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Case Study: Bay Area Regional Accountable Heath System Marketing Plan

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Bay Area Regional Accountable Heath System Marketing Plan
As a long-term marketing and strategic director at Oakland Alameda Regional Hospital a 250-bed hospital, with a busy emergency room and an outpatient primary care satellite allows an understanding of an effective marketing strategy for Bay Area Regional Accountable Heath System (Berkowitz, 2011, p. 38). An Accountable Care Organization (ACO) is dynamic within the elements of the marketing strategies. An Accountable Care Organization (ACO), is “an entity that can be implement organized processes for improving quality and controlling the costs of care and can also then be held accountable for these care results and the resultant costs associated with the outcomes” (Berkowitz, 2011, p.

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