...Case Study McDonald’s and KFC: Recipes for success in China COUNTRY LEVEL With the largest population in the world, the emerging economy of China was an easy target for companies to begin their international growth. The opportunity to make money in this country is what excites companies to try and integrate their businesses into the area. China is currently a part of the BRICS association making it one of the five major emerging economies in the world. China is located in Southeast Asia along the coastline of the Pacific Ocean. It sits as the fourth largest country in the world and is currently the second largest economy in the world measured by the Purchasing Power Parity Scale. This scale shows that a product in two different countries should have the same price when expressed at the same currency. With China’s size and increasing economy they have really worked to open their economy to international trade. This opens up the market for companies to try and enter and become successful. (Economy, 2010). Companies like KFC and McDonalds saw they opportunity and began to enter the Chinese market. These bolds moves paid off for some and not so much for others. Throughout the analysis we will see who the real winner is and what the future holds for these industries. QUICK-SERVICE INDUSTRY Both KFC and McDonalds are part of the quick-service industry. Many people know this industry as fast food but this is the correct name for it. This industry has been around for years and is...
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...How to Eat to Live Book 1 "There is no way for us to learn the right way to eat in order to live a long life, except through the guidance and teachings of Allah, Who came in the person of Master Fard Muhammad." The Honorable Elijah Muhammad, How to Eat to Live...Book one Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 Chapter 15 Right Way to Eat Vegetables Food God Suggests Why They Urge You to Eat the Swine The Pig...Swine Fasting One Meal A Day Beware of Starchy Foods and Sweets How Allah's Way Prolongs Life How To Keep Food from Hurting Us The Proper Food and the Proper Time to Eat it The Right Food and the Proper Time to Eat it is becoming a "MUST" Fruit is digested better when eaten Raw Overindulgence, The Enemy Our Biggest Problem is Eating too Much and too Often Chapter 16 Chapter 17 Chapter 18 Chapter 19 Chapter 20 Chapter 21 Chapter 22 Chapter 23 Chapter 24 Chapter 25 Chapter 26 Chapter 27 Chapter 28 Chapter 29 Chapter 30 Chapter 31 Chapter 32 Chapter 33 Why and How we Fast in December The Food and It's Eater Food Can be Life or Death How to Live More than 100 Years Proper Food for Body and Mind Equals Good Health The Benefits of Eating Once a Day A List of Foods We Must Not Eat You Don't Need Numerous Diets; Just Eat Once Daily Feeding Babies Meat, Part 1 Know the Truth About the Flesh of The Swine Live a Thousand Years Train Yourself to Eat as Allah has Prescribed...
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...start at infancy and be enabled through adolescence. “Numerous parental influences shape the eating habits of youth including; the choice of an infant feeding method, the foods they make available and accessible, the amount of time children are left unsupervised and their eating interactions with others in the social context. Several studies suggest that breastfeeding offer small but consistent protective effect against obesity in children” (Rucker, S, A and Kries, R, V 2004). Children are being taught how to eat, when to eat, and what to eat by their guardians. This has been seen time and time again. When your child becomes old enough to eat solid foods, it is by the choice of their parents whether there are vegetables on their plate or fried chicken and French fries. The same goes with schools. They chose to go with a cheaper route of pizza, tacos, macaroni and cheese etc. This is where the decisions on what they choose to eat in the future begin. It is known that an apple does not fall far from the tree. You can look at obese parents and know that their children have a high risk of being...
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...consumers. As an opportunity- as people are getting more and more busy due to their work, they do not have enough time to make meals at home, and they choose to eat at fast food restaurants. McDonald’s have good quality of service and promotions, which is also one of the reasons of successful marketing. The main strength is of course their huge brand they built up. On the other hand the strongest weakness is the perception of the customers that look at McDonald’s as a very unhealthy place to eat. Competitive situation – The competitive situation within the fast food industry is very hard. McDonald’s is the leader in this industry, but still it has to deal with big rivalry. There are many other restaurants and other substitute products that consumers can choose. A big variety of the “other possibilities what and where to eat” makes strong buyers power. While in the global market entry barriers are high (due to high expenses to establish a big company), in a more local market, these barriers are much lower because it does not require big capital to establish a small business (for example- pizzerias as a family business). The biggest barriers for potential businesses are that already established companies have access to raw material, technology, experience and customers loyalty. Buying behaviour - Based on the questionnaire the customers are generally happy with McDonald’s for what McDonald’s is known for; easy food that is...
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...and suitable for human consumption. Food safety professionals work in a variety of settings including private industries, governmental agencies, health care facilities, and academic institutions. 2. Wheeler, Cass. You've Gotta Have Heart: Achieving Purpose Beyond Profit in the Social Sector. AMACOM. © 2009. People often ask me how the American Heart Association came to the idea of the heart-check seal of approval found on over 800 products on grocery store shelves. This program is a significant piece of the American Heart Association brand, and it is a good example of how we do things in nontraditional ways. There is a certain amount of risk in any program, and in this case we ran into quite a few roadblocks. I believe that in every crisis lies an opportunity, and that was certainly the case with the AHA's food certification program. 3. Rosinski, Philippe. ( 2010). Global coaching: an integrated approach for long-lasting results. Serious research findings highlight the potent therapeutic properties of several foods. Servan-Schreiber explains how, for example, garlic, onions, and cabbage help inhibit the growth of cancer cells, and how curcuma and green tea block angiogenesis (new blood vessels feeding cancer cells). Many of these nutrients could make excellent drugs,[3] but, sadly, pharmaceutical companies cannot secure patents for these...
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...one of the 20 Habits That Make You Fat.) My point: Making small decisions each day can result in big-time fat loss. Below are dozens of simple ways to lose weight. Start with one -- today! -- and watch the weight begin to melt away. Trust me, this is going to be easier than you think. 1. Have a clear goal. It should be one that anyone in the world can measure and understand. 2. Drink tea. Research suggests that those who drink tea -- black, green, or white, as long as it’s from real tea versus herbal tea -- have lower BMIs and less body fat than those who don’t consume tea. 3. Eat cayenne pepper. A study published in the British Journal of Nutrition showed that when compared to placebo, capsaicin -- the active ingredient in cayenne -- increased fat burning. 4. Decrease/eliminate processed carbs. They do nothing for you outside of creating a favorable environment for gaining fat. 5. Eat more veggies. They fill you up, without providing many calories. Just avoid the high-calorie dressings. 6. Eat more fruit. No one ever gained weight from eating more fruit. And that includes the so-called “high sugar” fruits like bananas and melons. 7. Lift weights. Heavy weights. Build more muscle, burn more calories. 8. Cut down rest time between...
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...(attribute) that may provide the benefit of more price sensitive options (consequence) that allow them to have a good time without hurting their wallet (value). Young adults are able to take their children to the Tavern to enjoy a good meal and also have a wide selection of entrees to choose from (attribute) that allows them to be with their children during the dinner hour (consequence) and stay close to home and school and get a good meal for an affordable price (value). Older adults enjoy the option of bar area or quiet dining room (attribute) which provides them with the option of a casual dinner and drink or fancy dinner date (consequence) which allows them to enjoy this new restaurant conveniently located on this side of town (value). b. Customer Profiles Customer Profile #1 AMANDA Amanda is a 22-year-old Junior at the University of Minnesota Duluth. Amanda was a volleyball player in high school and received a scholarship to attend UMD where she has continued with her volleyball career, while also pursuing a Marketing degree. Amanda wants to work in Marketing, she’s not sure what she wants to do yet; but she does know she wants to experience the world and do a lot of traveling. Although her parents don’t agree, and she does everything she can to make them happy and proud, she sees herself as a free...
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...Integrated Global Marketing Capella University 5/17/2013 Nasir Khan | Abstract: This paper focuses on the marketing part of McDonalds. It highlights how the McDonald marketing department uses different kind of promotions to attract customers and what kind of campaigns they run. This paper also go in detail about how McDonald segment their customers, how they price their menu , how they take care of their suppliers and how they use the new and old technology to advance themselves. Introduction: Two brothers, Richard and Maurice McDonald founded McDonald’s in 1937. The brothers developed food processing and assembly line techniques at a tiny drive-in restaurant east of Pasadena, California. McDonald's headquarters are based in Oak Brook, Illinois. McDonald's Corporation is a franchises who operates McDonald's restaurants in the United States, Europe, the Asia/Pacific, the Middle East, Africa, Canada, and Latin America. McDonald's menu offer various food items, soft drinks, coffee, and other beverages, as well as breakfast menus. There are 34,480 restaurants operated by this company as of December 31, 2012 in 119 countries, of which 27,882 were franchised or licensed, including 19,869 franchised to conventional franchisees, 4,350 licensed to developmental licensees, and 3,663 licensed to foreign affiliates; and 6,598 were operated by the company(Yahoo, n.d.). Most of the McDonald's restaurants are owned and operated by franchisees which means that they makes most of...
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...com/essays/nursing/case-study-of-a-functional-health-pattern-assessment-nursing-essay.php Case Study Of A Functional Health Pattern Assessment Nursing Essay The following Functional Health Pattern assessment is based on a 65 year old Scottish woman who lives independently with her husband in their home at Happy Valley. The purpose of the interview was explained in addition to an outline of the types of questions which would be asked during the interview. A copy of the interview questions were provided prior to the interview (Appendix 1) so the questions would be familiar, and to minimise any embarrassment. The importance of maintaining her privacy and the necessity of choosing a pseudonym was discussed which she perceived as great fun. She chose ‘Patricia’ as she thought it was rather a ‘posh’ sounding name and one which she had always liked. At the beginning of the interview the confidentiality aspects were reiterated to which Patricia indicated verbal permission for her information to be disclosed as applicable and appropriate with due regard to her ethical and legal rights (ANMC 2008, p.4). Patricia was advised any questions which she did not feel happy answering could be skipped in order for her to feel comfortable within the interview environment. That said however, Patricia stated she was happy to discuss anything and was keen to progress the interview. Health perception/health management pattern An outline of the client’s perceived pattern of health and wellbeing and how health...
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...nutrition during infancy and toddlerhood Nutrition is one of the basic building blocks of the human body. From pregnancy through toddler hood the fetus is growing and developing at a faster rate than at any other time in its life. The proper balance of nutrition can be the difference in birth weight, birth defects, and obesity. Too little energy, protein, and nutrients during this sensitive period can lead to lasting deficits in cognition, social, and emotional development. The importance of nutrition in pregnancy cannot be overstated. Proper nutrition, from conception through the first year of life, is a key factor to healthy growth and development in a baby. Not only do we need to be concerned with what is eaten we also need to look at how much is eaten. Good nutrition maintains maternal energy requirements, provides the underlying layer for the development of the new fetus tissues, and builds energy reserves for postpartum lactation. “Recommendations for prenatal nutrition have traditionally been directed at two clinical arenas, weight gain in pregnancy and dietary intake in pregnancy.” (Booker, C.J. 2010) Conversely, over nutrition can have just as negative an affect as malnutrition? Increasing the awareness of infant nutrition is especially critical now as the U.S. faces escalating rates of obesity across all segments of the population. And yet the debate over obesity often ignores the importance of infant nutrition in the first year of life. (Hedley, A.A. 2004) And...
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...McDonalds: Operating in the Best Interests of Society or its own Profits? Marc Nettekoven Florida Atlantic University Professor Brenda Richey MAN 6937 December 7, 2011 Table of Contents Introduction 3 Company Changes 3 Competition 7 Consumer Protection & Regulation 8 Corporate Social Responsibility 10 Conclusion 11 Appendix 12 References 13 McDonalds: Operating in the Best Interests of Society or its own Profits? Today, there are numerous other fast food chains and similar alternatives for consumers to choose from beyond the option of McDonalds. Due to increasing levels of competition, rising concerns of food quality and increasing concern of obesity; operating in today’s globalized fast food society can deem to be a difficult task. McDonalds needs to broaden its narrow-minded focus on generating profits (expanding its location base) and adding more locations. The company needs to increase market share while building a good reputation by operating in, and contributing to, the best interest of society. When referring to society, it includes all stakeholders in the company, ranging from customers to suppliers. To realign its strategy and focus on ethicality and its responsibility as a corporation, McDonalds must involve all levels within the company, from top management to suppliers to franchise employees. Although operating in such a manner would require large levels of capital, the benefits to society as a whole would inevitably bring company...
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...“A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.” -Joseph Hall I. Background Analysis There are as many brands in the world as there are stars in the sky. They’re innumerable. However, no matter how many they are, there are those stars that shine the most. This is also the case for the brands in the world. Only a few are able to stand in the international arena. Some try to venture into the world market. However, those brand either don’t last long or they’re devoured by the competition. It is never easy to go international. The world’s top brands were started by normal people with extraordinary determination. And if you don’t have the kind of determination they do, then it’s best for you not to be too adventurous. A few of the brands that dominate the world are Nike, American Express, Samsung, Coca- Cola, Apple, Marlboro, Louis Vuitton, Toyota, Mcdonald’s, and many more. These brands didn’t become what they are overnight. As some would say, “Rome wasn’t built in a day.” They had to overcome hardships beyond whatever you and I can fathom but that didn’t stop them. For John Pemberton who concocted the formula we now call “Coke”, the 9 bottle per day he sold didn’t stop him from continuing his business. Today they sell 1.6 billion servings every day. Samsung started as a grocery store when Lee Byung-chul opened Samsung Sanghoe in 1938. The business grew and became successful and...
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...* 1. In Mill’s Essay on Utilitarianism, how does Mill refute the notion that, as some ancient Epicureans and even modern ones have held, utilitarianism is just a philosophy of “eat, drink and be merry, for tomorrow we die”? 2. Explain the humorous but meaningful and important phrase of Mill: “It is better to be a human being dissatisfied than a pig satisfied; better to be Socrates dissatisfied than a fool satisfied”. Even when we as humans are dissatisfied, our knowledge of such higher pleasures makes humans lives better than those of animals. Even when we are feeling a little melancholy, our memories of happiness can keep us going, and the thought of once again being happy can keep us suspended. In difference, animal pleasures are simplistic. Their pleasures include things like eating and mating. While we enjoy these pleasures as well, this is the height of pleasure for animals. They will never experience anything better than a good meal and a hump. 3. Why does Gustafson think utilitarianism might be the ethical approach most suited for business? Utilitarianism may be the ethical approach most suited for business because it helps calculate happiness. In addition, this ethical approach helps keep businesses sane and supports higher aspirations. 4. Now, look at the example given on pp. 80-81 - embellishing the expense report. After applying the 7 considerations criteria to help calculate how much pleasure and pain will result in the decision to cheat on the report, it...
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...Business & Entrepreneurship Assignment for Course: OPS 5095 – Service Operations Management Submitted to: Dr. Rickey Casey Submitted by: Date of Submission: February 8, 2015 Title of Assignment: Case Study: Sunset Grill at Blue CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student's Signature: ***************************************************************** Instructor's Grade on Assignment: ________________________________________________________ Instructor's Comments: _______________________________________ CASE GRADING RUBRIC TITLE OF RUBRIC: OPS 5095 Student Case Grading Rubric | Course: OPS 5095 | LEARNING OUTCOME/S: CC1, CC3, CC7 | Date: November 4, 2011 | PURPOSE: Apply OPS Theory to Business Practice | Name of Participant: Student | VALIDITY: Best Practices in OPS Management | Name of Rate: Professor | COMPANION DOCUMENTS: Individual Cases, Assigned Articles and APA Style Manual | | Earning maximum points in each box in ‘PROFICIENT’ column and / or points in columns to the right of ‘PROFICIENT’ meets standard. | | <<<<<<<<<< Less quality . . ....
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...to better understand and assess a family’s health issues and needs. The specific family, known as the St-Cyr, is a family of Haitian descent living in Queens, NY. The wife is 48 and the husband is in his early 60’s and they have 5 children, the oldest being 26 and the youngest being 10. The oldest is married and moved out of the house but the rest of the couple’s children live at home. Values, Health Perception The St-Cyr family believe they are a strong and close-knit family with deep religious ties to religion. The father is a deacon at a Protestant church and they hold the household to values based on their religion. They part take in religious activities and dedicate time towards prayers. Mr. St Cyr has congestive heart failure which leaves him extremely fatigued and dyspneic. Mrs, St Cyr is in fairly good health except for minor aches and pain due to arthritis for which she takes Tylenol. Mr, St Cyr takes blood pressure and cardiac medication for his condition. The kids are up to date with doctors appointment and immunizations. Nutrition The family considers their diet as healthy overall. They eat 3 meals a day. They consume vegetables, lean meat, fruits and food rich in fiber as it is typically recommended. Now, they will take additional steps towards reducing their daily sodium intake by 1000 to...
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