http://essayturf.com/blog/bright-light-innovations-the-starlight-stove/
Bright Light Innovations: The Starlight Stove
Bright Light Innovations is a business that is dealing with a unique product. The Starlight Stove is the new product being introduced in the market. SWOT analysis identifies the objectives and the factors that might or might not favor the firm in achieving its set objectives.
Strengths Analysis
The company has a stable management team with its members being university students. Diverse sources of knowledge and ideas are readily present. This puts the management at a good position of making concrete sound mind decisions. * Location – The Company is situated in a highly populated area where market size is significantly large. Moreover, internationally there are higher demands of energy saving stoves for lighting and heating. * Uniqueness of the product - Starlight Stove is a new product in the market. No particular company has ever produced and marketed a product similar to Starlight Stoves. * Price - Starlight Stoves is sold at affordable prices. The company also has microfinance strategy that will offer loan services to the families, hence, increasing potential buyers. Additionally, Starlight Stoves are costing less compared to competitive products like solar panels. * User friendly - Starlight Stoves are friendly to both the users and environment. Traditional stoves consume bulk amount of biomass fuel as compared to Starlight Stoves causing more deforestation, and consequently environmental population. * Competitive advantage - Starlight Stove offers long durations of lighting, thus, enabling the product to compete with its competitors’ products like Hydra-Electricity.
Weakness Analysis
In spite of all the above listed strengths of the company, various weaknesses in the provision of goods to the customers occur. Among the