...model development, market potential estimation, and market entry timing. Preference: Marketing concentrators. Group Project: A product development and marketing plan. Career relevance: Developing and marketing new product or service. PREREQUSITES: MKTG 201: Marketing Principles and MSB filter courses. MSB 300/400 level courses are restricted to the MSB students who have completed the filter courses. COURSE OBJECTIVES This course is designed to familiarize students with the principles and practices in the conceptualization, design, testing, forecasting, and launching of new products and services. Course objectives include comprehension and application of: 1. Strategic elements of new product development 2. Concept generation, evaluation, testing, and screening 3. Product protocol, design, development, and sales forecasting 4. Teamwork, product use testing, and market-entry strategy, and 5. Launch planning and management guideline COURSE FOCUS New products are vital to all companies. Enhancing the success of new products can drive growth and shareholder value, lead to competitive advantage, and leapfrog ahead of its competitors. However, innovation is risky and new products often fail in the marketplace. Failures can be due to an...
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...04-75-100-Section 30 Introduction to Business Summer 2015 04-75-100-Section 30 Introduction to Business Summer 2015 Class meetings: | Tuesdays: 7:00 to 10:00 p.m. (OB B14) | Professor: | Prof. Nicole Anderson | Office: | Room 118 OB | Office hours: | Tuesdays, 5:30PM – 7:00PM | E-mail: | nsleiman@uwindsor.ca | Secretary:Office: | Ms. May NhanRoom 405 OB | E-mail: | nhan@uwindsor.ca | Teaching Assistants: | To Be Assigned | | | This course will familiarize students with business including marketing, operations, finance, accounting international business and human resource management. By the end of the course students should develop a general understanding of business including but not limited to its various applications and forms, key challenges to ethical decision-making, key success factors for a career in business, and the impact on, and the impact of, business on political, legal, social, cultural and economic environments. Methodology This class follows a lecture-discussion format. Students are expected to be prepared to discuss readings assigned for each class. With only limited time to meet during the semester, is it essential that students be prepared to engage, participate and contribute in each session. Lectures and readings will be supplemented by discussion, videos, and case studies, which apply concepts to real-world situations. Textbook, Other Materials and Course Web Site * Bissonette, G. 2012. Business:...
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...interested. A sample is a subset of population values. & Example: Population - High school students - Households in the U.S. Sample - A sample of 30 students - A Gallup poll of 1,000 consumers - Nielson Survey of TV rating Random Sample: A random sample of n data values is one selected from the population in such a way that every different sample of size n has an equal chance of selection. & Example: Random Selection - Lotto numbers - Random numbers Random Variable: A variable takes different possible values for a given subject of study. Numerical Variable: A numerical variable takes some countable finite numbers or infinite numbers. Categorical Variable: A categorical variable takes values that belong to groups or categories. Data: Data are measured values of the variable. There are two types of data: quantitative data and qualitative data. 1 Part I (Chapters 1 – 11) Quantitative Data: Qualitative Data: & Example: 1. 2. 3. 3. 4. 5. 6. 7. 8. Statistics: Quantitative data are data measured on a numerical scale. Qualitative data are non-numerical data that can only be classified into one of a group of categories. Temperature Height Age in years Income Prices Occupations Race Sales and Advertising Consumption and Income Statistics is the science of data. This involves collecting, classifying, summarizing, analyzing data, and then making inferences and decisions based on the data collected. The numerical measures of a...
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...Study Guide Modern Plumbing, Part 1 Contents Contents INSTRUCTION TO STUDENTS LESSON ASSIGNMENTS LESSON 1: FUNDAMENTALS OF PLUMBING, PART 1 LESSON 1—EXAMINATION LESSON 2: FUNDAMENTALS OF PLUMBING, PART 2 LESSON 2—EXAMINATION LESSON 3: WATER SUPPLY AND FIXTURES LESSON 3—EXAMINATION LESSON 4: FITTINGS, VALVES, AND HEATERS LESSON 4—EXAMINATION TEST YOUR KNOWLEDGE ANSWERS 1 5 7 49 55 67 73 81 85 95 99 iii INTRODUCTION This part of your program is based on the textbook, Modern Plumbing. It’s divided into 16 assignments; each assignment covers a specific area of the plumbing trade. The study material for this part of your program consists of 1. Your textbook, Modern Plumbing. It contains the assigned readings and review exercises at the end of each unit. These are assigned as self-check exercises. 2. This study guide, which contains the following features: I Instructions Instructions An assignment page that lists all of the reading assignments for your textbook Introductions to your lessons Listings of the self-check tests you should complete as part of each assignment Answers to the self-check exercises The examinations for each lesson I I I I As you now know, your textbook is covered by the reading assignments in this guide. Your textbook, Modern Plumbing, is the heart of this program. It’s very important that you read the material in the text and study it until you’re completely familiar with it. This is the material on which your examinations...
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... Chapter 4 – Choosing a Form of Business Ownership Chapter 5 – Small Business, Entrepreneurship, and Franchises Unit Exam Unit 2: Chapters 9, 10, 11, 6, 7 Chapter 9 – Attracting and Retaining the Best Employees Chapter 10 – Motivating and Satisfying Employees and Teams Chapter 11 – Enhancing Union-Management Relations Chapter 6 – Understanding the Management Process Chapter 7 – Creating a Flexible Organization Unit Exam Unit 3: Chapters 12, 13, 14, 15 Chapter 12 – Building Customer Relationships Through Effective Marketing Chapter 13 – Creating and Pricing Products that Satisfy Customers Chapter 14 – Wholesaling, Retailing, and Physical Distribution Chapter 15 – Developing Integrated Marketing Communications Unit Exam Unit 4: Chapters 2, 18, 20, 3 Chapter 2 – Being Ethical and Socially Responsible Chapter 18 – Understanding Money, Banking, and Credit Chapter 20 – Understanding Personal Finances and Investments Chapter 3 – Exploring Global Business Unit Exam Final Exam (cumulative) Your final grade will be based on: Four Unit Exams 40% (10% each unit exam) Final Exam 20% Case Study 10% Questions of the Day 20% Homework and class participation 10% Grades: A=94-100 A-=90-93 B+=87-89 B=83-86 B-=80-82 C+=76-79 C=70-75 D=60-69 F=59 and below The components of this course: 1) Unit exams Unit exams are designed to be completed within one class meeting...
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...to American Business College of Adult Professional Studies Course Number: BUS105 Syllabus Course Overview Introduction to American Business will take you on a journey of understanding the science of business. Even though new business applications are emerging some foundational principles remain unchanged. This course will include both basic business applications and new emerging trends. As you read the material and interact with classmates you will gain a greater understanding of entrepreneurship, quality of life, revenue, profit and loss, risk taking, production and return on investment. The course will highlight the importance of finance, the role of a financial manager, where to get long term funding and how to finance large capital. The financial principles that are taught will have applications to you personally. You will learn about controlling your assets, building a capital account and planning for your retirement. American business is an ever-changing science. Today’s businesses are challenged with global competition and faster technological changes; these changes will have a direct impact on you as a manager. The information and learning activities presented in the course will help you to examine up-and-coming business strategies that influence traditional management. You will learn about management approaches that are more customer-driven than they were a decade ago. You will understand and study the necessity of developing and participating in cross-functional...
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...Course Objective: The course shall be completed in 33 sessions and after completing the course the student will be able to: * Apply and analyze different concepts related to organizational behavior * Define the purpose and nature of the field of organizational behavior * Understand and learn how to Manage individuals for high performance by developing your understanding of individual and interpersonal behavior * Understand and learn how to manage groups for high performance through an exposure to theories, concepts, and principles of OB Prescribed Textbook: Organizational Behavior, Stephen P Robbins,Timothy Judge and Neharika Vohra 14e, Pearson. S.No. | Topic | Case | No. of Session | Concepts covered | 1 | Management Thought and OB: Definition of Management, Approaches to Management: Classical, Behavioral, Management Principles of Taylor, Weber, Fayol; Hawthorne Studies, fields contributing to OB, Managers’ roles and functions, OB in the context of globalization, workforce...
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...Solutions 1. Refer back to the four case studies which were covered as part of Question 7, Week 4. For each of these case studies calculate the Safe Lending Margin and compare it against the proposed borrowing. Comment on the overall strength of the second way out, making particular mention of whether the first and second ways out are independent. Case (a) No further information required. Commercial building and land = $650 K Treated as commercial property and extended at 50% then SLM = $325 K Against a borrowing of $500K ie. undersecured First and 2nd ways out are NOT independent Case (b) No further information required. Mandurah House valued at $560 K Perth House valued at $550 K House (Mandurah) $560 K @ 75% = $420.0 K House (Perth) $550 K @ 75% = $412.5 K 832.5 K SLM of $832.5 K vs against a borrowing of $485 K (ie. $560 K - $75 K) ie. 2nd way out is strong The 1st and 2nd ways out are independent Case (c) You will need to decide what an appropriate percentage rate is for a motor yacht to be extended at. Provide a justification of your choice. Look for some discussion of this point I would expect it to be < 50% Could even be close to zero Either way, the 2nd way out is not strong Perhaps other security will need to be provided Case (d) The total purchase price of the hardware business (of $670,000) is comprised of $360,000 of stock, $160,000 of plant...
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...Affordability of College Textbooks: Textbook Prices Have Risen Significantly in the Last Four Years, but Some Strategies May Help to Control These Costs for Students August 2008 Report 2007-116 CALIFORNIA S TAT E A U D I T O R The first five copies of each California State Auditor report are free. Additional copies are $3 each, payable by check or money order. You can obtain reports by contacting the Bureau of State Audits at the following address: California State Auditor Bureau of State Audits 555 Capitol Mall, Suite 300 Sacramento, California 95814 916.445.0255 or TTY 916.445.0033 OR This report is also available on the World Wide Web http://www.bsa.ca.gov The California State Auditor is pleased to announce the availability of an on-line subscription service. For information on how to subscribe, please contact the Information Technology Unit at 916.445.0255, ext. 456, or visit our Web site at www.bsa.ca.gov. Alternate format reports available upon request. Permission is granted to reproduce reports. For questions regarding the contents of this report, please contact Margarita Fernández, Chief of Public Affairs, at 916.445.0255. Elaine M. Howle State Auditor Doug Cordiner Chief Deputy 555 Capitol Mall, Suite 300 CALIFORNIA STATE AUDITOR Bureau of State Audits S a c r a m e n t o, C A 9 5 8 1 4 916.445.0255 916.327.0019 fax w w w. b s a . c a . g o v August 12, 2008 The Governor of California President pro Tempore of the Senate Speaker of the Assembly State...
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...Organisations SUMMER SCHOOL 2014 COURSE OUTLINE Management and Organisations Contents Paper Description and Aims .............................................................................................................. 1 Learning Outcomes .......................................................................................................................... 1 Teaching & Support Staff.................................................................................................................. 2 Course Delivery ................................................................................................................................. 3 i. ii. i. ii. iii. iv. Lectures................................................................................................................................ 3 Tutorials ............................................................................................................................... 3 Prescribed textbook ............................................................................................................. 4 Blackboard ........................................................................................................................... 4 Podcast of lectures ............................................................................................................... 5 Student Webmail.................................................................................................................. 5 ...
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...Marketing Management MKTG5561; SE-2, 2015, Seminar 1 Dr Richard L. Gruner Assistant Professor 1 What is Marketing to you? 2 How many marketing messages are we exposed to every day? 3 3000-20,000* every day. most days of your lives. *Source:fluiddrivemedia.com/advertising/marketing-messages/ 4 5 So what can be done? 6 7 8 9 10 ...too often messages fail to stand out. 11 12 But marketing is not just about B2C communications. 13 Who is being targeted in this ad? 14 Nor is Marketing always about selling products. 15 Boycotting products... 16 17 18 And Marketing is not just about tangible products. 19 What’s the product in this campaign? 20 Behaviour Change 21 Can you think of other behaviour change campaigns? 22 23 24 25 26 AND! 27 Marketing is not limited to advertising and communications! Marketers need to be prepared to answer all sorts of strategic questions. Can you think of any? 28 [ ] Do we extend our product line/brand? [ ] How do we fight off a competitor? [ ] How do we push into new markets? [ ] Should we restructure our supply chain? [ ] Change or production processes? [ ] Raise our prices?.... It’s much more than just making ads. 29 In fact...“Marketing is Everything” (Regis McKenna). “Marketing is about all factors that influence a company's ability to deliver value to customers...
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...ANNOUNCING BY 101-3A - FALL SEMESTER LECTURE SCHEDULE DATE TOPIC PAGES Aug. 18 Introduction to BY 101 - Structure of the Cell --------------------------------- 11-25;44-71 23 Discussion of How to Study; Structure of the Cell ---------------------------- ” 25 “ ” 30 Physiology of the Cell ------------------------------------------------------------- 25-43;72-108 Sept. 1 “ ” 6 LABOR DAY HOLIDAY 8 “ ” 13 Cellular Genetics ------------------------------------------------------------------- 109-205 15 “ ” 15 In Class Review Session for First Examination 20 EXAMINATION (CELL STRUCTURE THROUGH CELL PHYSIOLOGY) 20 Cellular Genetics ------------------------------------------------------------------- 109-205 22 “ ” 27 “ ...
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...ACCTG 351B: Business Law (San Francisco, Fall 2013) INSTRUCTOR: KRISTIN L. ROSI Work: (415) 538-4387 FAX: (415) 904-5854 E-mail: krosi@ggu.edu In addition to working as an Adjunct Professor at Golden Gate University, I am employed as an Administrative Law Judge with the California Department of Insurance and as a Pro Tem Judge with the Alameda County Superior Court. Prior to becoming an ALJ, I was the Senior Regional Attorney at the California Public Employment Relations Board, where I authored a treatise on public sector employment. I was awarded an A.B. in Psychology and Women’s Studies by Smith College in 1992; a J.D. (Public Interest Scholar) by University of California, Hastings College of the Law, 1995; and am currently working on my PhD in Judicial Studies from the National Judicial College at the University of Nevada, Reno. OFFICE HOURS: My office is located 1.5 blocks from 536 Mission St., so I can meet there by appointment. Please telephone or email me as early as possible for an appointment. COURSE DESCRIPTION: Focuses on the legal, regulatory and ethical context of professional accounting practice. This course will consider the law and the legal environment within which certified public accountants practice and the most important areas of the law affecting clients. Topics covered in this course are the law of administrative agencies; the regulation of professions generally and of accounting specifically; ethics and professional responsibility, the AICPA's...
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...Self-Tests Updates and corrections to the textbook and Study Guide PowerPoint slides Links to other relevant web sites A short on-line survey ($100 cash prize available) Instructions on how to install the 2008 ProFile program and download updated sample tax returns and Cases when the updated ProFile software is available in January, 2009 A “Guide to Using Your Student CD-ROM" How To Work Through Chapter One We recommend the following approach in dealing with the material in this chapter: The Canadian Tax System r Read the text pages 1 - 3 (paragraph 1-1 through 1-11). r Complete Exercise One-1 on page 3 of the text. The solution is on page S-3 of this Study Guide. All solutions to Exercises and Self Study Problems and Cases can be found in this Study Guide and the page numbers all start with the prefix S-. Read the text pages 3 - 4 (paragraph 1-12 through 1-16). Complete Exercise One-2 on page 4 of the text. The solution is on page S-3. Read the text pages 4 - 5 (paragraph 1-17 through 1-22). r r r Tax Policy Concepts r Read the text pages 5 - 6 (paragraph 1-23 through 1-25). r r r r Complete Exercise One-3 on page 6 of the text. The solution is on page S-3. Complete Self Study Problem One-1 on page 30 of the text. The solution is on page S-4. Read the text pages 6 - 7 (paragraph 1-26 through 1-31). Complete Self Study Problem One-2 on page 30 of the text. The solution is on page S-4. Canadian Tax Principles 2008/2009 - Study Guide S-1 How To Work Through Chapter...
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... be sure to show all work and document references. Instructions and grading parameters are detailed below and under each task. You must follow instructions and formatting requirements as listed below and under task assignment Submit using MS Office Products (Word, Excel, PowerPoint, Project) as instructed Include a cover page (where indicated) containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; properly document any references used All Assignments are Uploaded via Moodle Site to correct assignment folder Must submit each case study by the assignment due date – or points will be deducted Must be of high quality These are individual assignments – do your own work The specific course learning outcomes associated with these case studies are: Apply the concepts, knowledge and process areas of project management in accordance to the Project Management Institute Project Management Body of Knowledge (PMBOK®) Guide and as detailed in this course and associated textbook Describe in detail the vision, goals and deliverables of the project Describe and demonstrate ethical practices in project management. Use technology and information resources to research and address issues in project management. Write clearly and concisely about project management to include problems and issues...
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