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Case of South Africa

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Submitted By bonlam
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Question 2

Read the closing case “South Africa after the World Cup”.
Discuss South Africa’s emergence on the world stage and the problems it has encountered during this emergence from the perspective of the following questions:

(a)
As an emerging market, South Africa was able to reap the benefits of the World Cup.
How would you describe the World Cup effect on South Africa?

Answer
- Have boosted the country’s economy including hotel and tourism industry, retailing industry.
- Have lowered the unemployment rate as the has created lots of job opportunities (e.g. rebuild the stadium, need more staff to serve the tourist, need more hostel for tourist to live in
- Have draw foreign people’s attention on the country
-

From website: http://www.bbc.co.uk/news/10507663

World Cup 'rebrands' South African economy
By Bill WilsonBusiness reporter, BBC News

'Reputational boost'
"South Africans are very proud of what we have done here, it has been a fantastic event, from an economic and a unity perspective," says Lee-Anne Bac, director at Grant Thornton Strategic Solutions in Johannesburg.

"Hosting the 2010 World Cup will radically alter the landscape for tourism in southern Africa.

"There has also been a reputational boost for South Africa that can help bring inward investment and visitors.

"South Africa has been rebranding as a tourist destination and as one based around the development of a global sports event business model."

Experts believe the country will directly recoup only about a third of the 40bn rand ($5.3bn; £3.55bn) South Africa has spent on stadiums, transport infrastructure and upgrading airports.

And while the initial estimate was for 450,000 foreign visitors, new figures from the home affairs ministry suggest that 200,000 extra foreign World Cup fans arrived in the first three weeks of the tournament.

'Tourist

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