Premium Essay

Case 1 Ebook

In:

Submitted By yummyuki
Words 1032
Pages 5
Date: 3/9/2013
Case 1: Forecasting the Adoption of E-Books Product | p | q | Market Structure (wa=0.3) | Product Characteristics (wb=0.7) | Weighted Numerical Score | CD player | 0.055 | 0.378 | 5 | 5 | 5/20.4=0.245 | Cable television service | 0.100 | 0.060 | 7 | 3 | 4.2/20.4=0.206 | Home Personal Computer | 0.121 | 0.281 | 4 | 6 | 5.4/20.4=0.265 | Cellular telephone | 0.008 | 0.421 | 3 | 7 | 5.8/20.4=0.284 | Weighted Average for e-book | 0.0684 | 0.2990 | | | |

Question 1
The size of the market for e-books in the long-run:
293.7 million x 46.7% x 8% = 10.973 million
(Total US population x percentage of US population reading literature x Percentage of traditional paper books purchased online in 2003)
It will take 10 years to reach 95% penetration of the potential market.

Question 2
I predict that the sale of the e-book when it first became available is 0.751milion (pm) (Assumption: each innovator buy one book.)

Question 3
The long-run total adoption of e-books would be 10.973 million. (Total US population x percentage of US population reading literature x Percentage of traditional paper books purchased online in 2003)

Question 4
I do expect the market for e-books tend to be guided by imitators rather than innovators. According to the table above, I found that the weighted average for e-book of q (0.0684) is larger than p (0.2990).
In addition, the word of mouth takes an important role in the adoption of e-books. The information about the e-book from the innovators contribute much to the adoption of e-books since people tend to hesitate to change their old reading habit.

Question 5
S(t)=[p+(q/m)N(t-1)][m-N(t-1)]
Year 1: [0.0684+(0.2990/10.973) X (0)][10.973-0] = 0.751 million
Year 2: [0.0684+(0.2990/10.973) X (0.751)][10.973-0.751] = 0.908 million
Year 3: [0.0684+(0.2990/10.973) X (1.659)][10.973-1.659] = 1.059 million

Similar Documents

Premium Essay

Papl

...presentation. Week 1 - Topic 1: Recognizing the Situation Objectives Recognize a situation, problem, issue, or opportunity that needs addressing. Determine the significance, scope, magnitude and feasibility of finding a solution to the situation, problem, issue, or opportunity. Identify ethical issues involved in business research. Describe the business research process. Materials Week One Student Guide Sample Examination to prepare for Final Examination EBOOK COLLECTION: Business Research Methods, Ch. 1 EBOOK COLLECTION: Business Research Methods, Ch. 2 EBOOK COLLECTION: Business Research Methods, Ch. 3 EBOOK COLLECTION: Business Research Methods, Ch. 4 ARTICLE: Week One Topic Searches Assessment Individual Assigment: Current Events in Business Research Write a 300-word summary of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library. Format your paper consistent with APA guidelines. Please see the instructor's syllabus for this week's assignments. Week 2 - Topic 1: The Purpose of Business Research Objectives State the purpose of the business research. Develop appropriate research questions and hypotheses. Identify dependent and independent variables in business research. Materials Week Two Student Guide EBOOK COLLECTION: Business Research Methods, Ch. 5 EBOOK COLLECTION: Business Research Methods, Ch. 6 EBOOK...

Words: 669 - Pages: 3

Premium Essay

Meaning of Life

...presentation. Week 1 - Topic 1: Recognizing the Situation Objectives Recognize a situation, problem, issue, or opportunity that needs addressing. Determine the significance, scope, magnitude and feasibility of finding a solution to the situation, problem, issue, or opportunity. Identify ethical issues involved in business research. Describe the business research process. Materials Week One Student Guide Sample Examination to prepare for Final Examination EBOOK COLLECTION: Business Research Methods, Ch. 1 EBOOK COLLECTION: Business Research Methods, Ch. 2 EBOOK COLLECTION: Business Research Methods, Ch. 3 EBOOK COLLECTION: Business Research Methods, Ch. 4 ARTICLE: Week One Topic Searches Assessment Individual Assigment: Current Events in Business Research Write a 300-word summary of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library. Format your paper consistent with APA guidelines. Please see the instructor's syllabus for this week's assignments. Week 2 - Topic 1: The Purpose of Business Research Objectives State the purpose of the business research. Develop appropriate research questions and hypotheses. Identify dependent and independent variables in business research. Materials Week Two Student Guide EBOOK COLLECTION: Business Research Methods, Ch. 5 EBOOK COLLECTION: Business Research Methods, Ch. 6 EBOOK COLLECTION: Business...

Words: 825 - Pages: 4

Premium Essay

Hot Tub Mystery

...Read and Download Ebook Hot Tub Mystery Case Study Answers PDF at Online Ebook Library HOT TUB MYSTERY CASE STUDY ANSWERS PDF Download: HOT TUB MYSTERY CASE STUDY ANSWERS PDF Are you looking for Ebook HOT TUB MYSTERY CASE STUDY ANSWERS PDF?. Getting Ebook Hot Tub Mystery Case Study Answers PDF is easy and simple. Mostly you need to spend much time to search on search engine and doesnt get Ebook Hot Tub Mystery Case Study Answers PDF documents that you need. We are here to serve you, so you can easily access, read and download its. No need to wasting time to lookup on another place to get Ebook Hot Tub Mystery Case Study Answers PDF. We provide you Ebook Hot Tub Mystery Case Study Answers PDF in PDF format so you can read and download its to your computer which this file are safe and virus free. You can read this document with Adobe Acrobat or other PDF Reader. We have massive collection of documents, Ebook and pdf files including that you are looking Ebook Hot Tub Mystery Case Study Answers PDF. To access this you just need to signed up and complete its through website to open your limited access for documents that you needs. So what do you waiting for? Follow this link to read online and download HOT TUB MYSTERY CASE STUDY ANSWERS from our online library. Download: HOT TUB MYSTERY CASE STUDY ANSWERS PDF You are also possible to search for a book or subject on the digital platform. You can access ebooks on our online library related to the subject, i.e. 1. 2. 3. 4. 5. 6. 7...

Words: 1443 - Pages: 6

Free Essay

Syllab

...Get Instant Access to PDF Read Books Cases In Financial Management Brigham Solutions at our eBook Document Library Cases In Financial Management Brigham Solutions PDF Download Cases In Financial Management Brigham Solutions.PDF Getting the screenshots prepared is a good approach that might time savings. But having screenshots already prepared in addition to callouts, explanations, and annotations is an excellent approach which you will save much longer. More than likely, you've all that stuff prepared inside your cases in financial management brigham solutions but it's not very polite to deal to the person: "Read that fantastic manual". User may do not know the location where the manual is on the PC as well as on what page is the looked-for solution located. On the other hand, you may also have zero time and energy to manually cut particular pages with screenshots and related instructions from your manual also to attach them to each support message. Consider virtually any kind of services or products is now purchased or enlisted online, getting repair manuals is effortless. With many suppliers, immediate accessibility to manuals is done possible since they will be stored and ready for download in Portable Document Format (PDF). And unlike traditional printed service manuals that may be easily lost or damaged over time, these cases in financial management brigham solutions might be safely held in your pc for future repairs. This is really going to save you...

Words: 4582 - Pages: 19

Premium Essay

Hcs-514

...and human resource management. Students apply various organizational theories to contemporary issues. Week 1 - Topic 1: Organizational/Management Theory Objectives Describe organizational design, function, and processes. Explain how accountability affects the behavior of an organization. Illustrate factors that define and shape an organization. Materials READ ME FIRST Week One Textbook used in this course: EBOOK COLLECTION: Liebler, J.G. & McConnell C.R (2008). Management Principles for Health Professionals. (5th ed.). Sudbury, MA: Jones and Bartlett. Reading Assignments for Week One: EBOOK COLLECTION: Management Principles for Health Professionals, Chapter 1 EBOOK COLLECTION: Management Principles for Health Professionals, Chapter 3 EBOOK COLLECTION: Management Principles for Health Professionals, Chapter 4 READING: Required Electronic Reserve Readings:"Ethical implications of transparency." by Nelson and Campbell ARTICLE: Week One Electronic Reserve Readings Assessment Memo Assignment: A new CEO has just taken over your organization and would like a brief report on the current state of your organization in order to formulate a strategy for improving its performance. Describe your organization in terms of its design (centralized, decentralized, location, and so on) and functionality in a brief memo of 350 to 500 words. Memo Assignment Week 2 - Topic 1: Decision Making and Organizational Structure Objectives Establish a means to evaluate a decision’s importance...

Words: 684 - Pages: 3

Premium Essay

Addressing the Growing Problem of Book Piracy (Ebooks)

...Addressing the Growing Problem of Book Piracy (eBooks) For many years, books have been used as a means to obtain knowledge. In the early times, books used to be so big that it was not practical to carry them around then pocket sized books were made. Due the growing interest of people it is was no longer enough to read just one, two, three or even four books so eBooks were created. An eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. EBooks are a more convenient and more practical way to access information. The most efficient way to get eBooks is through the internet – it may be for free or it may come with a price. The use of eBooks is becoming a trend nowadays because most of the books published can also be downloaded as eBooks. Most of the people at this point in time can be seen holding an eBook reader. And because of the rampant of the use of it, electronic piracy in relation to eBooks is also rising. Any person who has acquired or purchased an eBook may copy it into another device, share it to another user and may even post or share it in the internet; said practice may lead to infringement because it may not constitute fair use anymore. Article 185 of the Intellectual Property Code of the Philippines states that “ xxx In determining whether the use made of a work in any particular case is fair use, the factors to be considered shall include: (a) The purpose and character of the...

Words: 686 - Pages: 3

Free Essay

Nike

...Read and Download PDF File Teletech Corporation Case Study Solution PDF Ebook Library TELETECH CORPORATION CASE STUDY SOLUTION Download: TELETECH CORPORATION CASE STUDY SOLUTION / PDF Teletech Corporation Case Study Solution in addition to the lessons as well as textbooks are basically 2 sides of the very same coin. The classes as well as textbook assist you construct a strong structure on which to be analyzed on. Teletech Corporation Case Study Solution on the other hand, allow you to place this expertise to practical usage. Teletech Corporation Case Study Solution allows you to create in all the relevant locations. The wonderful aspect of Teletech Corporation Case Study Solution are their cost. They are not horribly expensive and evaluating that against their worth, you could not actually pay for to be without them. They are excellent for bringing a context to the course and also aiding you establish your understanding of the training course as a whole. The other alternative which is much less preferable is to examine the program in a bit-by-bit way which is a danger when it pertains to evaluation day. Doing this is likely to leave gaps in your understanding of the program. Utilizing the Teletech Corporation Case Study Solution assists draw all this know-how together into a relevant context and also it is fundamental in developing a further understanding of the topic. One more fantastic aspect of Teletech Corporation Case Study Solution are that taking a particular course...

Words: 1706 - Pages: 7

Premium Essay

Adobe Systems Case Discussion

...Adobe Systems SYSM6332- summer 2015 Discussion Case 1 David Reboredo Daniel Torres Background: * Adobe Systems was founded in 1982 by John Warnock and Charles Geschke. Initially the company was operating only in the graphics and publishing market. First they introduced PostScript as a desktop publishing application, followed by Illustrator, Photoshop and InDesign, all of which turned out to be exceptionally successful. The next step was introducing Acrobat and the PDF document format, which also quickly became an industry standard. * In the subsequent years Adobe added to its product mix successful products like PageMaker, After Effects and GoLive by acquisition. Despite all these achievements, the company experienced substantial difficulties during 1998. Important product delivery date was missed, sales declined and the stock price plummeted encouraging a takeover attempt by one of their direct competitors, Quark, Inc. * Bruce Chizen, who was appointed as a CEO later in 2000, managed to stabilize the situation. This was not an easy task, as most of Adobe's executive management left the company while he had to lead a drastic restructuring of the business. Adobe had to carry out a major reform in order to be more profitable. Case Overview: * This case describes the early success Adobe had establishing Postscript as the preferred software application for printing documents. The case describes the strategy Adobe set in motion to secure script position as the...

Words: 1807 - Pages: 8

Premium Essay

Case Application Pinnacle Manufacturing

...Solution Manual If you are looking for a ebook Pinnacle manufacturing solution manual gxukzaf in pdf format then you've come to the right website. We presented the full version of this ebook in pdf and epub formats. You can read Pinnacle manufacturing solution manual online gxukzaf or download to your computer. In addition to this ebook, on our site you can read the instructions and other art books online, or download them as well. We want to draw your attention that our site does not store the book itself, but we give link to the site where you can download or read online. So if you need to download Pinnacle manufacturing solution manual pdf gxukzaf then you've come to the right website. We have Pinnacle manufacturing solution manual epub, pdf and kindle formats. We will be happy if you come back to us again. Auditing pinnacle case answers - free eBooks Auditing pinnacle case answers download on Caa2011-2.org free books and manuals search Banbury Impex Case Study http://www.caa2011-2.org/auditing-pinnacle-case-answers/ Pinnacle manufacturing auditing case solution Pinnacle manufacturing auditing case solution download on iubmb-2013-3.org free books and manuals search - CHAPTER 8 8 40 PINNACLE MANUFACTURING SOLUTION http://www.iubmb-2013-3.org/pinnacle-manufacturing-auditing-case-solution/ Pinnacle manufacturing case solution - free Pinnacle manufacturing case solution download on iubmb-2013-3.org free books and manuals search - TIVO HARVARD CASE SOLUTION http://www.iubmb-2013-3.org/pinnacle-manufacturing-case-solution/...

Words: 940 - Pages: 4

Premium Essay

Business Analysis

...w ww.pwc.com Turning the Page The Future of eBooks Technology, Media & Telecommunications Foreword Today, it seems eBooks and eReaders provide more questions than answers for the book industry: • Will the industry face the same issues that music publishers did during its digital transformation several years ago – primarily digital piracy and a loss of revenue as customers discovered new methods of acquiring content and adopted new listening habits? Publishers, Internet bookstores, and companies that manufacture eReaders have high expectations for the digital future of the book industry. A new generation of eReaders may, at last, achieve the long-awaited breakthrough that lures consumers away from paper and ink. In the United States, Amazon has revolutionized the market by producing an eReader that is easy to use and making it easy for customers to purchase a wide variety of books at competitive prices. While some people herald the advent of digital reader technology as an opportunity to open new target markets and create customers, others mourn the end of traditional books and doubt the industry will be able to retain control over pricing and content. • Who will purchase eReaders? Will they be designed to appeal to a broad group of customers or only to those who have a high degree of comfort with technology? Will people who read once in a while want to buy an eReader, or will they only be purchased by the small group of...

Words: 23824 - Pages: 96

Premium Essay

Mazon Kindle Fire and Fire Tv, Strategic or Intutive Decsion

...marketing The marketing essay below has been submitted to us by a student in order to help you with your studies. UKEssaysEssaysMarketingAmazon Com Case Study Analysis Marketing Essay submit to reddit Amazon Com Case Study Analysis Marketing Essay "We want to be the world's most customers Centric Company. . That we focus increasingly on trying to get the customer experience right. Within that we want to build a place where people can come and discover anything they might want to buy online." (Mellahi & Johnson, 2000). Executive Summary Amazon.com is an American electronic commerce company which has become as a symbol of internet business. It was first founded by Jeff Bezoz in 1995 when he began selling books online and to the date now, Amazon.com is the leading online market worldwide for its books and various other products. It was when the company aimed to be successfully the World's most customer oriented company. Customers can discover various products they wish to buy at reasonable and affordable prices. The strategy used by Jeff drove him to become the online leader of market. The main strategy used was to orient the business towards customers and to be innovative with continuous improvement in online shopping skills. Initially, it was used to be online sale of books and with the use of strategy and innovative approaches the business was expanded its boundary with introduction of various other products like toys, CDs, DVDs, computer software, apparel...

Words: 5464 - Pages: 22

Free Essay

Eviews

...Roman Kozhan Download free books at Roman Kozhan Financial Econometrics Download free eBooks at bookboon.com 2 Financial Econometrics – with EViews © 2010 Roman Kozhan & Ventus Publishing ApS ISBN 978-87-7681-427-4 To my wife Nataly Download free eBooks at bookboon.com 3 Contents Financial Econometrics Contents Preface 6 1 1.1 1.2 1.3 1.4 Introduction to EViews 6.0 Workfiles in EViews Objects Eviews Functions Programming in Eviews 7 8 10 18 22 2 2.1 2.2 2.3 Regression Model Introduction Linear Regression Model Nonlinear Regression 34 34 34 52 3 3.1 3.2 3.3 Univariate Time Series: Linear Models Introduction Stationarity and Autocorrelations ARMA processes 54 54 54 59 www.sylvania.com We do not reinvent the wheel we reinvent light. Fascinating lighting offers an infinite spectrum of possibilities: Innovative technologies and new markets provide both opportunities and challenges. An environment in which your expertise is in high demand. Enjoy the supportive working atmosphere within our global group and benefit from international career paths. Implement sustainable ideas in close cooperation with other specialists and contribute to influencing our future. Come and join us in reinventing light every day. Light is OSRAM Download free eBooks at bookboon.com 4 Click on the ad to read more Contents Financial Econometrics 4 ...

Words: 24327 - Pages: 98

Premium Essay

Student Satisfaction

...United States In the year 2000, the size of the book market in the United States was approximately $25.5 thousand million. Of that figure, internet sales represented approximately 5%. Two Models of Internet Book Retaililng Since the beginning of the retail of books on the internet in the early 1990s, two primary business models have emerged: the strictly virtual bookstore and the “clicks and mortar” combination of virtual and physical stores. These models are also found in other retail ecommerce. Strictly Virtual Model The strictly virtual bookstore is a store that only exists on the internet. The best known of these stores is Amazon.com, which began selling books on the internet in 1995. The advantages of an entirely virtual bookstore include: 1) The ability to offer a wider selection of books. Large bookstore in the United States, including the chains, will often carry between 35,00-100,000. Amazon, however, carries nearly all books in print (available), approximately 2 million. 2) The ability to sell books in any location and 24 hours per day. 3) Lower operating cost. A virtual bookstore does not have to build or rent store space. Also virtual bookstore do not require as many employees. However, some of these cost savings are offset by the cost of servers and internet programming. 4) “Just on Time” inventory management. Virtual bookstores use just on time management to fulfill orders. As most of the 2 million or so titles do not have great demand, a virtual bookstore will not warehouse...

Words: 2263 - Pages: 10

Premium Essay

Project Management

...   its   products.   How   are   these   customized   eBooks   different   from   a   standard   printing   process?   What   characteristics   make   these   customized  eBooks  a  project?   The   difference   between   these   customized   eBooks   and   other   standard   printing   process   is   the   specifications   they   require.   Each   eBook   goes   through   different   production   process   because   it   has   a   unique   content,   layout,   and   cover   design.   Another   attribute   of   these   books   is   that   the   professor   customizes   each   book   for   each  semester.  In  other  words,  these  books  can’t  be  used  for  the  next  semester.  So,   this  is  why  printing  eBooks  is  considered  project.  Additionally,  beside  the  complex   process  of  each  book,  its  requirements  should  be  documented  before  starting  the   production  phase.  Moreover,  each  eBook  must  be  released  to  the  college  on  time.     b) Who   are   the   stakeholders   in   these   eBook...

Words: 1053 - Pages: 5

Premium Essay

Accounting

...Visit Free Slides and Ebooks : http://downloadslide.blogspot.com CHAPTER 15 Equity ASSIGNMENT CLASSIFICATION TABLE (BY TOPIC) Topics 1. Shareholders’ rights; corporate form. 2. Equity. Questions 1, 2, 3 4, 5, 6, 16, 17, 18, 29, 30, 31 7, 10 8, 9 3 7, 10, 16, 17 1, 2, 4, 6, 9 3, 4, 5, 6 1, 2, 3, 9 Brief Exercises Exercises Problems Concepts for Analysis 1 3. Issuance of shares. 4. Noncash share transactions; lump sum sales. 5. Treasury share transactions, cost method. 6. Preference stock. 7. Equity accounts; classifications; terminology. 8. Dividend policy. 9. Cash and share dividends; share splits; property dividends; liquidating dividends. 10. Restrictions of retained earnings. 11. Presentation and analysis *12. Dividend preferences and book value. 1, 2, 6 4, 5 1, 3, 4 1, 4 2 11, 12, 17 7, 8 3, 6, 7, 9, 10, 18 2, 8 10, 11, 16, 17 1, 2, 3, 5, 6, 7 1, 3 9, 11, 12 7 3, 13, 14, 15 9 3 19, 20, 21, 22, 25, 26 22, 23, 24 10 10, 11, 12, 13, 14 12, 15 13, 14, 15, 18 7, 10 6, 7, 8, 10, 11 4, 5, 6 27, 28 17, 19, 20 32 15 21, 22, 23, 24 9 12 *This material is covered in an Appendix to the chapter. Copyright © 2011 John Wiley & Sons, Inc. Kieso Intermediate: IFRS Edition, Solutions Manual 15-1 Visit Free Slides and Ebooks : http://downloadslide.blogspot.com ASSIGNMENT CLASSIFICATION TABLE (BY LEARNING OBJECTIVE) Learning Objectives 1. 2. 3. 4. 5. 6. 7. 8. 9. *10. Discuss the characteristics of the corporate form of organization. Identify the key components of equity...

Words: 18863 - Pages: 76