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Case 2-1 Ethics Case Brixton Surgical Devices

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Submitted By owuramanu
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"Analysis paralysis" is a slogan implying that tons of data can be researched and evaluated.
Comment on the idea that, perhaps, too much analysis might talk yourself out of a viable opportunity.

Lets take a case study involving Steve Stephenson who isolated a lucrative business opportunity. It involved him investing $100000 in cutting edge technology which would provide more leverage in servicing his customers with a revolutionary new service.

Steve got to analyzing the cost of just purchasing a building and spearheading the merger two companies to form Lykins-Signtek Inc, based in Florida, Naples to be specific. a designers of specialized items like street signs and mailboxes.

Steve justified in his mind potential low ebb of cash flow and a need to stabilize the freshly merged companies before embarking on any large ticket item. As a result there was a 6 month hesitation and delay in acquiring the new technology.
By Stevenson’s calculations, the new equipment would have paid for itself in 6 months which totaled the amount he spent over analyzing the purchase which invariably cost him potential revenue. He was paralyzed by his analysis. He may have very well not purchased the new equipment which would have gradually made him obsolete to his clientele. He needed that equipment to stay relevant.

Many companies delay and waste the competitive advantage of a window of opportunity and allow the competitor to zero in on a decision that is being dragged out in long board meetings and conference calls. The initial benefits of lucrative investments while there is minimal competition are very significant. Missing out on the reaping to the competitor can be devastating.

Reference:

Random, A. (2013, 03). Paying the Price of Analysis Paralysis.http://edwardlowe.org/. Retrieved 11, 2013, from http://edwardlowe.org/digital-library/paying-the-price-of-analysis-paralysis/

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