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CHAPTER 13
“E-Business Applications in Commercial Banking”

Mobile Banking Services

Mobile banking or use of cellular phones is now also being accessible by some commercial banks in coordination with wireless technology providers particularly SMART Communications, Inc. MBS allows subscribers to manage their enrolled accounts using the Smart Mobile Banking Menu. In partnerships with banks and bank networks, MBS is offered as an alternative delivery channel to enable both SMART and BANK customers to perform financial transactions and card management using a mobile phone. Through this service, subscribers are allowed to access and manage their enrolled accounts.

Banking Services via Landline Telephones

Built into the services provided by the three major networks providing online services to their members is the use of standard telephones for those without internet and wireless system access. Telephone banking times are usually longer than branch opening times, and some financial institutions offer the service on a 24-hour basis.
The types of financial transactions which a customer may transact through telephone banking include obtaining account balances and list of latest transactions, electronic bill payments, and funds transfers between a customer's or another's accounts. From the bank's point of view, telephone banking minimizes the cost of handling transactions by reducing the need for customers to visit a bank branch for non-cash withdrawal and deposit transactions.

Web Content Index among Commercial Banks

To have a notion about the level of digital consciousness among commercial banks, websites of commercial banks were evaluated and assessed using a parameter called Web Content Index (WCI). Since eBusiness option is a matter that is dealt with through the electronic website, it is relevant to consider and compare the content of the

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