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Case Analysis on Bristol Meyers Squibb 2011

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Submitted By fuad2110
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Bristol Meyers Squibb Company – 2011
Forest David

A. Case Abstract
Bristol Meyers Squibb (BMY) is a comprehensive strategic management case that includes the company’s year-end 2010 financial statements, organizational chart, competitor information and more. The case time setting is the year 2011. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in New York, New York, BMY’s common stock is publicly traded under the ticker symbol BMY.
Headquartered in New York City, Bristol-Myers Squibb is a huge pharmaceutical firm with such blockbuster cardiovascular drugs as Plavix and Avapro for hypertension. BMY also produces antipsychotic medication Abilify and HIV treatments Reyataz and Sustiva. BMY also has excellent products in immunoscience, metabolics, neuroscience, oncology, and virology. BMY has 12 manufacturing plants worldwide and conducts research and development in four countries, sells its products globally; the US accounts for two thirds of BMY’s sales.

B. Vision Statement (proposed) To become the number one drug manufacturer in the world.

C. Mission Statement (proposed)
We at Bristol-Myers Squibb pride ourselves with providing high-quality and innovative medicines (2) for our customers (1). We globally (3) perform research to aid in the finding of cures for serious ailments. We use the most advanced equipment (4) and people to ensure the most promising product development (7). We keep our eyes open for opportunities in acquiring new firms to expand our company and product base, in turn securing and maximizing our shareholder’s wealth (5). We believe with power comes great responsibility (6) and we are focused on educating in health concerns and promoting awareness. We embrace a diverse workforce (9) with a inclusive culture

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