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Case Study 3, Create Value by Investing in Your Workforce

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Case Study 3 One of the main questions that business leaders today face, in their quest for continual performance, is whether or not incentive plans help or hinder in their drive to sustain performance (Gomez-Mejia, Balkin, & Cardy, 2012). Case Study 3 looks at this issue from the perspective of a larger organization (500 plus employees), as well as what those challenges would be, and how to meet them when operating within the constraints of a small business. The challenge most business leaders face is determining the balance between what is motivational for employees and still a good return on investment for the organization – basically will performance improve (additional shareholder value) if the financial resources are allocated for the incentives (Ellig, 2011). Extrinsic rewards can sometimes impede innovation and creativity by narrowing the focus to the asset. Extrinsic rewards can also motivate to allow for only temporary compliance if the intrinsic impetus has not been directed and changed to mirror the long-term goal (Barros & Lazzarini, 2012). The balancing act, therefore, becomes can a business develop a corporate culture where the foundation is based on intrinsic motivation while still offering extrinsic assets and compensation. The organization, whether large or small, can achieve that balance if the focus is the total rewards for the employees. Every business will have to effectively align how to achieve that balance if they want to attract top talent, retain that premier talent, and have the performance levels necessary to obtain organizational goals. The organization needs to make certain that the mission and vision of the company are both credible and realistic for the employees – so that the employees can see themselves as essential and vital to the achievement and fulfillment of those goals (Ellig, 2011). The organization needs

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