...Our Advantages & Disadvantages |Internal Advantages | |Advertising - Social network, Facebook, Twitter, Instagram, Website, Radio stations, Global events, Television ads, Email, memberships,| |word of mouth, YouTube, Google, tumbler | |Promotions - Loyalty cards, reward systems, | |Staff - Availabilities, customer service, RSA, flexible hours, training, work ethics, problem solving, team working, honesty, | |integrity, professionalism, create brand excitement through innovation | |Attractions – Live music program, food and drinks, atmosphere, personalized booths, entertainment, celebrities, merchandise, late night| |business | |Food & Beverages - Lunch, Dinner, Starters, mains, desserts, bar packages | |Entertainment - Weekly and monthly entertainment included local and international artists | |Merchandise - Selling products in store collectables, clothes, accessories, online...
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...Case Study Analysis Larry Dean Psy 322 June 2, 2014 April Ward Case Study Analysis When a company makes the decision to market their product or service to multiple cultures, they must be very aware of the intricacies and differences between each of the cultures. While some customs or traits associated with a particular culture are very overt or obvious, others may not be. Detailed analysis must be done to ensure that all of these traits have been considered. Failure to do so could result in a lack of profits at best and a negative hit to a brand name at worst. Two case studies give examples of companies attempting to market and sell their products and services in new cultures. Case One: Japan to Apple’s iPhone: “No Thanks!” When Apple unveiled its much anticipated iPhone to the United States the response was overwhelming. The iPhone broke new ground in smartphone technology with its touch display, 3G data network capability and internet-based applications and utilities. Apple enjoyed huge sales and revenue in the United States. Similar success was enjoyed when the iPhone was released in other countries around the world as well. Overall, the feedback was very positive. So when it came time to release the iPhone in Japan, analysts estimated a million sales. Revised estimates after the release, however, were a staggering 50% lower at 500,000 units sold. There was initially much confusion as to why actual sales were so much lower than what was initially anticipated...
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...ABSTRACT This analysis of the information technology infrastructure at United Parcel Service (UPS) begins with a general overview of the company’s information technology (IT) environment to establish awareness of the size and complexity of this corporation. It includes a macro-level breakdown of the technology infrastructure of UPS ranging from the data centers to the PCs currently in operation. The study also more closely analyzes the software and database structure of UPS along with an analysis of the company’s E-commerce activities. It includes an interview with Tom Creech, the North Florida District E-commerce manager at UPS. Finally, research was conducted to evaluate the emerging technologies that UPS is implementing and employing to support the business strategy and maintain its competitive edge. INTRODUCTION A case study is a "published report about a person, group, or situation that has been studied over time." If the case study is about a group, it describes the behavior of the group as a whole, not behavior of each individual in the group. Case studies can be produced by following a formal research method. In doing case study research, the "case" being studied may be an individual, organization, event, or action, existing in a specific time and place. Case studies are analyses of persons, events, decisions, periods, projects, policies, institutions, or other systems that are studied holistically by one or more method. The case that is the subject of the inquiry...
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...Case Study Analysis Numerous problems have arisen throughout the current employment process. As a result, This Study is an effort to analyze and determine methods to enhancement this complex procedure. From the facts gained, its believe that an absence of experience and proper planning, followed by inability to complete the entire task essential to hire new personnel in an appropriate manner. Carl Robins, a recruiter for ABC, Inc. with the company for six months, successfully hired fifteen write out 15 employees. He arranged orientation for new employee in June with the intent of having all the employees working by July. On May 15, Carl’s Supervisor, Monica Carrolls, informed him about organizing the employment issues, for example, training schedule, policy booklets, orientation, manuals, policy booklets, drug tests, and a host of other issues. He guaranteed all arrangements were complete in a timely manner. When reviewing the new trainee’s records numerous problems surfaced. For example, Robins witnessed incomplete paperwork was unfinished, not one trainee went to the clinic for mandatory drug test, and the trainee orientation manuals were piecemeal or had pages missing. Discouraged, Carl took a quick walk, returns to work, checks the scheduling of the training facility for use in trainee orientation, and discovered that Joe had reserved the room for the entire month of June from technology services. He comes back to his office astonished and puts his head down on his desk...
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...Case Study Analysis Introduction On this case study analysis paper we will look at Car Robin’s facing major problem as the new recruiter for ABC, Inc. He had only been employed with the company for six months when he was promoted to this position. He just recently recruited fifteen new trainees; yet, it appears that his lack of experience, lack of communication, and lack of organization has led to several problems occurring before the new trainees are supposed to begin training. Prioritizing his actions he has to handle the situation in timely manner. If he can’t not handle it within the time span he will have to minimize the damage and finally, he will have to plan for these kinds of things not to happen in the future. Background Carl Robbins, a new campus recruiter for ABC Inc., was assigned the job recruiting new hires to work for the Operations Supervisor, Monica Carrols. He hired 15 new trainees to work with Monica. This was Carl’s first recruitment effort. Car had scheduled a new hire orientation, which was to take place on June 15. He wanted to have all of the new hires working by July. On May 15, Monica contacted Carl about the training process, orientation, manuals, police booklets, physicals, and drug screening which Carl would coordinate for the new recruits. Carl secures his boss that everything would be set in time. (University of phoenix material 2012) After Memorial Day weekend, two weeks for the orientation training, Carl finds that the applications...
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...Case Study Analysis COMM/215 July 7, 2014 Case Study Analysis The recruitment and hiring of new employees take experience, effective communication, and time management skills. Carl, who is new to his recruitment position, hit some roadblocks when he hired his first batch of recruits. This case study analysis will identify the key problems Carl encountered, alternatives to his current situation, and look at possible solutions so he may avoid these problems in the future. BACKGROUND Carl successfully hired fifteen employees for the Operations Supervisor in April. His goal was to have all the new employee files completed, have them oriented in June, and have them working by July. Carl was responsible for making sure the employee files were complete, scheduling the orientation and providing all written material for the new hires. When contacted by Monica, the Operations Supervisor, he assured her that everything would be arranged for the June 15th orientation. Just prior to June 1st, when Carl was going over his new trainee files, he discovered many problems that would affect his plan for his new hires to complete their orientation on June 15th. KEY PROBLEMS Carl’s lack of experience and time management is a key issue; it left him vulnerable to problems. Carl also failed to communicate effectively with his team members and his new employees. Carl encountered three key problems. The first problem found was that the files for the new employees were incomplete...
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...and reflectively deciding what to believe or do. Critical thinking means making reasoned judgments. Basically, it is using criteria to judge the quality of something, from cooking to a conclusion of a research paper. In essence, critical thinking is a disciplined manner of thought that a person uses to assess the validity of something: a statement, news story, argument, research”. Critical Thinking plays a an important role in the case study analysis by giving us a foundation for a deeper learning and integration of the reading. Without thinking critically about what we are studying , we wouldn't be able to learn in a meaningful way or we wouldn't be able to learn deeply enough to have our thinking corrected and enhanced. The purpose of this case study analysis paper is to provide the case study background, identify key problems in the study, provide alternatives, propose solutions and offer a recommendation in the case of Carl Robins by utilizing the critical thinking skills. Background The case study presented in front of us is a case study of Carl Robins, a new campus recruiter for ABC, Inc., who in his first recruitment effort successfully hired 15 new trainees to work for Monica Carrolls, the Operations Supervisor (University of Phoenix, 2015). Carl Robins successfully hired 15 new trainees and scheduled new hire orientation date for June 15 with an intention and hope that the new hires would be readily eased into their job roles in the following month, month of July...
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...Case Study Analysis Felix Cruz University of Phoenix COMM 215 October 25, 2012. Dr. Santiago Case Study Analysis My suggestions for Arthur to make this summer of replacements hires more successful than those in the past are pretty simple. But in order to obtain these suggestions we must review this case with details to see where the missing factors are. I pretend to review the case of Arthur Reed a warehouse supervisor of the Blue Grocery Stores. He had been in the business for over 20 years and he is in charge of the shipping dock, both first and second shift. The issue here starts when the company gets close to summer because apparently, most of his senior staff suddenly wants to take theirs vacations. The ones that do not get vacations trends to make call-ins related to sickness without any advice in advance which make this a stressful situation for Mr. Reed. This supervisor has to deal with these absences and personnel shortage situations in a daily and weekly basis. He had tried to implement different options such as replacing workers but unsuccessfully because of the higher cost for both the employee and the employer. In addition, we sum the fact that, it is hard to keep people in this job, especially since replacements were not guaranteed any minimum hours or given any benefits and they will be paid at $6 dollars per hour which is a very low rate compared to the higher cost of uniforms, steel-toed boots, and the payments for the union dues. After making...
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...Case Study Analysis The success of marketing a product or service in other countries is affected by the product itself and consumer demand. According to Weber (2002), when marketers are looking to export their products or services to other countries they need to understand the consumer’s demands, expectations, and tastes in the region. Not all consumers feel and think the same way. For example, consumers in Hong Kong have different historical and cultural views than Mainland China, although they may have similar cultural values (Weber, 2002). Consumers within these two regions may have different preferences and environmental standards. The same could be said for Japan. Therefore, when marketers are trying to enter other regions they must understand the region’s culture and behavior toward a product or service. Marketers must also understand demand factors of that region, such as economic and social. Case one: Japan to Apple’s iPhone: “No Thanks!” Although technology is used all over the world, different countries can provide many challenges when trying to introduce new technologies to them. Apple found this out when trying to introduce the iPhone in Japan. According to Frommer (2010), reasons the iPhone was not successful in Japan was because Apple failed to understand what the Japanese consumer expected of an iPhone and the competitive marketplace. Although the iPhone is successful in the United States, many consumers in Japan believe the phone’s technology is old and...
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...Case Study Analysis Chevy Mae C. Duque COMM/215 Essentials of College Writing November 17, 2014 Linda Boyer Case Study Analysis After reading the problem that Carl is facing, I have concluded that it was a mere lack of preparation on his part that caused it. Even though it is only his first ever recruitment effort as a new campus recruiter, Carl should have taken specific steps to prepare. I don’t think it’s too late for him to fix the problem, he just needs to regroup with his new trainees and reschedule the orientation. It was early April; Carl Robins had only been working at ABC for six months when he first set out his recruitment effort and successfully recruited 15 new trainees to work for Monica Carrolls, the Operations Supervisor. He let his new hires and Monica know that the orientation will be on June 15, in hopes to have all the new hires to be working by July. Exactly one month prior to the scheduled orientation, Monica raised her concerns about the new hires to Carl regarding; training schedule, manuals, policy, booklets, physicals and drug tests. Carl assured her that they would all be arranged and ready in time. But it wasn’t until after Memorial Day, about one to two weeks after Monica’s reminder, when Carl decided to go over the trainee files to finalize the paperwork needed for the orientation. That’s when he found all the issues concerning his new hires, with only two weeks left until the scheduled orientation. Some of the new hires did not complete...
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...Case Study Analysis David Berwanger Comm/215 April 23, 2011 Gloria Reeves Case Study Analysis Even though very inspired, and goal driven, Carl managed to make a few mistakes that may have been avoided. These mistakes have now put him in danger of possibly not being able to put the new hires to work on time, which leaves the company is the same predicament of not having enough employees on the clock. Eager to prove that he was the man for the job as a Campus Recruiter, he hired 15 new hires and may have been able to get away with a fewer number of new recruits. He should have started by making sure that the current budget supported the salary for 15 new hires. Next, he should have looked at the company’s training schedule to confirm that the training room he wanted to use was in fact free to reserve. Now there is a group of people expecting to receive training and nowhere to train them. This kind of action on behalf of the company can cause employees to self-terminate their employment and seek gainful employment elsewhere. Once Carl scheduled everything, he should have been tracking things on a regular basis to make sure that everything was on schedule. Waiting until the last mine to ensure everything was in place cost a lot of valuable time in creating a contingency plan. In addition, he should have personally created employee files for each of the candidates and managed them personally until orientation was completed. If he would have checked earlier on the paperwork...
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...Case Study Analysis Majida Ismaili Alaoui COMM/215 November 25, 2012 Gretchen Treadwell The peer review process is a positive asset, and neutral tool. The benefit of the review, allowed me to pinpoint my weaknesses, and reinforce my strength in writing. The objectivity of the review, made me feel comfortable, and allow me to take the criticism from its positive side, therefore I will make a serious effort to rectify my mistakes and take in consideration my peers feedback. My reaction to the peers’ comments was positive as it helped me see the reader perspective to my work, which is a reflective mirror. In consequences, I reflected on the message I intended to send through this case analysis study. The peer review comments helped me mostly in accepting and to be open to other’s suggestions and feedback. Another positive aspect of this exercise is also acquiring the possibility to read and reflect on my peers work also and learn from their strength and weaknesses, so it is beneficial in both ways. The least helpful aspect in this review is that I wished that my peers gave me more palpable examples regarding what I should avoid and what I should reinforce. Carl the new campus recruiter for ABC, Inc., has promised Monica, the operations supervisor that he will deliver 15 new hires by June 15. Assuming that the process of hiring is as simple as he made it sound. These employees, according to Carl will be ready and capable to fulfill the company’s orientations. Carl is...
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...Case Study Analysis Introduction This case is about a man named Carl. He works for ABC Inc. He hired 15 new applicants. There was a list of tasks that he was given to complete for the new trainee orientation by June 15. Since he was new to his job and unexperienced, he was unsure of how to handle making sure the pre-employment paper work and screenings were complete. Checking to make sure that all the supplies needed were available and that the conference room wasn’t booked for the same time that he needed. What problems appear in this Case: In this particular case, there are multiple problems. First, there is the fact that Carl took on a big task without much experience under him. He didn’t plan ahead in case something happened. He scheduled orientation without making sure everything was ready to have an orientation. None of the applicants can go to a new hire orientation without completing the application process or a drug screen. He didn’t even make sure the training room was available be reserving it. Carl didn’t check to see if he needed to order new manuals. He assumed that the company had enough on hand. When he checked there was only 3 and each of them had numerous pages missing. Solution to problem: With Carl being unexperienced in hiring new employees, he should have asked for help from the start. If he would have asked for help, he most likely would have received it and it would not have been stressful. In reality though, he did not...
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...After reviewing this case I was alerted of several things that went horribly wrong. The person having the problems, Mr. Robbins, unfortunately did not take the correct steps in setting up the new hire orientation; because of this, he has a mess on his hands. Possibly a case of taking on too much too soon, he has made a mess of his assignment. Firstly, he failed to ensure his paperwork was in order until it was almost too late, secondly he did not make sure that the meeting room was free and clear for him to use during the time he needed it. There were many ways Mr. Robbins could have avoided and prevented these issues from occurring and we’re going to discuss a few of them here today. In early April, Mr. Robbins recruited several new hires despite being one himself. He had found 15 prospective employees and was hoping to get them through orientation and working by June 15. Two and a half months time seemed like more than enough time to accomplish this goal. In May, the woman he was recruiting for, Ms. Carroll, called Mr. Robbins to discuss and instruct him on what she wanted done. Mr. Robbins insured her everything would be taken care of. Here is the first mistake Mr. Robbins made. He told Ms. Carroll everything would be taken care of and did not follow this up with action. He waited until after Memorial Day to pull files on the new hires. He should have ensured the new hires were up to par shortly after recruiting them. He did not make sure they had completed applications, mandatory...
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...Case Study Analysis_WK5 PSY322/Consumer Psychology and Research June 16, 2013 Case Study Analysis The subject case studies are designed in order to conceptualize the cross-cultural consumer behaviors, their effects on business and company activities while analyzing the case study. The main realm of subject study is the consumer behaviors in global perspectives. The studies are also aimed to create the sense in the students about how to analyze the case study. So to achieve the said objectives the extensive literature review is conducted including the evaluation of consumer behaviors and their decisions regarding purchases while including the lessons learned by the Apple regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan. The consumer behaviors during the field survey administered under subject study are found dissimilar across the cultures. These dissimilarities in behaviors of the customers across the cultures affect the company’s marketing mix strategies. These effects are discussed in sections created below. Likewise the lessons learned from the Walt Disney Company about consumer behavior and purchasing decisions at Hong Kong Disneyland has also been added as a part of study while explaining various issues that may influence the behaviors of the consumers. Lastly the survey administered identifies the reasons behind the Japanese consumers’ behaviors of hating the iPhone...
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