...Starbucks – Strategy of a global brand * Table of Contents 1 Preface 2 2 The McKinsey-7S-Model 2 2.1 Strategy 3 2.2 Structure 3 2.3 System 3 2.4 Skills 4 2.5 Shared Values 4 2.6 Staff 5 2.7 Style 5 3 The Five Forces Model 5 3.1 Bargaining power of buyers 6 3.2 Bargaining power of suppliers 6 3.3 Threat of new entrants 7 3.4 Threat of Substitute products 7 3.5 Rivalry among competing firms 7 4 PEST Analysis 8 4.1 Political Influences 8 4.2 Economic Influences 8 4.3 Social Influences 8 4.4 Technological Influences 9 5 SWOT Analysis 9 5.1 Strengths 9 5.2 Weaknesses 10 5.3 Opportunities 10 5.4 Threats 10 6 Entry Strategies for new markets 11 6.1 Establishing a subsidiary 11 6.2 Arrange joint ventures 11 6.3 Licensing 11 7 Conclusion 12 8 Reference List 13 Preface The following analysis of Starbucks will focus on how internal as well as external factors influence this company. Internal factors will be highlighted by the McKinsey-7S-Model. External analysis will conclude Porter’s Five Forces model to outline the threats Starbucks faces in its industry. The SWOT Analysis will show Strengths, Weaknesses, Opportunities, and Threats to Starbucks business model. Furthermore the PEST Analysis will give explanation how external factors influence the company. Finally this paper will outline what strategies Starbucks uses to penetrate markets in new countries. The McKinsey-7S-Model Because...
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...THE GLOBAL BRANDING OF STELLA ARTOIS Professors Paul W. Beamish and Anthony Goerzen prepared this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. This material is not covered under authorization from CanCopy or any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. One time permission to reproduce granted to Interpretive for use in CountryManager by Ivey Management Services on Aug. 1, 2007. Copyright © 2000, Ivey Management Services Version: (A) 2006-08-29 In April 2000, Paul Cooke, chief marketing officer of Interbrew, the world’s fourth largest brewer, contemplated the further development of their premium product, Stella Artois, as the company’s flagship brand in key markets around the world. Although the long-range plan for 2000-2002 had been approved, there still remained some important strategic issues to resolve. A BRIEF HISTORY OF INTERBREW Interbrew traced...
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...3G MOBILE LICENSING POLICY: FROM GSM TO IMT-2000 A COMPARATIVE ANALYSIS GSM Case Study This case has been prepared by Audrey Selian , ITU. 3G Mobile Licensing Policy: GSM Case Study is part of a series of Telecommunication Case Studies produced under the New Initiatives program of the Office of the Secretary General of the International Telecommunication Union (ITU). The author wishes to acknowledge the valuable guidance and direction of Tim Kelly and Fabio Leite of the ITU in the development of this study. The 3G case studies program is managed by Lara Srivastava and under the direction of Ben Petrazzini . Country case studies on 3G, including Sweden, Japan, China & Hong Kong SAR, Chile, Venezuela, and Ghana can be found at . The opinions expressed in this study are those of the author and do not necessarily reflect the views of the International Telecommunication Union, its membership or the GSM Association. 2 GSM Case Study TABLE OF CONTENTS: 1 2 Introduction................................................................................................................................................ 6 1.1 2.1 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 2.2.6 2.2.7 2.3 2.3.1 2.3.2 2.4 2.4.1 3 3.1 3.1.1 3.1.2 3.1.3 3.2 3.3 3.4 3.4.1 3.5 3.6 3.6.1 3.6.2 3.6.3 4 4.1 4.1.1 4.1.2 4.1.3 4.1.4 The Generations of Mobile Networks................................................................................................ 7 GSM Technology.....................................
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...3G Mobile Licensing Policy: From GSM To IMT-2000 - A Comparative Analysis This case has been prepared by Audrey Selian , ITU. 3G Mobile Licensing Policy: GSM Case Study is part of a series of Telecommunication Case Studies produced under the New Initiatives program of the Office of the Secretary General of the International Telecommunication Union (ITU). The author wishes to acknowledge the valuable guidance and direction of Tim Kelly and Fabio Leite of the ITU in the development of this study. The 3G case studies program is managed by Lara Srivastava and under the direction of Ben Petrazzini . Country case studies on 3G, including Sweden, Japan, China & Hong Kong SAR, Chile, Venezuela, and Ghana can be found at . The opinions expressed in this study are those of the author and do not necessarily reflect the views of the International Telecommunication Union, its membership or the GSM Association. TABLE OF CONTENTS: 1 Introduction 6 1.1 The Generations of Mobile Networks 7 2 A Look Back at GSM 10 2.1 GSM Technology 10 2.2 The History of GSM 11 2.2.1 Conference Des Administrations Europeans des Posts et Telecommunications (CEPT) 12 2.2.2 The European Commission and the Memorandum of Understanding 13 2.2.3 European Telecommunications Standards Institute (ETSI) 14 2.2.4 The “Frequency Band” Obstacle Course 14 2.2.5 The Conclusion of the Interstate Bargain 15 ...
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...THE EMPIRICAL ANALYSIS OF IMPACT OF FOREIGN DIRECT INVESTMENT ON ECONOMIC GROWTH IN NIGERIA BY OKUNLOLA TUNDE S. MATRIC NO: 139191 September 2011 Being research work submitted to Department of Economics, Faculty of Social Sciences, University of Ibadan, in partial fulfillment of the requirement for the award of Bachelor of Science (B.Sc) in Economics CERCTIFICATION I hereby certify that this work was carried out by OKUNLOLA TUNDE S. of Matric No 139191 in the Department of Economics, Faculty of Social Sciences, University of Ibadan. …………………………………. ……………………………… Date Dr. B. Fowowe Supervisor DEDICATION My sole dedication goes to God almighty whose mercy has never ceased in changing me despite all odds, whose boundless love and vast grace is bringing to pass my childhood dreams and fantasies. ACKNOWLEDGMENT My deepest gratitude goes to my parents who always, tirelessly and sacrificially support me, trust me, care for me and love me despite all my short comings and even when it so difficult. May the lord reward you abundantly. And also to my supervisor, Dr. B. Fowowe, I say thank...
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...3G Mobile Licensing Policy: From GSM To IMT-2000 - A Comparative Analysis TABLE OF CONTENTS: 1 Introduction 6 1.1 The Generations of Mobile Networks 7 2 A Look Back at GSM 10 2.1 GSM Technology 10 2.2 The History of GSM 11 2.2.1 Conference Des Administrations Europeans des Posts et Telecommunications (CEPT) 12 2.2.2 The European Commission and the Memorandum of Understanding 13 2.2.3 European Telecommunications Standards Institute (ETSI) 14 2.2.4 The “Frequency Band” Obstacle Course 14 2.2.5 The Conclusion of the Interstate Bargain 15 2.2.6 The Launch 15 2.2.7 The United States and the FCC 16 2.3 The GSM Market 16 2.3.1 The GSM Success Story 16 2.3.2 Future Market Development 17 2.4 Licensing GSM 18 2.4.1 GSM Radio Spectrum 19 3 A Look Ahead at IMT-2000 19 3.1 From GSM to IMT-2000 19 3.1.1 HSCSD (High-Speed Circuit Switched Data) 22 3.1.2 GPRS (General Packet Radio Service) 22 3.1.3 EDGE, Enhanced Data GSM Environment 23 3.2 IMT-2000 Technology 25 3.3 The History of IMT-2000 25 3.4 Laying the Groundwork for 3G Success 27 3.4.1 Addressing the Need for 3G Spectrum Expansion 27 3.5 The 3G Market 28 3.6 3G Licensing Policies 32 3.6.1 The European Experience 33 3.6.2 The American Experience 35 3.6.3 The Asia-Pacific Experience 37 4 Comparing and Contrasting the Development of GSM and the Road to IMT-2000 37 ...
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...MARKETTING OF FINANCIAL SERVICES IN A DEREGULATED ECONOMY KEHINDE OLORUNDARE. CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The domain of marketing has been proven by Levitt (1988) and Kotler (1980), among others to transcend the tangible products areas. Increasingly, intangibles (including financial services) have benefited from the pervasive advantage that marketing can offer. Today, persons, ideas and in fact, doctrines are daily sold to us. Financial services (and intangible product) is one of the important services provided by banks in the economic sub-sector in Nigeria and whose employment of marketing service is becoming more noticeable and acknowledge. The financial services is becoming more noticeable and acknowledge. The financial services sector has in recent years been among the fastest growing areas in the Nigerian economy. Progressive deregulation, starting with free banking ad decentralized foreign exchange market to the lifiting of interest rates ceiling and structural adjustment programme had dramatically altered the operating environment facing suppliers of financial services. These changes in conjunctions with decreases in personal income and wealth, contraction in other sectors of the economy, trends towards globalization and developments in information technology have created an increasingly competitive and demand driven financial sector. As a consequence of these changes, the sector has witnessed considerable...
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...kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many more. Strategy raises the big questions about these organisations – how they grow, how they innovate and how they change. As a manager of today or of tomorrow, you will be involved in influencing, implementing or communicating these strategies. Our aim in writing Fundamentals of Strategy is to give you a clear understanding of the fundamental issues and techniques of strategy, and to help you get a great final result in your course. Here’s how you might make the most of the text: ● Focus your time and attention on the fundamental areas of strategy in just 10 carefully selected chapters. Read the illustrations and the case examples to clarify your understanding of how the concepts of strategy translate into an easily recognisable, real-world context. Follow up on the recommended readings at the end of each chapter. They’re specially selected as accessible and valuable sources that will enhance your learning and give you an extra edge in your course work. KEY CONCEPT AUDIO SUMMARY ● ● Also, look out for the Key Concepts and Audio Summary icons in the text, which direct you to the website at www.pearsoned.co.uk/fos* where you can ● Check and reinforce your understanding of key concepts using self-assessment questions, audio summaries and interactive exercises, and Revise key terms using electronic flashcards and a glossary in 6 languages. ● ...
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...JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL JÖ NKÖ PING UNIVERSITY Market ing Str ategic C hange in Expansion of D isneyland : Cases Study of Disneyland’s Overseas Expansion in Shanghai Master Thesis in Business Administration Author: Li Zhu & Dan Xu Tutor: Tomas Mü llern Jö ping nkö August 2010 Master Thesis Acknowledgements First of all, we would like to take the opportunity to thank our tutor Mr. Tomas Mü llern. Thanks to his guidance and valuable suggestions, we correct our mistake on time and finish our thesis in the end. From the first meeting to the last one, you are always concern us and the process of our writing. Every time, we handed in chapters, you always provided useful opinion to let us revise the thesis better and better. We thank you for patient guiding and providing us a good opportunity in our study to learn more and more. Secondly, we would like to thank Mr. Zhang and Edward. Thank you for taking time to find interviewees of our interview. You are busy with your own job, but you still use your private time to help us. You also share your experience about contacting skills with us. Last but not the lease, we are thankful to our families and friends who were helping and supporting us during this writing period. Li Zhu & Dan Xu Jö ping University nkö 2010 i|Page Master Thesis Master’s Thesis in Business Administration Title: Marketing Strategic Change in Expansion of Disneyland Authors: Li Zhu & Dan...
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...Chapter 1: The business systems of Asia Variety in the regional and general features Civilizational traditions • Confucianism • Taoism • Buddhism • Islam • Catholicism Historical external influences • Colonies • India establishing trading connections, mostly in South East Asia • Chinese who left China and settled as business people in the countries around the rim of the South China sea Periods: 1. 1945-1975 After the retreat of colonial powers, countries needed to reestablish their identity and political structures → hostility + Maoist experiments in China 2. 1975-1997 Relative calm period, stable growth, export to foreign countries, rise in FDI a. Mao’s death: collapse of communism → socialist market economy b. Japanese miracle c. Impressive growth of the South-Korean economy 3. Ersatz capitalism → Asian crisis in 1997: inefficient use of capital was covered up by the availability of easy money from governments, optimistic foreign investors lured by the emerging markets. The system could not keep up the pretence as it became sensitive to a downturn in the economic cycle which hit the region in 1997. → End of easy money and beginnings of reforms. 4. After 1997, reforms: • Improvements to accountability and disclosure in the financing of industry • Reduction of favoritism and corruption during control of licenses and capital • Opening of markets to foreign competition • Adoption of international standards in accounting, trading, IPR • General rise...
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...UNIT – I INTERNATIONAL BUSINESS – AN OVERVIEW Content Outline Introduction Definition and meaning of international business Scope of international business Special difficulties in international business Benefits of international business Understanding of international business environment Framework for analyzing the international business environment Summary Review Questions INTRODUCTION One of the most dramatic and significant world trends in the past two decades has been the rapid, sustained growth of international business. Markets have become truly global for most goods, many services, and especially for financial instruments of all types. World product trade has expanded by more than 6 percent a year since 1950, which is more than 50 percent faster than growth of output the most dramatic increase in globalization, has occurred in financial markets. In the global forex markets, billions of dollars are transacted each day, of which more than 90 percent represent financial transactions unrelated to trade or investment. Much of this activity takes place in the so-called Euromarkets, markets outside the country whose currency is used. This pervasive growth in market interpenetration makes it increasingly difficult for any country to avoid substantial external impacts on its economy. In particular massive capital flows can push exchange rates away from levels that accurately reflect competitive relationships among nations...
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...Español | Français | Русский | USINFO > Publications An Outline of the U.S. Economy Related Item USA Economy in Brief CONTENTS Continuity and Change This volume was prepared for the U.S. Department of State by Christopher Conte, a former editor and reporter for the Wall Street Journal, with Albert R. Karr, a former Wall Street Journal reporter. It updates several previous editions that had been issued by the U.S. Information Agency beginning in 1981. How the U.S. Economy Works The U.S. Economy: A Brief History Small Business and the Corporation Stocks, Commodities, and Markets The Role of the Government in the Economy Monetary and Fiscal Policy American Agriculture: Its Changing Significance (Posted February 2001) Labor in America: The Worker's Role Other Language Versions: Foreign Trade and Global Economic Policies Afterword: Beyond Economics Glossary Executive Editor: George Clack | Editor: Kathleen E. Hug | Art Director: Barbara Long Illustrations: Lisa Manning | Internet Editor: Barbara Long This site is produced and maintained by the U.S. Department of State's Bureau of International Information Programs. Links to other internet sites should not be construed as an endorsement of the views contained therein. Home | About USINFO | Site Index | Webmaster | Privacy Topics | Regions | Resource Tools | Products | | Continuity and Change How the U.S. Economy Works The U.S. Economy: A Brief History Small...
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...012-IBE-CaseStudies.docx Academic Year 2011-2012 International Business Environment Jean-Guillaume DITTER, PhD Groupe ESC Dijon Bourgogne – Burgundy School of Business SUPPORT DOCUMENT I - CASE STUDIES The texts making-up this document review and emphasize significant issues covered during the sessions. The questions asked at the beginning of each set of texts are meant to help students identify the issues that they should pay attention to. Students will work in teams on one single case study (see class outline for number of students per team). Each team will produce a presentation slideshow of its case study (7-10 slides per presentation, depending on the size of the case). Slideshows will be presented orally during sessions, according to the class outline (1520mn per presentation). Each team member will actively participate in his/her team presentation. Page 1 of 35 012-IBE-CaseStudies.docx CONTENTS Case Study 1. Text 1. Text 2. Text 3. Case Study 2. Text 4. Case Study 3. Text 5. Text 6. Text 7. Case Study 4. Text 8. Text 9. Text 10. Text 11. Text 12. Text 13. Case Study 5. Text 14. Text 15. Text 16. Text 17. Text 18. Text 19. Case Study 6. Text 20. Text 21. Case Study 7. Text 22. Text 23. Text 24. Text 25. Chinese Mercantilism .................................................................................................... 3 Chinese New Year ............................................................................................................
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...More Praise for the Second Edition of Mergers & Acquisitions from A to Z ‘‘Sherman and Hart have done a terrific job assembling and synthesizing the basic, yet critical, issues to be aware of before/during/ after the deal. A well-rounded, up-to-date primer filled with pragmatic information that will serve as an excellent reference regardless of the reader’s M&A experience.’’ —Edward J. Hayes, Jr. Executive Vice President and Chief Financial Officer Quantum Corporation ‘‘After reading Andrew’s book, it became clear that his insight and processes assist entrepreneurs looking to expand their businesses. Andrew’s book offers guidance for non–U.S.-based businesses considering mergers and acquisitions in the United States.’’ —Nancye Miller, CEO, EO The Entrepreneurs’ Organization ................. 11539$ $$FM 10-19-05 09:48:09 PS PAGE i This page intentionally left blank PAGE ii MERGERS & ACQUISITIONS F ROM A SECOND TO Z EDITION Andrew J. Sherman and Milledge A. Hart American Management Association New York • Atlanta • Brussels • Chicago • Mexico City • San Francisco Shanghai • Tokyo • Toronto • Washington, D.C. ................. 11539$ $$FM 10-19-05 09:48:11 PS PAGE iii Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601...
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...Bangalore University Bachelor of Business Management (New Scheme) SEMESTER SCHEME OF EXAMINATION UNDER SEMESTER : BBM COURSE SEM NO. PAPER NO. 1.1 TITLE OF THE PAPER LECTURE HOURS 04 MARKS UE 90 RM 10 TOTAL MARKS 100 I 1.2 1.3 1.4 1.5 1.6 2.1 II 2.2 2.3 2.4 2.5 2.6 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5.1 5.2 5.3 5.4 5.5 5.6 III IV V LANGUAGE: KANNADA/SANSKRIT/URDU/TAMIL/ TELUGU/ADDITIONAL ENGLISH/ MARATHI/HINDI ENGLISH BUSINESS ECONOMICS FUNDAMENTALS OF ACCOUNTING BUSINESS MANAGEMENT BUSINESS MATHEMATICS TOTAL LANGUAGE: KANNADA/SANSKRIT/URDU/TAMIL/ TELUGU/ADDITIONAL ENGLISH/ MARATHI/HINDI ENGLISH BUSINESS STATISTICS FINANCIAL ACCOUNTING ORGANISATIONAL BEHAVIOUR BUSINESS ENVIRONMENT TOTAL BUSINESS COMMUNICATION HUMAN RESOURCE MANAGEMENT MARKETING MANAGEMENT CORPORATE ACCOUNTING SERVICES MANAGEMENT INTERNATIONAL BUSINESS INDIAN CONSTITUTION TOTAL BUSINESS RESEARCH METHODS BUSINESS LAW COST ACCOUNTING FINANCIAL MANAGEMENT PRODUCTION & OPERATIONS MANAGEMENT LAW AND PRACTICE OF BANKING COMPUTER FUNDAMENTALS TOTAL INCOME TAX STRATEGIC MANAGEMENT MANAGEMENT ACCOUNTING COMPUTER APPLICATION IN BUSINESS PROJECT MANAGEMENT ENTREPRENEURIAL DEVELOPMENT TOTAL 04 04 04 04 04 24 04 90 90 90 90 90 540 90 10 10 10 10 10 60 10 100 100 100 100 100 600 100 04 04 04 04 04 24 04 04 04 04 04 04 04 28 04 04 04 04 04 04 04 28 04 04 04 04 04 04 24 90 90 90 90 90 540 90 90 90 90 90 90 90 630 90 90 90 90 90 90 90 630 90 90 90 90 90 90 540 10...
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