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The Progress of ThinkImpact

A Social Enterprise

The Walt Disney Company started as the Disney Brothers Studio in 1923. The firm’s de facto mascot, Mickey Mouse, made his cartoon debut in 1928. Mickey went on to make history two cartoons later in “Steamboat Willie,” the first cartoon with a soundtrack. The firm produced the first animated feature film, “Snow White and the Seven Dwarves,” in 1937. Walt Disney Productions went public in 1940.

The firm began its foray into theme parks in 1955, when it opened Disneyland in Anaheim, California. Disney World followed in Florida in 1971. Soon afterward, Disney began to eye foreign markets.

ThinkImpact

History
Oriental Land Co. was established in 1960 as a land-reclamation company in partnership with Mitsui Real Estate, the Keisei Railway and Asahi Land Co. (later acquired by Mitsui).[i] At that time, Mitsui Real Estate and Asahi Land Co. had a strong market presence as land developers in Chiba Prefecture where Tokyo Disneyland is now located. Though its railway operations were distant from the site, Keisei Railway had strengths in land development, especially in residential developments along its railways. Keisei Railway also had developed strong relationships with local planning and regulatory authorities through its widespread railway operations throughout Chiba Prefecture.[ii]

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History
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