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Case Four: Hucksters in the Classroom

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Submitted By molikearthur
Words 865
Pages 4
FACTS:
Classrooms are currently industries target place to market; perhaps, the industries have taken over the classrooms from kindergarten through element schools in which the children are addicted to those materials they have been seeing from their early ages. How does this happen? Most companies sponsor the education system, textbooks’ authors, cafeteria’s food, school sports, and education channels, which grants them huge opportunity to advertise their products as well as their companies’ names. It so easy for children to learn these companies’ names, such as McDonald, Hi-C, Coca-Cola, Disney World, Cap’n Crunch, or Pri-media from the classroom because that is what they see and view from their education materials, school cafeteria, or televisions. The industries sponsorship could be easily mistaken as ethical or see as a social responsibility fulfillment, but with careful observation, it appears clearly that corporations are seeking more after their business ambitions. Companies are more after advertising their products; thus, they do no longer consider educational usefulness, rather they manipulate the children’s mind as possibly as they could in order to promote their industries.

ETHICAL ISSUES:
Most industries promote the school system for sake of their products rather than the sake children because it creates easy opportunity to manipulate the children with advertisements. The association they have established with the school system gives them high opportunity to success in advertising as much as they desire. It appears as if the major reason the companies are associating with the school industry is to gain strong chance to control the children’s mind. Due to these effects, the children grave for what they have been seeing and reading in school which makes them long for the products.
As these children long for those products, they request

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