...(Logo Compañía) FORMATO DE BRIEF Fecha de solicitud: __________________________________________________________ Fecha requerida de entrega: __________________________________________________ Empresa: __________________________________________________________________ Solicitante: ________________________________________________________________ Cargo: ____________________________________________________________________ Producto/ Proyecto: _________________________________________________________ 1. Antecedentes: Factores por los cuales hay que hacer un esfuerzo de mercadotecnia, situación actual del mercado, amenazas, oportunidades, etc.) 2. Descripción del proyecto a comunicar: ¡Qué es lo que vamos a vender? 3. Objetivos del negocio: ¿Qué se busca generar a nivel empresa con este esfuerzo? 4. Objetivos del proyecto: ¿Qué pretendemos lograr con el esfuerzo de mercadotecnia? 5. Objetivos de comunicación: ¿Qué percepción queremos generar / qué queremos que el cliente haga cuando reciba la pieza? 6. Propuesta de valor: Beneficios Principales/ ventajas competitivos del producto/proyecto, Incentivos para la elección del producto/ proyecto. * Soporte de elección Hechos que respaldan la propuesta de valor. Características y atributos del producto/ Proyecto * “ Take Away” requerido ¿Qué es lo que quiero que se quede en la mente del cliente? 7. Piezas a desarrollar: ¿Qué elemento promocional quiero desarrollar? Ayuda ventas, literatura,...
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...Rock Candy Kids Brief De Comunicación Descripción breve de la Empresa: Somos una empresa que se dedica a crear ropa basada en la música, usando una formula de colores y diseños personalizados que hacen que vestirse sea un juego Descripción breve del producto: Rock Candy Kids es un sitio donde podes diseñar tu prenda de diferentes formas, colores y texturas, aplicando tu ingenio y tus ganas de verte diferente. Creas, compras y lo recibís en tu casa Necesidades principales Vestimenta para niños y niñas de 5 a 15 años Objetivo Principal: Ser la empresa nro 1 en venta de ropa personalizada por e commerce Objetivo Especifico: Descripción de Clientes Potenciales NSE: Abc1 y C2 Rango de Edad: 5 a 13 años Genero: Masculino y Femenino Personalidad y Estilo de Vida: Niños que les guste crear y divertirse, haciendo de la vestimenta un juego Detonadores para el consumo de nuestro producto: Los niños pueden diseñar/Crear en nuestra web, y reciben una prenda de calidad y divertida en su casa Cuáles son las barreras para que se compre el producto? Falta de contacto real con el producto, las personas deben tener acceso a internet, posibles demoras en las entregas Nuestros competidores: Cheeky, mimo, gimo´s, KSK kids Ventajas percibidas de nuestros competidores: Tiendas en los mejores puntos del país, publicidad en diferentes medios Desventajas percibidas de nuestros competidores: Calidad en las prendas No tienen diseños personalizados Precio...
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...Mitchell v. Lovington Good Samaritan Ctr.,Inc., 555 P.2d 969 (1976) Facts: On June 4, 1974 Zelma Mitchell the petitioner-appellee was fired from Lovington Good Samaritan Center, Inc. the reason being alleged misconduct. Mitchell applied for unemployment compensation benefits on the 12th of June 1974, Ms. Mitchell's actions were considered to be misconduct by a deputy of the unemployment security commission. This then disqualified Ms. Mitchell from seven weeks of benefits pursuant to 59-9-6(E) N.M.S.A 1953. Mitchell's acts were being defiant, not using the proper attire, name calling and other conduct with evidence that it was done on purpose regardless of the employer's interest. Ms. Mitchell filed an appeal on the 24th of July 1974; the referee of the Appeal Tribunal reversed the deputy's decision and reinstated these benefits to Mitchell on the 28th of August 1974. After this appeal, the Center appealed the decision of the Appeal Tribunal on September 13, 1974 to the whole commission pursuant to 59-9-6-(E), N.M.S.A, 1953. The commission then overruled the Appeal Tribunal and reinstated the disqualification of the seven week period. Ms. Mitchell was then granted certiorari from the District Court of Bernalillo County pursuant to 59-9-6(K), N.M.S.A 1953. Last, on the 16th of January 1976, the commission's decision was reversed by the District Court and it was ordered to reinstate Mrs. Mitchell her benefits with judgment of the District Court, the center of Appeals. Issue:...
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...for the Southern District of New York in favor of plaintiff, declaring that its insertion of star pagination to defendant's case reporters did not infringe defendant's copyright, and declaring that its case reports contained no copyrightable material and could be copied without infringement by intervenor. Following the commencement of suit by plaintiff in the district court seeking a judgment declaring that its insertion of star pagination to defendant's case reporters did not infringe defendant's copyright, intervenor sought a declaration that its redacted versions of defendant's case reports contained no copyrightable material and thus could be copied without infringement. On the star pagination issue, the district court granted summary judgment to plaintiff and intervenor. The court affirmed that ruling. The question presented was whether defendant's alterations to the case reports demonstrated sufficient originality and creativity to be copyrightable. The court affirmed the district court's finding that defendant's alteration of opinions did not reflect an exercise of originality or creativity, in part because defendant's realistic options were limited. The court could not find that the conclusion was unreasonable. In addition, affording these decisions copyright protection could give defendant an effective monopoly over commercial publication of case reports. The court affirmed the district court's judgment, concluding that in light of accepted legal conventions and other...
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...Briefing Case: People v. William • Facts of the case In 1990, April 30 the defendant stole a purse that belongs to Frances Cirrencione from her car in the front seat. At that time, Cirrencione who is 72 years old and Eliette Strabourg had finished their shopping together. The defendant shoved her while she was sitting in her car and snatched her purse from the front seat. Then she shrieked asking for help. When Strabourg noticed the defendant, he pushed her and broke her kneecap. On the other side, when Jane Raymond first heard Cirrencione calling he caught sight of the robbery. • Summary of the case Frances Cirrencione and Eliette Strabourg sued Charles Edward William for the bodily injury that he had caused and for the felony of theft, which he committed against the victim. For that, the jury issued its verdict stating the accused guilty of third-degree theft....
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...TABLE OF CONTENTS A. ASSIGNMENT: 1 B. CONTENTS: 1 I/ FACTS 1 II/ THE ARGUMENTS OF THE PARTIES AND THE JUDGMENT OF DSB ( Dispute Settlement Body) 2 III/ ISSUES AND ISSUES RESOLUTIONS 3 1. Issues in the Panel proceeding 3 2. Issues in the Appellate proceeding 3 IV/ OTHER REASONING AND JUDGEMENT 4 C. LIST OF REFERENCES 5 A. ASSIGNMENT: Anh/chị hãy đọc vụ Japan Alcoholic Beverages, WTO, Japan Alcoholic Beverages Panel Report, WT/DS8/R [1996] và trả lời câu hỏi: - Anh/chị có đồng ý với lập luận của các bên và phán quyết của DSB không? Tại sao? - Anh/chị hãy chỉ ra vấn đề pháp lý, vấn đề này đã được giải quyết như thế nào? - Anh/chị hãy đưa ra một số lập luận và lời tuyên án khác. B. CONTENTS: I/ FACTS On 21 June 1995, the European Communities (“EC”) filed a request for consultations with Japan. The dispute related to the internal taxes levied by Japan on certain alcoholic beverages. Pursuant to Japanese Liquor Tax Law, spirits exported to Japan were discriminated against as a substantially lower tax was levied on “shochu” than on whisky, cognac and white spirits. For example, the tax rates per litre of pure alcohol levied on "shochu A" and shochu B" are lower than the corresponding rates on "whisky/brandy" and "liqueurs" described in the table below:[1] | |Current Tax Rate per Litre of Pure Alcohol |Tax Discrimination Index...
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...1. Case Citation: McDonald v. City of Chicago, 130 S. Ct. 3020 (2010) 2. Facts: * Procedural (history) - what lower courts decided * The U.S. District Court and the U.S. Court of Appeals for the Seventh Circuit affirms, holding that the Second Amendment does not apply to states or localities. * Writ of Certiorari to the United States Court Of Appeals for the Seventh Circuit * Reversed and remanded * NRA of Am., Inc. v. City of Chicago, 567 F.3d 856, 2009 U.S. App. LEXIS 11721 (7th Cir. Ill., 2009) * District of Columbia v. Heller, 554 U.S., 128 S.Ct. 2783, 171 L.Ed.2d 637 (2008), * held that the Second Amendment protects the right to keep and bear arms for the purpose of self-defense but struck down a District of Columbia law that banned the possession of handguns in the home * Substantive * Chicago’s firearm law states that no citizen residing within the city limits is allowed to own or legally register any type of firearm, whether the firearm is for recreation or self/home protection * Chicago enacted its handgun ban to protect its residents "from the loss of property and injury or death from firearms." * McDonald and all other, say that the handgun ban has left them vulnerable and without protection to burglars and other criminals. * Chicago Police Department statistics show that the murder rate, where handguns have been used, has actually increased since the ban was enacted...
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...With these developments, it is obvious that conflicts between parties of different nationalities occur and liability to tax on income of foreigners especially among those engaging in trading venture. Whilst the laws affecting domicile and residence may be sufficiently settled, it is paramount for courts to pursue a detailed analysis to ascertain specific preliminary issues so as to avoid controversial rulings. Courts often handle numerous financial cases that involve what can be best described as foreign or international elements. In such cases, court must decide whether it has the jurisdiction under the Family Law Act 1975 to make a decision on such cases. In the event that it is determined that the court is invested with the jurisdiction to determine the case, the court has to consider whether there is a system of law in foreign country that also has the jurisdiction to handle the case. As it was addressed in the case Attorney General of New Zealand v Ortiz [1984] AC 1, these benefits and costs to either party if the case resolution is made in foreign country as compared with the apparent country should also be a subject of concern. [1] Legal systems in most countries around the world adopt community property regime, which takes effect at the inception of marriage or at the time of divorce. For instance, California and Massachusetts in the United States have adopted community property regimes that support equal division of assets upon divorce. However, this provision...
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...Adapted from Bernhardt & Kinnear (1988). Cases in marketing management, pp. 6-16. Plano, TX: Business Publications, Inc. Pay careful attention to the following points. They are often used by instructors to evaluate either a written or oral analysis. 1. Be complete. Each area of the situation analysis must be discussed, problems and opportunities identified, alternative presented and evaluated using the situation analysis and relevant financial analysis, and a decision must be made. An analysis that omits part of the situation analysis or only recognizes one alternative is not a good analysis. Second, each area must be covered in-depth and within insight. 2. Avoid rehashing case facts. Every case has a lot of factual information. A good analysis uses facts that are relevant to the situation at hand to make summary points of analysis. A poor analysis just restates or rehashes theses facts without making relevant summary comments. 3. Make reasonable assumptions. Every case is incomplete in terms of some piece of information that you would like to have. A good case analysis must make realistic assumptions to fill in the gaps of information in the case. For example, the case may not describe the purchase decision process for the product of interest. A poor analysis would either omit mentioning this or just state that no information is available. A good analysis would attempt to present this purchase decision process by classifying the product and drawing upon real life...
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...are given. It is understandable then that we should seek out more opportunities to apply our skills and make more positive impacts within our jurisdictions. It is this general attitude that led us to get involved in investigating cold cases. How We Got Started Mark had, for several years, been consulting with our Coroner’s Division as a forensic anthropologist. During this time he came to learn that there were numerous coroners’ cases in which the identity of the decedent was unknown. These cases were kept in three-ring binders on a shelf in the Sergeant’s office. Over the years, in the course of this forensic work, we would discuss these cases and the progress that was being made on them. The conversation usually ran along the lines of us asking “any luck with that 1980 homicide victim?” and the sergeant answering “well, we’ve gotten so many new cases that I haven’t been able to even look at it yet.” This went on for a few years and through two different sergeants. One day we, as a crime analysis unit, were brainstorming about how we could broaden our “client base”, as it were. We had been successful in integrating ourselves into our Investigations Bureau and had been involved in numerous major cases. And, of course, we had always been active in producing tactical and strategic analyses for our patrol personnel. But we knew that we could be doing more, particularly given the size and responsibilities of our agency. It was during...
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...BUSINESS CASE Presented to the Accountancy Department De La Salle University In partial fulfillment Of the course requirements In ACCTBA2 (C33) March 2, 2015 A stakeholder is typically concerned with an organization delivering intended results and meeting its financial objectives. In general, a stakeholder can be one of two types: internal (from within an organization) or external (outside of an organization). The stakeholders in this situation are Lanie Marquez and Tim Rodriguez who are also partners in the retail distribution business and their capital contributions are as follows P500,000 and P300,000 respectively they are an internal stakeholder since they are also the owners. The total Capital of both stakeholders is P800,000 and with a monthly salary for both partners at P15,000 on the assumption that both of them will contribute to manage the business equally. Assuming that both managed the business equally the total salary for the year for Lanie and Tim are P180,000 each. They share profit and loss equally and no interest will be given on capital contributed. The problem for this situation is that Lanie is starting to get concerned with the behavior of her other partner Tim. He only manages the business 50% of the time, which will mean that his salary of P15,000 will need to decrease by also 50% since he does not manage the business equally with his partner. The business has seen a downturn in the profit outcome and for the current financial...
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...Ralph’s Grocery and United Food and Commercial Workers Union The case that I chose for the week 6 critical thinking assignment concerns Ralph’s Grocery Company, located in California. It applies to this week’s material due to the fact that the case involves unlawful suspension and discharge of an employee, as reviewed by the National Labor Relations Board. Background In May 2011, Vittorio Razi was an employee at Ralph’s Grocery and was suspended and terminated after he refused to take a drug test without first consulting with his UFCW Local 324 representative. The company (Respondent) says that on the day in question, Razi’s behavior was in question, acting nervous, anxious, agitated, and slurred speech. After a couple managers discussed the...
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... Many people wonder why their own teeth stain so easily. The enamel on your teeth and chromogens are what stains your teeth, but what exact beverage stains teeth the most? I chose this topic because I was curious to know what stains teeth the most. It affects us daily because it could rot your teeth or you can’t pick up hot chicks anymore. So what causes teeth to stain? The temperature causes teeth to expand or contract making it easier for stains. So hot and cold drinks affect that. Color in foods and beverages come from chromogens. Chromogens are intensely pigmented compounds that stick to teeth enamel. Chromogens cause a lot of trouble when they mix and react with other stain causing and stain promoting factors. Tannis may be natural or synthetic tannis is another factor that stains teeth. Tooth enamel is porous making it extremely susceptible to stains. The darker the liquid the darker the stain. There are some examples that stain teeth. Not only sodas bad but also Gatorade. Beets are bad for you also. Mostly cause they’re concentrated. Berries dark skins stain teeth. Ketchup is also really bad because of its bright red color and high levels of acid. Dark liquids and sauces you put on your foods also stain teeth. Colored candy and popsicles both contain colorants that will transfer to the teeth and embed in the porous enamel. Fruit juices, especially grape and cranberry, leave a colorful tinge on the teeth and tongue. Colored sodas instantly discolor teeth. The citric acids...
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...efficient investigative products and services. As a result, the coverage requirements for ANACI and NACLC investigations have been enhanced to support a common content baseline for all agencies. Note that these enhancements apply only to those ANACI and NACLC cases submitted on an SF 86. The purpose of this FIN is to provide you with information concerning what case coverage changes have been made. The case price adjustments necessary to support these changes will be reflected in the FY 2007 case prices. ANACIINACLC Cases Currently, listed and developed issues which are identified in ANACI and NACLC cases (for non-DoD customers) are not pursued beyond the normal scope of the investigation. These cases are returned to the requesting agency so that the agency may decide whether to adjudicate the case based upon the information in hand, conduct additional follow-up themselves, or request a Reimbursable Suitability Investigation (RSI) from FISD to cover the additional issues. Beginning with FY 2007, expansion of these issues will become a standard part of both the ANACI and NACLC products. Effective October 1, 2006, issues apparent at scheduling or developed during the course of the investigation and which fall within the 5-year case coverage period, unless otherwise noted, will be expanded upon according to the following chart (exception: issues which are known to have been covered in previous investigations, or which would reasonably have been expected to...
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...find that you would like even more time. I recommend that you enter the exam promptly since I will make deductions for those exceeding the 9:00 o'clock end time even if you enter late. Third, know that the legal reasoning essay will come from Module 4 on immunity. The variety of scenarios in that question will force you to think about and explain the nuances between sovereign and personal immunity, between absolute and qualified immunity, about loss of immunity, etc. You will want to understand all four cases from that module well before the exam. I will expect specific citations to the cases and the principles that they enunciate. An additional case that might be useful for you to look at is Canton v. Harris. A second question will address the rulemaking process and the principles underlying it. You should "walk into" the exam (in a virtual sense) with a clear sense of a fully articulated rulemaking process, so that you can pick and choose elements as appropriate in the case you will be presented. The third question will be drawn from the text regarding the Constitutional framework. Finally, remember that "open book" exams can be as challenging as closed book because the "bar" (the expectation) is higher. I think you will find that prior preparation will make a good deal of difference. As stated before, when you open the exam, answer the questions initially in word and copy it back to the exam. That way, you will not lose work, time...
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