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Case Study Better World

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Case Study B: Better World Books 1. What are the vision, mission, and values of Better World Books? Critically evaluate them. Are they helpful to the company’s leaders in formulating strategic intent? Why or why not? Better World books has a very unique and intuitive vision in my opinion, they have found a way to make a huge profit from something that is basically is an environmental issue. Their mission is clear, they want to be the company all other companies model their companies after. They are starting a movement in which all other companies should try and emulate to be, which is a great idea because there is no cost for the books that they acquire, and at the same time turn around and make a positive impression on the earths environment and multiple communities around the world. They have taken their love for books and reading and found a way to be environmentally conscious while still creating a successful company that makes profits and bring literacy to people all over the world. Better World Books make many smart moves as a business; they invest well, and waste not. I believe that Better World Books have an ideal business blueprint that many companies can model and be financially successful while still being conscious about how you do business. 2. Analyze the ways in which BWB strives to achieve a triple bottom line. Is this business model sustainable in the long term? Why or why not? Better world books have achieved the triple bottom line approach; they have made a conscious effort to achieve a social, enviromental, and economic sustainability. It directly donated books and gave financial support to literacy initiatives worldwide. Moreover, a percentage of each sale was given separately to the individuals, libraries, or colleges as well as literacy partners chosen by them. BWB did not advertise in the media about collecting and selling

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