...A study into the use of sponsorship as a marketing tool for sports organisations and its importance in the marketing communication mix Ralph Cartwright 10338648 Abstract Over the last few decades, the viewing of sport has continued to gather attention and be targeted and integrated by marketers as a part of the communication mix for organisations and brands. Therefore, the aim of this research project is to analyse the effectiveness of sport Sponsorship for Companies as a marketing tool. Supported by examples the researcher will explore an array of factors concerning the issues facing companies that invest large amounts of money into sports events, teams and athletes hoping for a return on investment each year. This project will also inform the reader of the strategies of selection sponsors go through when identifying which team, athlete or event to choose based on their objectives and type of industry. From this information, the project will then identify the positives and negatives of sport sponsorship, as it is obvious that not all organisations will benefit from this type of communication tool. Various examples and case studies concerning sponsorship and organisations will be identified and examined throughout. Contents Page Chapter 1 – Introduction of Study 5 1.1 Background 5 1.2 Study Purpose 6 1.3 Study Objective 7 1.4 Study Structure 7 1.5 Rationale of the research 8 Chapter 2 - Literature Review 9 2.1...
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...Physician Groups: A Changing Landscape Final Report Team Four: Fearless Leaders Leading Healthcare Organizations May 10, 2015 Rachel Gutman Josh Freeman Brad Mountcastle Alicia Spitznagel I. Executive Summary Physician care is the cornerstone of patient health and could possibly be the gateway to comprehensive wellness on a national scale. Research demonstrates that a monumental shift is underway in America’s physician industry as more and more doctors are “voting with their feet” and curtailing their practices by joining larger institutions, retiring early or joining concierge medicine (Rabin, 2014). Studies show that physicians are frustrated with our current ‘value by number’ system; they argue that they are overworked due to discounted insurance payments and increasing oversight. Our research foretells two alarming trends within the US physician landscape. The first concern is that there will be a shortage in primary-care physicians as early as the year 2020 and secondly, most medical practices will be owned by a hospital or affiliated with a large network within the next ten years (Kirchoff, 2013). The former concern places population health at risk and could reduce access to care while the latter has the potential to increase overall costs and reduce competition and innovation in the health care industry. The Affordable Care Act (ACA) marks a milestone in our nation’s history; it requires every U.S. citizen to obtain medical insurance or pay...
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...' Faculty of Business Studies LB160: Professional Communication Skills for Business Studies 2nd Semester 2011 TMA Branch: Saudi Arbia -Damamm | Part (I): STUDENT INFORMATION (to be completed by student) | 1. Name: | 2. Registration No: | 3. Section No:4 | 4. Tel. : | 5. E-mail: | I confirm that the work presented here is my own and is not copied from any source. Student's signature: | | Part (II): TUTOR'S REMARKS (to be completed by tutor) | Tutor name: | Signature: | Date TMA received: | Date returned: | TUTOR'S REMARKS: | Marks Allocatedto TMA | STUDENT MARK | 20 | For content : a maximum of 20 marks | Marks deducted for lang. & communication errors: a maximum of 4 marks | Earned Mark | | | | | LB 160 TMA * This TMA01 contains 2 parts. You should answer both parts. * The value of TMA is 20 points. * The mark assigned to each part is 10 points. __________________________________________________________________________________ PART 1 (10 points) Q. Write a SWOT analysis for the case study provided below in about 300 – 400 words. Analyze and propose solutions to the problem. The Sweet Dreams Motel – Far North Queensland The Sweet Dreams Motel is a 40-unit, no-frills operation in the less scenic part of a major Queensland resort town. The owner, Mr Smith, firmly believes that there is a need for his style of low-cost family accommodation amid the luxury and beauty of the area. His rooms are large...
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...THEIR ENTRY STRATAGIES) My Project report covers: * Introduction * Types of Entry Strategies in India * Two Case studies * Conclusion * Sources Introduction: India Strategy Assessment Businesses entering India should analyse the following points before selecting the Entry Strategy: * Am I entering India at the right time? * How do I get my project approved and deal with the legal regulations? * Who are my sourcing partners? India an incredible promise, demonstrating rapid growth and entrepreneurial spirit. Brickwork India is definitely the gateway to the best of India. We help you in evolving innovative and intelligent strategies to foray your efforts into India. We are a specialist firm that can develop, mould, and monitor your India business strategies. We visualize, implement, and realize India entry strategies for companies from across the globe. Our services include consultancy in Setups, Mergers and Acquisitions (M&A), Partner Search, Market Research, Procurement Research, Supplier and Distributor Research, etc. We have an exclusive network of professionals, analysts, thought leaders, industry experts, and bureaucrats who help you in a smooth execution of India Strategy projects. Market Intelligence Market & Industry Analysis Company Profiling Feasibility Studies Competitor Analysis Entry Strategy Market Entry Strategy Business Planning Location Assessment Taxation Planning Project Management Investment...
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...London 2012 Olympic Games Case Study Synopsis of Strategic Issues and Problems: For the 2012 London Olympic Games there are a number of important organizations involved. Understanding who they are and what role they play is important to understanding the responsibility relationships and the fiscal relationships related to the Games. The International Olympic Committee (IOC) is the parent non-profit organization responsible for selecting the host city, establishing contractual guidelines, and managing the copyrights, trademarks and other assets of the Games. The London Organizing Committee of the Olympic Games (LOCOG) is entrusted with the responsibility of managing the 2012 Games. The Olympic Delivery Authority is the 2012 Games authority responsible for providing the infrastructure for these games. This includes the stadia, venues, transportation infrastructure, and the housing complex to feed and house the athletes, officials, and staff. Paul Williamson, Head of Ticketing for the 2012 London Games, works for the LOCOG. His challenge is to establish a pricing plan for the Games’ tickets and ensuring the venues are filled with fans to enjoy the summer Olympic Games. This is no small challenge. In order to understand the scope and magnitude of the ticketing responsibilities, it is important to understand the Games’ revenue sources and the magnitude of those sources. Five (5) primary revenue sources will exist from the London Games. They are television broadcast rights;...
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...To: Prof. Raymond D Godeke From: Emily Ung Re: Case Study Analysis Date: 03/04/2014 World Wrestling Entertainment Issue: World Wrestling Entertainment is lacking the diversity in its target market and encountering with many competitors such as new reality shows and the other professional sports organizations. Analysis: World Wrestling Entertainment is an entertainment company that deals primarily in professional wrestling, with major revenue sources coming from film, music, product licensing and direct product sales. WWE merchandises are mainly male base for example video games, sport magazines, books, live wrestling events, TV broadcasting; therefore the majority of their fans are males between ages of 12 to 34. Moreover, WWE shows were mostly involving in its sex and violence during the past years, it was considered not appropriate for family friendly market. This leads to limit the variety of their customers such as children, parents, and females. Furthermore, WWE is also facing many competitors. If WWE was just only a wrestling company, their competitors would be the likes of TNA (Total Nonstop Action Wrestling) or some other professional fighting organization. But because of the fact that it’s in the entertainment business, their competitors come in all sorts such as new reality shows like Fear Factor, Survivor, and many major Hollywood movie studios like 20th Century Fox, Columbia pictures, or Warner Bros studio on producing films. Alternatives: In order to broaden...
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...overall group [1]. This increase in productivity can be observed in a variety of different environments, including but not limited to the work office, education, and even in a domestic setting. Specifically in sports teams, this phenomenon is coined “the superstar effect”. In the past, there has been much debate regarding the actual impact of the superstar effect. These studies bring up many important issues that we will address before proceeding with our work. Among these questions are: Who qualifies as a superstar? How do we define a player to be “productive”? Under what metrics will we look at to determine the supposed effect of these players? All of these are valid points that we must carefully define to progress with our experimentation. II. Background and Data Our first and foremost question is what we base our data and work on: how do we define a superstar? Past work shows numerous ways to address this topic. One common way to determine a superstar is to refer to the number of times he or she has made an All-Pro team, or a player who has played in the NBA All-Star Game for at least 50% of his or her years in the league [5]. Other studies look at fan preferences; for instance, superstars would be those with high All-Star votes [3][4]. In our study, we take a purely numerical approach; we will define a superstar to be a player with high numbers of points scored as well as various other player statistics, in comparison to the rest of the team. This last...
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...Iyer XMBA – 19 VAS2010XMBA15P005 December 20, 2012 Indian Consumer Behavior & Premium watch purchase decision: Gist of Case study on XYLYS Brand Prepared by: Manohar M. M. Iyer, VAS2010XMBA15P005 Page 2 Indian Consumer Behavior & Premium watch purchase decision: Gist of Case study on XYLYS Brand Contents 1. Disclaimer note: ........................................................................................................................................4 2. Introduction ..............................................................................................................................................5 3. Brief understanding of the case study .......................................................................................................6 4. Analysis of Indian Consumer Behaviour & Premium watch purchase decision ...........................................7 5. Building the XYLYS brand in India...............................................................................................................8 6. End note: ..................................................................................................................................................9 Prepared by: Manohar M. M. Iyer, VAS2010XMBA15P005 Page 3 Indian Consumer Behavior & Premium watch purchase decision: Gist of Case study on XYLYS Brand 1. Disclaimer note: This document is prepared purely as an educational project assignment to be submitted as...
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...1. Executive Summary The project was written to observe NIKE sports footwear marketplace as the firm is overly great and the firm differs from its competitors with its extensive variety of products. In this study researcher will also analyse the company by applying PESTEL analysis, SWOT analysis, Porter’s five forces, BCG matrix and generic strategy of the firm. Nike purposes and improves the earth footwear marketing. However the company also manufactures and sells sports gear, sport fashion and accessories. Products of Nike are managed and sold in 180 countries in the world by operating its physical stores and distributers. The company purchases raw materials such as synthetic rubber, plastic compounds, and foam cushioning materials, nylon, and leather to produce Air-Sole lessening parts that is used in production of footwear. The core aim of the firm though they are manufacturing their footwear goods is to avoid the rain and maintain warmth. There are 11 supplies centers that the company has in the world. Company’s four major product line can be listed as footwear, clothing, equipment and other. 32,500 individuals work for Nike. In 2008 the income of the company was $18,627 million, which displays 14.1 per cent increased from 2007. The net profit was $1,883.4 million, and growth of 26.3% over 2007. The variety of goods Nike manufacture for variety of sports and fitness actions, such as; Athletic footwear, golf, cycling, Nike Air, Swoosh Design NIKE, (http://www.nikebiz...
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...CASE ANALYSIS NIKE THE SWEATSHOP DEBATE Summary of the Facts Nike was established in 1972 by former University of Oregon track star Phil Knight. ... Nike has $10 billion in annual revenues and sells its products in 140 countries. ... Nike has been dogged for more than a decade by repeated accusations that its products are made in sweatshops where workers, many of them children, slave away in hazardous conditions for less than subsistence wages. ... Many reporters, TV shows, companies and organizations have repeatedly exposed negative comments towards Nike. For example, a “48 Hours” news report aired on October 17, 1996 regarding a Nike factory in Vietnam, which was visited by reporter Roberta Baskin. The reporter discovered that Nike hired millions of workers who are literate, disciplined, and desperate for jobs at wages lower than minimum wage. Another example of the criticism against Nike came from a newsletter published by Global Exchange. The newsletter uncovered that the majority of Nike shoes were made in Indonesia and China, countries with governments that prohibit independent unions and set the minimum wage at rock Nike: The Sweatshop Debate The purpose and intent of this paper is to describe the legal, cultural, and ethical challenges that face the Nike Corporation in their global business ventures. This paper will also touch on the roles of the host government and countries where Nike manufactures their products and the author will summarize the strategic and operational...
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...Study of Promotional Strategies for Cars in India 1 Table of Contents 1. Objective 2. Scope of Work 3. Rationale 4. Theoretical Framework and Review of Literature i. ii. iii. iv. Promotional Strategy Promotional Mix Message and Media Strategy Communication Model- AIDA 5. Promotion Process For Cars i. ii. iii. iv. v. vi. vii. viii. ix. Selecting the target market Product and Brand Positioning Promotional Decisions Advertising Direct Marketing Interactive/Interactive Marketing Sales Promotion Publicity/Public Relation Personal Selling 6. Ford Fiesta and its Promotions i. Target Market 2 ii. Adopting offer to suit target segment iii. iv. Market Competition Strategic Promotion of Ford 7. Questionnaire 8. Analyzed Survey Report of the Questionnaire 9. SWOT Analysis 10. SWOT Analysis of Ford Fiesta 11. Conclusion 12. Bibliography 3 Chapter 1 Introduction 4 Objective To study and analyze the elements of Promotional Strategies. Study and analysis of promotional strategies of Ford India for its product Ford Fiesta. Study the customer response regarding the promotions of cars in India. Scope of the Project Study the basic aspects of Promotional Strategies such as Sales Promotion, Personal Selling, Advertising and Publicity. Studying the customer response regarding promotions of cars in India through a questionnaire. Study the promotional strategies of Ford Fiesta with all the tools of promotion. Analyze and interpret the...
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...CASE ANALYSIS NIKE THE SWEATSHOP DEBATE Summary of the Facts Nike was established in 1972 by former University of Oregon track star Phil Knight. ... Nike has $10 billion in annual revenues and sells its products in 140 countries. ... Nike has been dogged for more than a decade by repeated accusations that its products are made in sweatshops where workers, many of them children, slave away in hazardous conditions for less than subsistence wages. ... Many reporters, TV shows, companies and organizations have repeatedly exposed negative comments towards Nike. For example, a “48 Hours” news report aired on October 17, 1996 regarding a Nike factory in Vietnam, which was visited by reporter Roberta Baskin. The reporter discovered that Nike hired millions of workers who are literate, disciplined, and desperate for jobs at wages lower than minimum wage. Another example of the criticism against Nike came from a newsletter published by Global Exchange. The newsletter uncovered that the majority of Nike shoes were made in Indonesia and China, countries with governments that prohibit independent unions and set the minimum wage at rock Nike: The Sweatshop Debate The purpose and intent of this paper is to describe the legal, cultural, and ethical challenges that face the Nike Corporation in their global business ventures. This paper will also touch on the roles of the host government and countries where Nike manufactures their products and the author will summarize the strategic and operational...
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...scientists have found the answers to why concussions can affect the brain severely. Not only have they examined pro sport stars that have died due to concussions but also serial killers who have died or who are still in prison. Many pro football players suffer from concussions the most, since they do play head-on; the ones who have died from other natural deaths were examined. Some serial killers have also agreed to have their brain looked at for irregular brain function, and in both players and killers, there were either undeveloped frontal lobes or damaged frontal lobes. This was the answer they’ve been looking for not only to keep players safe that play pro sports, but to maybe save people from being a victim of homicide. Pro wrestler Chris Benoit suffered brain damage from his years in the ring and getting hit by metal chairs, rails, stairs, and even baseball bats. Maybe that could help explain why he killed his wife, son and also himself. A doctor who studied Benoit’s brain found out that his frontal lobe was damaged. Chris Benoit was a family man and everyone who knew him apart from wrestling, knew that that was most important to him. When he wasn’t wrestling he was with his family. In the ring he wasn’t so nice and his opponents weren’t either so they hit him with any object near the ring. This caused many head injuries and even some concussions. Studies of his brain show that he had a brain of an 85 year old man with Alzheimer’s disease at the time of his death. These...
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...entertainment and luxury and people now want to enhance their television viewing experience. Their increased desire for superior video and audio quality has also been reflected in our research findings. All this will sound music to the ears of all the DTH service providers planning to increase their market share many fold. The potential of DTH in Indian market is seemingly substantial. This has motivated us to undertake a market research project to analyze and assess the future prospects of its acceptability and growth in India. To make our project comprehensive and to make our results conclusive, we have done a thorough analysis in terms of in-depth primary and secondary research. Scanning through articles pertaining to DTH in newspapers, magazines and internet; interviewing dealers and marketers, sales executives; getting questionnaires filled by 250 respondents; we are confident that our findings present the facts as they are. The whole project has been so designed that it not only meets the requirements of our course curriculum, it also will be useful to existing and coming DTH service providers. Research Methodology Our report is an integral part of my Market Research paper, 3rd Semester of my Bachelor of Business Studies (BBS) course at Shaheed Sukhdev College of Business Studies, D.U. this project has been prepared under the guidance of our subject teacher, Mrs. Preeti Rajpal Singh. The project aims to understand the consumers’ perception about cable service providers and...
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...2nd, 2015 Nike Football: World Cup 2010 South Africa Nike is considered one of the most successful companies worldwide. It is well known for being the greatest producer and provider of sport gear, shoes, equipment, and different services. As most countries are now taking part in all different kinds of sport disciplines, we can undoubtedly say that in nowadays’ business world, the sport industry is deemed as one that is worth billion of dollars. Besides, it is very important to mention that Football (Soccer) in its turn is one of -if not the only- most famous sport played all over the world. This is the main reason why most companies belonging to the sport industry have great chances getting into this significant and profitable international market. As a matter of fact, the football market analysis has showed that the demand of football products gets quite preeminent with time. The following article points out to the different marketing strategies used by Nike to stay at the peak of the market concerning their varying types of football products, as well as it displays, in details, Nike’s 2010 Football World Cup campaign. Moreover, the case study in hand reflects the background of Nike and how its industry operates. It also shed light on the issues that the company had to deal with all through the 2010 World Cup campaign. Next, it analyzes how Nike is positioned in the market, and how the company is conducting itself as regards to its competitors. Last but not least, the author...
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