...Carnival Cruise Lines: Increasing Sales Team Efficiency Through Lead Scoring and IVR Table of Contents Introduction 3 SWOT Analysis 4 Lead Scoring 7 Interactive Voice Response 8 Conclusion 9 References 11 Introduction Carnival Corporation & PLC is the world’s largest cruise ship operator, comprised of 100 cruise ships representing 10 cruise lines. The combined companies serve approximately 10 million guests per year, with sailings from ports in North America, Europe and Australia. The largest brand under the Carnival Corporation & PLC umbrella is Carnival. Headquartered in Miami, Florida, U.S.A., CCL operates 24 cruise ships and is responsible for approximately 56% of the company’s annual revenue (Carnival Corporation, 2012). Carnival Cruise Lines (Carnival) is a subsidiary of Carnival Corporation & PLC. As is the case for the cruise industry as a whole, Carnival’s bookings rely heavily upon the work of independent travel agents and agencies. The other major sources of bookings are Carnival’s team of telephone-based Personal Vacation Planners (PVPs), as well as Carnival’s website. Due to the worldwide financial crisis, increased competition within the cruise industry, and the sinking of the Costa Concordia cruise ship in January of 2012, Carnival has faced challenges in maintaining its annual revenue and sales. Since 2008, Carnival has gradually decreased its staff of PVPs, having 500 in 2008 but only 200 today (Garcia). The PVPs had...
Words: 2280 - Pages: 10
...point. Humans perceive beauty through themselves. With the complexity that is humanity, interpretations lead to beauty that a mere handful could witness. In modern society, perceptions are frequently biased. Sylvia Plath’s “Mirror” forces an objective outlook upon the reader to hint at an inward struggle with beauty. Likewise, Marge Piercy’s “Barbie Doll” depicts the life of a woman who sold her life in the pursuit of elegance. Most women are brought up to unrealistic standards that “guarantee” beauty if one plays along. Like a carnival game without winners, pursuing positive self-image could become an endless battle to some. Society, through various forms of media, discombobulates a desired appearance to heighten self-pity in women. To countless minds, beauty is everything. Using self-hatred wastelands also known as social media platforms, society influences entire populations. The poems “Mirror” and “Barbie Doll” enlighten this problem, however in times even before the digital age. To start, “Mirror” portrays a woman's loss of innocence through self-pity. As the woman in the poem looks for acceptable features in...
Words: 697 - Pages: 3
...I. Title of the Case Enchanted Kingdom: The Magic Lives On and On II. Executive Summary of the Case Enchanted Kingdom (EK) is the pioneer theme park in the country, boasting seven fantastic theme zones, and imported rides and attractions. Ideally, new rides and attractions should be added annually to maintain the charm and sustain the viability of the theme park. However, due precarious economic conditions prevailing in late 1997 onward, the company deferred its expansion plans. It has been almost four years since it last introduced a new major ride or attraction for the theme park. Against the Asian currency crisis backdrop, management must identify strategies to eliminate seasonal demands and boost its guest attendance and profitability. III. Background of the Case Enchanted Kingdom opened to the public on October 19. 1995. It was and still is the Philippines' first world class fixed and themed amusement attraction on a scale never before seen in the country. It had 16 rides and attractions most of which were unique to the Philippines during its introduction while the rest were in size and capacities that had never experienced in the country before. Locating these rides and attractions within seven meticulously themed zones interspersed with food and merchandise outlets and kiosks as well as various game stands also added to the “experience” in a totally “enchanting” environment, away from the day-to-day realities of life. In 1996, answering the...
Words: 2856 - Pages: 12
...Enchanted Kingdom: The Magic is Here I. POINT OF VIEW The point of view of the marketing manager is the one taken since he is the one responsible on situations concerning demands. II. MARKET SITUATION ANALYSIS SWOT ANALYSIS Strengths • It is the pioneer theme park in the country boasting seven fantastic theme zones and imported rides and attractions. • Aside from its 21 rides and attractions, all of which are imported from the United States, Germany, and Japan, there was a wide variety of food outlets, specialty shops, and video game centers in Enchanted Kingdom. • Enchanted Kingdom has some musical entertainment too. Visitors could also swing to the beat of live-wire musical entertainment from popular guest bands and in-house bands, performing regularly at the bandstand. • To cap the magical experience, there was also a spectacular fireworks display every weekend which gives them an edge among competitors. • It is accredited by the International Theme Park Inc. • All its crew members received “service” training from Disney, USA. • Its 16.6 hectare land was not only spacious but also accessible. Weaknesses • EK cannot add new rides and attractions to maintain the charm and to sustain the viability of the theme park because of tight financing and weak demand. • Theme parks are easily affected by economic conditions. • Enchanted Kingdom and other theme parks experience seasonal demands. Opportunities • Despite the high admission price and with barely...
Words: 2386 - Pages: 10
...Quality of life 4 1.1 Company Profile 9 1.1.2 Name of Company 9 1.1.3 Company History 9 1.1.4 Vision & Mission & Core value 11 1.1.5 Business Objectives 12 1.1.6 Corporate Social Responsibility (CSR) 13 1.2 Leadership Profile 14 1.3 Product Profile 16 CHAPTER 2 INDUSTRY ANALYSIS 17 2.0 Porter’s Five Forces 17 2.1 Intensity of rivalry among existing competitors 17 2.2 Threats of entry 18 2.3 Threat of substitutes 20 2.4 Bargaining power of supplier 20 2.5 Bargaining power of consumers 21 CHAPTER 3 EXTERNAL ANALYSIS 22 3.0 PEST Analysis 22 3.1 Political 22 3.2 Economic 22 3.3 Social 23 3.4 Technology 24 CHAPTER 4 COMPETITOR ANALYSIS 24 4.1 VIOR 25 4.2 GIORDANO 27 CHAPTER 5 INTERNAL ANALYSIS 28 5.1 Bases of competitive advantage 28 5.2 Organisational advantages 28 5.3 Functional/Departmental advantages 28 5.4 Inter-relationships with outside bodies 29 5.6 Financial Ratio Analysis 30 5.6.1 Profitability Ratio Analysis 30 5.6.2 Liquidity Ratio Analysis 31 5.6.3 Leverage Ratio Analysis 33 5.6.4 Activity Ratio Analysis 34 5.7 Value Chain Analysis 35 5.8 Target customer 36 5.9 SWOT 37 CHAPTER 6 STRATEGY ANALYSIS 40 Strategic Option A: S1S2S3O1 - Merger and acquisition strategy 40 RACES Evaluation: 41 Strategic Options B: S1S4T2 - Product development strategy (Defensive Strategy) 44 RACES Evaluation: 44 Strategic option C: W1W2T1 - Technology development strategy 46 RACES Evaluation 47 Strategic...
Words: 15563 - Pages: 63
...Global Business Cultural Analysis: Brazil Liberty University BUSI 604 Abstract This research paper analyzes the effect of Globalization on the country of Brazil, and how its economy compares to other South American countries and the world. This review will provide factual evidence of the integration of the Brazilian products internationally, and how its economy has evolved to compete in the international markets. A Comparative summary of evidence will be provided in this analysis between the business culture of Brazil, North American, Central America, the Caribbean, and other South American countries economic framework. The framework of the origins of Brazil, and to the progression of the nation into one of the top economies; will be discussed in this assignment. A small glimpse of the picturesque country will be provided in the form of pictures, to give the reader a greater ability to visualize this country and its inhabitance. The major elements and dimension of culture is reviewed, and these dimensions are; what the major elements and dimensions of culture are in this region; how these elements and dimensions are integrated by the locals conducting business in this region; how these cultures and dimensions compare with U.S. cultures and business; and what the implications are for U.S. businesses that wish to conduct business in that region. This paper will review some of the desires of Brazil’s government to be one of the world’s leading...
Words: 4086 - Pages: 17
...University of North Carolina at Pembroke English and Theatre DEPARTMENT COURSE: ENG 2100: African American Literature Fall 2014 INSTRUCTOR: Dr. Charles Tita OFFICE: West Building, Office of Distance Education OFFICE HOURS: Monday 4-6 and Tuesday/Thursday 10:30-12 OFFICE PHONE: 521 6352 FAX: 910 521 6762 EMAIL ADDRESS: charles.tita@uncp.edu LECTURE TIME: Tuesday/Thursday 2-3:15pm LOCATION: DIAL 147 REQUIRED TEXT Gates Jr., Henry Louis, and Nellie Y. McKay, eds. The Norton Anthology of African American Literature. New York: W.W. Norton and Company, 2004. OPTIONAL REFERENCES Locke, Alain, ed. The New Negro. New York: Atheneum, 1968. hooks, bell. Teaching to Trangress: Education as the Practice of Freedom. New York: Routledge, 1994. Harrold, Stanley. American Abolitionists. New York: Pearson Education, 2001. Youngs, J. William T. American Realities: Historical Episodes-From First Settlements to the Civil War. New York: Longman, 2000. Fanon, Frantz. The Wretched of the Earth. New York: Grove Press, 1963. COURSE DESCRIPTION: A survey of African American literature, introducing students to genres, trends, and major periods of African American literature, ranging from the 17th-, 18th- and 19th- century autobiographies and narratives to 20tth –century works. Authors include: Jupiter Hammon, Briton Hammon, Sojourner Truth, Nat Turner, Claude McKay, Zora Neale Hurston, Sterling Brown, Richard Wright, Lorraine Hansberry, Amiri Baraka, Toni Morrison...
Words: 3509 - Pages: 15
...Plot Overview The first chapter of The Heart Is a Lonely Hunter introduces us to John Singer and Spiros Antonapoulos, two good friends who live together in a town in the Deep South and who are both deaf-mutes. Antonapoulos works in his cousin's fruit store, and Singer works as a silver engraver in a jewelry shop. They spend ten years living together in this way. One day Antonapoulos gets sick, and even after he recovers he is a changed man. He begins stealing and urinating on buildings, and exhibiting other erratic behavior. Finally, Antonapoulos's cousin sends him to a mental asylum, although Singer would rather have Antonapoulos stay with him. After Antonapoulos leaves, Singer moves into a local boarding house in town run by a family named the Kellys. The narrator then introduces us to Biff Brannon, the proprietor of the New York Café, the establishment in town where Singer now eats all his meals. Biff is lounging on the counter watching a new patron named Jake Blount, as the constantly drunk Jake is intriguing. Blount goes over and sits with Singer and begins talking to him as though the two are good friends. Then Singer leaves. Once Jake realizes in his drunken stupor that Singer has left, he goes into an alley and begins beating his head and fists against a brick wall until he is bruised and bloody. The police bring Jake back to the café, and Singer volunteers to let the drunk stay the night with him. The narrative shifts to the perspective of Mick Kelly, the young teenage...
Words: 7300 - Pages: 30
...not perceive that my smile now was at the thought of his immolation. He had a weak point -- this Fortunato -- although in other regards he was a man to be respected and even feared. He prided himself on his connoisseurship in wine. Few Italians have the true virtuoso spirit. For the most part their enthusiasm is adopted to suit the time and opportunity, to practise imposture upon the British and Austrian millionaires. In painting and gemmary, Fortunato, like his countrymen, was a quack, but in the matter of old wines he was sincere. In this respect I did not differ from him materially; --I was skilful in the Italian vintages myself, and bought largely whenever I could. It was about dusk, one evening during the supreme madness of the carnival season, that I encountered my friend. He accosted me with excessive warmth, for he had been drinking much. The man wore motley. He had on a tight-fitting parti-striped dress, and his head was surmounted by the conical cap and bells. I was so pleased to see him that I thought I should never have done wringing his hand. I said to him --"My dear...
Words: 6237 - Pages: 25
...KAIZEN SCHOOL OF BUSINESS MANAGEMENT MARKS: 80 COURSE: _____ SUBJECT: CONSUMER BEHAVIOR N.B: 1} Attempt all the questions 2} All Questions Carries Equal Marks Name:__________________ Reference Number: ___________________ Case – 1 Grace Cards is one of the top three global brands of credit cards operating in various countries. The card has been in the business for a long time but the troubles began showing up in the last ten years or so. The card company, which is controlled by a large number of banks, is facing troubles on many fronts. Firstly the company incurred a loss of $ 3 million in the year 1993 and the ratio of their bad debts totaled up to 2.3 percent of receivables (as against bad-debt ratio of 1.9 percent of its nearest competitor Hallmark.) The loss resulted cutting back on many direct market activities such as mass mailing.etc, which would have further accelerated the bad-debt ratio. To cut down on the losses, the company decided to hike the transaction fee levied on retailers by a massive 10 percent. The decision was opposed and the hike was termed as excessive by all retailers and others who opposed this move very seriously. After many discussions, the company had to roll back the fee hike. This retailers and banks all over but Grace lost an opportunity to cut back on its losses. The firm also suffered as it intended to offer some incentives to banks and retailers to push the card over competition. The company wanted the retailers and bankers to prefer it’s own...
Words: 5288 - Pages: 22
...Losing Your Place Sue Clifford and Angela King The main players fall silent, the filming is over, the recording is finished, but the sound technician has hushed everyone to get some 'atmos'. Coughs, car noise echoing off the warehouses, birdsong, boards creaking, trees breathing in the wind, these are the sounds of the everyday, so particular to this place, that to cut the film and add studio voiceovers needs an underlay of this local atmosphere in order to ensure continuity and authenticity. That elusive particularity, so often undervalued as 'background noise', is as important as the stars. It is the richness we take for granted. How do we know where we are in time and space? How do we understand ourselves in the world? Common Ground has been exploring and developing a new concept, that of local distinctiveness. It is characterised by elusiveness, it is instantly recognizable yet difficult to describe; It is simple yet may have profound meaning to us. It demands a poetic quest and points up the shortcomings in all those attempts to understand the things around us by compartmentalising them, fragmenting, quantifying, reducing. Local distinctiveness is essentially about places and our relationship with them. It is as much about the commonplace as about the rare, about the everyday as much as the endangered, and about the ordinary as much as the spectacular. In other cultures it might be about people's deep relationship with the land. Here discontinuities have...
Words: 4632 - Pages: 19
...A BRAZILIAN MARKETING STRATEGY FOR SKINCARE PRODUCTS International Marketing 2010-2011 1 Content 1. Introduction........................................................................................................................ 4 1.1 1.2 1.3 2. International Marketing .............................................................................................. 4 Company description ................................................................................................... 5 Goal of the study ......................................................................................................... 5 General cultural concepts .................................................................................................. 7 2.1 2.2 2.3 History.......................................................................................................................... 7 Geography and environment ...................................................................................... 7 Demography ................................................................................................................ 8 Basic facts ............................................................................................................. 8 Population density.............................................................................................. 10 Brazilian ethnicity .................................................................................................
Words: 14337 - Pages: 58
...19, Issue 1, Ver. X (Feb. 2014), PP 01-08 e-ISSN: 2279-0837, p-ISSN: 2279-0845. www.iosrjournals.org Home Video Films and Grassroots’ Relevance in Nigerian Political Process 1 1,2 Alawode, Sunday Olayinka (Ph.D), 2Sunday, Uduakobong AdebolaAdegunwaSchool of Communication, Lagos State University, 21 Olufemi Street, Off Nathan St, Surulere - Lagos Abstract: The Nigerian home video films have been used to address a myriad of existing and emergent problems because of its distinctiveness and popularity;as a popular art in Nigeria, this study was undertaken to investigate the consideration of the grassroots in the Nigerian political process from the eye of the home videos. The theoretical framework employed was agenda setting with content analysis as the method of research. The results reveal that the grassroots are not given credence as a key factor in the films except as means to justify the ends of the political class and players in the political process. The roles of the grassroots in the political arena are mostly depicted significantly as thugs, assassins, villains, prostitutes and others who are involved in different kinds of undesirable practices and vicious acts. Such portrayals could be contributory to politics often being described as ‘a dirty game’ with the grassroots increasingly having apathy to political processes and creating the divide of ‘them’ and ‘us’; where ‘them’is the political class and ‘us’ being the grassroots. Key Words: Grassroots, Home Video, Political...
Words: 6680 - Pages: 27
...fill it the needed area with different colors. Please follow the example below. (Check the pictures of the composers and their hometowns in all the units.) Medieval, Renaissance and Baroque Music Page 1 MUSIC LEARNER’S MATERIAL GRADE 9 Unit 1 Time allotment: 8 hours LEARNING AREA STANDARD The learner demonstrates an understanding of basic concepts and processes in music and art through appreciation, analysis and performance for his/her self-development, celebration of his/her Filipino cultural identity and diversity, and expansion of his/her world vision. key - stage STANDARD The learner demonstrates understanding of salient features of music and art of the Philippines and the world, through appreciation, analysis, and performance, for self-development, the celebration of Filipino cultural identity and diversity, and the expansion of one’s world vision. grade level STANDARD The learner demonstrates understanding of salient features of Western music and the arts from different historical periods, through appreciation, analysis, and performance for self-development, the celebration of Filipino cultural identity and diversity, and the expansion of one’s world vision. CONTENT STANDARD The learner demonstrates...
Words: 24362 - Pages: 98
...Nov 3, 2010 Jack Nelson's Problem An article for Human Resources Management course, Gary Dessler 12/e, page: 52 1st Question: What do you think is causing some of the problems in the bank’s home office and branches? - There is not any communication between branch supervisors, home offices, and other branches. The supervisor employ their own employee without any communication with the main branch. The major problem is high employee turnover, actually there can be many reason for turnover, however in the text this is a result of when an employee would be hired, they would be resign another employee. In additionally, Ruth Johnson has been working in a home office for two months, howeever she does not know what the machine called she used and what it did. That means, there is not any HR to asist her about that machine. 2nd Question: Do you think setting up an HR unit in the main office would help? - Setting up an HR unit in the main office would help the managers. Through the HR unit the bank can employ the educated bankers and reduce turnover ratios. I mean, because of HR unit will work for supervisors’ and line managers’ needs, the employee which apply the job probably educated by HR unit about the which machine or computer software does he/ she have to. As a result of HR unit, turnovers decrase and efficiency increases in the bank. 3rd Question: What specific functions should an HR unit carry out? What HR functions would then be carried out by supervisors...
Words: 10243 - Pages: 41
