...Case Chapter 14: Coca-Cola Strayer University Principles of Organizational Behavior Professor Jefferson February 27, 2011 The Coca-Cola Company, headquartered in Atlanta, Georgia, produces approximately 400 beverage brands in over 200 nations around the world. It is the world’s largest non-alcoholic beverage company. In, 2006, net operating revenue was just over $24 billion, up 4 percent from the preceding year, and operating income was 6.3 billion, also up 4 percent from 2005. Coca-Cola Company describes itself as “ a local employer, with responsibility to enable our people to tap into their full potential; working at their innovative best and representing the diversity of the world we serve.” The most emerging issue in the design of work is hiring competent and motivated workers. In order to have a successful company, it is essential to have these types of employees working with your company. The Coca- Cola Company states, “ encouraging performance excellence by creating meaningful and involving jobs seems to be a hallmark of Coca-Cola’s approach to employee motivation throughout its global operation. According to the company’s Web site “each employee of The Coca-Cola Company helps lead our success in the beverage industry by committing to benefit and refresh everyone who is touched by our business”. From the Coca-Cola company it seems that the employees are very motivated people and the company helps keep the motivation going with...
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...identifying the needs wants and demands of their product among the people, and how company developed the customer oriented marketing strategies, that are how they have done segmentation ,target marketing and positioning of their product. The strategies of 4p’s of marketing by that company on the product and strategies of maintaining profitable and long term relationship with their potential customers. I studied the strategies of social responsibility by the company, how company promotes the product with in the targeted customers and common people by promoting the interest of their potential customers. At the end I have studied the swot and pest analysis of the company and conclusion and recommendations. TABLE OF CONTENTS Chapter #1 ..................................................................................................................................................... | 6 | Introduction .................................................................................................................................................. | 6 | &...
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...IMPACT ASSESSMENT OF EMPLOYEE MOTIVATION ON ORGANISATION PERFORMANCE (A CASE STUDY OF CASE STUDY OF COCACOLA KWANZA COMPANY DAR ES SALAAM TANZANIA) BY OMARI RAHA SHEDRACK A Research Proposal Submitted in Partial Fulfillment of the Requirement for the Degree of Bachelor of Human resources Management of Tumaini University Makumira-Dar es salaam College. 2015 IMPACT ASSESSMENT OF EMPLOYEE MOTIVATION ON ORGANISATION PERFORMANCE: (A CASE STUDY OF CASE STUDY OF COCACOLA KWANZA COMPANY DAR ES SALAAM TANZANIA) BY OMARI RAHA SHEDRACK Supervisor: Dr. J. Mwita A Research Proposal Submitted in Partial Fulfillment of the Requirement for the Degree of Bachelor of Human resources Management of Tumaini University Makumira-Dar es salaam College. 2015 ABSTRACT The study aims at assessing the impact of employee motivation on organization performance so as to help the organization know the contribution of motivation to them. This study will be carried out at Coca-Cola Kwanza Company limited at Dar es Salaam Tanzania. The study have the objectives of assessing various motivational packages for the staff of Coca cola Company Limited, to determine which of these motivational packages influence staff performance at Coca Cola Kwanza Company Limited, to assess the effect of motivational packages on corporate performance at Coca Cola kwanza Company limited, and to examine the motivation strategies of motivating employees The study is expected to help employers to determine...
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...A TERM PAPER ON OB PRACTICES IN COCA-COLA COMPANY Table of Contents No. Contents…………………………………………………...……………………….. Page no. 1.0 Chapter One 1. Introduction……………………………………………………………………………6 1.2 History of Coca cola…………………………………………………………….………7-8 1.3 Coca cola company in Bangladesh……………………………………………………. 9 2.0 Chapter Two 2.1 Bangladesh Beverage Industry……………………………………………….…………10 2.2 Competitive Analysis of Coca cola………………………………………………...……11 2.3 SWAT Analysis………………………………………………………………..…………12 A. Strengths…………………………………………………………………………..……12 B. Weaknesses…………………………………………………………………………….12 C. Opportunities………………………………………………………………………..….13 D. Threats………………………………………………………………………………….13 3.0 Chapter Three 3.1 Segmentation…………………………………………………………………………….14 3.2 Targeting…………………………………………………………………………………14 A. Porter’s Five Factors……………………………………………………………………14 3.3 Positioning Strategy………………………………………………………………………16 A. Points of Parity……………………………………………………………………..……16 B. Points of Difference……………………………………………………………………...16 C. Positioning Statement……………………………………………………………………16 4.0 Chapter Four 4.1 Product……………………………………………………………………………………16 A. Products in Bangladesh………………………………………………………………. …17 B. Product levels: The customer Value Hierarchy…………………………………...18 4.2 Price……………………………………………………………………………………...
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...Marketing Management Analysis of The Coca Cola Company® Team L4 [pic] [pic] [pic] [pic] Ellen van Winkel Thamar Peper Annelieke Been Rozemarijn 561548 561526 561503 Barendsen, 552505 Marketing Management Block 1-2008 Date: 25 February 2008, Amsterdam To: Dr. L. Lin Mr. van der Rest Version 1 Chapter 1 Introduction We started this project with a choice, Coca Cola or Pepsi. We chose to analyze Coca Cola, we all preferred the brand image, and were eager to find out how Coca Cola is organized. The next step was determining what geographic location would be analyzed. We chose the United States, the soft drink capital. Soft drinks are invented in the United States, and has the highest consumption of soft drinks. After analyzing the Cola War Continues: Coke and Pepsi in 2006 we were able to state the problems in the case. These are divided into a main and several sub problems, that are stated below. Main problem: To analyse the case about the Cola War and the position of Coca-Cola a main problem is formulated. ‘What could coca cola do to remain its market position and stay ahead of its competitors?’ Sub problems: To finally give an answer to the main problem sub problems are...
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...Buying Behavior in Purchasing Coca-Cola or Big Cola | Research methodology | TABLE OF CONTENTS CHAPTER 1 BACKGROUND 2 1.1. BACKGROUND 2 CHAPTER 2 LITERATURE REVIEW 4 2.1. LITERATURE REVIEW 4 2.1.1. Brand 4 2.1.3. Product 6 2.1.4. Price 7 2.1.5. Place 8 2.1.6. Promotion 9 2.1.7. Consumer Buying Behavior 9 CHAPTER 3 RESEARCH METHODOLOGY 11 3.1. RESEARCH METHODOLOGY 11 3.1.1. Population 11 3.1.2. Sampling Procedure 11 3.1.3. Non Probability Sampling 11 3.1.4. Research Design 12 3.1.5. Exploratory Research Design 12 3.2. Questionare 12 REFERENCES 14 CHAPTER 1 BACKGROUND 1.1. BACKGROUND A set of ideas that made sense a century ago shaped the modern perspective on shopping. Some of these old-fashioned ideas are people shop for dollar value, which shopping decisions make practical sense or that shopping is mostly about acquiring needed goods and services.. Modern shoppers buy things to reward themselves, to satisfy psychological needs or to make themselves feel good. Modern shoppers buy things because they are expensive. They buy things to make a statement, to show off their personality or to boost their self-esteem. It is no longer sufficed to see a shopper as a rational creature making decisions. It is no longer enough to think that the shopper acts in a way that makes sense from an economic of logical point of view (Pooler, 2003). For many years now, the cola soft drink market is led by the Coca-Cola Company and PepsiCo Inc. According...
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...HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. , PANKI INDUSTRIAL AREA, DADA NAGAR KANPUR. SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya Tiwari declare that this project report titled “Comparative Survey of Coke vs. Papsi” is an original work done by me under the guidance of Mr. ADESH TIWARI (AREA MARKATING MANAGER). I further declare that it is my original work as a part of my academic course. PLACE: KANPUR DATE: Aug. 16th, 2010 Divya Tiwari INDEX TITLE PAGE AKNOWLEDGEMENT MEANING OF PROJECT INTRODUCTION CHAPTER 1: PROFILES * HISTORY OF THE COMPANY * EARLY GROWTH * WARTIME DEVELOPMENT RECENT DEVELOPMENTS * * POSTWAR GROWTH CHAPTER 2: INDUSTRIAL PROFILE * SOFT DRINK INDUSTRY IN INDIA * COCA-COLA IN INDIA * VISION OF COCA-COLA IN INDIA * MISSION OF THE COCA-COLA IN INDIA CHAPTER 3: PRODUCT PROFILE * SOFT DRINK INDUSTRY IN INDIA * COCA-COLA IN INDIA * VISION OF COCA-COLA IN INDIA * MISSION OF THE COCA-COLA IN INDIA CHAPTER 4: THE COMPETITIVEAREA * THE COMPETITIVE AREA AMONG COKE AND PEPSI * ADVERTISING CHAPTER 5: MARKETING...
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...Advanced Accounting Third Edition Susan S. Hamlen University at Buffalo, The State University of New York Ronald J. Huefner University at Buffalo, The State University of New York James A. Largay III Lehigh University Cambridge BUSINESS PUBLISHERS Cambridge Business Publishers ADVANCED ACCOUNTING, Third Edition, by Susan S. Hamlen, Ronald J. Huefner, and James A. Largay III. COPYRIGHT © 2016 by Cambridge Business Publishers, LLC. Published by Cambridge Business Publishers, LLC. Exclusive rights by Cambridge Business Publishers, LLC for manufacture and export. ALL RIGHTS RESERVED. No part of this publication may be reproduced, distributed, or stored in a database or retrieval system in any form or by any means, without prior written consent of Cambridge Business Publishers, LLC, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. STUDENT EDITION ISBN: 978-1-61853-151-3 Bookstores & Faculty: to order this book, call 800-619-6473 or email customerservice@cambridgepub.com. Students: to order this book, please visit the book’s Website and order directly online. Printed in Canada. 10 9 8 7 6 5 4 3 2 1 PREFACE W elcome to Advanced Accounting. We wrote this book with two major objectives in mind. First, we seek to reflect the changing topical emphases and content in the advanced accounting course; coverage is completely updated for new developments concerning...
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...INTERNSHIP REPORT ON ORGANIZATIONAL STUDY AT HINDUSTAN COCA-COLA BEVERAGES PRIVATE LIMITED by 1. Rahul Singh 12MB5121 2. Shamim Akhtar Shaikh 12MB5141 3. Subhash N H 12MB5093 4. Sumi Paul 12MB5162 5. Vartika Dwivedi 12MB5175 | | …………………………………………………………………………………….. | | II SEMESTER MBA Guide Prof. Sivadas Nambiar Internship Report submitted to the University of Mysore in partial fulfilment of the requirements of II Semester MBA degree examinations – 2013 Ramaiah Institute of Management Studies #15, New BEL Road, MSRIT Post, M S Ramaiah Nagar Bangalore – 560054 [Certificate from the Company] [On the company’s Letter Head] CERTIFICATE This is to certify that ………………………….. [Group member names], MBA students of Ramaiah Institute of Management Studies, Bangalore, have successfully completed an “Organizational Study” at [company name] from 25 July 2013 to 24 August 2013. For [company name], [Authorized Signature & Seal] [Name] [Designation] [Certificate from the Guide] Ramaiah Institute of Management Studies Bangalore - 560054 CERTIFICATE This is to certify that this Internship Report on Organizational Study at HCCBPL is a bonafide study of Rahul Singh(12MB5121), Shamim Akhtar Shaikh(12MB5141), Subhash NH(12MB5093), Sumi Paul(12MB5162), Vartika Dwivedi(12MB5175), carried...
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...Individual assignment 1. Through illustrative cases, examine the drivers of divestment from emerging markets. 2. Advise an established multinational or small-medium enterprise on an appropriate foreign market entry strategy Candidate Number : Word Count Examiner Place Degree Course Date : : : : : : 59552 2746 Professor Dr Joseph Amankwah-Amoah University of Bristol MSc Management International Business March, 2013 Table of Content I Table of Content I. List of Abbreviations ............................................................................................. II II. List of Tables ....................................................................................................... III 1. Introduction .......................................................................................................... 1 2. Structure of the Thesis ......................................................................................... 1 3. Divestment ........................................................................................................... 1 4. Divestment in India ............................................................................................... 3 4.1 Coca-Cola ...................................................................................................... 3 4.2 Recent Divestment Cases .............................................................................. 4 4.3 Lessons Learned ........................................
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...thank my parents for their trust and belief in me always. They make me who I am today with their unconditional love. My humble gratitude and word of appreciation is also for Ms Saira Farooqi, Head of the BBA Department at Kinnaird, and Ms Manal Talat for providing me with the courage to make a name as a student of BBA for 4 years. They have been a motherly figure for me and I can just not thank them enough for framing me into a personality that I possess today. Last but not the least, I express my thanks to my advisors, Ms Farhat Iqbal Awan, Ms Anum Zafar and Ms Maryam Rehmat, without whom this report would not have been completed and compiled. They have worked very hard on this with me. PREFACE The study mainly focuses on how Coca Cola has...
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...Report………………………………………..………...……..…5 2. Literature Reviews…………………………………………..………………...…….6 3.0 Findings……………………………………………………………………………….8 4.0 Analysis…………………………………………………………………….………..11 5.0 Conclusion and Recommendations……………………………………………..…13 III. Appendices…………....................................................................................................14 V. References……………………………………………………………………………15 iii. List of Charts/Figures/etc 1. Introduction Product management is whereby an organization is able to define, develop, deploy and at the same time maintain the organizations’ products and services. These roles are basically to be able to deliver more value as to compare to the organizations’ competitors. Besides that, the product management is able to help build more sustainable competitive advantages towards their competitors. Obviously this will create more advantage for the organization as it will bring more benefits in terms of profit towards the organizations’ business. (Brainmates, 2010) On the year of 1985, New Coke that was reformulated by the original classic Coca-Cola was introduced to the market. The Coca-Cola Company initially wanted to replace their existing...
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...“MARKET SURVEY OF RIGHT EXECUTION FOR COCA COLA“ PROJECT REPORT 2009 Submitted for the partial fulfillment of the requirement for the award Of MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY NITIN TYAGI 0823170410 UNDER THE SUPERVISION OF External: Mr. Alok Agarawal (Area Sales Manager) Internal: Mr. Neeraj Kumar (Lecturer) Department of Management R.D.ENGINEERING COLLEGE, DUHAI, GHAZIABAD 1 DECLARATION I here by declare that this project report prepared in lieu of a compulsory paper for the partial fulfillment of Management of Business Administration (HR and Marketing) is my original work which I have submitted in Coca Cola to my guide Mr. Neeraj Kumar. No part of it has been submitted to any other university or organization. All the information and data in my project are authentic to the best of my knowledge and taken from reliable sources. Nitin Tyagi 2 ACKNOWLEDGEMENT Survey is the team project, while my name is on the cover page of this project, literally many of people have contributed to this summer training Project report. Every work requires a commitment but this commitment goes in rain when there is no guidance. I am extremely thankful to Mr. SAMEER MANDAL (Sr. Sales Executive) under whose able guidance I have worked on this survey & for his willing and every available cooperation through out the project. Last but not the least; I acknowledge with thanks the valuable suggestions of Mr. Sandeep Yadav & all my friends and all of my wishers...
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...AIR 1995 SUPREME COURT 2372 "Gujarat Bottling Co. Ltd., M/s. v. Coca Cola Company" = 1995 AIR SCW 3521 (From : Bombay) Coram : 2 S. C. AGRAWAL AND S. SAGHIR AHMAD, JJ. Civil Appeals Nos. 6839-6840 of 1995, (arising out of S.L.P. (civil) Nos. 8800-01 of 1995), D/- 4 -8 -1995. M/s. Gujarat Bottling Co. Ltd., and other, Appellants v. Coca Cola Company and others, Respondents. Judgement: S. C. AGRAWAL. J. :- Special leave granted. 2. In the past nations often went to war for the protection and advancement of their economic interests. Things have changed now. Under the international order envisaged by the Charter of the United Nations war is no longer an instrument of State policy. Now-a-days there are wars between corporations, more particularly corporations having multi-national operations, for the protection and advancement of their economic interests. These wars are fought on the economic plane but some of the battles spill over to Courts of law. The present case is one such legal battle. The combatants are two American multi national corporations dominating the soft drinks market having operations in a number of countries. On the one side is Coca Cola Company (respondent No. 1), hereinafter referred to as "Coca Cola," and on the other side is PEPSICO INC.(for short "Pepsi"), and its subsidiaries and subsidiaries of the subsidiaries which are under, direct or indirect, control of Pepsi. There is a long history of trade rivalry...
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...Dissertation Report On “A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna” At Lumbini Beverages Pvt. Ltd. Hajipur Under Guidance Mr. Manish Sahay [Market Developing Officer PEPSI, Patna (Bihar)] In Partial Fulfillment of the Requirements For the award of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted To Submitted By Mr. Rahul Saxena Kunal (Class Coordinator) PGDM – III (B) Roll: - 11 Academy Of Management Studies, Dehradun DECLARATION I, Kunal declaring that all the information given in this project report is true and correct as far as I know. I am also declaring that all the work in this project is done by me and not copied from anywhere. Kunal Academy of Management Studies Dehradun CERTIFICATE This is to certify that Mr. Kunal who is the student of Academy of Management Studies, Dehradun has completed his project on the topic “A Brief Study of Effectiveness of Channel of Distribution of Pepsi Product in Patna” from Lumbini Beverages Pvt. Ltd. Hajipur, under my guidance. He has done this project by himself. I wish him success in future. Mr. Manish Sahay (Marketing Developing Officer) PEPSI, Bihar PREFACE There is a famous saying “The theory without practical is lame and practical without theory is blind.” This modern era is era of consumers. Consumers satisfy themselves according...
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