Technology has pushed humans into a new age of communication and has taken control of the way we interact with each other. Social media platform's like Twitter are just one of the many ways humans have evolved to communicate with. Social media isn't a new concept known to man. Social media is a computer-based technology that allows its users to share ideas and information on different networks and platforms. The earliest forms of communicating by man were documented by Neanderthals in prehistoric times with drawings and symbols in caves. Since then the way we communicate as a society has advanced, but the concept is still the same. As humans we long for social interaction and social media provides that. Social media was originated as a tool …show more content…
Businesses such Carol's Daughter use social media advertising to market their products. Social media advertising is a more effective and less costly way to advertise. The ad costs are cheaper compared to the traditional advertisement such as TV and radio. Carol's Daughter uses gifs and pictures to advertise their business on Twitter. With Carol's Daughter being on Twitter it allows people to interact with the brand. Carol's Daughter is a natural hair care product line for multicultural people. The brand empowers women by asking them to share stories of how the product has impacted their lives and what the brand means to them. For many women, their hair is everything to them. So, for them to find a product that is all natural and effective really speaks volumes. This brand really targets the population of women that struggle to find an effective hair product line that actually is made for their hair's texture. Recently the brand has expanded their products to Walmart and Target to expand their …show more content…
Kylie Cosmetics was launched in 2016 by Kylie Jenner, the youngest of the Kardashian sisters. Kylie Cosmetics is a cosmetic line. The marketing for the brand doesn't revolve around the products themselves but "but it revolves on Kylie as a beauty and style icon." (Schaefer,2016) Not only utilizing her family's legacy as the base for attracting new consumers and also targeted her fans she gained over the years. Optimizing on Twitter and other social media, she connected to her followers daily created a steady flow of traffic and made the brand a trending topic by the use of hashtags and live video feeds. In the age of social media, trends are crucial to marketers. Trends are the likings and follow of potential consumers. Some trends last days or a few months but the more the trend is talked about on social media the higher opportunities for the brand to grow at a faster rate. In closing, this business has grown immensely over the span of its start, making almost 10 million in its first