Case 2.1

1) Script pad can be defined as an opportunity because it helps answer several problems which will push the customer to buy it.
Script pad is attractive because is a company that can literally save lives (7,000 deaths occur each year in the United States as the result of prescription writing mistakes.) and it is easy to use it.
Timely, because in 2009, the U.S. Congress authorized funding to promote electronic health records as part of the economic stimulus package. So the electronic prescription is growing up.

2) The environment around Script pad is favorable because the governement want to promote electronic health records, Therefore the electronic prescriptions will increasingly be asked.

3) At first my reaction wil be bad because the prescprtion hand does not cost me anything. Fortunately, the application makes life easier for customers and it is safer than hand prescpition and the government pushes to modernized the management of health I'll end to adopt it. Over the cost of the iphone and subscription this aplication offers several advantages including security (greatly reduces errors) ease (easy to use) and effectiveness (prescription sent directly to the pharmacy) for me and customer.

4) The pharmacy will be more reticent in front of this project because the application takes a commission on the sale, which reduces her margin especially as the competition is fierce with the online pharmacy is growing in the market.

5) The application allow to be clearer and avoids the mistakes of understanding and writing, but if the error comes from a wrong manipulation of the doctor the Script Pad is not 100 % safe.
The solution is to create a security step in the aplication where the physician must read again his manipulation then aprove it and sign it

6) First we have to try to sign partnership with the government in order to make our project a new part of the process of each manipulation of doctors . This would give to our compagnie a durable advantage against new potiental competitors.