1. The unique features of Malia Mill’s products are that it embraces women of all looks, shapes, and sizes. Instead of using professional models to advertise their swimwear, they use images of real women to showcase their products.

2. I think customers are willing to pay the premium price for the suits because they are buying quality products that are manufactured in New York City, which means that Malia Mills is supporting the community. They are also given great service such as bottled water during their visit and associates who are there to assist them in finding the perfect suit.

3. I would say that her previous attempt at selling wholesale through department stores was not cost effective, especially since it wasn’t in line with her core mission. I feel that if she were to continue with this form of advertisement, she would not have the amount of loyal customers as she does now because there would not be as much uniqueness to separate her brand from other competitors. I think that Malia Mills should turn to word of mouth instead in order to promote her products.

4. Malia Mills is trying to create an environment of comfort for her customers. This is important because it aligns with her overall mission and vision of her brand. She wants women to feel comfortable in their own skin, which reflects in the way she creates her store environment.

5. Malia Mills can explore different types of media such as fashion magazines or use celebrities to promote her swimwear line. I feel that these types of sales venues would benefit her brand.

6. The Polaroid Project was a successful promotional venture because she used real women to promote her products. It is a form of uniqueness and differentiation since many competitors use professional models to showcase their products. I think women appreciated the fact that Malia Mills is creating for real women of all