...Dell, Inc. A Strategic Management Case Study October 8, 2013 Sophie Yanez University of the Incarnate Word Table of Contents I. Introduction II. Dell’s Strategy a. Vision Statement b. Mission Statement c. Strategies and Objectives III. Recommended Vision and Mission Statements IV. External Assessment a. Porter’s Five Forces Model b. External Factor Evaluation c. Competitive Profile Matrix V. Internal Assessment a. Value Chain b. Internal Factor Evaluation VI. Porter’s Five Generic Strategy VII. SWOT Analysis a. SPACE Matrix b. Boston Consulting Group Matrix c. Internal-External Matrix VIII. Strategy and Objective Recommendations IX. Recommended Implementation Plan X. Strategy Review and Evaluation References Appendixes I. Introduction Dell was founded in 1985 under the name, PCs Limited by Michael Dell who at the time was a college student of the University of Texas. In 1988 the company’s name was changed to Dell Computer Corporation. The company is headquartered in Round Rock, Texas and is the world's #3 supplier of Personal Computers (PC) behind HP who ranks as #2 and Lenovo who ranks as #1 (According to IDC worldwide quarterly PC tracker). Dell provides a broad range of technology products for the consumer, education, enterprise, and government sectors. In addition to its line of desktop and notebook PCs, Dell offers network servers, data storage systems, printers, ethernet switches, and peripherals, such as displays and...
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...Case study on | Strategic Analysis | Of Dell Inc. | | mujeeb | [Pick the date] | | Introduction: The purpose of this report is to analyze the strategic position of Dell Inc. Headquarter in Round Rock, Texas; Dell computer was founded in 1984 by Michael Dell who was then an undergraduate student at the University of Texas. From very inception the company is providing superior value to its target market by providing latest technology at competitive prices around the world. Dell is cited as the largest player of the personal computer market. The company follows unique selling policy that is known as Dell Model—selling computers and other equipments directly to customer and build-to-order strategy thereby eliminating the intermediary margins and inventory costs. The mission statement of Dell has been divided into three parts customer satisfaction that states “We are an established company striving to satisfy customers by meeting their demands of quality, responsiveness, and competitive pricing. Each customer is #1” , team satisfaction that states, “Management and employees are committed to cooperating as a team for the purpose of profitability and gratification of a job well done” and community satisfaction “We will provide jobs in a clean, safe, environmentally sound atmosphere and be an active participant in community affairs” (Dell, 2010). 1. External Analysis: The primary industry of Dell is personal computer and computer equipments that are evolving...
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...CASE STUDY ON Strategic Analysis Of Dell Inc. mujeeb [Pick the date] Introduction: The purpose of this report is to analyze the strategic position of Dell Inc. Headquarter in Round Rock, Texas; Dell computer was founded in 1984 by Michael Dell who was then an undergraduate student at the University of Texas. From very inception the company is providing superior value to its target market by providing latest technology at competitive prices around the world. Dell is cited as the largest player of the personal computer market. The company follows unique selling policy that is known as Dell Model—selling computers and other equipments directly to customer and build-to-order strategy thereby eliminating the intermediary margins and inventory costs. The mission statement of Dell has been divided into three parts customer satisfaction that states “We are an established company striving to satisfy customers by meeting their demands of quality, responsiveness, and competitive pricing. Each customer is #1” , team satisfaction that states, “Management and employees are committed to cooperating as a team for the purpose of profitability and gratification of a job well done” and community satisfaction “We will provide jobs in a clean, safe, environmentally sound atmosphere and be an active participant in community affairs” (Dell, 2010). 1. External Analysis: The primary industry of Dell is personal computer and computer equipments that are evolving with the passage...
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...Introduction The aim of our following proposal is to help Mr. Donothing to construct an investment portfolio base on an inheritance of $10 million dollar. After the meeting with Mr. Donothing we understand his existing lifestyle and his vision on his future personal plans. We will conduct a series of economic analysis to demonstrate the possible future economic trends and base on our analysis we will suggest several types of investment for Mr. Donothing to make a final decision. In addition, we will identify and provide our professional suggestion on each and every industry and company he should consider base on current market trends and company’s growth prospect/opportunity during the investment timeframe. Finally, there will be an evaluation of the portfolio by using expected return rates to understand whether it meets the needs and preferences of the investor. Investor Profile and Policy Statement Investor Profile Mr. Donothing is 50 years old and single. The most important is that Mr. Donothing does not work at all but he inherited $10 million. He is an amphibious person, which means he spends his time in cruise lines. Furthermore, he needs $550 per day throughout the year for cabin charges and food. And he needs another amount $25,000 for secretarial services and incidental expenses. He wants to settle in Pompano Beach, Florida at 55, and then get married and have a child. The house he wants to buy is selling for $500,000. His cash needs would remain...
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...Ethical Obligations and Decision Making in Accounting Text and Cases Steven M. Mintz, DBA, CPA Professor of Accounting California Polytechnic State University, San Luis Obispo Roselyn E. Morris, PhD, CPA Chair and Professor of Accounting Texas State University-San Marcos Boston Burr Ridge, IL Dubuque, IA Madison, Wl New York San Francisco St. Louis Bangkok Bogota Caracas Kuala Lumpur Lisbon London Madrid Mexico City Milan Montreal New Delhi Santiago Seoul Singapore Sydney Taipei Toronto Table of Contents Chapter 1 Integrity: The Basis for Ethics in Accounting 1 What Is Ethics? 1 Definition 1 Application of Ethical Reasoning in Accounting DigitPrint Case 33 32 Conclusion 34 Discussion Questions 34 Endnotes 36 Chapter 2 Cases 37 2 Case 2-1: A Faulty Budget 38 Case 2-2: Better Boston Beans 39 Case 2-3: Eating Time 40 Case 2-4: Is Internal Whistle-Blowing "Right"? Case 2-5: Play Ball 43 Case 2-6: Supreme Designs, Inc. 44 Case 2- 7: The City of West Buckle 46 Case 2-8: The CPA Review Course 47 Case 2-9: The Ethics ofiPod-ing 48 Case 2-10: The Tax Return 49 Distinguishing between Ethics and Morality Religious and Philosophical Foundations of Ethics 3 Teleology 4 Deontology 6 41 Acting with Integrity Personal Integrity 8 7 The Moral Point of View 7 The Six Pillars of Character.... 8 Trustworthiness 8 Respect 10 Responsibility 10 Fairness 11 Caring 11 Citizenship 12 Chapter 3 Ethical Decision Making in Business 50 What Is Business Ethics...
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...Strategic Management & Case Analysis Department of Business Administration Sylhet International University, Sylhet Submitted by: Shakhor Ranjan Dash Roll No. 11382 MBA 2-2 Submitting Date : 30.11.2012 Dell Case: Question 1 :: What are the advantages to Dell of having manufacturing sites located where they are? What are the potential disadvantages? Answer: Dell’s manufacturing sites are in Brazil, China, Malaysia, Ireland, and the U.S. Advantages of these locations are that some of them are low cost (Brazil, China, Malaysia and, relatively, Ireland), they have educated work forces that are highly productive, and they are near large regional markets. Dell Case: Question 2 :: Why does Dell purchase most of the components that go into its PC from independent suppliers, as opposed to making more itself? (Does does little more than final assembly of components into PC) Answer: Dell outsources because it enables Dell’s business model to be successful. Dell’s comparative advantage is in pricing, customization and rapid order fulfillment, all advantages gained through supply chain management and logistics. By outsourcing, Dell does not carry risks connected to inventory such as obsolescence, Dell can maintain flexibility in its manufacturing, and Dell has lower coordination costs than if it were vertically integrated, producing its own parts. Outsourcing allows Dell to focus on what it does best. Dell Case: Question 3 :: What...
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...Migrating Sun-based Oracle® Databases to Dell™ PowerEdge™ Servers Dell PowerEdge 6450 and 8450 with Microsoft® Windows® 2000 Advanced Server 1 Enterprise Systems Group (ESG) Dell White Paper 2 By Dave Jaffe and Todd Muirhead 3 dave_jaffe@dell.com 4 todd_muirhead@dell.com 5 [pic] Contents Executive Summary 3 Introduction 4 Solution Overview 6 The Database Servers 8 The Hardware 8 The Software 9 The Application Servers 11 The Hardware 11 The Software 11 Migrating the Application 13 The Tests 15 Conclusions 17 Acknowledgements 18 Bibliography 19 Appendix A : Baseball Database Organization 20 Database Tables 20 Master 20 Teammaster 20 Batting 21 Pitching 21 Fielding 22 Sample Query 22 Figure 1: The Dell and Sun Solution Implementations 6 Table 1: Database Server Comparison: PowerEdge 6450 and 8450 vs. Sun Enterprise 4500 8 Table 2: RAID Organization for Three Configurations 9 Table 3: Oracle Database Layout 9 Table 4: Oracle9i Tuning Parameters 10 Table 5: Application Servers: Dell PowerEdge 1550 vs. Sun Enterprise 220R 11 Table 6: Oracle Pricing 12 Table 7: 4-CPU Test Results: PowerEdge 6450 vs. Sun E4500 w/ 4 CPUs 15 Table 8: 8-CPU Test Results: PowerEdge 8450 vs. Sun E4500 w/ 8 CPUs 16 Section 1 Executive Summary Following studies showing the advantages of migrating Tier 1 web servers and Tier 2 application...
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...The main aim of this report is to look at consumer behaviour in relation to a high involvement product. As an example, consumers purchasing behaviour towards buying a computer shall be looked at in more detail. Within the report a more specific example is used when comparing consumers’ attitudes towards Windows operating systems and Apple Macintosh operating systems and what would drive them to purchase either of the two. The report investigates the computer operations market as a whole but concentrates on the computer markets two main players; Windows and Apple. Apple currently holds 3.2% of the global market as a whole whereas Windows holds a massive 55%. The report conducted both Primary and Secondary research. For secondary research, Mintel Reports were analysed as well as News Reports and Academic texts. Primary research involved holding focus groups and holding one on one interviews. Online polls were also created but this was only used as a guide towards consumers’ attitude towards either of the products. To support the findings from primary and secondary research, the results will be tested using theoretical models in order to determine consumer purchasing behaviour towards the highlighted products. Research will be conducted in order to determine consumers’ attitudes towards Windows and towards Apple and this shall be done via interviews and focus groups. Windows reinforces these positive attitudes through the use of the 4Ps. Windows currently reinforce their...
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...Apple Inc Strategic Recommendations for the Future Apple Inc is a globally respected business organisation and is an acknowledged pioneer in its areas of operations in the technology sector. Primarily a manufacturer and marketer of personal computers and peripherals, software and networking solutions, the company’s product line includes the Macintosh range of desktop and notebook PCs, the Mac OS X operating system, the IPod digital music player, the ITunes music store, the IPhone, the IPad tablet, the X Serve G5 servers and X Serve storage products (Apple Computer Inc, 2011, p 1). The company sells its products through its chain of retail stores, third party wholesalers and online channels. The company’s main markets are in the Americas, Europe, the Middle East, Japan and South East Asia. It also has a growing presence in China and India (Apple Computer Inc, 2011, p 2). Apple’s vision statement is elaborated as “man is the creator of change in this world. As such he should be above systems and structures and not subordinate to them”. The company’s mission statement is as under: “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings”. (Masi, 2009, p 2) 2. External Analysis 2.1. Environmental Analysis Apple Inc is one of the largest of global corporations in terms of market capitalisation and has important products...
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...Executive Summary This case analysis report focuses on the declining market share faced by Dell, Inc. (“Dell”, the “Company”) and recommendations are given as to where the Company needs to alter its strategy at a business level as well as a corporate level. Broad recommendations include foraying into the retail space at a more aggressive pace, laying greater impetus in fast emerging markets such as China and India, and focusing more on R&D efforts in order to ensure that higher levels of innovation are achieved by the Company. Introduction Dell, Inc. (“Dell”, the “Company”) is a multinational company that specializes in the development, manufacture, marketing and servicing of computers and computer related products. Dell has been one of the most successful firms in the computer industry, having achieved supernormal revenue growth and above average returns for several years spanning the mid 1990’s to the mid 2000’s. This was mainly due to their prowess in customizing products as per customer requirements, coupled with effective manufacturing and supply chain processes. The Company encourages little or no intervention from distributors and middlemen, and majority of all sales are based on a direct customer relationship business model. The firm’s resources focused on supply chain capabilities, with frequent inventory turnover and direct delivery emerging as Dell’s core competencies. At the time when Dell established these core competencies, they were valuable, rare...
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...Fourth Edition Financial & Managerial Accounting for MBAs Peter D. Easton Robert F. Halsey Mary Lea McAnally Al L. Hartgraves Wayne J. Morse Cambridge Business Publishers To my daughters, Joanne and Stacey —PDE To my wife Ellie and children, Grace and Christian —RFH To my husband Brittan and my children Loic, Cindy, Maclean, Quinn and Kay. —MLM To my wife Aline. —ALH To my family and students. —WJM Cambridge Business Publishers FINANCIAL & MANAGERIAL ACCOUNTING FOR MBAs, Fourth Edition, by Peter D. Easton, Robert F. Halsey, Mary Lea McAnally, Al L. Hartgraves, and Wayne J. Morse. COPYRIGHT © 2015 by Cambridge Business Publishers, LLC. Published by Cambridge Business Publishers, LLC. Exclusive rights by Cambridge Business Publishers, LLC for manufacture and export. ALL RIGHTS RESERVED. No part of this publication may be reproduced, distributed, or stored in a database or retrieval system in any form or by any means, without prior written consent of Cambridge Business Publishers, LLC, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Student Edition ISBN 978-1-61853-102-5 Bookstores & Faculty: to order this book, call 800-619-6473 or email customerservice@cambridgepub.com. Students: to order this book, please visit the book’s website and order directly online. Printed in the United States of America. 10 9 8 7 6 5 4 3 2 1 About the Authors ...
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...Strategic Management Paper on: Dell International Services Philippines, Inc. Submitted to: Professor Eliseo Aurellado Submitted by: Ryan S. Villarica MBA - Standard Date: June 28, 2014 Table of Contents Executive Summary4 I. Introduction6 II. Research Methodology7 III. Mission and Vision Analysis8 Current Vision and Mission8 Review of the Current Vision9 Review of the Current Mission10 Proposed Vision and Mission Statements11 Review of the Proposed Vision and Mission Statements12 Communicating the Proposed Vision and Mission Statements14 IV. External Analysis15 Economic Forces15 Political Forces………………………......................................................................................... 18 Social, Cultural, Demographic and Ecological Forces 19 Technological Forces 21 Industry and Competitive Forces 22 Five Forces of Competition Model 24 Competitive Profile Matrix (CPM)28 External Factor Evaluation (EFE) Matrix 33 V. Internal Analysis39 Functional Audit39 Culture39 Management41 Operations43 Information Systems44 Human Resources45 Marketing and Hiring46 Financial Performance47 Internal Factor Evaluation (IFE) Matrix52 VI. Strategy Formulation58 SWOT Analysis58 Strategic Position and Evaluation (SPACE) Matrix 60 Internal-External (IE) Matrix63 Grand Strategy Matrix64 Summary of Matrices and Analysis65 VII. Quality Strategy Planning Matrix 66 VIII. Proposed Strategies69 Strategic...
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...Cited 18 September 2004. Available from World Wide Web: (http://www.americanstandard.com/values-about.asp) Aden, John. Interview by class. April 2004. Allen, Dr. Suzanne: Marketing Professor at Walsh University. Phone Interview by Morgan Allen. 12 September 2004. Armstrong, Gary and Philip Kotler. Marketing: An Introduction. Pearson & Prentice Hall, 2005. p. 8-32. Beam, Jay. Interview by class. Athens, Ohio, 10 September 2004. Burrows, Peter and Jim Kerstetter, "SUN: A CEO's Last Stand." Business Week. 26 September 2004. “Business Quotes," Woopidoo Quotations. Cited 19 September 2004. Available from World Wide Web: (http://www.woopidoo.com) “Computer Hardware,” Hoover’s Industry Snapshots. 14 September 2004. Hoovers, Inc. Concerning Alleged Java Incompatibilities [online]. Cited 15 September 2004. Available from World Wide Web: (http://www.microsoft.com) Djurdjevic, Bob. “Analysis of Fujitsu FY04 Business Results: Back in the Black Again, But…Shrunk by the Marketplace and More Japan-centric Than 10, 20 Years Ago.” Cited 13 September 2003. Available from World Wide Web: (http://www.djurdjevic.com/Bulletins2004/B16_Fujitsu.html) Ellis, John. “What’s the Matter with Sun?” Fast Company Issue 59, June 2002, p.124. “Fujitsu and Sun Expand Partnership to Grow Solaris Market & Unleash New Generation of Innovations in the Data Center.” Cited 8 September 2004. Available from the World Wide Web: (http://www.sun.com/smi/Press/sunflash/2004-06/sunflash.20040601...
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...DRIVERS FOR CRM APPLICATIONS 9 Reasons for Adopting CRM: The Business Drivers 9 Cost Goals 10 V. THE CRM INDUSTRY 11 Size of the CRM Industry 12 Vendors 13 Technology and Service 15 VI. INFORMATION TECHNOLOGIES FOR CRM 20 Key CRM Tasks 20 IT Factors of CRM Tasks 22 VII. CONSULTANTS 23 VIII. RETURN ON INVESTMENT OF IMPLEMENTATION 24 Cost and time 24 Benefits 25 ROI of CRM Projects 27 IX. PRINCIPLES OF CRM 27 X. CRM ISSUES 28 Customer Privacy 28 Technical Immaturity 30 XI. CASE STUDIES 31 Amazon.Com 31 Dell 32 Volkswagen 33 Wells Fargo 34 XII. CONCLUSIONS 36 REFERENCES 37 APPENDIX A BASIC ASSUMPTIONS OF CRM 40 APPENDIX B COMMON MYTHS OF CRM 41 APPENDIX C LIFETIME VALUE OF A CUSTOMER 44 C1. Simple Approach 45 C2. More Sophisticated Calculation 46 C3. Effect of Loyalty Programs 47 C4. Additional Factors to Consider 49 C5. The Arithmetic of Lifetime Value 49 C6. Example: Applying Lifetime Value Concepts in Banking 51 C7. Summary and Conclusions on Lifetime Value 53 APPENDIX D VENDOR’S WEB SITE ADDRESSES 55 2 Version 3-6 March 23, 2001 CUSTOMER RELATIONSHIP MANAGEMENT Paul Gray Jongbok Byun I. INTRODUCTION Over a century ago, in small-town America, before the advent of the supermarket, the mall, and the automobile, people went to their neighborhood general store to purchase goods. The proprietor and the small staff recognized the customer by name and knew the customer's preferences and wants. The customer, in turn, remained loyal to the store...
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...Real Solutions, Inc. 1111 Main Street Chesterfield, DC 22200 April 5, 2015 Chesterfield Dentistry 1233 John Doe Road Chesterfield, DC 22111 Dear Ms. Jones, Real Solutions, Inc. submits our proposal to upgrade your computer system. We believe we are your solution to your system needs bringing your dental office in compliance with current dental standards while keeping your offices HIPAA compliant. From our enclosed proposal, you can see where Real Solutions, Inc. has compared systems from Easy Dental and Curve Dental. While both systems offer unique qualities, our proposal recommends Curve Dental as your system solution. In addition we will provide support to all members of Chesterfield Dentistry through systems training and maintenance. We look forward to hearing from you for your computer system needs. Sincerely, Airron Wiggins Project Director Chesterfield Dentistry PLUTO GROUP PROPOSAL Malaika Bartrum, Myron Esterson, Tiffany Michel, Jennifer Segal, Jeanette Taylor, Airron Wiggins ISAS 610 Section 9041 Prof Goldsmith TABLE OF CONTENTS I. EXECUTIVE SUMMARY………………………………………….………....….……4 II. CURRENT SOFTWARE AND HARDWARE PERFORMANCE………………….6 III. SYSTEM ALTERNATIVES……………………………...……………….…………8 IV. RECOMMENDATION WITH JUSTIFICATION…………………………………12 V. REFERENCES……….…………………………………….….....……………..……16 VI. APPENDICES...………………………………………...……...……………..……17 EXECUTIVE SUMMARY Chesterfield Dentistry is a small dental practice devoted...
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