...Academic Report on Strategic Management by Diana Romanova 100878 Strategy & Communication EHM3.SC-02 December 10, 2012 Abstract The purpose of the report is to discuss the current strategy of the Carnival Corporation, the world leader in the cruise industry. Based on the external and internal situation analysis the new growth strategy is formulated. The recommendations on the strategy implementation and evaluation are provided by terms of the various strategic theories and models. The projected internationalization strategy may result in the improvement of the financial business situation, by increasing the corporation’s profit margins and shareholder value, and non-financial indicators, for example, brand awareness. Moreover the company can adapt the proposed scenario for entering new markets in the future. 2|Page Table of Contents Abstract ...................................................................................................................................... 2 Introduction ................................................................................................................................ 4 Situation Analysis ...................................................................................................................... 5 Strategic Direction ..................................................................................................................... 6 Formulating a strategy ..............................................
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...MGMT 619 Spring 2009 Carnival Corporation [pic] Team 6 Amy Clogher Jacob Griego Ted Noble David Sciortino Deepa Sethi Executive Summary Carnival Corporation is the leading cruise line company in the international cruising industry, with 11 major cruise line brands and is clearly a winning company. It controls almost 50% of the cruise line market and is a broad line provider. The company does not face any considerable challenges within its industry and has adequately responded to all threats. Although 2008 was a challenging year due to the economic crisis, Carnival posted net income for 2008 of $2.3 billion (15.9% of sales). Carnival’s strategy is to be a broad line provider with a wide scope on a large scale. Carnival maintains this strategy by focusing on cost leadership in the contemporary and bargain lines, and then differentiating in the premium and luxury lines of their product mix. Industry & Competition The cruise line industry is a moderately attractive, 3-star industry that is characterized by top incumbents capturing a majority of the economic value in the industry, high fixed costs, cost savings achieved from economies of scale, and a high degree of rivalry between the top two industry incumbents. The cruise line industry has reached the growth stage after the inflection point. It is predicted that the growth stage will be longer in the cruise line industry due to frequent product upgrades and niche enhancements that forestall...
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...With the 2004 winter holiday season in full swing, the management team at Carnival Cruise Lines had much to celebrate. More than 3 million passengers would sail with Carnival this year, an all-time high (Exhibit 1 presents passenger numbers for Carnival and the industry). Before year’s end, Carnival was set to launch the 110,000-ton, 2,974-passenger Carnival Valor, the 20th ship in the fleet (Exhibit 2). When the Carnival Liberty joined the fleet in early 2005, Carnival’s cruise capacity would lead the industry (Exhibit 3 presents cruise capacity by brand). The fortunes of Carnival Corporation and PLC, the parent company of Carnival Cruise Lines, reflected the strength of its most visible brand. Carnival Corporation was having the best year in its history, due in part to a rebound in ticket prices following recent industrywide discounting. The company authorized a $1 billion stock buy- back in the fourth quarter of 2004 and a 20% quarterly dividend increase to $0.15 per share. It would easily beat Wall Street earnings forecasts, despite a still-sluggish North American economy, higher fuel prices, the war in Iraq, and a devastating hurricane season that had disrupted operations in the company’s main Caribbean cruising waters (see Exhibit 4 for Carnival Corporation and PLC financials). Indeed, there was much fun taking place at the Miami-based headquarters of the “Fun Ships.” Nevertheless, a seasoned team of senior managers (Exhibit 5), many of whom had been with the company since...
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...CHINHOYI UNIVERSITY OF TECHNOLOGY NAME RUTENDO PAHLA REG NUMBER C1213447Q COURSE SERVICES MARKETING COURSE CODE CUHT 402 LEVEL 4.1 PROGRAMME BACHELOR OF SCIENCE HONOURS IN TOURISM AND HOSPITALITY DUE DATE 31 AUGUST 2015 QUESTION: Innovate or die. Explore the central role played by innovation in achieving sustainability and competitiveness of Zimbabwe’s hospitality and tourism sector. Innovate or die. Explore the central role played by innovation in achieving sustainability and competitiveness of Zimbabwe’s hospitality and tourism sector. Innovation is a new idea, more effective device or process. It is an inbred human quality that has ensured mankind survives the harsh reality of the world that he lives in and thrives despite all the negatives and challenges of his existence. According to the latest statistics from World Economic Forum (2015) Zimbabwe was ranked 115 out of 141 countries in terms of travel and tourism competitiveness. Without innovation Zimbabwe could easily sink further in the rankings. New idea injection...
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...Iggy’s Bread of the World Case Study Symbolic Assessment Company Human Symbolic Frame Assessment All organizations have some degree of symbolic life with Bolman and Deal referring to this as an organization’s cultural tapestry and state (Bolman and Deal, 2013). Furthermore the symbolic frame, drawing on social and cultural anthropology, treats organizations as temples, theaters, or carnivals (Bolman and Deal, 2013). It abandons assumptions of rationality more prominent in other frames. It sees organizations as cultures, propelled more by rituals, ceremonies, stories, heroes, and myths than by rules, policies, and managerial authority (Bolman and Deal, 2013). Organizations can be viewed as theaters where actors or employees play their roles in the organizational drama while audiences or customers form impressions from what is seen onstage or in business practices (Bolman and Deal, 2013). However, problems arise when actors or employees blow their parts, when symbols lose their meaning, or when ceremonies and rituals lose their effectiveness (Bolman and Deal, 2013.) Iggy and Ludmilla’s bakery established itself as a symbolic organization right away (Grendon and McGinn, 2001). It set a standard of values, attitudes, beliefs, expectations, and organizational norms right away (Grendon and McGinn, 2001). Iggy and Ludmilla established a sense of pride and accomplishment along with personal responsibility for all employees to maintain and...
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...Question 1 1 out of 1 points Harvard professor Chris Argyris promoted the concepts of espoused theories of action and theories-of-use. Espoused theories of actions reflect what people say governs their behavior, while theories-of-use reflects how they actually behave. Selected Answer: True Question 2 1 out of 1 points The autocratic management style is most effective on: Selected Answer: routine work efforts Question 3 1 out of 1 points Organizational restructuring and business process reengineering are basically the same thing. Selected Answer: False Question 4 1 out of 1 points The statement "My opponent is a jelly fish" illustrates the use of a metaphor to compress a complex concept into a simple image. Selected Answer: True Question 5 1 out of 1 points Bolman and Deal's political frame operates under the premise that: Selected Answer: organizations are competitive arenas Question 6 1 out of 1 points In the Hersey-Blanchard approach to situational leadership, the S2 Coaching style of leadership is most appropriate for employees with which of the following characteristics? Selected Answer: Some competence and low commitment to the job Question 7 1 out of 1 points Myron is very concerned for the well-being of his team members. He does not seem to be intent on achieving the team's performance goal. From the...
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...Introduction to Management | Internet Business Models – A Case Study. | Nicole Fearon | user 5/3/2012 | Contents Question 3 Approach 3 The Case (Taken from TTFI.net Article) 4 Case Analysis 5 Business, Industry and Government Reviews 7 SWOT Analysis 7 Analysis Summary 8 Porters Five Forces Model 9 Porter’s Diamond Model 11 Demand Conditions 12 Related and Supporting Industries (collaborative industries) 12 Firm Strategy, Structure and Rivalry 12 Role of Government 13 Interconnectedness, Complexity and Business Models 15 Challenges and Strategies 15 External 16 Internal Strategies 17 Summary 19 Reference 20 Question Select one of the themes listed at the end of this table and undertake further research to prepare a paper outlining the key developments in the area. Your paper should contain references from a minimum of 15 sources, which should be clearly identified in a table of references or bibliography. You should also indicate the implications of your study for organizations in the Caribbean and provide recommendations for the adoption of strategies to address the challenges. Themes • Evolution of Management in the Caribbean • Managing in an Interconnected World • Managing the 21st Century Workforce • Use of ICT in Small and Medium Sized Business • Ethical Issues for Managerial Decision Making Approach Information and Communications Technology is a wide topic that can follow many paths. The focus for this...
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...How to Become Valedictorian * 201,747 views * 31 Editors * Updated 783 days ago Three Parts:Getting ReadyWorking HardStaying Centered Weird Al Yankovic. Kevin Spacey. Alicia Keys. Jodi Foster. What do all of these celebrities have in common? They were all valedictorians of their class. Though being valedictorian won't make you a supermodel or singer, it can set you on an impressive path that can lead you to succeed in your college career and in the world at large. All you need is to have mental toughness, endurance, and an unbeatable work ethic. So how do you do it? Just follow these steps. Ad Part 1 of 3: Getting Ready 1. 1 Start young. Unfortunately, in most cases, you can't just waltz into your high school on the first day of freshman year and decide to be valedictorian. You'll need to have proved yourself in middle school by taking the most rigorous math and English courses that your middle school had to offer. Some middle schools don't have tracking for their classes, but some do offer Honors courses as early as seventh or eighth grade. Being in these courses will set you on a path to honors courses in high school, so make sure you've laid the groundwork for this. * You can move up in English more easily, but once you're "locked" into a math track, it'll be harder to move ahead. For example, if you're in regular Algebra in 8th grade, you'll have to go to regular Geometry in 9th unless you've really proven yourself. Ad 2. 2 Learn how...
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...Enchanted Kingdom: The Magic is Here I. POINT OF VIEW The point of view of the marketing manager is the one taken since he is the one responsible on situations concerning demands. II. MARKET SITUATION ANALYSIS SWOT ANALYSIS Strengths • It is the pioneer theme park in the country boasting seven fantastic theme zones and imported rides and attractions. • Aside from its 21 rides and attractions, all of which are imported from the United States, Germany, and Japan, there was a wide variety of food outlets, specialty shops, and video game centers in Enchanted Kingdom. • Enchanted Kingdom has some musical entertainment too. Visitors could also swing to the beat of live-wire musical entertainment from popular guest bands and in-house bands, performing regularly at the bandstand. • To cap the magical experience, there was also a spectacular fireworks display every weekend which gives them an edge among competitors. • It is accredited by the International Theme Park Inc. • All its crew members received “service” training from Disney, USA. • Its 16.6 hectare land was not only spacious but also accessible. Weaknesses • EK cannot add new rides and attractions to maintain the charm and to sustain the viability of the theme park because of tight financing and weak demand. • Theme parks are easily affected by economic conditions. • Enchanted Kingdom and other theme parks experience seasonal demands. Opportunities • Despite the high admission price and with barely...
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...International Students: Bridging the Gap between Two Cultures Irma Ahmad Wan Norhaizar Harun Nurisyalliena Ishak Universiti Malaysia Perlis (UniMAP) Abstract Cultural differences play an important role in the academic environment. It is often being overlooked by university, society and even among the international students themselves. When dealing with international students, there is an overlap between perception and acceptance towards readiness and adaptation to the cultural differences. International students’ readiness and ability to adapt with local cultural has influenced on how the university and society view and accept them. In this paper, it explores the understanding and challenges for international students to adapt themselves in UniMAP. It also looks on the effectiveness of university effort in building an inclusive academic environment for its international students. Introduction The Ministry of Higher Education of Malaysia has taken a big step in becoming a hub for the international students. The aim is proven by the number of international students in Malaysia. As for the year 2008, it was reported that 16,991 students from foreign countries are studying here (Bernama, Dec 3 2008). In order not to be left behind, University Malaysia Perlis (UniMAP) has adhere to the Ministry Of Higher Education aspiration by taking 168 international students that come from various countries namely China, Yemen, Iraq and Pakistan. 74 of them are the undergraduates’...
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...Images questions Chicago Fair- White City midway The white city worked as the ideal city in the United States Architecture and the systems (electricity, sanitation, regulation upper middle class dream of city Architectural hall, amusement zone Control not only civic centre also over the fun zone. Exterior warehouse kind of interior. urban space consumerism department store. Everything is about the show. fasade- architectural building part Industrialization nationalism provide claim Czech Slovakia Finland Nationalism was big theme for Paris Universelle De Paris 1889 Ethnic idea accentual of Frenchness. Americanness The darker side of nationalism in the racism Colonial Empire (Phillippines) ideal of progress civilization get better and better civilized uncivilized Louisiana Purchase 1904 idea of amusement zone in fair control by the same corporation social practice etc. People want to be not just educated but also make it fun Midway was kind of confused area. Music Hall, Saloon, real urban place high aspiration...
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...Classism and Criminal Justice Draft 2 Justice is a term that we hear every day and accept although many of us have skepticism as to what it truly means. In general, justice is the idea of righteousness and equality. In regards to society’s views on how “just” the criminal justice system is, we always incorporate the “ism’s”: Racism, sexism and classism, to demonstrate some of the pitfalls that the system has. Though it is obvious that all of these societal differences play a large role in the criminal justice process, I will focus on classism. Classism is the discrimination against a group or individual based on social and economic status. Classism is one of those “ism’s” that occurs more than we notice and sometimes, we may confuse it with things like racism or sexism. Classism, in my opinion, plays a larger role in the criminal justice system as opposed to the other forms of discriminatory practices. In particular, class largely comes into play during the sentencing process. Many authors argue that factors outside of class play a more important role, but I believe that there needs to be more attention paid to the role that class plays in targeting and the sentencing process in the criminal justice system. In order to understand the role that class plays in the sentencing process, we must, first, look at the role that it plays before the criminal reaches the day of sentencing. There are a plethora of publications that speak on profiling and actuarial methods which get people...
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...Kristopher S. Bolds Classism and Criminal Justice Justice is a term that we hear every day and accept although many of us have skepticism as to what it truly means. In general, justice is the idea of righteousness and equality. In regards to society’s views on how “just” the criminal justice system is, we always incorporate the “ism’s”: Racism, sexism and classism, to demonstrate some of the pitfalls that the system has. Though it is obvious that all of these societal differences play a large role in the criminal justice process, I will focus on classism. Classism is the discrimination against a group or individual based on social and economic status. Classism is one of those “ism’s” that occurs more than we notice and sometimes, we may confuse it with things like racism or sexism. Many authors argue that factors outside of class play a more important role, but many believe that we should be more attentive to the role that class plays in targeting and the sentencing process in the criminal justice system. In order to understand the role that class plays in the sentencing process, we must, first, look at the role that it plays before the criminal reaches the day of sentencing. There are a plethora of publications that speak on profiling and actuarial methods which get people into the system. Though these are two large proponents of the discriminatory acts that exist within the confines of the criminal justice system, it does not begin with these institutionalized methods...
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...YEAR LONG PROJECT Importance of Supply Chain in Retail With this growth in retail, not only front end but the entire network of activities leading to a culmination of a successful retail transaction has undergone a significant development. Supply Chain is no different. In the course of this retail evolution in India, the supply chain has also seen significant activity. After all, Supply chain forms a major part of the sustenance of any retail venture. For the retail venture to flourish successfully, it should have an efficient and well established supply chain. In the modern format, when all the other aspects of retailing have been discarded as being a differentiating factor, the role of supply chain has become even more important. Importance of an efficient supply chain for a retail chain may be assesses from the gamut of areas in which it helps the chain such as sourcing of material for Private Label, supplying of SKUs to the distant tier II and III cities, more and more retailers entering into Food & Grocery segment resulting in need for transportation of perishable items requiring cold supply chain, etc. hence it is deemed that from being just a part of the operations of a network, supply chain is soon going to become the source of competitive advantage for some firms. If we look at the global scenario, we already have the example of retail mammoth, Wal-Mart. Wal-Mart is said to have the best supply chain which enables...
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...Brian Grazer’s Curiosity Conversations: A List Since the late 1970s, Brian Grazer has been meeting with people from diverse backgrounds to have open-ended conversations about their lives and work. Below, in alphabetical order, is a list of many of the people Brian has had curiosity conversations with. It is as comprehensive as memory and records permit; please forgive any omissions. Brian has spoken to so many people over thirty-five years and explored so many topics that it would be impossible to have included accounts of all of them. But each of the conversations provided the inspiration for the discussions of creativity and storytelling in this book, and in rian’s work. B 50 Cent: musician, actor, entrepreneur Joan Abrahamson: president of the research and education nonprofit Jefferson Institute, MacArthur Fellowship recipient Paul Neal “Red” Adair: oil-well firefighter, innovator in extinguishing oil-well blowouts in Kuwait 1 Roger Ailes: president of Fox News Channel Doug Aitken: multimedia artist Muhammad Ali: professional heavyweight boxer, three-time World Heavyweight Champion John Allman: neuroscientist, expert on human cognition Gloria Allred: civil rights attorney Brad Anderson: former CEO of Best Buy Chris Anderson: curator of TED conferences Philip Anschutz: entrepreneur, cofounder of Major League Soccer, investor in multiple professional sports teams David Ansen: former senior entertainment editor at Newsweek ...
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