...REAL MADRID CASE STUDY Summary Real Madrid is one of the most storied sports franchises in the world. It is one of the few sports teams with international appeal to a very broad fan base. This case delves into how Real Madrid transitioned from a good soccer team with a winning history into the global sports juggernaut we know today. We first examined Real Madrid’s revenue streams and found that from their inception through the 1970s their business model was based almost entirely on their ticket sales. After the 1970s up until 2003 they had some media rights, a small merchandising department, and some other negligible streams of income. It was in 2003 that team President Florintino Perez decided to make Real Madrid into a special type of sports team that was akin to large global corporations like Walt Disney. After reviewing the facts we agree with the decision to shift the business model into its current position (as of 2003). After identifying and examining the lifetime values of different consumer groups which are listed below under the “Question 2” headline, we have found that each group has different desires in order to be completely satisfied. However, each group has a common denominator that will maximize utility across all segments and that is winning. A winning team sells more merchandise, can demand higher advertising revenues, and can attract the best players for less money which also leads to winning more often. We also quantified two types of consumers...
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...Alex Ferguson’s leadership style Case study Introduction Alexander Chapman Ferguson, known as Alex Ferguson, was born in 1941, in Govan Glasgow Scotland. As a teenager he was working as a tool’s apprentice in his father shipyard then in his 19, he became a labor union activist and an active member of the “Labor Party”. As far as Ferguson’s “the football player” career is concerned, actually, he did not achieve a successful career. In fact, as a player Ferguson started with a small local football team the “Queens Park and St Johnston” club. Afterward, he got the chance to join the “Glasgow Ranger” club, yet this union did not last since he resigned after being responsible for the defeat of his team against its fierce rival the “Glasgow Celtic” club. So determined, Alex Ferguson joined the “East Stirling” football club but this time as a manager rather than as a player. His first management period lasted for three seasons and then was recruited by the Scottish football team “Aberdeen”. With limited resources, Ferguson achieved the unthinkable, he won with his club the “European Winners’ Cup” during the 1982-3 season. This achievement with “Aberdeen” was a milestone in his career and made him “THE” coach that many big names in the European football scene like Real Madrid, Barcelona, Arsenal, and Tottenham, wanted to engage him. Ultimately, Ferguson chose to join Manchester United (MU). During his reign, Manchester United advanced from an ordinary local team to a top-class national...
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...Beckham signed his first professional contract at a time when England footballers would still retire to run pubs or sell double-glazing. When he left the game, 21 years later, he did so as arguably the most famous footballer on the planet, the face of everything from soft drinks to supermarkets, perfumes to pants, football academies to entire overseas leagues. No other British sportsman would have a welcome party thrown for him at the Los Angeles Museum of Contemporary Art with a guest list that included Tom Cruise, Will Smith, George Clooney and Oprah Winfrey. Nor would their children have Elton John and Elizabeth Hurley as godparents. No stranger to the headlines, Beckham's celebrity went up a notch when he moved to Los Angeles For some that is no bad thing. Such relentless pursuit of profile and wealth is not everyone's idea of successful living. That an anagram of metatarsal, the foot bone he famously broke before the 2002 World Cup, is "a tart's lame" is almost too neat. Yet that profile was founded not on empty hype but exceptional footballing ability. Beckham genuinely achieved: 19 major trophies including 10 league titles; the only English player to win championships in four countries; scoring or providing assists in more than half of his 534 top-flight games. He could not beat a defender for pace, but he didn't have to - he would simply bend his crosses round them. He was an average tackler who seldom headed the ball, but possessed a right foot so precise...
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...David Beckham has classic (and irritating) good looks and at one point, was the world’s greatest soccer player. So needless to say, he and I don’t have much in common but Mr. Beckham was once quoted saying “when you have kids you do grow up. I have just started realizing it now-it changes the world, having children.” Well said Mr. Beckham, well said. I cannot really say when it hit me that I became a true parent and mature adult. I’ve always considered myself young at heart. I don’t know if it was just last year as I was sitting in my barracks room and it dawned on me that I had never read my daughter a story or book, this realization brought me to an uncontrollable sob. All in all, it could have been and probably was the very day that my daughter was born. The experience of witnessing my daughter being born was second to nothing I had experienced or ever will experience in my lifetime. If I think about a story that I would want to tell, I will always come back to the day Vanessa, my daughter, was born. It was 10:38 AM on Sunday, January 25th 2004, and her mother and I were no longer together nor living together. That morning, I woke up to a voice message from Vanessa’s soon to be grandmother saying that Liz, Vanessa’s mother, was having contractions and was in labor and was en-route to the hospital. I remember sitting there, listening to the voicemail, and it still hadn’t hit me yet. It felt so surreal and I thought to myself “Ok, it’s finally here, now what….” Even...
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...Real Madrid Club de Futbol Real Madrid Club de Futbol Case Study by Kurt Eschbacher Abstract The case study is about one of the best known and best playing soccer team in the world, Real Madrid. It tries to backlight the myth of soccer and the tremendous merchandising system behind soccer. Especially the era of Florentino Pérez, who brought a new dimension in managing and merchandising soccer clubs to Spain, will be analyzed in detail. soccer The game What makes a team like Real Madrid so interesting for sponsors and fans worldwide? What makes soccer so interesting for us? Soccer is the world’s most popular sport. Nearly every child kicked a soccer ball once in his live. More than 240 million people play at least once a week. Such a big sport needs a big parent organization in its background. This job is done by the Fédération Internationale de Football Association (FIFA). The FIFA which was founded 1904 in Paris established a unified set of rules. This rules are easy to understand and are of course one of the reasons why soccer is so popular all over the world. Also the time a soccer game lasts is defined by the FIFA, its two halves of 45 minutes split by a 15 minute brake. In elimination games an overtime of two times 15 minutes and also a penalty shoot-out at the end of overtime is possible. This is a big advantage for sponsors and TV broadcasts compared to other sports like American football or boxing...
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...The Adidas Predator AdiPower Predator (Left) Predator Lethal Zones (Right) AdiPower Predator The adidas Predator was created in 1994 by an Australian footballer called Craig Johnston who played for Liverpool Football Club. He made a prototype of the boot spending his own money and time working so hard on this boot, which changed the industry completely. He created this boot because back in Australia when he was coaching the younger generation of footballers. He told them what they needed to do to strike the ball better. But the kids could not do anything because the boots were made of leather and it was too slippery. That was then he had one of the greatest ideas of his life. He went home he tore off the rubber on his tennis racket and glued it on to his football boots, he went outside and tested the boot and it seemed the rubber worked a lot better than the leather. Adidas found out about his Idea and called it the Adidas Predator. The first and Original Predator was made in 1994 with the use of rubber in front of the boot. The rubber is for the shooting based on curve and accuracy, this design was never seen before and so this boot caught the attention of football fanatics and it resulted in a very innovative and creative boot the color of the first Predator was the color of black. A year later in 1995 the Adidas Rapier was released with a different color of red/black/white. The structure of the rubber fins were re-created to have better ball control and also had...
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...THE EXAMPLES OF LEADERS & MANAGERS IN DIFFERENT FIELDS IN BUSINESS FIELD LEADER John Francis "Jack" Welch, Jr. who was born on November 19, 1935(1935-11-19), is an American chemical engineer, business executive, and author. He was Chairman and CEO of General Electric between 1981 and 2001. In 2006 Welch's net worth was estimated at $720 million.Welch joined General Electric in 1960. He worked as a junior chemical engineer in Pittsfield, Massachusetts, at a salary of $10,500 annually. While at GE, he blew off the roof of the factory, and was almost fired for doing so.[3] Welch was displeased with the $1,000 raise he was offered after his first year, as well as the strict bureaucracy within GE. He planned to leave the company to work with International Minerals & Chemicals in Illinois. Welch was named a vice president of GE in 1972. He moved up the ranks to become senior vice president in 1977 and vice chairman in 1979. Welch became GE's youngest chairman and CEO in 1981. MANAGER William Henry "Bill" Gates III (born October 28, 1955)[3] is an American business magnate, investor, philanthropist, author, and former CEO and current chairman of Microsoft, the software company he founded with Paul Allen. He is consistently ranked among the world's wealthiest people and was the wealthiest overall from 1995 to 2009, excluding 2008, when he was ranked third. During his career at Microsoft, Gates held the positions of CEO and chief software architect. IN POLITICAL FIELD ...
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...David Robert Joseph Beckham, OBE[2] (born 2 May 1975)[3] is an English association footballer who plays midfield for Los Angeles Galaxy in Major League Soccer,[4] having previously played for Manchester United, Preston North End, Real Madrid, and A.C. Milan, as well as the England national team, for which he holds the all-time appearance record for an outfield player.[5] Beckham's career began when he signed a professional contract with Manchester United, making his first-team debut in 1992 aged 17.[6] During his time there, United won the Premier League title six times, the FA Cup twice, and the UEFA Champions League in 1999.[6] He left Manchester United to sign for Real Madrid in 2003, where he remained for four seasons,[7] clinching the La Liga championship in his final season with the club.[8] In January 2007, it was announced that Beckham would leave Real Madrid for the Major League Soccer club Los Angeles Galaxy,[9] signing a five-year contract with them on 1 July 2007. While a Galaxy player, he spent two loan spells in Italy with Milan in 2009 and 2010. On 20 November 2011, he joined an elite group of players to have won three league titles in three different countries, when Los Angeles won their third MLS Cup.[10] In international football, Beckham made his England debut on 1 September 1996, at the age of 21. He was made captain from 15 November 2000[11] until the 2006 FIFA World Cup finals,[12] during which he played 58 times. He earned a much-publicised hundredth...
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...¿Qué hace ____?_____ _______?______ el fin de semana? Normalmente, por la mañana, el fin de semana, ____?____ _____?______ desayuna. En general, come tostadas y bebe un zumo de naranja. Después juega con sus hijos durante una hora, y luego va de compras con su esposa Victoria. A las doce come otra vez. A veces toma una ensalada con salmón, o verduras con carne. Por la tarde juega al fútbol con sus amigos y después toca la guitarra o navega por Internet durante media hora, antes de salir por la noche. A veces va a un restaurante caro con unos amigos o con Victoria, pero también baila en la discoteca hasta las dos de la madrugada. A ¿El texto describe el fin de semana de qué persona famosa? a. Victoria Beckham b. David Beckam c. Thierry Henry B ¿Cómo se dice en español? 1. he has breakfast 2. orange juice 3. his children 4. then 5. wife 6. at twelve o´clock 7. meat 8. in the afternoon 9. his friends 10. during 11. in the evening 12. expensive 13. but 14. the early hours of the morning C Escribe una lista de todos los verbos del texto: [pic] EL PRESENTE Las Personas yo = _________________ tú = _________________ él = _________________ ella = _________________ nosotros = _________________ vosotros = _________________ ellos = _________________ ellas = _________________ Verbos Regulares Cantar Comer Abrir To s___ To e__ To o___ ...
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...* NAME: David Beckham * OCCUPATION: Soccer Player * BIRTH DATE: May 02, 1975 (Age: 38) * PLACE OF BIRTH: Leytonstone, London, England, United Kingdom * Full Name: David Robert Joseph Beckham * AKA: David Beckham * ZODIAC SIGN: Taurus Quotes "If you had told me as a young boy I would have played for and won trophies with my boyhood club Manchester United, proudly captained and played for my country over 100 times and lined up for some of the biggest clubs in the world, I would have told you it was a fantasy. I'm fortunate to have realized those dreams." – David Beckham « prev1 / 4next » Early Years Born on May 2, 1975, in Leytonstone, London, England, to parents Ted Beckham, an appliance repairman, and his wife Sandra, a hair stylist, David Beckham was the family's only son. A middle child between two sisters, Beckham grew up with parents and siblings who were committed fans of Manchester United, England's legendary soccer franchise. At an early age, Beckham showed his own promise as a footballer, winning the coveted Bobby Charlton Soccer Schools National Skills competition at 11 years old. His talent soon caught the notice of Manchester United team officials, who asked him to try out for the club's youth league. By the age of 16, Beckham had left home and was playing for United's training division. Two years later he made the club, and by 1995, he was a full-time starter. World Wide Star Beckham wasted little time in making a splash on the...
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...Jess comes from a very strict Indian family where gender roles are clearly defined. Women are expected to learn to cook and care for their husbands, who are, of course, expected to be the sole breadwinners. But on the other hand, Jess sees herself as a female version of her hero, David Beckham, competing in soccer rather than cooking for an acceptable Indian man as tradition dictates. However, although her parents tolerated her sports passion when she was younger, they now believe she should become serious about her life and prepare for the future. That means giving up "children's games" for cooking lessons, marriage, and university studies. They forbid her from playing any more. An Indian girl should not play soccer, since the game consists of "displaying your bare legs to complete strangers." The preparations for her sister's wedding only underscore the liabilities of Jess's unladylike behavior. After watching this movie I realized that in parenting you have to be flexible, strict, and do some discipline. You teach, and talk to you child about rules, and if those rules are broken what the consequences will be. You explain to them what it was like when you grew up and how life is now, because times are changing and you must accommodate to those changes also. Always let your children know that they can always come to you know matter what and talk to you. By doing this you listen and you do not judge them by the things that they might say. Be there for your child no matter...
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...Aims and Objectives Aims this is something that you want to achieve. Objectives is what you have to do to achieve a given goal. Business aims is where the business want to go in the future for example ` FABIO CAPELLO – they want to be the best team in the world. Objectives to this business is – hard work, good communication in group. The most effective business objectives meet the following criteria: Specific - for example: Hotels may have a objectives take 60% more people in December than in November. Measurable - company can put a value to the objectives e.g. £ 10,000 in sales in the next year, half a turn. Achievable - realistic goal to achieve. Relevant - goal should be an important step forward. Timed - specified period of time, where the objectives should be achieved for example: by the end of the year. Aims and objectives for 3 different business British Heart foundation is a small business in Tertiary sector. Their aims to prevent people dying from heart diseases and help people who need their help. Objectives they can cooperate with other institutions, invite people to buy their product through make a poster or making TV advertising. Casas Ciro – medium, private business, Secondary. Aim: make a profit; want to broaden their activities to a larger scale, objective: make a new menu, offer more food to their customers and all kinds of event. Worthing College- large business owned by government. Their aims keep business operating, objective: offer...
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...Jump to: navigation, search David Beckham Beckham in 2009 Personal information Full name David Robert Joseph Beckham Date of birth (1975-05-02) 2 May 1975 (age 38) Place of birth Leytonstone, London, England Height 6 ft 0 in (1.83 m)[1] Playing position Midfielder Youth career Tottenham Hotspur Brimsdown Rovers 1991–1993 Manchester United Senior career* Years Team Apps† (Gls)† 1993–2003 Manchester United 265 (62) 1994–1995 → Preston North End (loan) 5 (2) 2003–2007 Real Madrid 116 (13) 2007–2012 Los Angeles Galaxy 98 (18) 2009 → Milan (loan) 18 (2) 2010 → Milan (loan) 11 (0) 2013 Paris Saint-Germain 10 (0) Total 523 (97) National team 1992–1993 England U18 3 (0) 1994–1996 England U21 9 (0) 1996–2009 England 115 (17) * Senior club appearances and goals counted for the domestic league only and correct as of 18 May 2013. † Appearances (Goals). David Robert Joseph Beckham, OBE[2] (born 2 May 1975)[3] is a former English footballer. He has played for Manchester United, Preston North End, Real Madrid, Milan, Los Angeles Galaxy, French Ligue 1 club Paris Saint-Germain, and the England national team for which he holds the appearance record for an outfield player[4], and also the first English player to win league titles in four countries. He announced his intention to retire at the end of the 2012–13 Ligue 1 season on 16 May 2013. Beckham's professional career began with Manchester United, making his first-team debut in...
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...14 February 2013 Globalization: The Concept Globalization, worldwide integration and development :Globalization has resulted in the loss of some individual culturalwame Anthony Appiah and Franklin Foer, information presented were of different views of the word. It makes one think of how globalization is happening in our lives daily with various amounts of events. Kwame speaks about it more on a personal level, as Foer expresses it through an eye in sports, more specifically soccer. No matter how one takes it, globalization is taking the world by storm and living in America gives primary examples. With further interpretation, one can see an example from the personal point of view and the other through the bigger picture of the world. Being born in a foreign country and immigrating to the United States, I have experienced a big cultural change which created a culture shock. One has to understand the behavior of others and be understood in order to be accepted. For example, in English class, the issue arises where I do speak english, but my syntax and spelling is a bit different from the American way. As, Appiisagreement. Moreover, certain gestures, beliefs and roles which are normal in my culture maybe offensive to another. This can definitely create a moral disagreement. For instance, on this part of the world, the man who is called your father is your actual father and carries out his parental responsibility. However, in Appiah's article, he speaks about an Abusua...
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...Year 10 English Analytical Essay “Jess faces several obstacles and challenges in Bend it like Beckham. How does the director use imagery to convey this aspect of the story?” Imagine being born into a family where cultures as well as overprotective parents stop you from following your dream. The film, Bend it like Beckham gives an insight into the life of Jesminder Bhamra, a typical Indian girl with a passion for football. Being raised in a family with a strong sense of culture, Jess was unable to achieve her main goal in life which was to pursue a professional career in football, as it went against the laws and traditions of her Indian heritage. Having overprotective parents who were raised learning the ways of a typical Indian lifestyle also made it difficult for Jess to follow her dream of playing football professionally. Director Gurinder Chadha uses film techniques such as props, camera shots, costumes, and lighting effectively to help convey the many obstacles and challenges Jess is faced with. The director uses camera shots as well as props effectively to portray the clash between the worlds of football and Jess’s Indian heritage. This is evident in the scene where Jess is practicing her skills using a cabbage, whilst her mother is cooking chapattis and getting irritated at her for not being able to cook a full traditional Indian dinner. Instead of paying any attention as to how to cook a traditional meal, she uses the cabbage as a soccer ball to practice...
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