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Case Study 7

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Question 1: In what wats does Bezo's decisions to develop and deliver Kindle, Kindle Fire, and Fire Tv lines show systematic and intuitive thinking?

Bezos shows both intuitive thinking in his products by continiously coming up with new products to compete with his competitors such as adding Fire TV lines to compete with apple TV or allowing Amazon Prime members to stream videos and TV shows for no additional cost. He also uses systematic thinking by carefully planning and choosing which products he will come out with next and how he can improve on previously existing items such as developing the newer kindle fire from the original kindle idea.

Question 2: How do you describe the competitive risk in Amazon's enviroment as other retailers, including Walmart, strengthen their online offerings?

The competitive risk that other online stores have against amazon is that on amazon, you can find multiple versions of the exact same product from different places and for carrying prices. while online shopping at walmart, you only find one product for one price if the product is sole there. i would suggest to strengthen online offerings, having special online sales for products at a lower price found anywhere else such as amazon.

Question 3: Amazon is continuously looking for new markets to exploit. As CEO jeff bezos addresses the strategic opportunity of streaming video, he calls on you to advice on gaining more customers from the younger generations. Amazon's presence and technology are well established, but Bezos sees a lot of untapped potential in this market. But what decision error and traps might cause him to make the wrong decisions regarding Amazon's future moves in this regard and why? What can he do to best avoid these mistakes?

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