industry, specifically the internet, Agilent’s stock was valued highly. Despite this high regard, management decided not to focus solely on its core sectors, by creating a life sciences business unit in 2000. A wise decision in retrospect. The life sciences and chemical analysis units now collectively generate half of the company’s sales, and allowed Agilent to remain profitable despite the collapse of the electronic measurement unit’s profits during the financial crisis. As one of many examples, this illustrates the growing importance of the medtech segment, which is gaining attention of industry groups from various sectors. What factors make medical technology so attractive? Which industries...
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...unconscious as well.” Adler stated that “individual psychology based on the idea of the indivisibility of one’s personality.” Freud, Jung, and Adler became fast friends through their avid interest in psychology. Alfred Adler, a medical doctor with a deep interest in psychology and human nature, met Freud in their native Vienna in 1900 at a medical conference where Freud presented his new theories about dreams and the unconscious. Freud met Jung and after a mega- meeting of thirteen hours of discussion, became cohorts in spreading the wonder of psychoanalysis (Bridle & Edlestein, 2000, Spring/Summer). Alfred Adler and Carl Jung liked Freud’s definitions of id, ego, and superego, but had no interest in the sexual ideation in his theory. There was also significant tension between Freud and Jung. Freud believed that religion had no place in psychological theory. “Carl Jung separated from Sigmund Freud to develop his own human personality theory based on his belief that the human psyche has an undeniable religious nature (Malamud, 1923).” The two characteristics that I agree with the most would be...
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...Alexa Bisignano Week 5 Homework 1. Take a look at the material on sensation seeking on page 286 (Ch. 11). Do you consider yourself a sensation seeker? Why or why not? What are the advantages and disadvantages of your level of sensation seeking? No, I definitely do not consider myself a sensation seeker. I would have to say the reason is because I am an anxious person. I like things to stay the same, and I just like to be happy in my surroundings (people, places) that I am used to. I believe the advantage of my level of sensation seeking is that I am always comfortable. I believe the disadvantage of my level of sensation seeking is that sometimes I can feel bored with my life. 2. How would you rate your own achievement motivation? Why? In what ways is this an advantage to you? In what ways is it a disadvantage? I would rate my achievement motivation high. I would rate it high because I am a very driven person, and once I want to reach a goal I make sure I get there no matter what it takes. This is an advantage because I am not a slacker, I always get things done when they need to be. It is a disadvantage because sometimes, if for some reason I do not reach a goal I would be devastated. 3. What did you learn about yourself from reading about the trait theories of personality? I found the trait theories of personality to be extremely interesting. I learned that I am a little bit of each in terms of the “Big Five”. I find myself to be...
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...of another's work or to attribute quotes to the author. Plagiarism in an assessment offence (see actions Section 11: Regulations of the Student Course Handbook, pp. 78-81). 1st Marker 2nd Marker Agreed Mark 1st Marker 2nd Marker Agreed Mark Student Declaration: "I declare that the work submitted is my own" Section C Tutor’s Comments A qualitative analysis of Carl Rogers famous interview with Gloria, encountering the basic principles of the client centered approach. Abstract This paper is a qualitative analysis of the famous Carl Rogers interview with Gloria filmed in 1964 in the United States of America. The basic concepts of the client centered theory and therapy will also be encountered in addition to an evaluation of the necessity and importance of the core conditions in the counseling process. Introduction Person centered theory is regarded as one of the most influential theories of counseling and therapy since its development in the 1940s. With the development of the person centered theory its originator Carl Rogers revolutionized the field of psychotherapy. He believed that people are capable of solving their own problems when the right conditions...
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...CSU Word count: 638 In an effort to better understand myself and why I make some of the choices in my life, I have taken two personality profile questionnaires online; the first was one recommended by my professor, called Keirsey Character Sorter, the second was of choosing and that led me to Humanmetrics Jung Typology Test. After careful dissection of the results I found that even though some of the findings were similar, the two tests painted different pictures of my personality. I will contrast and attempt to compare both examinations, showing why I believe the Keiser test is a more accurate description of my personality and character. I took both tests within one day of each other, to avoid an influence from one test on the other. After completion of the Keirsey test, I found the results to be surprisingly accurate, especially its description of the way my type makes decisions and view important choices. As for the Jung Typology test, I found it to be only accurate in generalities; the same way a daily horoscope found in the back of a newspaper would be. Both tests consisted of more than 60 questions with only two possible answers, all of which I answered with an open mind and honesty. The Keirsey test described my personality as a Rational Inventor or (ENTP), in it I found deep connection with its key characteristics, specially the first paragraph where it describes how this type of personality “is always trying to build a better mouse trap”(Keirsey, n.d., para1)....
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...Defining personality Defining personality Introduction From time to time one will come to terms that not everyone is alike. Once we realize that not one person looks alike to another, we finally come to terms that everyone acts differently. One person might always be happy and show it to the world whereas another person is always happy but doesn’t show it like the first person this person might be shyer versus the other individual who is more outgoing. In this paper you will fine personality defined, different theoretical approaches in studying personality and factors that may influence an individual’s personality development. Defining Personality Personality originated from the Latin word persona. In some way personality is the combination of characteristics or qualities that form an individual's distinctive character. In other words it is what makes up an individual. There are many theories of personality, a short version is that personality is more or less made up of different types of characteristic patterns some are thoughts, feelings, and behavior an individual might have. Personality may be a believed to be something that is born with a person, but some research suggest that it is also influenced by different types of biological process and needs that an individual might have. Theoretical approaches There are numerous amounts of different theories on personality and how it comes to be, but first to understand a theory one might ask what a theory is? “A...
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...Myers-Briggs assessment critique Abstract This critique will cover personal observations and analysis of the Myers-Briggs assessment. The assessment helps describe personality types according to Carl Jung and Isabel Briggs Myers typology. After completion, there are two different descriptions along with a career identifier based on the type of personality the test described. Myers-Briggs assessment critique When I originally completed the test about 10 days ago, I was very skeptical of this assessment because I felt that my answers or my train of thought might change based on how I feel today or this week. I decided to take this test today to see if there was any difference on the personality type it would present. I want to point out that I did not remember, nor did I care to remember my previous answers when I originally took this personality assessment. I was not amazed, but definitely surprised when I saw ENTJ (Extraverted, Intuitive, Thinking and Judging) code again; although extraverted and thinking blocks were significantly higher the second time I completed the assessment. This gave me a better idea and positive perception about this typology test, as I do not remember taking this type of an assessment in the past. Reading ENTJ type description by J. Butt and M.M. Heiss made me ask more questions than understanding simply because of generalization aspects. Yes, many things in the psychological description fit my personality type, but they are describing many...
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...Personal Journal Batch 2013-15 Name : …………….. Personal Journal Part I Batch 2013-15 Name : …………….. Date of Birth : …………………… Father’s Name Mother’s Name Siblings: Family and individual photo Memories I Snapshots from childhood upto VIII standard. Good things that you can recollect from that period. Do mention recognition/prizes won. People you remember fondly and why : Favourite teachers : Relations : Friends: Academic performance during this period: Other activities: Hobbies : Strengths & weaknesses, personal goals, dreams, competencies and constraints in achieving those goals. Memories II Snapshots from the time when you were studying in IX to XII standard. Good things that you can recollect from that period. Do mention recognition/prizes won. People you remember fondly and why: Favourite teachers : Relations : Friends: Academic performance during this period: Other activities: Hobbies : Strengths & weaknesses, personal and professional goals, dreams, competencies and constraints in achieving those goals. Memories III Snapshots from the time when you were doing your undergraduate course. Good things that you can recollect from that period. Do mention recognition/prizes won. People you remember fondly and why : Favourite teachers : Relations : Friends: Academic performance during this period : Other activities: Hobbies : Strengths & weaknesses, personal and professional goals, dreams, competencies and constraints in achieving those goals and action plans...
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...Attention getter: I would ask you guys to sit back and close your eyes, but then you may fall asleep. I would prefer you guys didn't do that so you will listen to me, but if you were to, you might just experience the very thing I am going to inform you of today. Dream Dreams are something we all experience every night, whether we remember them or not. 1/3 of your life is spent sleeping, and in an average life time you would have spent about 5 years of it dreaming and in that time, you all will experience thousands of dreams. In the next five or so minutes I'm going to tell you the most I can about dreams. . There are numerous theories about dreams, but whomever you are, where ever you live, you will dream. Whether it's a good dream or a nightmare is up to your mind, but there must be some reasoning behind dreams, right? Everyone may know the main idea of a dream, but few may know that the explanations behind dreams are far more intricate than it just being a simple random thought in your mind. Can you remember the last dream you had? Maybe you could fly or were falling down an endless dark tunnel. Perhaps you were awakened by a horrific dream in the middle of the night Sigmund Freud’s Theory 1 - Finding an unused room What it means: The rooms in a house represent different aspects of your character, so finding an unused room suggests that you’re discovering a talent that you were previously unaware of 2 - Out-of-control vehicle The vehicle represents...
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...Carl Rogers and His Influence on Modern Psychology Introduction Carl Rogers is considered the founder of client-centered therapy, which asserts that childhood experiences affect an individual’s feelings, thoughts, and behavior (Rathus, 2004). The therapist must see the world from that of the client to be effective in treatment. Rogers has influenced many psychological theories and therapies present today, especially positive psychology. Despite this fact, many who practice positive psychology do not, or are not willing to, accept the influence of past theories. Client-Centered Therapy In 1959, Rogers asserted that the therapeutic relationship is used differently with different clients and “it is not necessary to manipulate the relationship in specific ways for specific kinds of clients” (Moon, 2001, p. 45). This means that when a client enters the therapy room, treatment using psychotherapy can begin if the therapist is warm, available, open, accepting, and seeks to understand and follow the client’s needs (Moon). Therefore, client-centered therapy asserts that when a clinician is successfully embracing the attitudinal conditions with a client, the relationship becomes therapeutic and psychological transformation occurs. In essence, Rogers believed that all humans are free to make choices and control their destiny, despite what has occurred in the past. Therefore, client-centered therapy’s goal is to provide insight into the client that has been discarded or disowned...
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...Dreams Dreams have been objects of boundless fascination and mystery for humankind since the beginning of time. These nocturnal vivid images seem to arise from some source other than our ordinary conscious mind. They contain a mixture of elements from our own personal identity, which we recognize as familiar along with a quality of `others' in the dream images that carries a sense of the strange and eerie. The bizarre and nonsensical characters and plots in dreams point to deeper meanings and contain rational and insightful comments on our waking situations and emotional experiences. The ancients thought that dreams were messages from the gods. The cornerstone of Sigmund Freud's infamous psychoanalysis is the interpretation of dreams. Freud called dream-interpretation the via reggia, or the royal road to the unconscious, and it is his theory of dreams that has best stood the test of time over a period of more than seventy years (Many of Freud's other theories have been disputed in recent years). Freud reportedly admired Aristotle's assertion that dreaming is the activity of the mind during sleep (Fine, 1973). It was perhaps the use of the term activity that Freud most appreciated in this brief definition for, as his understanding of the dynamics of dreaming increased, so did the impression of ceaseless mental activity differing in quality from that of ordinary waking life (Fine, 1973). In fact, the quality of mental activity during sleep differed so radically from what we take...
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...Psychoanalytic Personality Assessment Arnette M. Brown Psychology of Personality PSY/250 August 2, 2010 Mark Shen Introduction The psychoanalytic view holds that there are inner forces outside of your awareness that are directing your behavior. Sigmund Freud, Carl Jung, and Alfred Adler influenced psychology and psychiatry with their psychoanalytic theories leaving a big impact on modern psychology. As the writer I will compare and contrast the theories of these three gentlemen and decide which of these theories in which I agree and which of these theories I do not agree with. I will also describe the stages of Freud’s theory and explain characteristics of personality using these components. I will explore the uses of Freudian defense mechanisms using real-life examples. Many pioneering concepts were proposed by these men and attempts are still being made to prove their theories. These men changed the world with their theories of the human mind. Freud, Jung, and Adler believed that parenting and childhood development played a large role in the shaping of a personality and all three men believed that dreams and daydreams played an important role as well. Another similarity in each of their beliefs was the impact that the unconscious mind played in psychoanalytic analysis. Freud’s work is now the most recognized and most heavily cited in all of psychology and referenced in humanities as well. Freud put a lot of emphasis on sexuality...
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...Alfred Adler Alfred Adler was born February 7, 1870 in Vienna, in the suburbs of Australia. Adler was the third child of his parents. Adler was the son of a Jewish grain merchant. During his early child hood Alfred developed rickets, from this Adler was unable to walk until the four and at the age of five he developed pneumonia which he almost died from. At an early age Alfred knew that he wanted to be a physician. Alfred considered himself a normal child preferring to be outside rather that in school. Adler was active and well known. In 1895 Adler received his Medical Degree from the University of Vienna in 1895 and later married his wife Raissa Timofeyewna Epstein in 1897 and had four children of which two became Psychiatrists. (Adler, 2009) Adler career began as an Ophthalmologist, which he later switch to General practice and clients were of a poor class. Adler made another switch as a Psychiatrist in 1907 and later was invited to Freud’s discussion group. Adler wrote many papers on “Organic inferiority” which was similar to the views of Freud. One of Adler first papers that he wrote was about aggression and instinct that Freud disagreed with. The strong views of that paper was not enough to stop Sigmund Freud, from naming Adler as the president of the “Viennese Analytic Society and the co-editor of the organization news letter.” The feud between Adler and Freud did not stop the criticism of Adler against Freud work that suggested that the sexual notion of...
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