Title

By

Student name: Rechez Lindsay

Bethune Cookman University

MK 341 Introduction to Marketing

Instructor: Dr.Trenessa Williams

October 3rd, 2015

Jamba Juice Case Study

The survival of any organization is made and habituated by the atmosphere attributable to perceptions, resources, issues, and probabilities. Attributable to the ever dynamical atmosphere it's essential for any business to look at the relevant changes of the environment and devise strategies to adjust to variations. For a corporation to succeed, a corporation must conquer the trials of the constant shifting atmosphere. In rapidly changing environments, one rule of thumb applies: If you don't adapt, you don't endure. That's the core idea behind environmental scanning. It is defined as the means by which organizations gather information on changing conditions and incorporate those observations into a process where necessary changes are made. (Dalton, 2011). Conducting an environmental scan for the following corporations Jamba Juice can supply a background to extend possibilities and distribute the resources in expectation of the changes within the environment.

Begun in 1990, referred to as The Juice Club, their stores area unit presently open in many nations providing therefore their shoppers with a shocking eudaemonia background of the simplest ingredients, significant aministration, and astounding flavors, supplements and mixtures. Jamba Juice is a company that has supplementary belives on carrying on with an adjusted method of life that coordinates sustenance, eudaemonia and fun. Its energy for eudaemonia and unyielding duty to quality area unit the keys to its clients' satisfaction and so to its prosperity. Jamba Juice is best knowm for their crisp crushed foods fully grown from the ground juice mixes that are created on the spot with none additional substances, for instance, sugars, additives, or counterfeit flavors. The focal marketing issues that will have an impact for Jamba or any other company are social, economic, technological, competitive, and regulatory.If a Jamba juice is to open near Bethune Cookman University an environmental scan will be very useful.The fortes could be the univeristy environment which consist of a lot of student customers with disposable income to use.The location playes a huge deal in the offered oportunities jamba juice can receive ,by choosing a high traffic site where there is likely to be a lot of thirsty people such as a university or fitness center will help boost sales.Daytona beach has a lot of middle class to high class income .

Secondly cultural changes will be a main factor to enhance jamba juice opportunities.Many people are now changing their livestyles to become more health conscious with the use of all natural products ,less fast food more fruits and vegetables especially athletes at the university and the those who are into fitness .The area around the university also includes a lot of baby boomers who are very health concious and prefer the nurishments of fruits and vegetables which are offered by Jamba Juice. Consider Nielsen’s 2015 Global Health & Wellness Survey that polled over 30,000 individuals online and suggests consumer mindset about healthy foods has shifted and they are ready to pay more for products that claim to boost health and weight loss (Gagliardi, 2015) (NIELSEN Company, 2015)

The most critical environmental force for Jamba Juice is its Competitive Force. Around Bethune Cookman University there is the location of a lot of fast food restaurents such as Burger King,Krispy Kreme donuts and even one of Jamba Juice large competitor Smoothie King.This can be perilous seeing that most of these restaurents indeed do sell fast food but also indulge in providing for the group of people who are health concious by providing the same product of smoothies and shakes in which Jamba Juice sells .

References

Dalton, J. G. (2011). The Basics of Environmental Scanning. Retrieved from The Center of Association Leadership: https://www.asaecenter.org/Resources/ANowDetail.cfm?ItemNumber=111955

Dalton, J. G. (2011). The Basics of Environmental Scanning. Retrieved from The Center of Association Leadership: https://www.asaecenter.org/Resources/ANowDetail.cfm?ItemNumber=111955

References