...Summary………………………………………………………2 Introduction……………………………………………………2 Situational analysis (SWOT) (PESTLE)…………………….2 Differential advantage/ Competitive edge (USP)……………9 Segmentation Targeting & Positioning (STP)………………10 Marketing objectives and goals (SMART)………………….11 Marketing strategies and programmes (7P’s)………………12 Conclusion…………………………………………………….14 Reference………………………………………………………15 Summary: Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. China is a big market; the mobile phone industry in China develops very fast. By 2008, the Chinese mobile phone users has reached nearly 400 million, China became the world's largest mobile phone market. OPPO mobile phones as a part of Chinese domestic mobile phone brand grow up together with the cause of China's communication. Introduction: Guang Dong OPPO Mobile Telecommunications corp. OPPO Company is from Dongguan, the pearl mobile communication co., LTD changed its name, 2 at the end of 2009 the company completed name change procedures. Dongguan, the pearl mobile communication co., LTD., formerly known as Dongguan Shengming electronic co., LTD., founded in April 2003, in 2007 changed its name to April Dongguan, the pearl mobile communication co., LTD. OPPO in 2008 launched a music cell phone products, because of its strong quality, get the consistent high...
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...Table of Contents 1. PESTEL analysis 2 2. Porter's five forces model 4 3. Strengths and weaknesses of Apple, Inc (7-s model) 6 4. Core competency of Apple Inc and VRIO model. What were Apple’s competitive advantages? 8 5. New formula to create a sustainable competitive advantage 8 6. Assessment of Apple’s initial strategy for the iPhone. Quick change to a different strategy. 8 7. EFE and IFE matrix; strategic recommendations on Apple Inc SWOT matrix; SPACE matrix; evaluation of strategic choices on QSPM. 9 8. Balanced scorecards 13 PESTEL analysis Beginning in the 1950's, research on organisations emphasised the importance of understanding the wider macro-economic environment in which organisations operate. An organisation on its own cannot affect environmental factors, nor can environmental factors affect the profitability of an industry or an organisation. Conducting a strategic analysis entails scanning the general or macro-economic environment to detect and understand the broad, long term trends. [1] The PEST analysis divided the general environment into the following categories: 1. Political 2. Economic 3. Social 4. Technological 5. Environmental 6. Legal 1) Political-Legal Forces * Different countries have different legislations and these in some ways restrict the company or give opportunities to the company. * NAFTA, European Union and other regional trade unions open doors to market in Europe, Asia, Latin America that...
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...opened their first pizza store in Ypsilanti, Michigan named Domi-Nicks with a nine hundred dollar start up loan. In 1961 Tom acquired full and sole ownership of Domi-Nicks by trading his brother James a car, a Volkswagen Beetle to be specific, for his half of the business. He then changed the name to Domino’s Pizza Inc. During the period from 1965 to 1978 Domino’s experienced steady growth and had increased from the initial mom-and-pop store, to having 200 locations nationwide. The 1980’s saw continued expansion of Domino’s and its brand. They grew to more than 5,000 locations in the United States, Canada, United Kingdom, Japan, Australia and Columbia (David, R. 2013, p.372). In 1986 Domino’s Pizza launched its Pizza Partners Foundation which is 100% funded by team member and franchise contributions and has disbursed nearly $12 million to aid team members facing crisis situations. Company founder Tom Monaghan eventually retired in 1998 and sold 93% of the company, which was worth $1 billion at the time to Bain Capital Inc. Domino’s continued to enjoy continued success after the sale to Bain Capital Inc. and in 2004 it became a publically traded company on the New York Stock Exchange. The initial stock offering price was $16 per share and the value placed on the company rose to $2 billion. This gave Bain Capital a...
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...Case Study Apple-Merging Technology, Business, and Entertainment Marcus Burch University of Maryland, University College Author Note This paper was prepared for AMBA 640. Executive Summary In the case study of Apple-Merging Technology, Business, and Entertainment, Apple transformed itself from a computer company with limited success to a major digital company with almost limitless potential and outstanding success. Apple Inc. brings more than 35 years of mission management and problem solving ability to the digital environment. The computer and or digital industry is latent with slogans and catch phrases about its technology, innovations and proven commitment to development. Apple’s core products are the most revolutionary innovations of the digital age. The iPod, iPad, iPhone, and iOS App Store help usher in a change in the way we use and purchase products. These products spawned a new revolution in the marketing of electronics. Introduction The purpose of this case analysis is to critically analyze the case study, Apple-Merging Technology, Business, and Entertainment from Baltzan’s book Business Driven Information Systems 3E.(2012). The analysis will discuss the influence that the iPhone, iPad, iPod, and other Apple products have had over the last 10 years on the company and its competitors. Over the last 30 plus years Apple has transformed itself from a computer hardware or PC...
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...VALUE CHAIN – CRITIQUE/FIRM LEVEL ANALYSIS INDIVIDUAL ASSIGNMENT – UNIVERSITY OF BALLARAT CHINTHAKA ARIYAPALA – ID 30100162 Brief Content Topic Page 1. INTRODUCTION...………………………………………………………………………….. 3 2. VALUE CHAIN FRAMEWORK-CRITIQUE…………………………………………………….. 3 3. MAIN ASPECT OF VALUE CHAIN ANALYSIS…………………………………………………. 3 4. PRIMARY ACTIVITIES…………………………………………………………………………………. 4 5. SUPPORT ACTIVITIES………………………………………………………………….…………. 5 6. LIMITATION OF VALUE CHAIN ANALYSIS………………………………………………………. 7 7. COMPETENCIES……………………………………………………………………………… 8 8. INTERNAL ANALYSIS THROUGH SWOT ANALYSIS……………………………………… 8 9. VALUE CHAIN ANALYSIS……………………………………………………………………….. 9 10. CONCLUTION…………………………………………………………………………………….……. 11 11. REFERENCES……………………………………………………………………………….…………. 13 Introduction The value chain approach was introduced by Michael Porter in the 1980s in his book “Competitive Advantage: Creating and Sustaining Superior Performance” (Porter, 1985). The concept of value added, in the form of the value chain, can be utilized to develop an organization’s sustainable competitive advantage in the business arena of the 21st C. All organizations consist of activities that link together to develop the value of the business, and together these activities form the organization’s value chain. Such activities may include purchasing activities, manufacturing the products, distribution and marketing of the company’s products and activities (Lynch...
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...UNIT 1 i Overview of strategic management Unit 1 BMG 303/05 Strategic Management Overview of Strategic Management ii WAWASAN OPEN UNIVERSITY BMG 303/05 Strategic Management COURSE TEAM Course Team Coordinator: Dr. Chuah Poh Lean Content Writer: Dr. Hasliza Abdul Halim Instructional Designer: Mr. Khoo Chiew Keen Academic Member: Ms Lum Li Sean COURSE COORDINATOR Ms. Loo Saw Khuan EXTERNAL COURSE ASSESSOR Associate Professor Dr. Haji Hamzah Dato Abdul Rahman, Universiti Utara Malaysia. PRODUCTION Editor: Pelangi Sdn. Bhd. In-house Editor: Mr. Khoo Chiew Keen Graphic Designer: Deam Enterprise Wawasan Open University is Malaysia’s first private not-for-profit tertiary institution dedicated to adult learners. It is funded by the Wawasan Education Foundation, a tax-exempt entity established by the Malaysian People’s Movement Party (Gerakan) and supported by the Yeap Chor Ee Charitable and Endowment Trusts, other charities, corporations, members of the public and occasional grants from the Government of Malaysia. The course material development of the university is funded by Yeap Chor Ee Charitable and Endowment Trusts. © 2013 Wawasan Open University All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior written permission from WOU. Wawasan Open University (KPT/JPT/DFT/US/P01) ...
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...outcomes in the highly competitive and dynamic global environment. The ethical implications of strategic choices are a central concern of this course. Analytic, integrative, and decision-making skills will be exercised through the use of case analysis and decision making. INSTRUCTIONAL MATERIALS Required Resources Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2011). Strategic management: Competitiveness and globalization, concepts and cases: 2011 custom edition (9th ed.). Mason, OH: South-Western Cengage Learning. Supplemental Resources Angwin, D., Paroutis, S., & Mitson, S. (2009). Connecting up strategy: Are senior strategy directors a missing link? California Management Review, 51(3), 74-94. Derfus, P. J., Maggitti, P. G., Grimm, C. M., & Smith, K. G. (2008). The red queen effect: Competitive actions and firm performance. Academy of Management Journal, 51(1), 61-80. Franken, A., Ewards, C., & Lambert, R. (2009). Executing strategic change: Understanding the critical management elements that lead to success. California Management Review, 51(3), 49-73. COURSE LEARNING OUTCOMES 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Identify the vision, mission, and stakeholders of a firm. Identify how the six segments of the general environment affect an industry and its firms. Identify the five forces of competition. Analyze the external environment for opportunities and threats that impact the firm. Analyze the internal environment of a company for strengths and weaknesses that impact...
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...Group Case Group #8 The Information Technology Industry MAN4720-011 GLOBAL STRATEGY AND POLICY Fall 2014 CRITICAL CASE ISSUES: (CI #1) INTERNAL ENVIRONMENT: Leadership The change in leadership led to changes in the internal environment and marketing strategies. (CI #2) ECONOMIC: Domestic Market Apple (iOS capable) phones are losing market share to Android capable phones. (CI #3) EXTERNAL ENVIRONMENT: Foreign Markets The Apple Corporation is criticized for manufacture issues and the lack of ability to acquire market share from foreign competitors overseas. (CI #4) SOCIAL ENVIRONMENT: Technological The Apple Corporation constantly faces criticism for various technological and security issues. I. CURRENT SITUATION A. CURRENT PERFORMANCE 2013 was a rough year for the Apple Corporation, closing the fiscal year down 29.1%. Despite the record breaking release of the iPhone 5S and 5C and a total revenue of $170 Billion, up 9.55%, net income was only $37 Billion, down 11.25% from the previous year. The Apple Corporation’s market share in smartphones was only 12.9% and 18% in application downloads. The Apple Corporation controls only a relatively small section of the computer market, but its market share has grown with the decrease in sale of windows machines. B. STRATEGIC POSTURE 1. Mission a. As of 2013: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software...
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.... UNIVERSITY OF DETROIT MERCY College of Business Administration Foundations of Management – 10047 - 01 MBA 5140 – 01 3.0 Credit Hours Fall Term I 2014-2015 Prerequisite : Completion of the MBA Core Meeting Day, Time and Place: Mondays from 6:40- 9:10 PM Room C & F 228 Day One = August 25, 2014 Instructor Information : Instructor: Dr. Thomas Mawhinney, Ph.D. Office: C & F Room 217 Office Hours: Class meeting days 4:00 to 6:00 p.m. & by appointment at other times Phone (text enabled cell): 313 205-7590 Email: Thomas.Mawhinney@udmercy.edu College of Business Information : Emergency Phone: 313 993-1200 Ask for Wendy FAX (U of D, running most of the time): 313 993-1673 UD Mercy Bookstore Textbook Information & Online Purchase Options Follow either link below, first is bookstore “in general” second is for our specific text book: CAUTION and ADVICE : DO NOT use an “international edition” of this text book or any other edition unless it is THIS text in paperback or electronic format. The campus bookstore will have the exact text we will use in class. There is a good chance that if you use a different edition, e.g., international edition, it will differ in some important ways from the text described above. Please use the following: Title: Organizations: Behavior, Structure, Processes Fourteenth Edition Authors: James L. Gibson, John M. Ivancevich, James H. Donnelly, Jr., Robert Konopaske Publisher: Published by McGraw - Hill, Copyright © 2012 ISBN 978-0-07- 811266 -9 (...
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...EXECUTIVE SUMMARY Dell Inc. is an American multinational technology company based in Texas. Dell managed to enter Singapore market through foreign direct investment and relied on the sales of laptops, printers, and many more. In Singapore PC and laptop are used to assist daily activities supported with abundant Internet access, this makes Singapore a good market for computer and peripheral industry. There are a total of 6 parts in this report. In the beginning of this report, a brief history and background of Dell will be shown. Then, in the second part of this report, advanced technology is shown as one of many vital keys in computer and peripheral industry along with lesser keys like economic, political, and demographic conditions. For the third part, an industry analysis using Porter 5 forces theory will analyze how those forces affect computer and peripheral industry generally. The second and the third part will focus on the industry as a whole. For the fourth and fifth part of this report, it will highlight Dell. The fourth part will show Dell’s strategic capabilities and how they help and enable Dell to survive and competitive in the industry. Meanwhile, the fifth part of this report will talk about Dell’s business strategy and how it transforms Dell to be a better company. The last part of this report will show the evaluation of Dell’s strategy evaluation that determines the sustainability of Dell. TABLE OF CONTENT 1. BACKGROUND AND HISTORY ...
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...MARKETING STRATEGY AND ANALYSIS OF APPL COMPANY IN IPhones Vision and Mission Statement Apple, Inc.’s Vision Apple, Inc.’s vision is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings Apple's Mission Statement Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. Various Management Objectives at many different Levels Apple, Inc.’s Business Strategy and Goals The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design. The company believes continual investment in research and development and marketing and advertising is critical to the development and sale of innovative products...
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...PEMM’s Framework Analysis: Siemens ROLM Communication Inc. Abstract: This paper develops a theoretical framework for understanding the processes of Siemens ROLM Communication in developing their organization. In the late 1990s, ROLM suffered a significant loss which later resulted in a great change and redesign in the entire organization. In order to increase profitability and market value, ROLM merged with Siemens. Under Siemens management, ROLM took major steps to reshape and reengineer the structure of the entire organization. We will now evaluate the processes according to Hammer’s PEMM framework. The evaluation includes five process enablers and four enterprise capabilities. Evaluation of the enterprise capabilities: Leadership: leadership can be defined as the ability of company management to implement and support the idea of processes. In an organization, managers or officers realize the value of planning and how to use logical systems and structures to obtain results at work. It is under their leadership that a company seek to reduce complexity and increase predictability in their work environment. Geng (1995),chief operating officer, described that it was under their leadership role that the company followed a systematic and repeatable process. Analysis: By using the enterprise maturity model, the awareness of Siemens ROLM communication is E3 which described that the company developed a vision of reengineering the processes. “First, ROLM senior management sought...
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...Running Head: APPLE INC. Apple Inc. Eric Walker 02/26/14 Abstract Apple Inc. has been a successful company for many years since its downfall in 1996. Records show how profitable they have been with their new technology advances and innovation. Despite their success in the technology world against many competitors, Apple has issues in internal affairs that must be addressed. With a new CEO since the passing of Steve Jobs, the corporation’s mission statement has become weak and unclear. The technology they use in general has not been compatible for years with other product lines, which is a turn off for customers more and more as the competition raises their game. From the outside looking in, Apple Inc. seems to be a successful, profitable organization that continues to dominate. However, taking a look deeper into their company from the inside we can see how certain factors could be a downfall to their success in the technology field. Table of Contents I. Introduction 4 II. Current situation 4-6 III. Corporate Governance 6 IV. External Environment 6-7 V. Internal Environment 7-9 VI. SWOT Analysis 9-10 VII. Implementation 10 VIII. Conclusion 10-11 IX. References 12 X. Appendix A 13-15 Introduction Apple Inc. began as a small company, formerly known as Apple Computer. Steve Jobs and his...
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...TABLE OF CONTENTS I. Abstract II. Problem Statement III. Evaluation IV. Hypothesis V. Procedure/Design VI. Introduction VII. Definition and Examples a. Case I b. Case II c. Case III VIII. Origin of Competitive Intelligence IX. Why Collect Intelligence? X. What is Ethical? XI. Methods of Intelligence Collection XII. What Resources Are Used to Collect Information XIII. How Companies Utilized Collected Information XIV. Keeping Companies Secrets Secret a. Buildings b. Communication Systems c. Administrative XV. Conclusion I. ABSTRACT Intelligence gathering is considered commonplace in corporate America. Companies struggle to maintain the high ground within a competitive marketplace. One source for maintaining an elevated position is through information gathering on competitors, better known as Competitive Intelligence (CI). Collection of this information can be accomplished through numerous means. History has shown that the collection of CI is not a new practice, only that the methods used to collect the information have evolved over the past century. Intense pressure for turning profits, winning contracts, and avoiding expensive research and development costs drive the methods used in CI collection. With an increase in CI collection, companies are required to protect themselves from inside and outside intruders. II. PROBLEM STATEMENT Corporate America has become oblivious to the information being divulged concerning company trade secrets. ...
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...Running head: Apple Case Study Apple Strategic Plan Insert Name Here Insert Affiliation Here Executive Summary Apple Inc commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has become heavily commoditized which as a result has seen intense completion from competing firms in the industry where price has become the main aspect of the competition. By making use of the talented research and development team, Apple has been able to position its products as the best in terms of innovativeness, performance and reliability while compared to similar products in the market. However, Apple needs to continuously review its strategies to make sure that the company maintains its position in the industry for many years. This strategic plan review Apple’s performance and environment from various perspectives before strategic recommendations are made on the conclusion section. Among others the Internal Factor Matrix, External Factor Matrix, SWOT strategies...
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