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Case 2-4

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Submitted By tperdue791
Words 264
Pages 2
Tim Perdue
Professor Sherlock
MKT 370EA
August 11, 2015
Case 2-4
1. In each of the cases who benefits and who suffers from the alleged ethical and legal lapses of Airbus?
Politics play a major role on how the company operates. This is according to the influence of the politics on placing orders of aircrafts direct from the manufactures. Airbus Company benefited simply because Sabena increased its order and on the other hand, Sabena Company suffered due to unplanned purchase that led to the collapse of the company. On the case Kuwaiti Kickbacks, Airbus Company suffered simply because Kuwait Airways Corporation did not honor the order that it had planned to place with the company. The reason as to why the company suffered was due to the $ 450, 000 it had chipped in to the operations of the company,

2. How should the public relations staff at Airbus respond to the articles appearing in The Economist and the Guardian?

It is true that both companies have political influence on how they make their sale. Since the public people are there to show how the companies operate with political influence, the company should ensure that the picture has been cleaned. In order to have the image of the company changed, the company should ensure that they have managed to show the public relation people that management has changed. It should let the public relation know that the entire management that was influenced by political thoughts has been changed and that it operates under new management that is dedicated to work in the right direction

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