...4 int Po ing g urn etin f T rk s o ma l rie se ocia a in on s rth ces u Fo our res The Manager’s Guide to Social Marketing Using Marketing to Improve Health Outcomes from the Social Marketing National Excellence Collaborative THE MANAGER’S GUIDE TO SOCIAL MARKETING The Manager’s Guide to Social Marketing is one of several social marketing resources available for public health professionals from Turning Point, and the Turning Point Social Marketing National Excellence Collaborative, funded by The Robert Wood Johnson Foundation. It is intended as a stand-alone tool to help you apply effective social marketing to your public health programs and practices. It may be integrated with other social marketing resources, many of which are available free of charge. Visit www.turningpointprogram.org or check the More Resources For You section at the end of this publication for more information. Acknowledgements The Manager’s Guide to Social Marketing was developed under the auspices of the Turning Point Social Marketing National Excellence Collaborative, one of five national collaboratives working to strengthen and transform public health as part of the Turning Point Initiative. Seven states and two national partners participated in this project: Illinois, Ohio, Maine, Minnesota, New York, North Carolina, Virginia, the Association of State and Territorial Health Officials, and the Centers for Disease Control and Prevention. The Robert Wood Johnson Foundation provided...
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...high-risk families, whose children have already been maltreated. But, as Jane Waldfogel explains, it has also begun developing prevention procedures for children at lower risk—those who are referred to CPS but whose cases do not meet the criteria for ongoing services. Preventive services delivered by CPS to high-risk families, says Waldfogel, typically include case management and supervision. The families may also receive one or more other preventive services, including individual and family counseling, respite care, parenting education, housing assistance, substance abuse treatment, child care, and home visits. Researchers generally find little evidence, however, that these services reduce the risk of subsequent maltreatment, although there is some promising evidence on the role of child care. Many families receive few services beyond periodic visits by usually overburdened caseworkers, and the services they do receive are often poor in quality. Preventive services for lower-risk families often focus on increasing parents’ understanding of the developmental stages of childhood and on improving their child-rearing competencies. The evidence base on the effectiveness of these services remains thin. Most research focuses on home-visiting and parent education programs. Studies of home...
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...EVOLVING INDUSTRY: INDIVIDUAL CASE STUDY Victoria Hill USA TODAY – INNOVATION IN AN EVOLVING INDUSTRY: INDIVIDUAL CASE STUDY Victoria Hill Table of Contents 1. Executive Summary ............................................................................................................................. 3 2. Identification of the Problem ............................................................................................................... 3 3. SWOT Analysis..................................................................................................................................... 4 3. 1. Strengths ..................................................................................................................................... 4 Strength 1. Highly innovative newspaper company that has been a leader in news development .... 4 Strength 2 – Gannett is currently the largest newspaper distributor in terms of circulation ............. 4 Strength 3 – Strong portfolio with multiple Brand Extensions and Partnerships ............................... 4 Strength 4 – Excellent presence and distribution in the digital environment .................................... 4 3.2. Weaknesses .................................................................................................................................. 6 Weakness 1 – Relatively small amount of digital subscribers ........................................................... 6 Weakness 2 – Overall revenue...
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...Robert H. Chenhall Monash University Matthew Hall London School of Economics and Political Science David Smith Monash University Social capital The role of management control systems in NGOs Research executive summary series Volume 6 | Issue 6 Key findings: • Non-governmental organisations (NGOs) are being confronted with the competitive nature of acquiring funds and need to demonstrate that they have particular competencies to funders, while at the same time continuing to adhere to their traditional welfare or development values. • The evidence shows that developing formal management controls can help NGOs to develop networks with government departments, funding agencies, other service providers and clients. However, formal management controls also have the potential to damage the internal bonding between employees. • Developing belief systems to incorporate financial concerns, along with traditional welfare goals, would seem a useful starting point in the move towards managing in a more competitive NGO sector. Overview and objectives In recent years non-governmental organisations (NGOs) have become increasingly important in addressing humanitarian issues relating to welfare and developmental aid. NGOs face increasing pressure to demonstrate service delivery in cost efficient ways. This creates tension over delivering welfare services while operating within the constraints of cost management. The application of management control systems...
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...for their basic leadership. This paper represents the case study of Edward Snowden who is a defense contractor Booz Allen Hamilton, leaked very confidential information about the activities of USA’s National Security Agency (NSA). In June 2013, Snowden confessed to passing characterized records to columnists at The Guardian and The Washington Post—revealing the details of NSA observation programs that gather and perform information mining on a huge number of U.S. telephone calls and Internet...
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...demands placed on a single parent to enter the work force to financially support a household has also added to the increase of Grandparent participation in the raising of their grandchildren. In the past, Grandparents worked to support their families and looked forward to the day of their retirement and possible social activities of leisure. These goals have decreased significantly as Grandparents have had to take on the role of sole caregivers and active participates in raising their minor age grandchildren. Grandparents find that their age, income status, health limitations and the challenges with the children, affect their everyday life. The Legal System and Child Welfare Agencies rely on the next of kin to assist with immediate placements but have not included immediate legal ramifications to ensure that the Grandparents well-being as well as the child is taken into immediate account to ensure the least restrictive environment for both parties involved. Annotations Backhouse, J. and Graham, A. (2012), Grandparents raising grandchildren: negotiating the complexities of role-identity conflict. Child & Family Social Work, 17: 306–315. This article is a study that...
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...* MECHANISMS FOR DEALING WITH SHAREHOLDER-MANAGER CONFLICTS * * AGENCY VERSUS CONTRACT * * FURTHER READING: Agency theory suggests that the firm can be viewed as a nexus of contracts (loosely defined) between resource holders. An agency relationship arises whenever one or more individuals, called principals, hire one or more other individuals, called agents, to perform some service and then delegate decision-making authority to the agents. The primary agency relationships in business are those (1) between stockholders and managers and (2) between debtholders and stockholders. These relationships are not necessarily harmonious; indeed, agency theory is concerned with so-called agency conflicts, or conflicts of interest between agents and principals. This has implications for, among other things, corporate governance and business ethics. When agency occurs it also tends to give rise to agency costs, which are expenses incurred in order to sustain an effective agency relationship (e.g., offering management performance bonuses to encourage managers to act in the shareholders' interests). Accordingly, agency theory has emerged as a dominant model in the financial economics literature, and is widely discussed in business ethics texts. Agency theory in a formal sense originated in the early 1970s, but the concepts behind it have a long and varied history. Among the influences are property-rights theories, organization economics, contract law, and political philosophy...
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...Case Study - UnME Jeans: Branding in Web 2.0 ! By James Johnson BUS5629 - Integrated Internet Strategies Florida Institute of Technology Dr. Theresa Kraft November 17th, 2013 ! ! ! ! UnME Jeans Case Study Analysis Page 2 Summary UnME Jeans was a rising star in the world of junior denim fashion. The UnME brand focused on the individuality of teenage girls who coveted their designer-style jeans that featured glitter, jewels, and various forms of metalwork. UnME jeans were sold in more upscale department stores and specialty retailers and at premium price. ! Traditionally, UnME advertised to their target consumers using TV ads spots during popular programs for teenage girls, like Gossip Girl, American Idol, and One Tree Hill. They also took out full-page magazine print advertising in beauty and fashion magazines, as well as radio ads on popular stations. In addition, they had a corporate website and used online banner and display ads on the most popular websites for teenage girls. ! Margaret Foley, the brand manager for UnME Jeans, had trouble justify the expenses of advertising using traditional media outlets. Especially since the prices to purchase TV ads were increasing each year, despite declining TV audiences, and consumers’ who were skipping or delete TV ads from the programs they had recorded to watch later. In order to reduce costs, Foley asked the ad agency they were using to look into Web 2.0 social media options to see if there was a better...
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...Institute of Child Protection Studies Australian Catholic University October 2011 October 1, 2011 [HEALTHY HOME: HEALTHY ME] Acknowledgements We would like to acknowledge and thank the clients of Healthy Home Healthy Me who made themselves available to talk about their experiences of the program. Thanks also to the range of stakeholders who participated in the review. Report by: Megan Layton Morag McArthur This project was commissioned by Northside Community Service. Thanks to Justin Barker and Tim Moore for their comments on the draft. Institute of Child Protection Studies Canberra Campus Australian Catholic University PO Box 256 DICKSON ACT 2602 icps@signadou.acu.edu.au Phone: 02 6209 1225 Fax: 02 6209 1216 http://www.acu.edu.au/icps/ Institute of Child Protection Studies, p2 October 1, 2011 [HEALTHY HOME: HEALTHY ME] Foreword by Northside Community Service ‘Healthy Home Healthy Me’ was an 18 week pilot program that supported nine clients to reduce severe domestic squalor and chronic hoarding within Canberra’s Inner North. During 2009/10, the Aged and Disability Home and Community Care (HACC) program at Northside Community Service (NCS) had received a high number of referrals for people presenting with issues related to hoarding and/or squalor. Prior to the pilot program, all nine of the program participants initially received HACC case management as well as a range of other HACC services, such as domestic assistance, social support or transport, in...
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...Case Policy Analysis and Recommendation In the analysis of the Department of Social Service and La Alianza, both agencies were responsible for the results that were detailed in the High Stakes and Frightening Lapses case study. The contracted services between the two agencies appeared to have started with good intentions to provide culturally appropriate services to a diverse population; however, the organization’s failure to communicate and follow-up with the contracted service providers led to inadequate services, poor reputations of the organizations, and lack of follow-up between the two organizations. Therefore, the actions that were not taken by DSS and La Alianza contributed to the negative impacts on the children. After reviewing the...
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...the pаrent’s аbility to tаke good cаre of their children which is the children’s fundаmentаl right (Forrester 2011, p. 4). The pаrentаl substаnce misuse hаs physicаl, behаviourаl, sociаl аnd emotionаl or mentаl consequences for the children. Parental substance Misuse is a major issue that has captured the attention of social worker and professional as well as policy makers with regard to wellbeing and needs of a child (Murphy & Harbin, 2003, p.354). The National Treatment Agency (2012, p.3) notes that over 50% of the total adults undergoing drug treatment in 2012 were parents of which a third (66,193) were living with children under the age of 18. Out of these, those who live with their children are 40,852 while those who live with children who are not theirs are 25,341. While not all parents with substance misuse problems harm their children, past research evidence has indicated that there is a solid relationship amid parental drug abuse and negative outcomes for the child (Murphy & Harbin, 2003, p. 357). This is mainly attributed to the reduced ability of the parents to provide emotional and practical for the children (The National Treatment Agency, 2012). Different research findings which have investigated child outcomes due to parental substance abuse, have...
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...BSHS 422 Week 5 Final Exam Case Study Guide To Buy This material Click below link http://www.uoptutors.com/BSHS-422/BSHS-422-Week-5-Final-Exam-Case-Study-Guide Case Study Esmeralda Trujillo, 35, has lived in your community for six months with her four children, ages 4, 6, 10, and 15. The family is living with relatives in a small house on the outskirts of the city, and they cannot stay there much longer. In Guatemala, Esmeralda lived with her husband, had a garden that virtually fed the family, and spent part of her time weaving and sewing garments to sell at the local market. Her husband left to look for work “up north” and she has not heard from him for five months. Esmeralda has a chronic cough and a skin rash. She speaks very little English. She has found occasional work cleaning houses, but it has not been enough to support her and the children. She has come to your agency asking for help and you are her case worker. Your job is to help her obtain the services she needs. Answer each of the following questions in numbered separate paragraphs corresponding to the question. 1). What do you need to find out about Esmeralda and her family in order to create the most comprehensive treatment plan? Consider all important areas that effect Esmeralda and her children’s overall wellbeing based on the information given in the case study. Be specific and identify and list what areas need to be included in Esmeralda’s treatment plan.How will you find out this information? ...
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...addresses the question of what human service agencies in the state of Idaho do to combat domestic minor sex-trafficking. The purpose of this research study is to explore the ideology of different research studies that explain and identify effective strategies to prevent domestic minor-sex trafficking in neighborhoods and communities. Sex-trafficking is a social problem because, “the crime of people trafficking is an assault on human rights” (Heredia, 2008, p. 399). The issue of Fighting against sex-trafficking was addressed at the UN convention when a protocol was set to tackle the problems of sex-trafficking. There are strategies and interventions used by international and national human service agencies to assist the sex-trafficking victims. Shared Hope International and partner non-profit organizations stated the importance of protecting the victims, preventing the crime and prosecuting the perpetrators, and also have decided to act upon the problem (Shared Hope International, 2009). Further in the study, the researcher will provide detailed analysis of the strategies used by the human service agencies to aid the victims of trafficking. These strategies will include training law enforcement to investigate human trafficking cases, improving communication between the human service agencies and law enforcement, and enhancing the scope of research. Strategies and Implementation Identifying victims of trafficking Relevant studies have been found to identify both the present...
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...Faculty of Economics and Business, The University of Sydney, Sydney, NSW 2006, Australia Available online 19 April 2007 Abstract The purpose of this paper is to theoretically and empirically explore how public e-procurement policies are translated into practice. The theoretical argument draws on actor network theory (ANT), coupled with Colebatch’s [Colebatch, H. K. (2002). Policy (2nd ed.). Maidenhead, Open University Press.] social construct of policy, to analyze the actors, actions, and circumstances through which understanding of public e-procurement comes to stabilize (or not) into a coherent policy for action. Drawing on three case studies of central government agencies in Italy, Scotland, and Western Australia, we suggest new intellectual perspectives and methodological heuristics that may assist researchers and practitioners analytical efforts in examining sociotechnical change and the implications for policy development and implementation. © 2007 Elsevier Inc. All rights reserved. Keywords: E-government; E-procurement; Actor network theory; Social construction of policy 1. Introduction Public e-procurement, as an information system (IS) enabled innovation in government, is transforming technological platforms and the way governments in Western countries procure goods and services and engage with suppliers (Lee, Tan & Trimi, 2005; Moe, 2004). ⁎ Corresponding author. E-mail addresses: c.hardy@econ.usyd.edu.au (C.A. Hardy), s.williams@econ.usyd.edu.au (S.P. Williams). 0740-624X/$...
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...Student Information edit title Student Strengths Morgan is a 15-year-old ninth grader with mild intellectual disabilities. She is happy, cooperative, and affectionate. Morgan enjoys volunteer work at the local food pantry and stocking shelves. She works independently on task to completion with great accuracy. Morgan is currently able to write simple sentences and paragraphs on a given topic with moderate assistance. She is able to complete journaling activities that describe her day with minimal assistance or prompts. Morgan has mastered telling time within five minute intervals and reading a calendar. Morgan has mastered home-living activities such as laundry and simple mean preparation in the Life Skills Lap at school. Student Interests Morgan states she would enjoy working in a grocery store or restaurant after high school. Teachers and family members have noted that she exhibits superior skills for her grade level in the kitchen and grocery store. In the kitchen and grocery store, Morgan displays great independence, requiring little prompting or direction to complete her task. Morgan states she would enjoy living in an apartment with a roommate after high school. When asked what she wanted to be doing when she is 25, Morgan states she would like to attend a cooking school and work in a restaurant as a cook. She states working in a grocery store while she is in school would be good to pay the bills until she finished cooking school. Assessments Enderle-Severson...
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