...packaging depending on the country in which it is marketing? Why or why not? How might this affect consumer attitudes toward the company and its products? Answer:I think a global firm should not change the colors for theirlogos. As a global firm, logo representsits unique enterprise culture and brand.The unified logo is necessary because itnot only protects the brand and prevents counterfeits, but it also helps company build their unified brand image in order to improve the popularity of an enterprise in costumers. As the packaging, I think global firmsshould be in line with local market preference. It can make customer get intimacy from the produces.For example, McDonald’s change its packaging into red color when the LunarNew Year comes in china because red means jubilation for Chinese. Principals of Marketing Chapter 9 Page306-307...
Words: 642 - Pages: 3
...WM each week all over the world. This success has created millions of jobs and unique incentives for its employees. The cost of this success is most evident to local businesses in communities where WM opens its doors. Wal-Mart Case Study Wal-Mart and Corporate Social Responsibility The WM case study describes several major issues. The biggest concern is the affect that WM has on local businesses and if they have any responsibility to them. The case study further describes WM’s ability to focus its muscle on social concerns, such as the “buy America” or “environmental campaigns” that were popular during the 1990s. The third major issue was WM’s focus on the global community and the impact that it can have on other countries. Carrol & Buchholtz (2006) best describes four specific categories for corporate social responsibility (CSR): economic, legal, ethical, and philanthropic responsibilities. Economic responsibility is another term that a corporation describes its CSR. The root of CSR is to manufacture a good or service for consumers and sell these products legally, ethically and at a fair price. These products will generate profits to stockholders and lead to growth of the corporation. Legal responsibility is a way in which the corporation fulfills a social contract. This means by following the laws and ethical practices in which it is organized to operate. Society and lawmakers ensure the compliance of all applicable laws and if the corporation does not agree...
Words: 3625 - Pages: 15
...Purchasing Ethics and how it Changes the Global Marketplace Assignment 3.4 Mike Wooddell ERAU LGMT 536 – Purchasing for Logistics and Supply Chain Management June 17, 2015 Abstract As organizations increase their global footprint, the need for reliable, ethical, and sustainable suppliers also increases. Understanding this need, more businesses are engaging suppliers that are the most cost effective and not necessarily the most ethical. This brings me to the research of purchasing ethics. Specifically how do ethics change the landscape of today’s global market? This paper will look at several factors that include the cross cultural understanding of ethics, the personal and professional responsibility, and several ethical challenges such as environmental responsibility and human rights and the impact it has on the global market. Key Words: business ethics, global market, cultural factors, professional responsibility, ethical challenges I. WHAT IS ETHICS – DEFINITION AND UNDERSTANDING Clearly define what ethics mean in the global market and the domestic market and how it is interpreted in each. II. CULTURAL FACTORS IN GLOBAL MARKETS Identify how cultural factors such as religion, sexual orientation, and accepted standard practices influence or hinder international and domestic business. III. PERSONAL AND PROFESSIONAL RESPONSIBILITY TO BUSINESSES Identify the responsibility and moral obligation when ethical dilemmas occur, your personal...
Words: 3467 - Pages: 14
...about anything, I’ll have more fun taking about this - like it because you can see it when you’re 4 and then you’re see it when you’re an adult and it’s a completely different story History Lewis Carroll (scandal) Characters History Class Disney vs. lewis carroll Its all about the drugs ( wasn’t sure if I should be mentioning this funny cuz im at Berkeley and that’s the first thing that ppl think about when I tell them I go there) Iceskating bow Synopsis, a girl who’s bored, then a white rabbit comes and she chases him down a rabbit hole and falls into wonderland: a world of fantasy and nonsense Lewis Carroll- real name was Charles real name Charles Lutwidge Dodgson ( after messing with latin , got Lewis Carrol) Birthplace 1832: Daresbury in Cheshire, the third of 11 children , poor living situation (with such a large family) dady was a revered. He’d help his overworked mother by entertaining his brothers and sisters- this is where he got a lot of ideas for his wonderland characters. You’ll see that a lot of the characters in the book had been inspired from his childhood and time in Oxford There were a couple of things he loved: telling stories, hot summer days, and children ( put this together and you get Wonderland) he also loved math - Fond of the deans daughters of Christ‘s Church, in particular Alice ( elsie, edith, and alice). They met when Dodgson was given permission to photograph the cathedral, and alice and her sisters wanted...
Words: 2464 - Pages: 10
...INTRODUCTION Corporate social responsibility (CSR) is an idea that corporations taking some sort of activities with responsibility for society’s benefits to effect their customers, employees, shareholder and environment within their operations. This is a voluntary behavior to improve employees and their families’ quality of life as well as society. Nevertheless, it is not a statutory law that organizations have to comply with. Over the last two decades, the public and the media have increasingly concerned about CSR. Therefore, this has led to more interactions between governments and organizations and society as a whole. In the past, corporations focus on earning profit invariably, “Today, however, businesses must also reflect on the legal, ethical, moral and social consequences of their decisions” (Anderson 15). A growing number of people are keeping a watchful eye on corporations’ background whether it has a contribution to society instead of how much profit they have gained. However, corporate social responsibility has become a significant matter in the international business. The image of corporations depends on how much they take on social responsibilities. E.g. consumers are more likely satisfied with reliable global brands. Similarly, employees are more willing to work for good-welfare companies. “The brand manager uses consumer concern for business responsibility as a means for securing competitive advantage. At the same time a charitable cause receives substantial...
Words: 2358 - Pages: 10
...------------------------------------------------- Team 129R 5th National Law School International Arbitration Moot Court Competition, 2012 ------------------------------------------------- ------------------------------------------------- In the matter of an Arbitration at, Somali City, Democratic Republic of Calona under the Calona-Nolania Bilateral Investment Treaty ------------------------------------------------- Wayne Electronics.........................................................................................................Claimant v. Democratic Republic of Calona……........................................................................Respondent ------------------------------------------------- (Arb/Cas/12/35) ------------------------------------------------- ------------------------------------------------- Memorandum for Respondent ------------------------------------------------- Table of Contents Table of Abbreviations I Index of Authorities IV Statement of Jurisdiction XI Statement of Facts XII Questions Presented XV Summary of Pleadings XVI Arguments Advanced 1 I. The Tribunal Does Not Have Jurisdiction Over The Claims Brought Before It. 1 A. The undertaking of the Claimant does not amount to an investment. 1 B. The Tribunal does not have jurisdiction over contractual matters. 2 1. The Tribunal does not have jurisdiction over contractual disputes because of an exclusive dispute resolution clause...
Words: 14275 - Pages: 58
...Click Here For Current Affair News For UPSC,IAS,SSC, Govt. Exams http://upscportal.com/civilservices/current-affairs Free Guide for SSC General Knowledge TABLE OF CONTENTS 1. History of India and The World 2. Indian Polity and Governance 3. Geography of India and The World 4. Economy 5. General Science 6. Organisations 7. General Knowledge HISTORY OF INDIA AND THE WORLD GOVERNOR-GENERALS OF INDIA (1833–58) Lord W. Bentick (1833–35): First Governor-General of India. Macaulay’s minutes on education were accepted declaring that English should be the official language of India; Abolished provincial courts of appeal and circuit set up by Cornwallis, appointment of Commissioners of revenue and circuit. • Wars: Annexed Coorg (1834), Central Cachar (1834) on the plea of misgovernment. Sir Charles Metcalfe (1835–1836): Passed the famous Press Law, which liberated the press in India (called Liberator the Press). Lord Auckland (1836–42): 1st Anglo-Afghan War (1836–42)—great blow to the prestige of the British in India. Lord Ellenborough (1842–44): Brought an end to the Afghan War. Annexation of Sindh (1843); War with Gwalior (1843). Lord Hardings I (1844–48): 1st Anglo-Sikh war (1845–46) and the Treaty of Lahore 1846 (marked the end of Sikh sovereighty in India); Gave preference to English education in employment. Lord Dalhousie (1848–56): Abolished Titles and Pensions, Widow Remarriage Act (1856). Made Shimla the summer capital. • Administrative Reforms:...
Words: 14356 - Pages: 58
...the industry’s players. The industry is split in two sectors: full-service restaurants (FSR) and limited-service restaurants (LSR). FSRs typically have a wait-staff; LSRs do not have wait-staff. The top five countries, in terms of total number of foodservice outlets, are: China, India, Brazil, Japan, and the US. The industry is of low concentration. Combined, the top industry players make up less than 3% of total global industry revenues. In terms of size, 2013 global sales were $2.6T, up 4.9%. The 2013 global labor force was 62.4M employees, up 2.4%. In accordance with Porter’s Five Forces framework, the forces that shape competition in the restaurant industry have a moderate to high impact on competitiveness. There is a moderate threat of new entrants and a high threat of substitutes. Buyers have a high degree of bargaining power and suppliers have a moderate degree of bargaining power. The restaurant industry is highly competitive and experiences intense rivalry. In terms of macro-environmental factors, emerging markets around the world over are having an impact on how restaurants execute strategy both domestically and abroad. The growth of the middle class in emerging markets, such as China and India, presents a new demographic and an opportunity for quality growth in an industry that is simultaneously experiencing levels of maturity in the US and European markets. Internal analyses of the industry’s top players yields an in depth look into McDonald’s, Yum...
Words: 79599 - Pages: 319
...This research aims to analyze and evaluate the perception that each of the 3 strongest Juice brands carry – Shezan All Pure, Fruitien and Nestlé Fruita Vitals. A survey was conducted of a 100 respondents in Islamabad to assess the Perceived and Actual Value of the said brands. The methodology and the findings are elaborated in this research paper. Consumer Brand Perception A comparative study of consumer Brand Perception of Shezan All Pure, Fruitien, Nestlé Fruita Vitals BBA – 2k11 – B Abeera Ahmad – 91 0|Page Mohammad Ibrahim Khan – 19 Zain Ul Abideen – 45 Contents 1. Acknowledgements .................................................................................................. 3 2. Executive Summary ................................................................................................. 4 3. Introduction............................................................................................................. 5 I. Shezan International Limited: ............................................................................. 6 II. CitroPak Limited ............................................................................................... 8 III. Nestlé Pakistan Ltd ......................................................................................... 10 4. Literature Review ..........................................................................
Words: 13012 - Pages: 53
...Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 SOMO Quick Scan Burger King SOMO Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 2 SOMO Quick Scan Burger King Contents 1 2 2.1 2.2 2.3 2.4 2.5 2.6 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 6 6.1 6.2 6.3 6.4 6.5 7 7.1 7.2 7.3 8 9 Introduction ...................................................................................................................... 4 Company Profile: Burger King Holdings....................................................................... 6 Corporate Profile................................................................................................................ 6 Burger King Holdings’ corporate history............................................................................. 7 Burger King Holdings ownership and corporation structure............................................... 8 Market presence................................................................................................................. 10 Purchasing activities........................................................................................................... 11 Burger King Suppliers in the Netherlands .......................................................................... 11 CSR Sector Analysis ....................................................................................................... 13 Consumer...
Words: 16278 - Pages: 66
...国内外移动互联网广告行业对比研究 指导教师： 黄少敏 教授 作 者： 系 别： 专 业： 国际商学院 学 号： 2011221049 完成时间： 唐欣怡 市场营销系 111 班 2015 年 4 月 20 日 内容摘要 移动广告行业在中国的发展迅猛，为了探究国内外移动广告市场的异同，本文从数 据出发，分别在移动广告市场规模，投放的广告主行业和投放方式方面进行国内外的对 比研究，通过大量的数据查找、处理和分析，得出国内外，尤其是中美两国移动广告市 场的异同，发现虽然中国移动广告市场有很大的发展空间，中国的智能手机出货量和移 动网民的迅速增长支撑着中国移动广告行业广阔的发展前景， 并将取代一些传统广告行 业。但在营销投入方面十分欠缺，出现了用户浏览时间与广告投放费用严重不匹配的现 象。本文对此也提出了弥补方法，一是加大在移动互联网端的广告投入，二是通过移动 互联网营销的实际案例，提出移动互联网时代新型的更有效的营销方式。 关键词：移动广告 中外对比 移动互联网营销 I Abstract With the substantial popularization of mobile devices and the development of wireless Internet technology, mobile Internet media market has shown an amazing boom in China. To differentiate the similarities and differences between mobile Internet media market in China and overseas, I collect data in terms of market scale, mobile ad target industry and mobile Internet media. The result shows that there is still a huge gap for Chinese mobile Internet advertising market to cover. Although the future of Chinese mobile Internet ad is bright and promising, it is still facing a major problem which is lack of marketing. I find that the percentage of time people spent on mobile devices is disproportionately larger than that of the money advertisers invest in mobile Internet advertising. In order to solve this problem, two ways are recommended. First, the advertisers should pay attention to the surge of this new media and invest more in mobile ad. Second, the advertiser...
Words: 1815 - Pages: 8
...Advanced Accounting Beams Anthony 11th Edition Solutions Manual Click here to download immediately!!! http://solutionsmanualtestbanks.blogspot.com/2011/10/advanced-accountingbeams-anthony-11th.html ----------------------------------------------------------------------Advanced Advanced Advanced Advanced Accounting Accounting Accounting Accounting Beams Beams Beams Beams Anthony Anthony Anthony Anthony 11th 11th 11th 11th Edition Edition Edition Edition Solutions Solutions Solutions Solutions Manual Manual Manual Manual -------------------------------------------------------------------------***THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING the Solution Manual in e-version of the following book*** Name: Advanced Accounting Author: Beams Anthony Edition: 11th ISBN-10: 0132568969 Type: Solutions Manual - The file contains solutions and questions to all chapters and all questions. All the files are carefully checked and accuracy is ensured. - The file is either in .doc, .pdf, excel, or zipped in the package and can easily be read on PCs and Macs. - Delivery is INSTANT. You can download the files IMMEDIATELY once payment is done. If you have any questions, please feel free to contact us. Our response is the fastest. All questions will always be answered in 6 hours. This is the quality of service we are providing and we hope to be your helper. Delivery is in the next moment. Solution Manual is accurate. Buy now below and the DOWNLOAD LINK WILL APPEAR IMMEDIATELY once payment is...
Words: 19905 - Pages: 80
...10000 quiz questions and answers www.cartiaz.ro 10000 general knowledge questions and answers 10000 general knowledge questions and answers www.cartiaz.ro No Questions Quiz 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Carl and the Passions changed band name to what How many rings on the Olympic flag What colour is vermilion a shade of King Zog ruled which country What colour is Spock's blood Where in your body is your patella Where can you find London bridge today What spirit is mixed with ginger beer in a Moscow mule Who was the first man in space What would you do with a Yashmak Who betrayed Jesus to the Romans Which animal lays eggs On television what was Flipper Who's band was The Quarrymen Which was the most successful Grand National horse Who starred as the Six Million Dollar Man In the song Waltzing Matilda - What is a Jumbuck Who was Dan Dare's greatest enemy in the Eagle What is Dick Grayson better known as What was given on the fourth day of Christmas What was Skippy ( on TV ) What does a funambulist do What is the name of Dennis the Menace's dog What are bactrians and dromedaries Who played The Fugitive Who was the King of Swing Who was the first man to fly across the channel Who starred as Rocky Balboa In which war was the charge of the Light Brigade Who invented the television Who would use a mashie niblick In the song who killed Cock Robin What do deciduous...
Words: 123102 - Pages: 493
...Bloodlines of Illuminati by: Fritz Springmeier, 1995 Introduction: I am pleased & honored to present this book to those in the world who love the truth. This is a book for lovers of the Truth. This is a book for those who are already familiar with my past writings. An Illuminati Grand Master once said that the world is a stage and we are all actors. Of course this was not an original thought, but it certainly is a way of describing the Illuminati view of how the world works. The people of the world are an audience to which the Illuminati entertain with propaganda. Just one of the thousands of recent examples of this type of acting done for the public was President Bill Clinton’s 1995 State of the Union address. The speech was designed to push all of the warm fuzzy buttons of his listening audience that he could. All the green lights for acceptance were systematically pushed by the President’s speech with the help of a controlled congressional audience. The truth on the other hand doesn’t always tickle the ear and warm the ego of its listeners. The light of truth in this book will be too bright for some people who will want to return to the safe comfort of their darkness. I am not a conspiracy theorist. I deal with real facts, not theory. Some of the people I write about, I have met. Some of the people I expose are alive and very dangerous. The darkness has never liked the light. Yet, many of the secrets of the Illuminati are locked up tightly simply because secrecy is a way...
Words: 206477 - Pages: 826
...gestores e formadores DIRIGIR FORMAR 1 out. /dez. 2012 Competitividade Separata ISSN 2182-7532 3€ Mercados e exportação MINISTÉRIO DA ECONOMIA E DO EMPREGO F ICHA TÉCNICA Í NDICE PROPRIEDADE Instituto do Emprego e Formação Profissional, I.P. DIRETOR Octávio Oliveira RESPONSÁVEL EDITORIAL Maria Fernanda Gonçalves COORDENADORA Lídia Spencer Branco APOIO ADMINISTRATIVO Ana Maria Varela COLABORADORES Ana Maria Nogueira, Ana Teresa Penim, Carlos Barbosa de Oliveira, Carlos Fonseca, Fernando Ferreira, J. M. Marques Apolinário, João Cotter Salvado, José Serpa de Vasconcelos, Maria João Ferreira, Nuno Gama de Oliveira Pinto, Ruben Eiras, Teresa Souto, Vanda Vieira e Vitalino José Santos REVISÃO Laurinda Brandão ILUSTRAÇÕES Paulo Cintra e Plinfo Informação, Lda. REDAÇÃO E ASSINATURAS Departamento de Formação Profissional Direção das revistas DIRIGIR&FORMAR Tel.: 21 861 41 00 Ext.: 662342, 662719 e 662106 Fax: 21 861 46 21 Rua de Xabregas, n.º 52 – 1949-003 Lisboa E-mail: dirigir@iefp.pt DATA DE PUBLICAÇÃO outubro de 2012 PERIODICIDADE 4 números/ano CONCEÇÃO GRÁFICA E PAGINAÇÃO Plinfo Informação, Lda. Tel.: 217 936 265 Fax: 217 942 074 plinfo@plinfo.pt CAPA Rita Henriques IMPRESSÃO PERES-SOCTIP Indústrias gráficas, S. A. TIRAGEM 20 000 exemplares CONDIÇÕES DE ASSINATURA Enviar carta com nome completo, data de nascimento, morada, função profissional, empresa onde trabalha e respetiva área de atividade para: Rua de Xabregas, n.º 52 – 1949-003 Lisboa REGISTO Anotada...
Words: 36963 - Pages: 148
