...Alicia Trezza Zak Jones Carnival Cruise Lines 1. Conduct a SWOT analysis for Carnival: what are its strengths, weaknesses, opportunities and threats? In doing so, please evaluate its major competitors. Strengths - Carnival has 75 ships in its fleet and is continuing to brand the company as the “fun ships” - There are large barriers of entry into the cruise businesses. Ships are extremely costly and time consuming to build. - Carnival cruises provide a vacation that includes all activities, food, beverages and transportation to multiple destinations in one low price, appealing the budget friendly cruisers. - Carnival builds it ships specifically for entertainment and fun, the most important factors people are looking for when booking a vacation. - Carnival markets to all travel agents. With a variety of cruise ship offerings, Carnival has vacations that appeal to a variety of demographics, budgets and niches. - Carnival has ample opportunity during each cruise for ancillary revenues. Even through the cruises are “all-inclusive”, Carnival charges for short off boat excursions, casino play, and alcohol. - Ships almost always sailed full and satisfaction rates were extremely high. Weaknesses - Past issues, such as one ship hitting a sandbar on the first voyage leave lingering impressions on vacationers. - Customer loyalty is low. It appears customers are only willing to take 1-2 cruise vacations in a few year spans, despite Carnival’s high satisfaction ratings. -...
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...Case 16 Carnival Corporation This case starts out by stating how the cruise line industry, specifically Carnival Corp., had survived the recession and even began to expand shortly after the recovery began. By reducing fuel consumption and expanding into the European market helped project the company through hard times. Since projections looked favorable, as only about 10 percent of Americans had been on a cruise before, the market was open for the taking. Having 98 ships in their current fleet (over 190,000 berths) gives them the ability to hold a large amount of customers. Although cruises didn’t always look as they do today, two events catapulted the experience on the open seas. The first was the TV show, Love Boat which dispelled any myths and the rising of women and disposable income. These two really played a role in kick starting the cruise line empire. A short description of the history is that Ted Arison had bought a vessel and converted it into a cruise liner. It was unsuccessful at first and had a hard time getting the right publicity. Soon enough after three years of losing profits, the ship began making money and they soon began expansion. This was due to the ships being at 100% capacity. By the 1990’s, the company had bought many more ships to add to their fleet, and had made huge leaps in industry. They found troubles through the Gulf war and the 9/11 terrorists attacks, but always seemed to come out on top of the current situation. The operating...
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...fine dining, formal atmospheres and a high degree of personal service. However this also rapidly transformed the market and brands like Carnival Cruise lines emerged. Carnival cruises is the market leader in the low-price cruise market. They strategically achieved this position by emphasizing on-board activities, and targeting a relatively younger cruiser. However, after acquiring 24 percent of the berth space in North America, it has plateaued in being able to set itself apart from its competitors. The case in question outlines key attributes that assist in determining if it wise that the brand make a lateral shift from their current low-priced market to that of a premium one. This analysis will be assessed by means of a brand strategy, possible marketing initiatives and various concepts discussed in-class. The case goes on to highlight that although Carnival Cruises is a key player in the entry level cruise business, it has room for significant improvement. As more competitors emerge, a “sea of sameness” begins to overtake the minds of potential cruisers. The author investigates the foundations of Carnival’s branding by looking at segmentation, targeting, their brand portfolio, along with the brand positioning and architecture. He goes on to highlight the various attributes that make up the cruising market and how it is affecting Carnival. Characteristics such as substitute products, buyers, new entrants and rivalries are discussed. Substitutes are posed as a challenge; many...
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...Carnival Cruise Line Case Study Abstract This case study reviews the financial position of Carnival Cruise Line. The data reviewed is primarily from the previous five years of annual reports produced by the company (2007-2011) and certain key ratios derived from those reports. For comparison purposes, this case study will use Carnival Cruise Lines nearest rival, Royal Caribbean Cruise Line. This case study will prove the financial strength and stability of this company and give the reader some indication as to why Carnival Cruise Line is the industry leader in the cruise market. Carnival Cruise Line Case Study The company that would eventually become Carnival Cruise Line (Carnival) began in 1972. It started with just one second-hand ship and enough fuel to make a one-way trip from Miami to San Juan, Puerto Rico (Carnival Web Site). Today, Carnival is the largest cruise company in the world – consisting of ten cruise brands operating 99 ships worldwide. For the fiscal year ended November 30, 2011, Carnival served over 9.5 million passengers and generated approximately $16 billion in revenues. Based on 2011 numbers, Carnival controls 49.2% of the market while its nearest competitor – Royal Caribbean – controls 23.8%. Various smaller competitors comprise the remaining market share of 27% (Cruise Market Watch, 2012). Carnival has managed to maintain its profitability and market share in an environment of economical and geopolitical swings. The structure of this...
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... Topic: Pull factor attracting tourists for Carnival in Goa CARNIVAL Carnival is Goa's most famous festival and has been celebrated since the 18th century. Meant to be a feasting-drinking-merrymaking orgy just before the 40 days of Lent; a time of abstinence and spirituality. Huge parades through the cities are organized with bands, floats and dances and balls in the evenings. The final day concludes with the famous Red-and-Black dance held by the Clube Nacional in Panjim. The origins of carnival are apparently the hedonistic feasts of ancient Rome and Greece. It made its appearance in the Spanish and Portuguese colonies, where it metamorphosed into the very Latin singing-dancing-drinking bouts. The carnival is presided over by King Momo, who on the opening day orders his subjects to party. The festival attracts thousands of tourists. The exciting and fun-filled three-day non-stop extravaganza of fun, frolic, song, music and dance that is uniquely Goan is a Pagan festival popular in Latin American countries that were colonies of Portugalatsomepointintime. The Carnival is uniquely Goan and is not celebrated anywhere else in India. It is a typical Latin, song, music and dance and precedes the "Lent". The highlight of the exotic frenzy of merriment is the appointment and arrival of “KING MOMO” and his retinue to the capital city Panaji on "Fat Saturday", the eve of Carnival. The procession is flocked by dancers, bands...
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...Community development is a way of stregnthening civil society by prioritising the actions of communities and their perspective in development of social, economic and environmental policy:(scdc.org.uk). Community development is all about changes and growth, its work involves communities and also industries that concerns them, The centre focus of community development is to work with people inorder to help improve their quality of life in regards to decision making with the things that concerns them and bringing people together to find ways of solving problems and identify their own needs and aspirations; As Gilchrist and Taylor (2011;9) points out that the fundamental aim of community development is to boost the effective of community participation and capacity. This assignment will focus on different ways that community development work can be translated in the community inorder to improve on how individuals can work and learn together also ways in which equality and anti-discrimination can be practised more so that it can be more effectives within the lives of the community. There are five key principles of Community Development National Occupational Standard (CD NOS); theres are Equality and Anti-discrimination, Social justice...
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...Caribbean Festivals at Home and Abroad Concept of Carnival/Festival Carnival brings about a "second world condition" so that when carnival comes around, another world is created and people go into that world. Notion of carnival as one of “the decentralising forces that militate against official power and ideology. Carnival as the interruption of dominant discourses “to surrender the critical and cultural tools to the dominant class and in this sense, carnival can be seen above all else as a site of urgency.” Mikhail Bakhtin in Rabelais and His World- Uses the term in reference to carnivals of the Middle Ages and Renaissance. Bakhtin one of the key theorists on carnivals. Bakhtin-Carnivals allowed people mostly from the under class to rebel momentarily against social conventions and the class and financial hierarchies that structured society. Bakhtin- Carnival in medieval times offered a “second world and a second life.” Play, mockery, inversion, laughter and profanity all elements in Bakhtin's canival. Bakhtin-Carnival underlined is not a spectacle seen by the people; they live in it and everyone participate because its very idea embraces all the people...It has a universal spirit; it is a special condition of the entire world, of the world's revival and renewal in which all take part.” Bakhtin's views on Carnival have led to many theorists using Bakhtin's views to discuss carnival. Robert Stam- Carnivals can be politically ambiguous affairs that can be egalitarian and emancipatory...
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...Candice Payne English 102 Research paper on carnival Mardi gras Just the name Mardi gras conjures up images of drunken, bead-wearing revelers dancing through the streets of New Orleans. But how, and when, did this huge mid-winter party get started? Here's a look at the history of Mardi gras throughout the ages and across the nations. Herman states, Historians tell us that the ancient Romans probably kicked off the Mardi gras celebrations. (pg. 115)Their mid-February festival known as Lupercalia honored the god Lupercus, alternately known as the god of fertility and the god of agriculture and pastoral shepherds. In either case, his party definitely had Mardi Gras-like qualities, including days of feasting and drinking. And a little enjoying the "pleasures of the flesh", probably, too -- in fact, the term Carnival, often synonymous with Mardi gras, is derived from the Latin expression meaning "farewell to the flesh." Like most of the ancient Roman and Greek festivals, Lupercalia was adopted and adapted by the Church as a way of subtly converting the local pagans to Christianity. The carnival-like celebration of Lupercalia thus morphed into a last "fling" before the beginning of the Lenten period. Lent refers to the 40 days of pertinence and purification celebrated between Ash Wednesday and Easter Sunday. During Lent, the religiously faithful refrain from a number of indulgences of the "flesh", including eating meat. (pg. 220) What began as a Roman-based...
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...creature of his imagination? Does Jane really see a woman behind the wallpaper? Or is she hallucinating? In each case the author is ambiguous on the point to involve the reader more firmly in the dilemma of the main character. Both stories depend upon repressed sexuality. Faith wants Brown to remain with her and have relations. Brown rejects her and goes to fulfill his "evil purpose." Jane both desires and resents John and has no satisfactory outlet for her sexual needs. Both stories end with the protagonist rejecting the world. Young Goodman Brown becomes an embittered, sour, cynical, standoffish man. Jane descends into madness. However, Brown manages to live in the world, albeit in an emotionally cramped, pushed-away fashion. He and Faith must have had intercourse—how Brown must have cringed!—because there are plenty of children and grandchildren by the end of "Young Goodman Brown." Jane, on the other hand, is unable to deal with her feelings. One has the feeling that there can be no reconciliation between her and her doctor husband. The note of despair is carried through differently ______________________________________________________________________ The portrayal of the masquerade ball foreshadows the similar setting of the carnival in “The Cask of Amontillado,” which appeared less than a year after “The Masque of the Red Death.” Whereas the carnival in “The Cask of Amontillado” associates drunken revelry with an open-air Italian celebration, the masquerade functions...
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...I did some mentoring in a community school in Luton, where I planned prepared and delivered educational activities that engaged students to debate. I supported them towards achieving their goals made sure the students reached their own EXPERIENCE At present I’m working at Barnfield College as a Study Resource Assistant, through my work at Barnfield I have developed my administrative experience by carrying out duties by using the Heritage Library System, by issuing, returning, renewals of books, dvds and overdue book payments, classify and catalogue book resources, using specific criteria to search for books when students or staff request me to do this, either by phone or face to face, Using the Service Desk to report any damage to any equipment (photocopier or printer not working, damage to any of computers or furniture or any spillage in are department), sending emails so that I can liaison with other members of staff around the college. My willingness to learn new skills has made me become familiar with the colleges e-learning system (Moodle, staff net) application of e-learning in teaching, learning and assessment. I now understand the quality and care offered at Barnfield College also that this post requires someone who can cope with different students and who can offer flexibility and breadth of experience both of which I possess. My experience in working in schools has enabled me to develop a range of practical skills. Conclusion at their own pace and not impose...
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...did not perceive that my smile now was at the thought of his immolation. He had a weak point--this Fortunato--although in other regards he was a man to be respected and even feared. He prided himself on his connoisseurship in wine. Few Italians have the true virtuoso spirit. For the most part their enthusiasm is adopted to suit the time and opportunity--to practise imposture upon the British and Austrian millionaires. In painting and gemmary, Fortunato, like his countrymen, was a quack--but in the matter of old wines he was sincere. In this respect I did not differ from him materially: I was skillful in the Italian vintages myself, and bought largely whenever I could. It was about dusk, one evening during the supreme madness of the carnival season, that I encountered my friend. He accosted me with excessive warmth, for he had been drinking much. The man wore motley. He had on a tight-fitting party-striped dress, and his head was surmounted by the conical cap and bells. I was so pleased to see him that I thought I should never have done wringing his hand. I said to him: "My dear Fortunato, you are luckily met. How...
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...Compare and Contrast Germany and America Europeans and Americans have much more in common than most people think, making adjustments to life in a new country easier. Many customs are similar to practices in the United States. Germans have their own way of being German. Germany is a relatively small and densely populated country. Unlike the United States, which is a large, densely populated country. The greatest shock to Americans is the speed at which Germans drive. The roads and freeways are quite narrow. Speed limits in cities are strictly enforced, but on much of the Autobahn there is no limit on how fast drivers can go. Although it is against the law, impatient Germans may also tailgate at high speeds and/or flash their headlights when they want to pass your vehicle. If you are driving for the first time in Germany, keep right. Left lanes are for passing only. Unlike when you are driving in America; Americans tend to travel in the lane that is meant for passing and the faster drivers. Americans tend to think “ I am going the speed limit, so I am going to stay in the left lane”, the Germany way of thinking is that if you are not passing anyone or if you are going too slow, your car needs to be in the right hand lane. Unlike in the United States, train travel is a German way of life. You can get on at train at any bahnhof (train station) and travel to any destination in Europe you would like. The Germans use the train as their main mean of travel due to pollution...
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...Hoy, 2012, p. 470) . Currently MooBella wants to place these ice cream machines through out the United States but wants to know the best locations to put it at. If I were to say where the best locations are at I would say Anywhere in the Southwest, Southeast, Midwest, South, West Coast, and anywhere, where there is a huge event such as carnivals, concerts, and etc. The reason why I would say those particular geographical areas is because; in these areas there are typically the hottest when it comes to the summer. As we all know everyone loves to have an ice cool treat in the summer heat. To be more specific I would put it near a large body of water. In the west coast, I would put it on the busiest part on almost all beaches where there high areas of traffic. By doing this you put it in an area where everyone has probably been in the sun for the past 2 hours at least and would probably want a nice cold treat to cool them with. Another place that I stated were carnivals, concerts, and etc. that are anywhere in the nation. The reason why I would put it there in the carnival is because there are high traffic areas for one, plus usually carnivals are filled with kids and usually kids love ice cream so it’s a good placement. Many will ask why you going to put it in Chicago are usually cold. Well...
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...The Motive behind the Murder Edgar Allan Poe’s short story “The Cask of Amontillado” describes Montresor’s deadly revenge against his friend Fortunato who he claims has insulted him. Since readers are unable to find the precise explanation of Montresor’s abhorrence of Fortunato, most of the readers conclude that Montresor is insane and unbalanced. However, this interpretation fails to explain the character of Montresor and goes against the intricate details of the plot. The short story’s emphasis on the elaborate murder shows Montresor’s sophisticated philosophy of revenge, which is “No one insults me with impunity”. The motive of his vengeance is because of Fortunato’s arrogance and his insulting Montresor, who is indeed equal or even superior to him. Since Fortunato can remember neither the coat of arms nor the motto of Montresor, it is logical to say that Fortunato comes from a less prominent family than Montresor. The conflict between Fortunato and Montresor arises from the sensation of incongruity between their current social standing and their right to prominence by virtue of their origin. Fortunato regards Montresor’s family as less prominent than his family because Montresor is not an active participant in the life of local aristocracy. When Fortunato noted how extensive the vaults are, Montresor tells him that he came from a great and enormous family. However, Fortunato cannot remember Montresor’s coat of arms and his family motto. At that time, the display of a family’s...
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...Aid Snoopy, Charlie Brown and also the entire PEANUTS load arrange as well as make out a roadway affordable! Snoopy's Street Fair welcomes you right into the incredible universe of PEANUTS! Sort as well as make out a roadway practical to assist the PEANUTS team raising establishments for brand-new baseball regalia. Have fun with Snoopy in a variety of ventures as well as micro-diversions. Offer the skies with flying professional Snoopy, recolor the practical with artisan Snoopy or assist take all the practical's plunder with skateboard Snoopy! Features: - 26 PEANUTS characters - 3 smaller sized compared to typical enjoyments to open up (the lemonade-production enjoyment, the marshmallow-cooking diversion as well as the shade coordinating...
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