...ANSWER 1: Characterization of the U.S. Hotel Industry It is stated that the hotel industry in the U.S. had a $113.7 billion revenue and $16.7 billion gross profit by the end of 2004. There are many hotels in the U.S. and 2/3 of them are franchised under a brand to be used to the guests in the hotel rooms while 1/3 of the hotels prefer to handle their own brand or non-branded product. Because of this, it cannot be pointed that there is only one supplier for the hotels. If one needs to focus on the competition between the hotels, price, amenities and service are the main areas that are considered by the consumers. Usually, the high price brings the higher quality of services and amenities. It can be stated that full-service hotels which account for 1.6 billion hotel rooms by 2005, are the most expensive hotels because of the restaurants, meeting facilities, room service etc. in their properties. Hence, hotels in the U.S are segmented as below; 1. Luxury Hotels (Four Seasons etc.) 2. Upper Upscale Hotels (Hilton etc.) 3. Midscale Hotels (Radisson etc.) 4. Midscale Hotels with Limited Service (Hampton Inn etc.) 5. Economy Hotels (Motel 6 etc.) The hotels in the first 3 segments are considered as “Food and Beverage Hotels” which are full-service hotels and have the facilities for food or drink supply. The hotels in the last 2 segments account for 1.4 billion hotel rooms in the U.S. and focus on renting the hotel rooms rather than quality of the service or amenities...
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...1. How would you characterize the U.S. hotel industry in early 2005? In 2004, the hotel industry in the U.S. had $113.7 billion in revenue and $16.7 billion in pretax profit. As of the end of that year, the U.S. had approximately 4.4 million hotel rooms, two-thirds of which were affiliated with a brand (the remaining one-third were owned independently and not affiliated with a brand). The hotel industry in the U.S. is very fragmented; no one company or brand controls a majority of the hotel rooms. Overall, hotels compete on the basis of price, amenities, and service. Typically, full-service hotels will offer food and beverage outlets (like restaurants and lounges), meeting/banquet/convention facilities, a concierge, luggage service, and room service. Full-service hotels include luxury hotels (like Ritz-Carlton), upper upscale hotels (like Hilton), upscale hotels (like Radisson), and midscale with food and beverage hotels (like Holiday Inn). In 2004, full-service hotels accounted for approximately 1.6 million hotel rooms in the U.S. Limited-service hotels mostly focus on renting hotel rooms and do not offer amenities such as restaurants, lounges, and banquet rooms. Limited-service hotel brands include midscale without food and beverage hotels (like Fairfield Inn) and economy hotels (like Motel 6). In 2004, limited-service hotels accounted for approximately 1.4 million hotel rooms in the U.S. Since 2003, all hotel segments have shown improved performance...
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...Astor case • Prepare an hour presentation that describes 1) his/her initiatives, expenditures, and outcomes for each of the past two fiscal years, and 2) planed initiatives and budgetary needs for fiscal 2006. • Fiscal 2005 – projected to be the 5th consecutive unprofitable year. • James announced he wanted to achieve profitability in 2 years. • He stated the company would growth in earnings before interest, taxes, depreciation and amortization as a corporate performance measure and a basis for determining sr. management and executive ompensation. • James overall corporate objective was a 7% increase in EBITDA. • The charge given the 4 senior VPs represented a significant departure from past practice, the annual planning and budgeting process had been more to down than bottom up and rev enue focused rather than earnings driven. • Elizabeth mentioned that the new planning and budgeting process will be challenging because it is bottom up and profit driven rather than top down and revenue driven. The US hotel industry • Recorded revenue was $113.7 billion and grossed $16.7 billion in pre tax profit in 2004. • More than 4.4 million hotel rooms in the US as of December 2004. • Hotel industry is highly fragmented, with no one company or brand controlling a majority of hotel rooms. Hotel segmentation • Hotels compete on the basis of amenities, price and service. • Limited service hotels account for 1.4 million hotel rooms in 2004, while full-service branded accounted...
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...The Problem In the case of Astor Lodges, the company has not been making a profit for five consecutive years and a marketing strategy needs to be put in place. The hotel industry saw $16.7 billion pre-tax profit in 2004 along with 4.4 million hotel room available in the country. The competition of 213 affiliated hotels with a brand company is going to be a challenge but attainable. From 2004, objectives are completed but still turning over unprofitable years with marketing plans put in place. SWOT analysis matrix Strengths Kelly Elizabeth and her plan: Each year the objective was to increase and attract more occupants which she did for the company. Internet communications is a big plus for the business traveler using the hotel. Location positioning with hotels located on major highways, office complexes, airports and surrounding large shopping centers it is fighting other competitive hotels. Weaknesses Changing targeted guests Frequent complaints from business guests as the hotel targeted the vacation traveler. Opportunities Make profit and need to focus on one type of guest I feel as this seems to be a problem. Special offers for guests Threats Challenge from the largest hotels in U.S which are now making their mark worldwide. With great reputations and affordable rooms Astor Lodges & Suites must match these companies if they want to survive and meet Joseph James goal. The “frontier strategy” has not yet to be rendered effective which could affect the company...
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...The Problem In the case of Astor Lodges, the company has not been making a profit for five consecutive years and a marketing strategy needs to be put in place. The hotel industry saw $16.7 billion pre-tax profit in 2004 along with 4.4 million hotel room available in the country. The competition of 213 affiliated hotels with a brand company is going to be a challenge but attainable. From 2004, objectives are completed but still turning over unprofitable years with marketing plans put in place. SWOT analysis matrix Strengths Kelly Elizabeth and her plan: Each year the objective was to increase and attract more occupants which she did for the company. Internet communications is a big plus for the business traveler using the hotel. Location positioning with hotels located on major highways, office complexes, airports and surrounding large shopping centers it is fighting other competitive hotels. Weaknesses Changing targeted guests Frequent complaints from business guests as the hotel targeted the vacation traveler. Opportunities Make profit and need to focus on one type of guest I feel as this seems to be a problem. Special offers for guests Threats Challenge from the largest hotels in U.S which are now making their mark worldwide. With great reputations and affordable rooms Astor Lodges & Suites must match these companies if they want to survive and meet Joseph James goal. The “frontier strategy” has not yet to be rendered effective which could affect the company...
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...convenient place for business travellers, these also the main elements to enhance its reputation. And also the company has received lots of complaints from their frequent business guests about the family business. On other hand, pleasure/vacation travellers have more sense of price than business travellers, since business travellers generally apply for reimbursements from where they work. According to the case, the percentage of media budget in target pleasure/vacation travellers is 35 percent, and 65 percent for business travellers. This means that business travellers are their core customer comparison to the pleasure/vacation travellers. Secondly, Kelly Elizabeth as well as should propose that carry forward the ‘frontier’ strategy in to fiscal 2006 plan which was used in fiscal 2005, because she believed that the results of ‘frontier’ strategy were positive, though mixed. She understood that brand awareness and brand acceptance would not be changed overnight. However, in 2004, there were 84.5 percent of guests preferred either extremely ore very likely to stay at an Astor Lodge & Suites on return visit...
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...1. How would you characterise the U.S. hotel industry in early 2005 1. Think about size, growth, locational aspects and segmentation 2. Market Structure 3. Performance metrics used 4. Trends 2. What is the current competitive positioning for Astor lodges & Suites, Inc. 1. Think about the basis of competition: competitive positioning may be based on (a) attributes or benefit, (b) use or application, (c) product or brand user, (d) product or service class, (e) competitors, and (f) price and quality. 2. Write its positioning statement 3. How would you characterize the operational and financial performance of Astor Lodge & Suites, Inc.? 1. Analyse Exhibit 5 and its implications 2. Analyse and compare Exhibits 3 and 5 and identify implications (trends in revenues, occupancy, average daily rates and costs) 3. Analyse Exhibit 4 and its implications looking at EIBTDA 4. Think about what determines EBITDA 4. Given Mr. James' charge to the senior vice presidents, how would you portray and assess sales and marketing initiatives, expenditures, and outcomes for fiscal 2004 and fiscal 2005? 1. Analyse Exhibit 2 (2004) AND Exhibit 3 (2005) re: the objectives/motivation/rationale for each year, initiatives, expenditures, sales budgets (Exhibit 7) , and outcomes(e.g. occupancy rates, first time guests (Exhibit 6), average length of stay, pleasure/vacation trips, advertising awareness for the fiscal 2004 and 2005 2. Think about...
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...Most of this was done through newspapers, magazines and spot television. The remaining 72% continued to target the business traveller. Through looking at exhibit 7, it is evident that the 2004 fiscal plan introduces the use of internet in marketing/advertising for the first time for Astor Lodge & Suites, Inc. This is critical as it is to be noted that one in five of our customers today are using the internet to plan their trips and make reservations. The objective of 2004 was met; attracting the new segment of the vacation/pleasure traveller, increasing weekend occupancy rates overall, and therefore increasing overall occupancy in fiscal 2004. Room-nights sold = 1. (a) calculate room-nights sold, (b) multiply this figure by room dollar contribution (average daily rate minus the direct cost per room/suite from case Exhibit 5), to determine total incremental dollar contribution; and (c) subtract the incremental dollar expenditure for marketing (advertising) and sales. 4.2 Sales, marketing initiatives, expenditures and outcomes for fiscal 2005 The fiscal 2005 plan for Astor Lodge & Suites has three main objectives 1. Increase overall occupancy in both guest rooms and suites 2. Attract first-time guests 3....
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...MKTG303 Marketing Strategy Analysis and Decisions Assessment Guide Session 1, 2015 Department of Marketing and Management ASSESSMENT OVERVIEW Assessment 1 (A1) Case Study: Individual Assessment (30%) The case facilitates the discussion of marketing problems in real situations. Each student is to individually conduct a case study analysis during the semester. You should read these cases carefully and come to class prepared to provide constructive input as the class works together to address the issues of the case. 1. Practice Cases (Not assessable but required for class discussion) There will be two practice case studies to be prepared before the relevant class and discussed during class. Participation in these cases is important and will greatly assist you in understanding how to prepare the three assessable cases. Practice Case 1: Discussion Week 2- Seminar 4 - Dr Pepper Snapple Group, Inc: Energy Beverages– Kerin & Peterson page 105. Case Questions: 1. How would you characterise the energy beverage category, competitors, consumers, channels, and DPSG’s category participation in late 2007? 2. Does your characterisation bode well for a new energy beverage brand introduction generally and for Dr Pepper Snapple Group, in particular? 3. What target consumer market should be chosen for a new energy beverage brand? 4. What product should be introduced and how should it be positioned/differentiated? 5. Through which channel(s) should a new energy beverage brand...
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...Bloodlines of Illuminati by: Fritz Springmeier, 1995 Introduction: I am pleased & honored to present this book to those in the world who love the truth. This is a book for lovers of the Truth. This is a book for those who are already familiar with my past writings. An Illuminati Grand Master once said that the world is a stage and we are all actors. Of course this was not an original thought, but it certainly is a way of describing the Illuminati view of how the world works. The people of the world are an audience to which the Illuminati entertain with propaganda. Just one of the thousands of recent examples of this type of acting done for the public was President Bill Clinton’s 1995 State of the Union address. The speech was designed to push all of the warm fuzzy buttons of his listening audience that he could. All the green lights for acceptance were systematically pushed by the President’s speech with the help of a controlled congressional audience. The truth on the other hand doesn’t always tickle the ear and warm the ego of its listeners. The light of truth in this book will be too bright for some people who will want to return to the safe comfort of their darkness. I am not a conspiracy theorist. I deal with real facts, not theory. Some of the people I write about, I have met. Some of the people I expose are alive and very dangerous. The darkness has never liked the light. Yet, many of the secrets of the Illuminati are locked up tightly simply because secrecy is a way...
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...500 extraordinary islands G R E E N L A N D Beaufort Sea Baffin Bay vi Da i tra sS t a nm De it Stra rk Hudson Bay Gulf of Alaska Vancouver Portland C A N A D A Calgary Winnipeg Newfoundland Quebec Minneapolis UNITED STATES San Francisco Los Angeles San Diego Phoenix Dallas Ottawa Montreal ChicagoDetroitToronto Boston New York OF AMERICA Philadelphia Washington DC St. Louis Atlanta New Orleans Houston Monterrey NORTH AT L A N T I C OCEAN MEXICO Guadalajara Mexico City Gulf of Mexico Miami Havana CUBA GUATEMALA HONDURAS b e a n Sea EL SALVADOR NICARAGUA Managua BAHAMAS DOMINICAN REPUBLIC JAMAICA San Juan HAITI BELIZE C a r PUERTO RICO ib TRINIDAD & Caracas N TOBAGO A COSTA RICA IA M PANAMA VENEZUELA UYANRINA H GU C U G Medellín A PAC I F I C OCEAN Galapagos Islands COLOMBIA ECUADOR Bogotá Cali S FR EN Belém Recife Lima BR A Z I L PERU La Paz Brasélia Salvador Belo Horizonte Rio de Janeiro ~ Sao Paulo BOLIVIA PARAGUAY CHILE Cordoba Santiago Pôrto Alegre URUGUAY Montevideo Buenos Aires ARGENTINA FALKLAND/MALVINAS ISLANDS South Georgia extraordinary islands 1st Edition 500 By Julie Duchaine, Holly Hughes, Alexis Lipsitz Flippin, and Sylvie Murphy Contents Chapter 1 Beachcomber Islands . . . . . . . . . . . . . . . 1 Aquatic Playgrounds 2 Island Hopping the Turks & Caicos: Barefoot Luxury 12 Life’s a Beach 14 Unvarnished & Unspoiled 21 Sailing...
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...lovelier view in England, Harriet knew this. To her right, the soaring towers of King's College Chapel and the immaculate lawns sloping down to the river's edge; to her left, the blue and gold of the scillas and daffodils splashed in rich abundance between the trees of the Fellows' Gardens. Yet as she leaned over the stone parapet of the bridge on which she stood, her face was pensive and her feet— and this was unusual in the daughter of a professor of classics in the year 1912— were folded in the fifth position. She was a thin girl, brown-haired and brown-eyed, whose gravity and gentleness could not always conceal her questing spirit and eagerness for life. Sensibly dressed in a blue caped coat and tarn o'shanter bought to last, a leather music case propped against the wall beside her, she was a familiar figure to the passers-by: to ancient Dr. Ferguson, tottering across the willow-fringed bridge in inner pursuit of an errant Indo-Germanic verb; to a gardener trimming the edges of the grass, who raised his cap to her. Professor Morton's clever daughter; Miss Morton's biddable niece. To grow up in Cambridge was to be fortunate indeed. To be able to look at this marvelous city each day was a blessing of which one should never tire. Harriet, crumbling bread into the water for the world's most blase ducks, had told herself this again and again. But it is not cities which make the destinies of eighteen-year-old girls, it is people— and as she gazed at the lazy, muddy river and thought of...
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...6 Build Your Vocabulary ■ ■ ■ ■ The SAT High-Frequency Word List The SAT Hot Prospects Word List The 3,500 Basic Word List Basic Word Parts be facing on the test. First, look over the words on our SAT High-Frequency Word List, which you’ll find on the following pages. Each of these words has appeared (as answer choices or as question words) from eight to forty times on SATs published in the past two decades. Next, look over the words on our Hot Prospects List, which appears immediately after the High-Frequency List. Though these words don’t appear as often as the high-frequency words do, when they do appear, the odds are that they’re key words in questions. As such, they deserve your special attention. Now you’re ready to master the words on the High-Frequency and Hot Prospects Word Lists. First, check off those words you think you know. Then, look up all the words and their definitions in our 3,500 Basic Word List. Pay particular attention to the words you thought you knew. See whether any of them are defined in an unexpected way. If they are, make a special note of them. As you know from the preceding chapters, SAT often stumps students with questions based on unfamiliar meanings of familiar-looking words. Use the flash cards in the back of this book and create others for the words you want to master. Work up memory tricks to help yourself remember them. Try using them on your parents and friends. Not only will going over these high-frequency words reassure you that you...
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...CALIFORNIA CALIFORNIA An Interpretive History TENTH EDITION James J. Rawls Instructor of History Diablo Valley College Walton Bean Late Professor of History University of California, Berkeley TM TM CALIFORNIA: AN INTERPRETIVE HISTORY, TENTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2008, 2003, and 1998. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1234567890 QFR/QFR 10987654321 ISBN: 978-0-07-340696-1 MHID: 0-07-340696-1 Vice President & Editor-in-Chief: Michael Ryan Vice President EDP/Central Publishing Services: Kimberly Meriwether David Publisher: Christopher Freitag Sponsoring Editor: Matthew Busbridge Executive Marketing Manager: Pamela S. Cooper Editorial Coordinator: Nikki Weissman Project Manager: Erin Melloy Design Coordinator: Margarite Reynolds Cover Designer: Carole Lawson Cover Image: Albert Bierstadt, American (born...
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...62118 0/nm 1/n1 2/nm 3/nm 4/nm 5/nm 6/nm 7/nm 8/nm 9/nm 1990s 0th/pt 1st/p 1th/tc 2nd/p 2th/tc 3rd/p 3th/tc 4th/pt 5th/pt 6th/pt 7th/pt 8th/pt 9th/pt 0s/pt a A AA AAA Aachen/M aardvark/SM Aaren/M Aarhus/M Aarika/M Aaron/M AB aback abacus/SM abaft Abagael/M Abagail/M abalone/SM abandoner/M abandon/LGDRS abandonment/SM abase/LGDSR abasement/S abaser/M abashed/UY abashment/MS abash/SDLG abate/DSRLG abated/U abatement/MS abater/M abattoir/SM Abba/M Abbe/M abbé/S abbess/SM Abbey/M abbey/MS Abbie/M Abbi/M Abbot/M abbot/MS Abbott/M abbr abbrev abbreviated/UA abbreviates/A abbreviate/XDSNG abbreviating/A abbreviation/M Abbye/M Abby/M ABC/M Abdel/M abdicate/NGDSX abdication/M abdomen/SM abdominal/YS abduct/DGS abduction/SM abductor/SM Abdul/M ab/DY abeam Abelard/M Abel/M Abelson/M Abe/M Aberdeen/M Abernathy/M aberrant/YS aberrational aberration/SM abet/S abetted abetting abettor/SM Abeu/M abeyance/MS abeyant Abey/M abhorred abhorrence/MS abhorrent/Y abhorrer/M abhorring abhor/S abidance/MS abide/JGSR abider/M abiding/Y Abidjan/M Abie/M Abigael/M Abigail/M Abigale/M Abilene/M ability/IMES abjection/MS abjectness/SM abject/SGPDY abjuration/SM abjuratory abjurer/M abjure/ZGSRD ablate/VGNSDX ablation/M ablative/SY ablaze abler/E ables/E ablest able/U abloom ablution/MS Ab/M ABM/S abnegate/NGSDX abnegation/M Abner/M abnormality/SM abnormal/SY aboard ...
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