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Case Analysis for Star Air Ambulance

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Submitted By samidha82
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The mission of “providing a safe, rapid, highly specialized emergency medical transport system for the critically ill and injured” and the goals of “providing best pre-hospital care along with transportation of critical patients to hospitals within one hour” make information systems highly imperative for STARS’ diurnal operations. STARS’ information systems include the communication system, which is also known as Emergency Link Centre (ELC) that links its operators, STARS air medical crew (AMC) and emergency doctors of hospitals. Emergency service providers such as the 911 call STARS ELC for any emergency medical situations. ELC then constantly communicates this situation to STARS AMC and respective hospitals until patients are safely transported to destination hospitals. STARS also uses information systems for finance and human resources administration as well as for reporting and scheduling activities in its various departments such as Aviation, MedOps, and Engineering to gain competitive advantage. Critical challenges faced by the new CIO and suggestions for handling them
The three most critical challenges faced by the new CIO are lack of prioritization of critical IT projects, lack of IT governance and lack of control on IS budget not only due to “distributed” IS but also due to inconsistent system development practices and disintegrated IT infrastructure. The new CIO should handle these three challenges by first creating IS mission and vision statements followed by a strategic plan that is aligned with business strategy as shown in figure 1. But he should also consider the fact that Steve Romero mentioned “IT strategy should not just follow business strategy; rather it should be embedded in it.”

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[ 1 ]. Munro M.C. and Huff S. (2008, Feb) “STARS Air Ambulance: An Information Systems Challenge”, Ivey, p 3
[ 2 ]. Munro M.C. and Huff S. (2008, Feb) “STARS Air Ambulance: An Information Systems Challenge”, Ivey, p 12
[ 3 ]. McNurlin B.C., Sprague R.H. and Bui T. (2006 ) “Leading: Creating a Vision by understanding the business”, Information Systems Management in Practice, Eighth edition, Prentice-Hall Inc., p 63-65
[ 4 ]. Romero S. (2012, Feb) “Realizing the most value from technology through business governance of IT”, Romero Consulting, p 24

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