Carlsberg Ukraine
Carlsberg Ukraine is very successful and interesting organization, especially from the prospective point of view.
I would like to analyze the activity of Carlsberg Ukraine using different techniques: 1) SWOT analyses – allows to find the dependence of the main problems of the organization with its strengths/weeknesses, find ways of effective usage of strengths to solve business problems, ways of reducing the impacts of weeknesses and external threads.

| Opportunities * New Clever culture of alcohol consumption, attracting of new customers * * Market share increasing& Expansion of the market (sharing the first place with Sun InBev Ukraine. * Openning/exploring of new points-of-sale. * Increasing individualization of production (define different segments and satisfy their specific needs) * Successful player on Digital market * New products and competitive advantages | Threats * Not stable external conditions (economics, politics, legislation, social processes) can negatively influence KPIs of the company. * Emerging of new competitors/international branches enter the market. * Inflation * Loosing of consumers/changing in their preferences (Crimea and East regions of Ukraine). | Strengths * High level of popularity (one of the market leaders in beer, soft drinks and kvass); * Company with long history and strong Brands. * Wide range of products; * High level of quality(“zero-LOX”, ISO 9001, ISO 14001, meets international standards, new standards of social security of workers); * Innovative (a new type of processing barley, “Zelo-LOX”). * Modern equipment (newest, manufactured by advanced companies in the world brewing industry) ; * Last technologies of energy saving, health protection and environment * Highly automative production. * Advanced corporate social