...Branding and marketing are important concepts for any business. This case study will explore the Cisco marketing case study in the Kotler and Keller, 2012 Marketing Management textbook. First off, the study will explore the differences between building a brand in a business to business context versus building a brand in a consumer market. Furthermore, the study will also explore if Cisco's plan to reach out to consumers is a viable one. First off, branding in a business to business application has some notable differences over the consumer market. Cisco had to utilize some ingenious methods of branding during the marketing of its routing and networking products. Cisco's original product line was made for sale to other businesses for use in the internet connectivity market. For Cisco to develop their brand, they had to develop a totally different approach than ones utilized in the consumer market. They had to specificity market their product to the companies who were operating data centers and server farms. In this type of industry, often good brands are developed by targeting specific types of consumers and in this case it was computer scientist and information technology experts. This can be accomplished in several ways. One method is essentially setting up sales meetings with potential information technology customers. Theses meetings can be utilized to get the brand name out there and possibly show off the superiority of the networking product. Additionally, targeted...
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...Cisco Systems Uses Its Culture for Competitive Advantage Case Study 1. What are the observable artifacts, espoused values, and basic assumptions associated with Cisco’s culture? Explain. The above terms are also known as the three fundamental layers of organizational culture, each varying in outward visibility and resistance to change an each level influences another level. Observable artifacts are the most visible and also cosist of the physical manifestation of an organization’s culture (Kreitner and Kinicki,2010, pg.65). An example of this when the CEO John Chambers uses just three words to describe the benefits of the San Jose networking giant’s management system: “speed, skill, and flexibility.” This is relates a published list of values by Cisco. Another example is with Manny Rivelo, a senior vice president at Cisco Systems, that 70% of his compensation is based on the council’s ability to meet revenue targets and collaborate. As to espoused values, they represent the explicitly stated values and norms that are preferred by an organization. In Cisco’s case, it was Chambers’ idea originated by a loss of $2.2 billion loss in 2001, which involves grouping executives into cross-functional teams. This concept would lead to faster decision making. Basic assumptions are unobservable and represent the core of organizational culture. I feel that Rivelo’s one quote sums of the basic assumptin for Cisco, “I’m on a litany of them-three councils, maybe six boards, and five working...
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...Kinicki,2010, pg.65). An example of this when the CEO John Chambers uses just three words to describe the benefits of the San Jose networking giant’s management system: “speed, skill, and flexibility.” This is relates a published list of values by Cisco. Another example is with Manny Rivelo, a senior vice president at Cisco Systems, that 70% of his compensation is based on the council’s ability to meet revenue targets and collaborate. As to espoused values, they represent the explicitly stated values and norms that are preferred by an organization. In Cisco’s case, it was Chambers’ idea originated by a loss of $2.2 billion loss in 2001, which involves grouping executives into cross-functional teams. This concept would lead to faster decision making. Basic assumptions are unobservable and represent the core of organizational culture. I feel that Rivelo’s one quote sums of the basic assumptin for Cisco, “I’m on a litany of them-three councils, maybe six boards, and five working groups”, suggests that being involved in numerous groups makes the company as a whole grow faster and be better ready for the economy. 2. Use the competing values framework to diagnose Cisco’s culture. To what extent does it possess characteristics associated with clan, adhocracy, market, and hierarchy cultures? Discuss. I feel that Cisco Systems use a clan and adhocracy culture rather than a market and hierarchy. It really depends on the company and what...
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...Cisco IT Case Study Organizational Change and Advanced Services for Operational Success How Cisco IT Implemented Organizational Change and Advanced Services for Operational Success New organizational framework greatly improves operations. Given today’s pressing need to optimize IT services and resources while reducing costs and improving organizationwide productivity, the Cisco lifecycle methodology offers the framework needed to make operations more efficient and responsive. Cisco IT Network and Data Center Services (NDCS) changed from using a traditional organizational model to Cisco’s own lifecycle model, with substantial operations improvements across five different metrics. This case study describes Cisco IT’s internal infrastructure, a leading-edge enterprise IT environment that is among the largest and most complex in the world. “By moving from a traditional technology, silo-based organizational structure to a lifecycle-based model, we were able to improve our operational metrics considerably. Our number of cases decreased by approximately 60 percent, and our time-to-repair to get clients back up and running has decreased by almost 70 percent.” John Manville, Vice President, IT Network and Data Center Services, Cisco BACKGROUND An enterprise with 300 locations in 90 countries, Cisco has 46 data centers and server rooms supporting the 65,000-plus employees. Fourteen of the data centers/server rooms are production or customer-facing and 32 are used for product...
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...Cisco IT Case Study Organizational Change and Advanced Services for Operational Success How Cisco IT Implemented Organizational Change and Advanced Services for Operational Success New organizational framework greatly improves operations. Given today’s pressing need to optimize IT services and resources while reducing costs and improving organizationwide productivity, the Cisco lifecycle methodology offers the framework needed to make operations more efficient and responsive. Cisco IT Network and Data Center Services (NDCS) changed from using a traditional organizational model to Cisco’s own lifecycle model, with substantial operations improvements across five different metrics. This case study describes Cisco IT’s internal infrastructure, a leading-edge enterprise IT environment that is among the largest and most complex in the world. “By moving from a traditional technology, silo-based organizational structure to a lifecycle-based model, we were able to improve our operational metrics considerably. Our number of cases decreased by approximately 60 percent, and our time-to-repair to get clients back up and running has decreased by almost 70 percent.” John Manville, Vice President, IT Network and Data Center Services, Cisco BACKGROUND An enterprise with 300 locations in 90 countries, Cisco has 46 data centers and server rooms supporting the 65,000-plus employees. Fourteen of the data centers/server rooms are production or customer-facing and 32...
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...Bachelor of Science IT-Security Mentor Name: Signature Block Student’s Signature Mentor’s Signature Table of Contents Capstone Proposal Summary 1 Review of Other Work 8 Rationale and Systems Analysis 16 Goals and Objectives 22 Project Deliverables 26 Project Plan and Timelines 27 References 28 Appendix 1: Competency Matrix 4 Capstone Proposal Summary Internet of Everything (IoE) and “Big Data” equates to competitive advantages to the modern business landscape. Numerous white papers are circulating on the Internet highlighting the business case supporting the IoE initiative. For instance, in a white paper conducted by Cisco Inc. on the Value Index of IoE in 2013 reported the following: In February 2013, Cisco released a study predicting that $14.4 trillion of value (net profit) will be at stake globally over the next decade, driven by connecting the unconnected –people-to-people (P2P), machine-to-people (M2P), and machine-to-machine (M2M) - via the Internet of Everything (IoE). Cisco defines the Internet of Everything as the networked connection of people, process, data, and things. The IoE creates new “capabilities, richer experiences, and unprecedented economic opportunity for businesses, individuals, and countries” (The Internet of Everything, Cisco, Inc. 2014). With such a lofty goal looming, and the monetary potential, many sources will support the notion of companies scrambling to achieve a computing networking infrastructure that supports...
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...Cisco Systems, Inc. Supply Chain Risk Management Chuck Munson with María Jesús Sáenz and Elena Revilla Vice President, Publisher: Tim Moore Associate Publisher and Director of Marketing: Amy Neidlinger Executive Editor: Jeanne Glasser Levine Operations Specialist: Jodi Kemper Managing Editor: Kristy Hart Senior Project Editor: Betsy Gratner Compositor: Nonie Ratcliff Manufacturing Buyer: Dan Uhrig © 2014 by Chuck Munson Published by Pearson Education, Inc. Publishing as FT Press Upper Saddle River, New Jersey 07458 FT Press offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, corpsales@pearsontechgroup.com. For sales outside the U.S., please contact International Sales at international@pearsoned.com. Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. ISBN-10: 0-13-375744-7 ISBN-13: 978-0-13-375744-6 Pearson Education LTD. Pearson Education Australia PTY, Limited. Pearson Education Singapore, Pte. Ltd. Pearson Education Asia, Ltd. Pearson Education Canada, Ltd. Pearson Educación de Mexico, S.A. de C.V. Pearson Education—Japan Pearson Education Malaysia, Pte. Ltd. Reprinted from The Supply Chain Management Casebook (ISBN: 9780133367232)...
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...Cisco Systems, Inc. Supply Chain Risk Management Chuck Munson with María Jesús Sáenz and Elena Revilla Vice President, Publisher: Tim Moore Associate Publisher and Director of Marketing: Amy Neidlinger Executive Editor: Jeanne Glasser Levine Operations Specialist: Jodi Kemper Managing Editor: Kristy Hart Senior Project Editor: Betsy Gratner Compositor: Nonie Ratcliff Manufacturing Buyer: Dan Uhrig © 2014 by Chuck Munson Published by Pearson Education, Inc. Publishing as FT Press Upper Saddle River, New Jersey 07458 FT Press offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, corpsales@pearsontechgroup.com. For sales outside the U.S., please contact International Sales at international@pearsoned.com. Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. ISBN-10: 0-13-375744-7 ISBN-13: 978-0-13-375744-6 Pearson Education LTD. Pearson Education Australia PTY, Limited. Pearson Education Singapore, Pte. Ltd. Pearson Education Asia, Ltd. Pearson Education Canada, Ltd. Pearson Educación de Mexico, S.A. de C.V. Pearson Education—Japan Pearson Education Malaysia, Pte. Ltd. Reprinted from The Supply Chain Management Casebook (ISBN: 9780133367232) by...
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...Rationale and Systems Analysis 19 Goals and Objectives 25 Project Deliverables 28 Project Plan and Timelines 30 Project Development…………………………………………………………………………………………………………………………….31 Additional Deliverables………………………………………………………………………………………………………………………….35 Conclusion…………………………………………………………………………………………………………………………………………….35 References 37 Appendix 1: Competency Matrix 38 Appendix 2: Cisco ASA 5555-X Firewall Specifications…………………………………………………………….40 Appendix 3: ABC Inc. Project Schedule…………………………………………………………………………………….44 Appendix 4: High-Availability Design Screenshots……………………………………………………………………45 Appendix 5: Screenshots of inside to outside access; outside to DMZ access; NAT rules and configurations; and performance graphs and performance results….........................................51 Capstone Report Summary Internet of Everything (IoE) and “Big Data” equates to competitive advantages to the modern business landscape. Numerous white papers are circulating on the Internet highlighting the business case supporting the IoE initiative. For instance, in a white paper conducted by Cisco Inc. on the Value Index of IoE in 2013 reported the following: In February 2013, Cisco released a study predicting that $14.4 trillion of value (net profit) will be at stake globally over the next decade, driven by connecting the unconnected –people-to-people (P2P), machine-to-people (M2P), and machine-to-machine (M2M) - via the Internet of Everything (IoE). Cisco defines the...
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...Assignment: Enterprise IT at Cisco Case Write-Up | Summary: Enterprise IT at Cisco Systems is an interesting case that demonstrates what happens when a company’s IT infrastructure is decentralized. In the case of Cisco, the word decentralized was demonstrated in how the individual departments conducted business in their own ways and not in conjunction with other business functions. At one point, this approach was encouraged as it was believed to allow departments, and the people running them, the ability to avoid company politics, to ensure their priorities were met, and to encourage each department and individual the opportunity to be creative and innovative, which is a fundamental component of Cisco’s company style. Brad Boston, CIO of Cisco, believed that it was possible to retain that company attitude of innovation in a more centralized manner to decrease redundancy and formally integrate systems. While there was a great deal of pushback from employees, and the full centralization will take a great bit of time, Boston was making the best choices for the company. 1. How did Cisco find itself in such trouble with regard to its internal IT in 2001? Why didn’t the single ERP system help more? Why didn’t this ensure more consistency? As briefly mentioned above, Cisco found itself in such trouble as a result of allowing every department and employee operate freely and with little regard for what others were doing. As stated on page 4 of the case study, “Boston also discovered...
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...Business Case for Cloud Collaboration Case Studies and Testimonials Some organizations prefer to host their IT systems in their own data center. But on-premises communications solutions are not for everyone, and many organizations are shifting to a secure hosted collaboration solution in order to: • Increase agility to quickly scale up or down • Extend collaboration applications to anyone, anywhere • Free up IT resources to focus on core business • Reduce total cost of ownership (TCO) • Replace an aging voice or video communications system The cloud can reduce complexity for users who just want to get their jobs done and enable new levels of collaboration. This brochure shares the experiences of actual customers who replaced their on-premises communications system with a secure Cisco Powered cloud service based on Cisco Hosted Collaboration Solution (HCS). © 2013 Cisco Systems, Inc. All rights reserved. 1 Table of Contents Increased Agility to Scale Up and Down.........................................................................................3 Global Document Management Company Sets Up Contact Center in Two Weeks...............................3 Life Insurance Company Adds New Locations Without Increasing IT Staff............................................4 Testimonial: Scotts LawnService Scales Contact Center Agents for the Season.................................5 Extend Collaboration Applications to Anyone, Anywhere, Using Any Device .........................
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... Adam R. Moneypenny Assignment: VoIP The case study I read to research how VoIP was beneficial to an organization was the one Cisco released that details why they needed one, how it improved operations, and the many advantages that came with the implantation of VoIP. The case study highlights how this was the largest implementation of an IP telephony system in industry history (Cisco, 2002). Cisco, and many other companies, always has looked for ways to reduce costs, increase revenue, and become more efficient, and all three of these criteria were enhanced by the implementation of VoIP as the main telephony system for their organization. Cisco (2002) goes on to talk about how telecommunications, within the organization and externally, over the internet was the next logical and necessary frontier for them. They treated the change to VoIP from PBX not just as a replacement for the telephony system but as another application that enhanced their overall IT strategy and fit nicely into the existing infrastructure (Cisco, 2002). The benefits of changing over into an internet based telephony system not only improved the efficiency of the current PBX system but brought many operational and cost advantages as well. Operations were improved by using one system that could handle voice, data, and video over one single network infrastructure. This meant that personal and workgroup productivity was...
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...Cisco Systems: The Supply Chain Story Cisco Systems Inc. is a worldwide computer networking company based out of San Jose, California. From Cisco’s beginning they as a company aimed to connect all members of the supply chain. Cisco’s initial product was the router, which contained an operating software called Internet Operating System (IOS). This product launched Cisco as a company and led to their future goal of a completely integrated supply chain. The first integration, a customer support site, came a year after the router was launched and it allowed customers to download and upgrade software as well as technical support through e-mail. This support center continued to grow through the early nineties and was eventually replaced by a customer support system on their website. The customer support system was continually added to and by 1995 it included; company and product information, technical and customer support, and most importantly it introduced the ability to sell products and services online. Cisco’s main desire behind this system was to streamline the process of customer support and allow the information to more easily utilized. In 1996, Cisco implemented another Internet application called “Networked Strategy,” this introduced online order entry and allowed the information to flow through Cisco’s supply chain. The order information was sent to Cisco’s ERP system which in turn sent it out to the various suppliers and manufacturers, allowing for a very efficient...
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...A Case Study Report On Cisco Systems Risk Strategies Submitted to, Amy vuong Submitted by, Marut shah Vishal Dave Manthan Shekhadia Keyur Patel Rudraksh Gaikwad Imran Siddique Mohammad Faisal Contents 1. Introduction ............................................................. 4 1. Executive summary .............................................. 4 2. Issue identification .................................................. 5 1. Challenge & Issues ............................................... 5 3. Alternatives & Options: .......................................... 6 4. Recommendations ................................................... 9 5. Implementation of strategies & results: .................. 9 6. Monitor & Control: ............................................... 10 7. Lessons Learned..... Error! Bookmark not defined. 1. Introduction Cisco, the global information and communication technology provider, has put in place a supply chain resiliency program that any company facing possible risk from supply chain disruption should study. Cisco's program for SCRM combines tools, policies, practices and management support into a comprehensive system that enables the company to truly understand and manage the risks associated with the supply of most of its products. Beginning with new product design and introduction, and continuing through to current product manufacturing and fulfillment, Cisco can predict potential risk points and work with members of its supply...
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...EBC 6260 A Integrated System Networks/Enterprise Group Project: - Web Conferencing and Business Impacts prepared by Aqueel khoja mohsin ali Raja Pethanasamy shihab ahmed list of Figures Figure 1: Adobe Connect Features 6 Figure 2: Host Server Internals 6 Figure 3: Adobe Connect Architecture 8 Figure 4: XCON Standards 9 Figure 5: Top web conferencing solutions 9 Table of Contents Executive summary 2 Introduction 3 Technical Aspects of Web Conferencing 6 i) Web conferencing 6 ii) Technical Features of web conferencing 7 iii) How web conferencing works 7 iv) Server Architecture 8 v) Issues with web conferencing 7 vi) Standards in web conferencing 8 How companies are using the web conference 9 a) Identify and Describe Issues 12 b) Web conferencing advantages 8 c) Challenges of webconferencing 8 d) Web conferencing advantages 8 Businsess impacts of web conferencing 8 a) Businsess impacts of web conferencing 8 b) Collobaration and Process Management Survey Results 8 c) Business Case Studies 8 a)Seagate Case study 8 b)Vodafone Case Study 8 c)University of Notre Case Study 8 d)Cost Savings from web conferencing 8 e)Top web conferencing solutions for Enterprise 8 Conclusion & Recommendation 10 Executive summary As an integral part of the course “Integrated System Network” for E Business Technologies Program we are assigned by our respected course teacher to write a report on “Web...
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