...Case study Topic: Disney’s FROZEN as a global pop culture phenomenon FROZEN has been a global sensation with great reception by audiences around the world with its original song “Let It Go”. Let It Go was translated into many languages which captivated people around the globe of all ages . This move by Disney can be seen as a form of “media globalization” via the means of YouTube and theatrical releases on Television in different countries with different cultures and languages. The reception of the film can be seen as a “cultural process” or Cultural globalization which is the intensification and expansion of cultural flows across the globe . Academic Sources 1) Mollet, T. 2013. “With a smile and a song …”: Walt Disney and the birth of the American fairy tale.” Marvels & Tales 27 (1): 109-24. In this journal article, Mollet reviews on how Walt Disney’s production is now being seen as crucial to the construction of the modern American society through his contribution to the formation of a new United States nationalism . The author approaches the topic using cultural studies and textual analysis ofn Disney fairy tales to exemplify how they reflect the dominant (?) culture of America. Her research focuses on analysing Disney films such as “Snow White and The Seven Dwarfs”, “Three Little Pigs”, “Wizard of Oz” and how these films and their characters portray the unstable society and culture of America during the great depression and other different time periodslines. The...
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...Abiodun Olayiwola holds a doctoral degree in Film Studies from the University of Ibadan, Nigeria. He teaches drama and theatre in the Department of English, Emmanuel Alayande College of Education, Oyo, Oyo State, Nigeria. He has published articles in refereed international and local journals on Nigerian video film, fiction and globalization, educational drama and theatre, film and literature and performance studies. His directing credits include the video films: Eleven Forty Five (2005), Agbalagba Akan (2007), Ikekun (2009), Ojiji Iwa (2010) and, Emi Mi, Emi Re (2010) which was nominated for Best African Indigenous Director at ZAFAA 2010 AWARDS held in London. Dr Olayiwola is highly interested in researches on film theory and praxis. Abstract The origin of video film genre in Nigeria is shrouded in conflicting views and contentions. Indigenous film historians and critics are yet to agree on who could be credited as the initiator of the video revolution in Nigeria. While some available documents trace this genre to Kenneth Nnebue’s Living in Bondage produced in 1992, arguments at other quarters present the Yoruba filmmakers as the pioneers of the bourgeoning video film industry in Nigeria, and thus accuse others of subverting history in favor of their region. This paper, therefore, investigates the contributions of the Yoruba travelling theatre practitioners to the emergence of what is now known as the Nigerian video film industry, and concludes that while Living in Bondage may...
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...Lisa Cooper CSU-Global Campus Quantitative Business Analysis MTH410 Mod 2 Critical Thinking Dr. Barry Smith 7/20/2011 The quantitative analysis of the Motion Picture Industry provided by the textbook with the data set reveals many key aspects of the industry. Utilizing the descriptive statistics for each of the four variables in the data set can include mean, mode, median, z-score, standard deviation, dispersion, and correlation coefficient. Outliers are defined as a data set that has unusually large or unusually small values will also be determined using the same statistics (Anderson, et al., 2011). An evaluation of these descriptive statistics and the relationship between the total gross sales will be the focus of this critical thinking exercise. Good introduction. The first data set includes opening day gross revenues. The median opening day gross was .39 which means that half of the movies in this data set were less than .39 and the rest were more than .39. The median is the middle of an ordered score of an odd number of data or half way between the even two numbers. The mean was 9.38 and the standard deviation was 18.875 based on 100 movies (Expert, 2011). Simple mean is calculated with the follow formula: x=Ex1/n.The opening day variance is .03 to 108.44 ($ millions) equaling 108.43. Therefore with a median of .39 and a mean of 9.38 indicates that there are many movies on opening day that are not making money and a few are making much money...
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...BOM 7094: Operations Management Digital Cinema – Changing the Supply Chain Management of the Movie Industry BOM 7094 Term Paper Dzulhafidz Bin Dzulkifli - 1091200147 10 Table of Contents Introduction ...................................................................................................................................... 2 Literature Reviews ........................................................................................................................... 4 Digital Cinema – The New Challenge for the Movie Industry ..................................................... 4 Security and Rights Management in Digital Cinema................................................................... 4 Digital Cinema Business Model – The Global Outlook ............................................................... 5 Summary of Literature Review ............................................................................................... 6 Operation Management: Supply Chain Management ..................................................................... 7 Motion Picture Supply Chain Management – The Conventional Way ............................................ 8 Ownership Chart: The Big Six ..................................................................................................... 9 The Management of the Chain of Supplies for Digital Cinema. .................................................... 10 Digital Cinema Process .................................
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...When creating a movie to release in such a competitive industry, assurance is needed that there will be a return on investment as well as that their movie will be well-received by the public and entertaining to make it a popular hit at the box office. Using a sample of 100 motion pictures from 2005 and numerical methods of descriptive statistics, including measures of location, variability, distribution shape and the detection of outliers, the motion picture industry can be analyzed more specifically in order to learn how these variables play a part in the success of a motion picture. The main concern of management in this case would be with regard to revenue, profit, and entertainment. In this case study it was found that there was a high correlation between the total gross sales and the opening gross sales, time spent in the Top 60 and the number of theaters played in, indicating that movie makers should take these variables into consideration when trying to predict or plan for a successful movie. The motion picture industry is a cutthroat, multi-billion dollar industry involving a diverse number of contributors to making a successful movie. From production crews, actors, and directors to marketing crews, distribution companies and movie theaters, there is substantial time and effort put into these creations and there are four variables commonly used to measure the return on this investment. These variables include the opening weekend gross sales, total gross sales...
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...Quantitative Business Analysis The following is the descriptive statistics for the Motion Picture Industry Case study. The data set provided was used to calculate the median, mean and mode for the gross opening weekend. On the first graph you can see that for the opening gross the graph is skewed to the right so the median is the best central tendency measure rather than using the mean. The median opening gross was 0.39, which means 50% of the opening gross values were less than 0.39 and 50% were above 0.39. The opening gross was 3.43, which indicates a right tail. The kurtosis of the opening gross was 13.81, which indicates a leptokurtic distribution. This skew can be seen on the first histogram. The graphs are attached on the excel file as well. The opening gross range was 108.43, from 0.01 to 108.44. The standard deviation of opening gross was 18.87. The Interquartile Range, which calculates the range for the middle 50% of the values, is used to measure the variability. The Interquartile Range for the opening gross was 12.37. The opening gross outliers were calculated on the box-plot and the extreme values were 108.44 which was Star Wars Episode 2, 102.69 Harry Potter and the Goblet of Fire, 77.06 war of the Worlds, 50.34 Mr. and Mrs. Smith, 48.75 Batman Begins, and 33.90 Wedding Crashers, The values are less than z-score of -3 or larger than z-score of +3 which is why they are considered outliers. War of the Worlds at 77.06, Harry Potter and the Goblet of Fire...
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...THE CINEMATIC REVOLUTION: AN ANALYSIS ON THE BOX OFFICE HIT FILM “HENERAL LUNA” AS PERCEIVED BY SELECTED: FILM EXPERTS, MARKETING EXPERTS, HISTORIANS AND MASS COMMUNICATION STUDENTS A Thesis Presented to the Faculty of the College of Arts and Letters Bulacan State University In Partial Fulfillment Of the Requirements for the Degree of Bachelor of Arts in Mass Communication Major in Broadcasting by Adolfo, Jasmine Faye M. Añonuevo, Sabbyna R. Cara, Angelica P. Paguiligan, Noemi D. BAMC 4B Mr. Regemrei P. Bernardo MARCH 2016 Chapter I The Problem and Its Setting INTRODUCTION A film is a characterization of diverse emotions and motions of a society (Santillan, 1998, 155, as cited in Campomanes, 2015). As disciplines and fields of knowledge, History and Film differ from their own characteristics and potencies however as in the teaching of history, there are times when their relationship is evident. According to CCP (1994) historical films are “films based on biographies and events in the distant past.” Following this definition, it has been said that there are two kinds of historical films, one that uses history only as a context and the latter that attempts to directly represent a historical period, place or personality. (Navarro 2008, 134 as cited in Campomanes, 2015) The amount of information we gain from a book can hardly be equaled to the ones we gain in a film for the reason that a film is limited with its running time. Although with...
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...Scott / CULTURAL-PRODUCTS INDUSTRIES REVIEW / March 2004 10.1177/1078087403261256 URBAN AFFAIRS ARTICLE CULTURAL-PRODUCTS INDUSTRIES AND URBAN ECONOMIC DEVELOPMENT Prospects for Growth and Market Contestation in Global Context University of California, Los Angeles ALLEN J. SCOTT The article begins with a brief definition of the cultural economy. A first generation of local economic development policy approaches based on place marketing and associated initiatives is described. The possibilities of a more powerful second-generation approach are then sketched out with special emphasis on localized complexes of cultural-products industries. An extensive review and classification of these complexes is laid out, and their inward and outward relations to global markets are considered. On this basis, a critical discussion of local economic policy options focused on cultural-products industries is offered. Contrasting examples of development initiatives in major global cities, in selected old manufacturing towns, and in the Multimedia Super Corridor of Malaysia are briefly presented. It is suggested that the growth and spread of localized production agglomerations based on cultural-products industries are leading not to cultural uniformity but to greatly increased diversity at the global level. Keywords: agglomeration; cultural economy; globalization; industrial districts; local economic development; place marketing Over the past decade or so, the industrial profile...
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...Motion Picture Industry November 24, 2013 Traci Wells MTH 410 Marilyn Simon Motion Picture Industry Creating a major motion picture to release to the masses can be a difficult task for any movie maker. Certain methods can be used to support and reassure the movie makers will have a return on their investments. The most effective method is the use of descriptive statistics, including the average, median, mode, range, and deviation of Opening Weekend Gross Sales (OWGS), Total Gross Sales (TGS), Number of Theatres (NOT), and Weeks in Top 60 (WIT60). Using a sample of 100 movies from 2005 it was found that all four variables were closely tied to determining a movies success. Using the date, the OWGS can help movie makes anticipate how much money a movie will make over its entire time in theatres. While this method isn’t always accurate, using the data from the 100 movies we see that the movie that had the best OWGS (Star Wars: Episode III) also had the most TGS, even though it wasn’t in the most NOT’s nor did it have the most WIT60. However, the NOT’s and WIT60 are also a factor. In the table below we can see the correlation between these factors. Star Wars: Episode III should be considered a high performance outlier due to its substantial TGS over all other movies regardless of the NOT and WIT60. Motion Picture | Opening Gross Sales | Total Gross Sales | Number of Theaters | Weeks in Top 60 | Star Wars: Episode III | 108.44 | 380.18 | 3,663 | 19 | Harry Potter...
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...Ruining Read: Case Study Innovation DeVry College 3/19/16 Can you map the different kinds of innovation in the case study? Which were incremental and which radical/discontinuous? One of the innovation in this case study is E-tailing. Electronic or E-tailing retailing is one of the major channel where company conduct business to business or stay in touch with their consumer where the products of service of good is sell through in the internet. Now in days the music industry has a lot way to streams music without breaking the bank. with technology been invented and with the access of the internet “musicians no longer need to depend on being picked up by A&R staff from major companies who can bear the costs of recording and production of a physical CD. Instead they can use home recording software and either produce a CD themselves or else go straight to MP3 – and then distribute the product globally via newsgroups, chat-rooms, etc. " Musician can Sell their music through advertisement and digital record, website, and much. In this case study the E-tailing channel provide the ultimate and hard copy CD'S that anyone could've imagine. At one point in time CD's were the number one things in the music industry customer purchase a CD's and listen to their music without interruption. Now people purchase their music by download or stream them live. ‘Over 1 billion songs have now been legally purchased and downloaded around the globe, representing a major force against music...
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...[pic] CASE STUDY [pic] NAME : TANMAY MEHTA COURSE : MBA TECH BRANCH : TELECOM ROLL NO : 527 PREFACE The acronym MPEG stands for Moving Picture Expert Group, which worked to generate the specifications under ISO, the International Organization for Standardization and IEC, the International Electrotechnical Commission. What is commonly referred to as "MPEG video" actually consists at the present time of two finalized standards, MPEG-1 and MPEG-2, with a third standard, MPEG-4, in the process of being finalized . The MPEG-1 & -2 standards are similar in basic concepts. They both are based on motion compensated block-based transform coding techniques, while MPEG-4 deviates from these more traditional approaches in its usage of software image construct descriptors, for target bit-rates in the very low range, < 64Kb/sec. Because MPEG-1 & -2 are finalized standards and are both presently being utilized in a large number of applications, this case study concentrates on compression techniques relating only to these two standards. MPEG 3- it was originally anticipated that this standard would refer to HDTV applications, but it was found that minor extensions to the MPEG-2 standard would suffice for this higher bit-rate, higher resolution application, so work on a separate MPEG-3 standard was abandoned. CONTENTS *Introduction *History *Video Compression *Video Quality *MPEG *MPEG Standards ...
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...through these haze of new ideas and products a single brillant idea blossomed; pictures. George Eastman, an American inventor and philanthropist in the 1880‘s with a passion for photography had a dream.1 At the time photography was a very rare past time that only professionals had the knowledge and equipment to partake in. Eastman’s vision was to provide photography for the everyday consumer at low cost. Eastman accomplished this by starting the Eastman Dry Plate Company, which was a global leader in mass producing dry plates for many years. Within four years of of the commencement of research, negative paper was introduced and would be used for the next century. Film became so efficient and cheap, Eastman invented the first commercial camera called the “Kodak” which revolutionized the “point and shoot” concept as the world know its today. 1 The Kodak camera was so popular that Eastman decided to integrated Kodak into the company name. The newly founded and named Eastman Kodak Company in 1892 became so big they had to expand their facilities to New Jersey for access to new trade routes. This was the beginning of Kodak and the start of photography. Kodak’s history is mainly responsible for making the Kodak name what it is today. The initial products invented by Kodak like the camera and film opened doors and provided a foundation for innovation and success in the photography and developing industry. Furthermore, Kodak’s business model, although a failure, taught the world of business...
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...The Unfairness and Vagueness of the MPAA Rating System Many people take notice of a film rating, whether in the theater or on the DVD case. The American culture, especially, relies very heavily on these ratings. Oftentimes, there is almost an incredible amount of trust put in them. But where did this trust come from, and is it really deserved? The Motion Picture Association of America (MPAA) determines the ratings on almost every film that is produced today. Although filmmakers are not required to have a rating attached to their films, the MPAA has great power in its ratings. After a close examination of the MPAA movie rating system, it is clear that there are many flaws both because of its unfair rating of different films and also because of its vague guidelines. Before the MPAA's rating system can be critiqued, it is important to understand society's need for censorship, the difficulty in rating, and the history and past critiques of not only the MPAA's rating system, but the other systems that came before it. It is impossible to look at the rating system without questioning the need for it in the first place. Media censorship is tricky, because it must “protect both free speech and children” (Jordan 235). There is a very tricky balance between these two sides. The American government recognizes the right to free speech. This means that, technically speaking, filmmakers are allowed to be able to express what they want to express in the way that they...
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...Responding positively to a changing environment An AGFA case study Agfa is a leading name in the imaging industry. The Agfa-Gevaert Group develops, produces and distributes an extensive range of analogue and digital imaging systems. Agfa has divided its operations into three segments. Segment: Consumer imaging. Activity/Products: Wide range of products using both digital and analogue technologies for taking, processing and manipulating photographs. Segment: Graphic systems. Activity/Products: A wide range of electronic and photographic systems for the graphics industry, including workflow management systems, scanners and laser image setters. Segment: Technical imaging. Activity/Products: Medical uses eg X-ray equipment; non-destructive fault-testing eg in aircraft and pipelines; industrial imaging for motion pictures; document management systems and micrographics. Agfa’s operations involve a high level of innovation. The company’s willingness and ability to work at the leading edge of technology help to make it a leader in its field. For Agfa to remain a market leader, its managers must concern themselves with the future and ask themselves: Where is the industry heading? What are our competitors likely to do next? Where do we go from here? With imaging, the answers currently are: The industry is heading towards greater use of digital imaging. Our competitors will invest in research and development aimed at enhancing quality at affordable prices...
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...OuYouTube Case Study 1) Competitive forces like PC’s that have DVD writers and readers, portable video players, free video downloading and of course, the internet has challenged the movie industry. Problems that these forces have created are that more people will want to download movies illegally off the internet than purchase them when they come out on DVD or Blue Ray. Movie and television studios made it possible for movies to be sold online via download to combat the illegal downloading problem. 2) Disruptive technology has impacted YouTube by making it negotiate licensing agreements, copyright infringement and all this to prevent people from viewing illegal content. 3) The movie studios have dealt with YouTube by negotiating license agreements that would make movies available to be viewed legally. The goal of the response is to eliminate viewing of copyrighted content on YouTube. The movie studios can learn that they can sell content over the internet to make profit just like the music industry used iTunes to produce revenue. 4) Motion Picture companies should definitely use YouTube to promote their new films because YouTube is the most popular video sharing website in the world and millions of people are on YouTube daily. 5) I find that there are many videos, some made by the studio that the movie was filmed by and others made by random people that uploaded the video under “fair use”. Both ways created publicity for the movie and thus making the movie...
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