...McDonald’s Corporation in the New Millennium J. Paul Peter and Ashish Gokhale University of Wisconsin—Madison Jack Greenberg, CEO of McDonald’s Corporation, stared into the clear September skies thinking about the “Big Mac Attack.” At one time, the term was an advertising slogan referring to a craving for a McDonald’s Big Mac burger. However; “Big Mac Attack” now referred to McDonald’s earnings declines in the late 1990s and early 2000s. Dynamic market expansion, new products, and special promotional strategies had made McDonald’s Corporation a leader of the fast-food industry. However, sales growth in the United States had slowed to below the industry average in recent years. Jack Greenberg was trying to decide on a set of appropriate strategies for the future in order to reverse the declines and to stay ahead of competition. The Fast-Food Industry Years of profit drains and flat sales are driving fast-food chains to find new marketing strategies to compete in a mature market. While McDonald’s and most other hamburger chains continue discounting and offering a variety of new products to attract customers, they also seek to shed their “cheap and greasy” image with new store designs. Major competitors in the hamburger segment of the fast-food industry in order of annual sales are McDonalds, Burger King, Wendy’s, and Hardees. Since these chains recognize the importance of drive-through customers (65 percent of sales), they are all trying to increase the speed of drive-through...
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...Tyler Tesmen THST 400 4/19/15 What Does it Mean to Have a Pornography Addiction? In almost every major city you visit, on almost every commercial break during a televised show, you see sex. Sex and its appeal has become one of the most dominating marketing tools in today’s world. Anyone can watch a simple Carl’s Jr. commercial and see for themselves. As much as many people would like to abstain from these “immoral” and “impure” marketing schemes, it is often simply too difficult to overcome. As humans, we love sex; it crosses each one of our minds on almost a daily basis. It is ingrained in our very being through our hormones and genetic makeup to desire and lust for sex. And in today’s modern culture, pornography has become the medium by which people can fulfill their sexual desires and needs with hardly any effort. In the year 1997 only about 17% of the U.S. populous had internet access, while today that number has exploded to nearly 70%. It is hard to imagine a world today without internet access, and thus without pornography. It has become such a common aspect of so many people’s lives that it is often not even regarded as morally wrong among many people. What many people fail to realize is the negative impact that pornography, when used in an improper context, can have on one’s life: both sexually and with intimacy. Pornography puts the other sex in an objectifying manner, where it is purely a physical and lustful relation, without regards to the notion that real people...
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...Bharat Heavy Electricals Ltd. 2. Bharat Petroleum Corporation Ltd. 3. Gas Authority of India Ltd. 4. Hindustan Petroleum Corporation Ltd. 5. Indian Oil Corporation Ltd. 6. Mahanagar Telephone Nigam Ltd. 7. National Thermal Power Corporation Ltd. 8. Oil & Natural Gas Corporation Ltd. 9. Steel Authority of India Ltd. 2 Listed companies in this navratan Bhel,bpcl,gail,hpcl,ioc,mtnl,ntpc,ongc,sail 3 List of companies planned for disinvestments in psu The government may now look at disinvestment in public sector undertakings (PSUs) across the services sector. “Besides loss-making units, even profit-making PSUs can be completely or partially disinvested,” says a policy paper initiated by the department of economic affairs of the ministry of finance. The paper has listed out 28 PSUs in the services sector for disinvestment, including Bharat Sanchar Nigam (BSNL), Engineers India (EIL) and MMTC, which are awaiting Cabinet nod for disinvestment. The list includes five PSUs under the commerce ministry (PEC Ltd, EIL, State Trading Corp, MMTC and India Trade Promotion Organisation). The shipping ministry has an equal number of PSUs in the list —- Shipping Corp, Dredging Corp, Cochin Shipyard, Mazagaon Dock and Hindustan Shipyard. The railway Ministry has four —- Indian Railways Catering and Tourism Corp, Central Warehousing Corporation, IRCON International, and RITES. The communications ministry has three —- Telecommunications Consultants of India, BSNL...
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...connectivity, increased vehicle ownership and rise in income levels. In a country with more than a billion people, opportunities in India are abound. This has led to a rapid growth of the QSR industry. However, simultaneously, it has also created a canvass that has many failures and carcass. Several outlets have been closed, a large number are struggling, still a large number are just about surviving and lot many of them have not been able to find their feet. There are a lot who are successful, but, more importantly, there is almost a complete absence of national chains. This indicates to the fact that just having a lot of opportunities is not enough. These opportunities need to be harnessed and converted into profitable enterprises. This paper is an attempt to understand the industry, its key success factors. History Restaurants have been around in some form for most of human civilization. But they usually catered to travellers. As far back as ancient Greece and Rome, inns and taverns generally served food to people who had a reason to be away from home. This trend continued until relatively recently. Although taverns and coffee houses were popular places to gather and...
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...Journal of the American Dietetic Association Volume 103, Issue 10, October 2003, Pages 1332–1338 Research Fast-food consumption among US adults and children: Dietary and nutrient intake profile * Sahasporn Paeratakul, MBBS, PhD, , * Daphne P. Ferdinand, MN, RN, * Catherine M. Champagne, RD, PhD, * Donna H. Ryan, MD, * George A. Bray, MD Abstract Objective To examine the dietary profile associated with fast-food use. To compare the dietary intake of individuals on the day that they ate fast food with the day that fast food was not eaten. Design Cross-sectional study design. The dietary intake of individuals who reported eating fast food on one or both survey days was compared with those who did not report eating fast food. Among the individuals who reported eating fast food, dietary intake on the day when fast food was eaten was compared with the day when fast food was not eaten. Weighted comparison of mean intakes and pairwise t-test were used in the statistical analysis. Subjects/setting Data from 17,370 adults and children who participated in the 1994-1996 and 1998 Continuing Survey of Food Intakes by Individuals. Dietary intake data were collected by 2 non-consecutive 24-hour dietary recalls. Results Fast-food use was reported by 37% of the adults and 42% of the children. Adults and children who reported eating fast food had higher intake of energy, fat, saturated fat, sodium, carbonated soft drink, and lower intake of vitamins A and C...
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...True Fitness Business Plan By Ian Davenport 1 I. EXECUTIVE SUMMARY The business outlined in this plan is an “all-sport” club that will offer a variety of different exercise techniques in order to please its clients. We feel this market is very profitable because it reaches over 33.8 million people across the United States and brings in over $12.2 billion annually. Club memberships in the United States have increased every year since 1987 and a strong market makes a strong business. We are a solid investment because start-up sports gyms on average take in 1,000 new members per year. This will allow our business to break even in less than five years. Our club, “True Fitness” will offer its members quality services and benefits that no other club can offer. We want to take investments and use them wisely in order to create a sports facility that pleases customers. In sports clubs, the top five most profitable programs/services are personal training, massage therapy, food/beverages, an aquatics program, and a tennis program. Our gym will provide all of these services and thus increase our productivity. We will build a large complex that will include a pool, personal training facilities, basketball courts, a day spa, tennis courts, and many other features to attract clientele. Through our knowledge of the Tri-Valley area and our willingness to take risks we will be able to build a single center into a profitable facility. Livermore, where our facility will be built has a large...
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...Bloodlines of Illuminati by: Fritz Springmeier, 1995 Introduction: I am pleased & honored to present this book to those in the world who love the truth. This is a book for lovers of the Truth. This is a book for those who are already familiar with my past writings. An Illuminati Grand Master once said that the world is a stage and we are all actors. Of course this was not an original thought, but it certainly is a way of describing the Illuminati view of how the world works. The people of the world are an audience to which the Illuminati entertain with propaganda. Just one of the thousands of recent examples of this type of acting done for the public was President Bill Clinton’s 1995 State of the Union address. The speech was designed to push all of the warm fuzzy buttons of his listening audience that he could. All the green lights for acceptance were systematically pushed by the President’s speech with the help of a controlled congressional audience. The truth on the other hand doesn’t always tickle the ear and warm the ego of its listeners. The light of truth in this book will be too bright for some people who will want to return to the safe comfort of their darkness. I am not a conspiracy theorist. I deal with real facts, not theory. Some of the people I write about, I have met. Some of the people I expose are alive and very dangerous. The darkness has never liked the light. Yet, many of the secrets of the Illuminati are locked up tightly simply because secrecy is a way...
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...which items are included in income and which items are excluded. 3. Recognize deductible business expenses and nonbusiness deductions. 4. Calculate depreciation, bad debts, and losses. 5. Apply the rules for capital and ordinary gain and loss recognition. 6. Demonstrate conversance with available individual tax credits. 7. Articulate the fundamentals of the taxation of corporations and partnerships. Course Syllabus—Course Essentials S-3 Required Textbook In addition to the Course Syllabus, which consists of “Course Essentials,” “Course Calendar,” “Written Assignments,” and two appendixes, you will need the following text to do the work of the course. West Federal Taxation: Individual Income Taxes, 2008 Edition, ed. William H. Hoffman Jr., James E. Smith, and Eugene Willis (Thomson SouthWestern, 2008) Course Structure Federal Income Taxation is a three-credit, twelve-week course, consisting of ten written assignments and two...
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...WATCHING MARIA 2160-CUTS WATCHING MARIA Gavin D. Cutshall 2160-CUTS Copyright © 2000 by Gavin D. Cutshall. Library of Congress Number: ISBN #: Hardcover Softcover 00-191612 0-7388-2985-4 0-7388-2986-2 All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the copyright owner. This is a work of fiction. Names, characters, places and incidents either are the product of the author’s imagination or are used fictitiously, and any resemblance to any actual persons, living or dead, events, or locales is entirely coincidental. This book was printed in the United States of America. To order additional copies of this book, contact: Xlibris Corporation 1-888-7-XLIBRIS www.Xlibris.com Orders@Xlibris.com 2160-CUTS This book is dedicated to my wife, Nancy Cutshall. Thank you, in every way possible 2160-CUTS PROLOGUE July 17, 1996 Maria methodically unpacks her bag and sets the contents down on the salty sand of La Jolla Shores. Everything she needs is placed within reach; a blanket is laid down without a wrinkle, a large towel is placed by the blanket, and a pink bottle of sunscreen is ready to be applied. She even has a small cooler with her, packed with snacks in case we get hungry. Also from the bag she pulls out a contact lens case and a bottle of generic...
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...4 TH EDITION Managing and Using Information Systems A Strategic Approach KERI E. PEARLSON KP Partners CAROL S. SAUNDERS University of Central Florida JOHN WILEY & SONS, INC. To Yale & Hana To Rusty, Russell &Kristin VICE PRESIDENT & EXECUTIVE PUBLISHER EXECUTIVE EDITOR EDITORIAL ASSISTANT MARKETING MANAGER DESIGN DIRECTOR SENIOR DESIGNER SENIOR PRODUCTION EDITOR SENIOR MEDIA EDITOR PRODUCTION MANAGEMENT SERVICES This book is printed on acid-free paper. Don Fowley Beth Lang Golub Lyle Curry Carly DeCandia Harry Nolan Kevin Murphy Patricia McFadden Lauren Sapira Pine Tree Composition Copyright 2010 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201) 748-6011, fax (201) 748-6008, website www.wiley.com/go/permissions. To order books or for customer service please, call 1-800-CALL WILEY (225-5945)...
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...4 TH EDITION Managing and Using Information Systems A Strategic Approach KERI E. PEARLSON KP Partners CAROL S. SAUNDERS University of Central Florida JOHN WILEY & SONS, INC. To Yale & Hana To Rusty, Russell &Kristin VICE PRESIDENT & EXECUTIVE PUBLISHER EXECUTIVE EDITOR EDITORIAL ASSISTANT MARKETING MANAGER DESIGN DIRECTOR SENIOR DESIGNER SENIOR PRODUCTION EDITOR SENIOR MEDIA EDITOR PRODUCTION MANAGEMENT SERVICES This book is printed on acid-free paper. Don Fowley Beth Lang Golub Lyle Curry Carly DeCandia Harry Nolan Kevin Murphy Patricia McFadden Lauren Sapira Pine Tree Composition Copyright 2010 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201) 748-6011, fax (201) 748-6008, website www.wiley.com/go/permissions. To order books or for customer service please, call 1-800-CALL WILEY (225-5945)...
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...4 TH EDITION Managing and Using Information Systems A Strategic Approach KERI E. PEARLSON KP Partners CAROL S. SAUNDERS University of Central Florida JOHN WILEY & SONS, INC. To Yale & Hana To Rusty, Russell &Kristin VICE PRESIDENT & EXECUTIVE PUBLISHER EXECUTIVE EDITOR EDITORIAL ASSISTANT MARKETING MANAGER DESIGN DIRECTOR SENIOR DESIGNER SENIOR PRODUCTION EDITOR SENIOR MEDIA EDITOR PRODUCTION MANAGEMENT SERVICES Don Fowley Beth Lang Golub Lyle Curry Carly DeCandia Harry Nolan Kevin Murphy Patricia McFadden Lauren Sapira Pine Tree Composition This book is printed on acid-free paper. Copyright 2010 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201) 748-6011, fax (201) 748-6008, website www.wiley.com/go/permissions. To order books or for customer service please...
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...Doing Business in Vietnam: 2011 Country Commercial Guide for U.S. Companies INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 2011. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES. • • • • • • • • • • Chapter 1: Doing Business in Vietnam Chapter 2: Political and Economic Environment Chapter 3: Selling U.S. Products and Services Chapter 4: Leading Sectors for U.S. Export and Investment Chapter 5: Trade Regulations, Customs and Standards Chapter 6: Investment Climate Chapter 7: Trade and Project Financing Chapter 8: Business Travel Chapter 9: Contacts, Market Research and Trade Events Chapter 10: Guide to Our Services Return to table of contents Chapter 1: Doing Business in Vietnam • • • • Market Overview Market Challenges Market Opportunities Market Entry Strategy Return to top Market Overview • Vietnam is a true emerging market, offering ground floor and growing opportunities for U.S. exporters and investors. Vietnam’s economic growth rate has been among the highest in the world in recent years, expanding at an average about 7.2 percent per year during the period 2001-2010, while industrial production grew at an average of about 12 percent per year during the same period. Vietnam registered GDP growth rate of 6.7 percent in 2010 and was one of only a handful of countries around the world to experience such levels of economic growth. Moving forward, inflation remains a main risk to Vietnam’s economy, which the Government...
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...CompTIA Security+: Get Certified Get Ahead SY0-401 Study Guide Darril Gibson Dedication To my wife, who even after 22 years of marriage continues to remind me how wonderful life can be if you’re in a loving relationship. Thanks for sharing your life with me. Acknowledgments Books of this size and depth can’t be done by a single person, and I’m grateful for the many people who helped me put this book together. First, thanks to my wife. She has provided me immeasurable support throughout this project. The technical editor, Steve Johnson, provided some good feedback throughout the project. If you have the paperback copy of the book in your hand, you’re enjoying some excellent composite editing work done by Susan Veach. I’m extremely grateful for all the effort Karen Annett put into this project. She’s an awesome copy editor and proofer and the book is tremendously better due to all the work she’s put into it. While I certainly appreciate all the feedback everyone gave me, I want to stress that any technical errors that may have snuck into this book are entirely my fault and no reflection on anyone who helped. I always strive to identify and remove every error, but they still seem to sneak in. About the Author Darril Gibson is the CEO of YCDA, LLC (short for You Can Do Anything). He has contributed to more than 35 books as the sole author, a coauthor, or a technical editor. Darril regularly writes, consults, and teaches on a wide variety of technical...
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...6 Build Your Vocabulary ■ ■ ■ ■ The SAT High-Frequency Word List The SAT Hot Prospects Word List The 3,500 Basic Word List Basic Word Parts be facing on the test. First, look over the words on our SAT High-Frequency Word List, which you’ll find on the following pages. Each of these words has appeared (as answer choices or as question words) from eight to forty times on SATs published in the past two decades. Next, look over the words on our Hot Prospects List, which appears immediately after the High-Frequency List. Though these words don’t appear as often as the high-frequency words do, when they do appear, the odds are that they’re key words in questions. As such, they deserve your special attention. Now you’re ready to master the words on the High-Frequency and Hot Prospects Word Lists. First, check off those words you think you know. Then, look up all the words and their definitions in our 3,500 Basic Word List. Pay particular attention to the words you thought you knew. See whether any of them are defined in an unexpected way. If they are, make a special note of them. As you know from the preceding chapters, SAT often stumps students with questions based on unfamiliar meanings of familiar-looking words. Use the flash cards in the back of this book and create others for the words you want to master. Work up memory tricks to help yourself remember them. Try using them on your parents and friends. Not only will going over these high-frequency words reassure you that you...
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