...Home Page » Business and Management Case 3 - Moto- Coming to America In: Business and Management Case 3 - Moto- Coming to America Case 3: Moto: Coming to America from Japan Synopsis: In this Case it was a Moto a very successful man from Japan coming to America to gain knowledge about a company for a possible future business deal. Moto came over knowing English but having the business etiquette of a Japanese man. He had to work hard to gain knowledge of the cultural differences when it came to the US. He met a man named Kubushevsky who was able to teach him different things about the culture and eventually open his eyes to new ideas and experiences. 1. Moto’s purpose for the first meeting was to get to know who he would be working with better and establish some sort of relationship. Moto attempted to do this by learning English and presenting a business card with his accomplishments on it. Also came with a gift for the Crowell. He thought that Crowell would appreciate his achievements and see that he was an important person from Japan. Crowell was only interested in making a business deal. 2. Some communication problems that occurred between Moto and Crowell were that Moto was looking to build a friendship before the deal started. Moto was looking to get to know Crowell and find out what type of person he was. Moto came bearing gifts for Crowell and his wife and Crowell disregarded the gifts saying his daughter would love them not realizing they...
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...Case on Moto: coming to America from Japan Q. 1 What was Moto’s purpose and agenda for the first meeting with Crowell? How does he try to implement his agenda? Moto’s purpose for the first meeting with Crowell was to build the good business relationship with president of Allmack. He was trying to build the first impression. With the purpose of building the good relationship in the first meeting, he presented his business card to Crowell as well as gift which he brought all the way from Japan. And Moto arrive at the Allmack office sharp on the time of meeting. He researched about the company efficiently beforehand so that it would be easy to carry on the business meeting effectively. Q. 2 What communication problems were there between Moto and Crowell? As in the case, Moto thought that Americans were nice because he found that salesgirl helpful and her smile at Moto. But later in the case, there were many confusions regarding culture of both the countries. There were many cultural and communication differences between them. Before going to America for meeting, Moto researched and learned about the culture and history of America but Crowell was not familiar with the culture of Japan. In Japan, people regard exchanging of business card as an important instrument to learn about their clients but Crowell was unaware of this and he did not make an attempt to look at the card given by Moto and put it in his pocket instead. Moto was hurt and embarrassed when he presented the gift...
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...Moto: Coming to America from Japan Moto arrived in Chicago in the middle of winter, unprepared for the raw wind that swept off the lake. The first day he bought a new coat and fur-lined boots. He was cheered by a helpful salesgirl who smiled as she packed his lined raincoat into a box. Americans were nice, Moto decided. He was not worried about his assignment in America. The land had been purchased, and Moto’s responsibility was to hire a contracting company and check on the pricing details. The job seemed straightforward. Moto’s firm, KKD, an auto parts supplier, had spent a year and a half researching U.S. building contractors. Allmack had the best record in terms of timely delivery and liaisons with good architects and the best suppliers of raw materials. That night Moto called Mr. Crowell of Allmack, who confirmed the appointment for the next morning. His tone was amiable. Moto arrived at the Allmack office at nine sharp. He had brought a set of kokeshi dolls for Crowell. The dolls, which his wife had spent a good part of a day picking out, were made from a special maple in the mountains near his family home in Niigata. He would explain that to Crowell later, when they knew each other. Crowell also came from a hilly, snowy place, which was called Vermont. When the secretary ushered him in, Crowell stood immediately and rounded the desk with an outstretched hand. Squeezing Moto’s hand, he roared, “How are you? Long trip from Tokyo. Please sit down...
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...Part 2 Cases Case 1A–Joint Venture #1: The Corning-Vitro Divorce This case analyzes the business venture and subsequent breakup of Corning Glass Works, and American company, and Vitro, a Mexican firm. Suggested Questions for Class Discussion 1. Did Vitro and Corning do enough research before engaging in a joint venture? 2. Was it wise to start with such a large venture? 3. Could some of the problems have been mitigated through cultural training during the joint venture? 4. Was two and one half years long enough to try to make the joint venture work? Was it too long? 5. What can the two companies do to prevent such situations from occurring in the future? Case 1B–Joint Venture #2: The Volvo-Renault Marriage This case presents an overview of the successful alliance between two automobile makers, Volvo and Renault. Suggested questions for class discussion: 1. How does this case differ from the situation presented in Case 1, the Corning/Vitro joint venture? 2. Did the “chemistry” between the two top executives contribute to the overall success of the venture? 3. Did not having a provision in the agreement for dissolving the relationship contribute to its success? 4. Did the purchase of each other’s stock help ensure success? Case 2–Moto Coming to America This case gives a detailed account of the “courtship”...
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...lead them to segment and properly target a market, and focusing on consumer behaviors such as their needs, wants, and motivation to purchase was the key to Motorola’s dominating comeback. Keywords: Motorola, Motivation, Needs, Consumer, Segmentation, Halo Effect, Enterprise, Demographics, Customer Loyalty. Motorola Mobility Inc. Analysis The name Motorola comes from the word “motor” which implies motion, and "ola" referred to sound. "Sound in motion." (Mullman, 2010) Over the past years Motorola has become a household name, a staple for business communication, and a titan within the world of telecommunications through relentless innovations and the ability to create ease in people’s lives paired with catchy slogans such as “Hello Moto.” Motorola takes pride on being unique and solving “relevant” consumer problems and fulfilling their technical needs. However, Woyke (2011) reported that in 2008, Motorola was experiencing trouble trying to respond to the newly released iPhone and dealing with an economy headed towards a recession. In an attempt revive the company as well as comforting share shareholders, CEO Greg Brown divided the company into two parts...
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...VIDEO GUIDE Advertising: Principles and Practice, 8th Edition Moriarty/Mitchell/Wells Segment 1: AFLAC Summary That wacky, quacky duck brought AFLAC to a high spot among most-recognizable ads and brand names. The insurance company is growing quickly as a result of this greater name recognition. It achieved 89 percent brand recognition in a relatively short time, resulting in $10 billion in sales and about a 25 percent compound growth rate. AFLAC had spent millions of dollars on advertising with little or no effect and almost no market awareness. Clearly, the current strategy was not working. This led the management team to decide to try something bold to increase market awareness. The advertising agency came up with many different ideas, but one crazy one—a duck. AFLAC tested the ad concepts and, as we know today, the duck yielded the highest results. The goal of advertising is to create awareness, while the actual sale comes from the agents selling the complicated insurance products. Discussion Questions 1. What other industries, products, or brands have used humor in advertising to help position themselves in the marketplace? Do you think the strategies have worked? Where wouldn’t humor work? Humor wouldn’t work all that well with serious purchases (e.g., health), but one might think it wouldn’t have worked with something as serious (boring?) as insurance. Might that be because the humor is associated only with the name and not the insurance company’s attributes...
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...New Technology in the Trucking Industry Sheila Hanson Southern New Hampshire University English Composition II (Eng.123) Professor McIntyre December 15, 2014 New Technology in the Trucking Industry Drivers who travel the interstate have shared the road with an 18 – wheeler, which incorporates a large portion of the transportation service industry (also known as the trucking industry), and have witnessed firsthand new technology working not only to protect the driver but you as well. New technology is defined as the specific methods, materials, and devices used to solve practical problems. Research has shown that new technology has been both helpful and harmful in changing the trucking industry, but was needed. The electronic log, an electronic clearance system (also called PrePass), and the on-board computer (also called EOBRs which stands for Electric On-Board Recorder) are some of the new technologies implemented by the trucking industry that are designed to improve safety, productivity, and help the trucking industry keep up with the changes of the manufacturing and distribution industry's choice to keep a lower level of inventory on hand by using the just-in-time business practice. The following table illustrates the major changes to the trucking industry by Congress that required new technology, in order for the trucking industry to comply with the new regulation. Table 1-History of Changes in the Trucking Industry Date | Event | 1935 | Congress passed the...
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...HERO HONDA-BUSINESS Hero Honda Motors Ltd. is a result of the joint venture between India's Hero Group and Japanese Honda Motors Company in the year 1983. This joint venture has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide. Hero Honda is globally known of being the most fuel-efficient and the largest CBZ selling Indian motorcycle company. This is a relationship so harmonious that Hero Honda has managed to achieve indigenisation of over 95 percent, a Honda record worldwide. The below chart shows the golden years in the history of HERO HONDA :- 1985 | Hero Honda CD-100 | 1989 | Hero Honda SLEEK | 1991 | Hero Honda CD-100 SS | 1994 | Hero Honda Spelendor | 1997 | Hero Honda Street | 1999 | Hero Honda CBZ | 2001 | Hero Honda PASSION | 2002 | Hero Honda DAWN, AMBITION | 2003 | Hero Honda CD-DAWN, SPLENDOR +, PASSION + and Hero Honda KARIZMA | 2005 | Hero Honda SUPER-SPLENDOR, CD-DELUX, GLAMOUR, ACHIEVER | The company is committed to provide the customer with excellence. A rich background of producing high value products at reasonable prices led the world's largest manufacturer of motorcycles to collaborate with the world's largest bicycle manufacturer. During 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. They company possess three manufacturing units based at Dharuhera, Gurgaon and Haridwar...
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...| 2014 | | MGT 306 | [Apple Inc] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Introduction into Apple: Apple Inc. was founded in 1976 and incorporated in 1977; it is headquartered in Cupertino, California. Apple’s focus is designing and developing personal computers and other software programs and portable devices. Apple’s mission statement is “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” Apple’s vision statement captures their approach to the market and goals. The vision statement is “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful...
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...Marketing Management Formative Assignment Contents III. Triple Bottom Line Analysis 3 a) Profit Analysis: 3 b) Planet Analysis: 4 c) People Analysis: 5 IV. 4C’s Stakeholders Analysis 6 a) Organizational Analysis 6 b) Community Analysis 7 c) Customer Analysis 7 d) Competitor Analysis 8 V. Goals 9 VI. Marketing Mix 9 VII. Promotion 10 VIII. Promotion Budget 12 Bibliography 13 I. Introduction SoleRebels is Africa’s fastest growing eco-friendly and fashionable World Fair Trade Organization certified Footwear Company based in Ethiopia. It was founded in 2004 by Bethlehem Tilahun Alemu (Ph.D.) aiming at creating job opportunities for the poor and marginalized yet skilled artisans in her community so that they help themselves through work instead of handouts. She started the company with just five employees and now, it has reached more than 300. The company manufactures its stylish shoes from recycled tires and army camouflage, locally resourced organic materials, and sells them around the world online, through its own standalone stores in Asia, America and Europe and through other major retailers like Amazon. (Iwuoha & Bokrezion (PhD), 2015) II. Triple Bottom Line Analysis a) Profit Analysis: Bethlehem Alemu, the founder and CEO of SoleRebels, has been very tight in sharing her profit or profit margin over the years but it is not secret that her company is growing in exponentially beyond...
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...CHAPTER 1 ASSESSING THE ENVIRONMENT POLITICAL, ECONOMIC, LEGAL, TECHNOLOGICAL LECTURE OUTLINE General Outline Opening Profile: India Becoming a Crucial Cog in the Machine at I.B.M. The Global Business Environment Management in Focus: A Small Company, A Global Approach Regional Trading Blocks Comparative Management in Focus: Opening Economy Revitalizes India Information Technology The Globalization of Human Capital The Global Manager’s Role The Political and Economic Environment The Legal Environment The Technological Environment Chapter Discussion Questions Application Exercises Experiential Exercise End-of-Chapter Case Study: Under Pressure, Dubai Company Drops Port Deal Additional Cases: India: The Employment Black Hole? Mecca Cola Student Stimulation Questions and Exercises Opening Profile: India Becoming a Crucial Cog in Machine at I.B.M. The opening profile reports on the growing importance of India as a source of low-cost services in the IT market. The Indian labor market is attractive not only due to its low wages, but also because of the scientific and managerial talent found in the country. IBM’s Indian facility in Bangalore is now the company’s second largest worldwide operation. While IBM has laid off thousands of workers in the United States, its Indian operation has greatly increased employment. Some of IBM’s competitors have also begun to move their operations to India. The opening profile raises the question of the...
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...Introduction Our group selected to analyze Samsung Electronics, the division of Samsung, and its one of the most popular cellphones, Samsung Galaxy Note 2. We will analyze our product from four parts, including description of the company and product, situational analysis, environmental scan and segmentation/targeting, and marketing mix 4P’s. Part 1: Company/Product Description of Company and Its Product Samsung Group is a South Korean multinational conglomerate company founded in 1938, which is diversified into many areas including fashion, electronics, construction, medicine and more (Samsung, 2014). But now, Samsung Electronics, particularly mobile phones, have become one its most important source of income. On September 26, 2012, Samsung Electronics released its brand new product - Galaxy Note 2, which was sold more than 30 million units as of September 25, 2013 (Smith, 2013). Description of the Reasons to Choose Company and Its Product There are two reasons we want to choose Samsung Galaxy Note 2. First, Samsung Electronics leads the global market in high-tech electronic manufacturing and digital media. Samsung not only has significant influence on South Korea economy as the largest South Korea chaebol (business conglomerate), but also is the world’s largest information technology company measured by 2012 revenues, and 4th in market value (Danka & Shibaloy, 2012). To be more specific, Samsung contributed 17% of South Korea’s $1,082 billion GDP according to...
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...1.2 Table of Contents 1.2 Table of Contents 1 1.3 Acknowledgement 2 1.4 Summary/Abstract 3 2.0 Brand #1 Mercedes Benz 2.1 Introduction to Mercedes Benz 4-5 2.2 Mercedes Benz History and Development 5-9 2.3 The Macro-environment 10-12 2.4 Organizations within the industry 12-16 2.5 Strengths and weaknesses of Mercedes Benz 17 2.6 References 18 3.0 Brand #2 Toyota 3.1 Introduction to Toyota 19-20 3.2 Toyota History and Development 20-23 3.3 The Macro-environment 24-29 3.4 Organizations within the industry 30-31 3.5 Strengths and weaknesses of Toyota 32 3.6 References 33 4.0 Comparison between brand #1 and brand #2 34-35 1.3 Acknowledgements This assignment has been done for our subject Fundamentals of Marketing (BM101), at UCSI University. At this time we would like to acknowledge the advice and support of our lecturer Ms. Nazliwati Mohammad. We also acknowledge that some of the material for this assignment has been derived from other sources, all of which are included in our respective references. All group members have worked effectively and cohesively in this project and share equal contribution. 1.4 Summary/Abstract In this assignment we will be analysing two different car manufacturers. The brands we have chosen are Mercedes Benz and Toyota. In this report we will be presenting the brands’ history and development, the macro environment affecting them, and their organizations...
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...MANU/SC/0131/2012 Equivalent Citation: 2012(3)ALT(Cri)91, 2012CriLJ3516, 2012(1)Crimes241(SC), 2012(2)J.L.J.R.91, (2012)2MLJ32(SC), 2012(2)PLJR217, 2012(2) SCALE682, (2012)5SCC1 IN THE SUPREME COURT OF INDIA Suo Motu Writ Petition (Crl.) No. 122 of 2011 (Under Article 32 of The Constitution of India) Decided On: 23.02.2012 Appellants: Ramlila Maidan Incident Vs. Respondent: Home Secretary, Union of India (UOI) and Ors. Hon'ble Judges/Coram: Swatanter Kumar and Balbir Singh Chauhan, JJ. Counsels: For Appearing Parties: P.P. Malhotra, ASG, Rajeev Dhavan, Amicus Curiae, Ram Jethmalani, P.H. Parekh, Sr. Advs., Udita Singh, L.R. Singh, Shubhranshu Pedhi, Anil Katiyar, Lata Krishnamurti, Balajji Subramanian, Manu Sharma, Karan Kalia, Pranav Diesh, Sanjay Jain, Vikas Garg, B.K. Prasad, Siddhartha Dave, Shailender Sharma, S.N. Terdal, D.P. Mohanty, Subhasree Chatterjee, Anand Shankar Jha, Ekansh Misra, Advs. for Parekh and Co., Kamini Jaiswal, Shomila Bakshi, Abhimanyu Shrestha and Kumud L. Das, Advs. Subject: Constitution Subject: Criminal Acts/Rules/Orders: Constitution of India (44th Amendment) Act, 1979; Constitution of India (First Amendment) Act, 1951; Constitution of India (Sixteenth Amendment) Act, 1963; Right of Children to Free and Compulsory Education Act, 2010; Constitution of India (Forty-Second Amendment) Act, 1976; Bombay Police Act, 1951 - Section 33(1); Delhi Police Act, 1978 - Section 17(1), Delhi Police Act, 1978 - Section 28, Delhi Police Act, 1978 - Section 29, Delhi...
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...9 -7 1 6 -4 0 1 JUNE 25, 2015 DAVID B. YOFFIE ERIC BALDWIN Apple’s Future: Apple Watch, Apple TV, and/or Apple Car? Since the release of the iPod in 2001, Apple had been probably the most successful technology company in the world. It revolutionized three businesses in the next 10 years: music, smartphones, and tablets. When Steve Jobs died in 2011, it was up to his successor, Tim Cook, to revolutionize the next set of industries. In 2015, Cook appeared to have three potential targets: watches (wearables), television, and cars. All three were bets on highly uncertain futures. Watches were off to a promising start in their first quarter of shipments, but it was far too early to declare victory. Television seemed ripe for disruption, but many firms had tried and failed to change the TV landscape. And cars, of course, represented the biggest opportunity as well as the biggest leap for Apple. Financially, Tim Cook and his team were unconstrained: Apple was the most profitable company on the planet in the fourth quarter of 2014, generating $18 billion in net income (Exhibit 1). However, Steve Jobs had famously said that Apple’s success came “from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”1 The big questions for Tim Cook and his team included: Were watches, TVs,...
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