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Case Analysis

Toyota Case Analysis I. Viewpoint

For further analysis of this case, Ms. Rivera as a Marketing Manager is responsible to solve the dealing problem.

II. Time Context

In the year 1990’s different problem occurred. Toyota reduced part defects by 84%. It also reduced the ratio of inventories to sales by 35% versus 6%.

III. Objectives

a. To be able to implement the marketing strategy used in the said case. b. To be able to have a good relation in dealing with consumers needs and wants. c. To be able to maximize operating performance and financial returns to ensure growth for the company’s future. d. To be able to classify the strengths, weaknesses, opportunities and threats that the company have. e. To be able to explain the solutions in the major problem of Toyota.

IV. Statement of the problem

Major:

Competition will arise. Toyota’s has a closest competitor regarding on its consumers – Ford motor vehicles and Mercedes. It is a problem on how they can implement their marketing strategy to stay on top amidst of the consumers demands.

Minor:

1. A reduction on ratio of inventories to sales by 35 percent versus 6 percent.

2. Toyota relied on identical suppliers as of Ford motor vehicles and Mercedes.

3. Easy access on the internet that may cause imitation on each competitor’s latest idea.

V. Areas of Consideration

| |Production & operation |Marketing |Finance |
|Strength |Toyota provides good quality, |Toyota continues to excel where |In 2005, Toyota earned $11.4 |
| |production and customers’ |as its competitors are losing |billion – more than all major |
| |satisfaction.

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