Case study 1
Ippy realized that there wasn’t a market in her area that sold business attire customized to her religion. She most likely realized that there was an opportunity to make money where she lived.
She had the ability to make business attire cattered to her religion. She learned the skills to make a business plan from her college. The knowledge from her school helped her to make a business. Ippy didnt have to spend any money to advertise her business. Her business was advertised by the people talking about it.
She could of been considered a finalist due to her skill and knowledge that she has gained on her own. It could have been because she went to a highly accredited college.
She learned alot from her after school programs called Excelence in Youth Entrepreneurialship. It was provided by the Springfield Technical college’s entrepreneurial institute.
Case study 2
Sol y Canto can be defined as a coice and communication and its mission to create music that moved, delighted, and excited people. The target market is to connect Hispanics with other non Hispanic people. The product they supply are music concerts. They also offer concerts in forms of either a duel to a sextent. They have their own studio in their house so making music wont be a problem or costly. They also travel to many parts of the world for conccerts.
Rosemarie came from two performer parents. Brian describes himself as an chicanogringo. He graduated from New England Conservatory of music.
The methods they used were studying the market for voice overs and seeing how their was a big market for bilingual voice overs Rosi saw it as an opportunity. She took courses and seeking out mentors in the field.
Amador has a competitive advantage because of bilingual skills and being able to get rid of accents or provide them by requests. They also keep their prices competitive. They even have their