...M-Commerce or E-Commerce on Mobile is known as a term that describes online sales transactions via wireless electronic devices such as hand-held computers, mobile phones, smart phones, tablets or laptops. These wireless devices interact with computer networks which have ability to conduct online merchandise purchases. It also includes the purchase and sale of a wide range of goods and services, online banking, bill payment, information delivery and so on. Mobile e-commerce is therefore one of the subsets of electronic commerce. In 2015, Thailand and other countries in ASEAN will have free trading. The rapidity of trading must be the first priority. The M–Commerce offers a great solution to support ASEAN markets. Therefore, Thailand should realize and prepare concrete plans to manage technology in order to support the growth of M-commerce. This paper provides the reviews of M-Commerce fundamentals in order to help business units, especially the people who have no IT background, to understand the key elements and general issues from M-Commerce. The objective is to explore M-commerce in Thailand market by learning success case study from the capital of M-commerce in Japan. For instance, Line and Rakuten were jump to success after they introduced the systematic of M-commerce. There is case study report named “Study Smartphone users in Thailand” from LINE Corporation. The report reveals that there are 22 million Line users and 25% were subscribed to the LINE sale channel...
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...Case studY chapter 6 EBAY © iStockphoto.com/Bill Noll / © iStockphoto.com/OSTILL Creating Customers on the Move The advent of mobile commerce (m-commerce) has begun to create significant changes in the way consumers make purchasing decisions. The introduction of online shopping first began to draw customers away from brickand-mortar retailers, changing the location of where they made their purchases. The use of mobile devices has expanded the location of purchase decisions even further, so now consumers can make purchases from almost anywhere, so long as they have a mobile device with them. It also has leveled the playing field for consumers in many cases, as it allows them to comparison shop on prices of products that they might find in stores. In 2009, the mobile commerce market generated $18.3 billion in total revenue. By 2015 it’s projected to reach over $119 billion. When it comes to m-commerce, eBay has jumped in with both feet. It is estimated to hold about 3.3 percent of m-commerce, compared to online retailer Amazon’s 1.5 percent. It also was estimated to sell $1.5 billion in goods via m-commerce in 2010, compared to $600 million in 2009. eBay launched its first mobile application for the iPhone in July 2008 and has since produced 14 apps, including eBay Selling, StubHub, Deals, and Fashion. eBay’s core iPhone application has been downloaded 14 million times, and its entire stable of apps has seen over 30 million downloads worldwide...
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...finance’ for households in source regions, reducing transient poverty and at times even structural poverty. The primary reason for migration is to earn livelihood and the means of earning the same could be any of the following: a. Farming based labor b. Skilled or semi skilled labor c. Manual labor of any other form Also a migrant for the purpose of this case study is primarily someone from the rural setup and falls in SEC D1, D2 or E1, E2, E3 as per the new categorization. The total internal migrant base as per 2011 stats has swelled to close to 1.14 crore. Total annual remittance per customer is at a staggering Rs 14,600 and the annual potential of the overall remittance market is at a staggering Rs 20000 crore. A gender cut of remittance is as below: What are the ways thus for a person to transfer or remit, the conventional ways are, Bank transfer Post office based transfers: Online transfer via FINO etc Hawala and transfer by hand are unconventional means to transferring money. Each of these means has its own set of advantages and inherent challenges/issues. Details as given: **** This case study is confidential and should not be shared in any form**** The most favored and prevalent mean is utilizing banks services to get these transfers done. But at the same time what we need to realize is that a majority of those transferring cash are unbanked or underbanked. (Unbanked: Without bank account, Under-banked: Has bank account in his/her hometown but...
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...Wal-Mart- A Case Study of MIS Strategy Walden University Wal-Mart – A Case Study of MIS Strategy Management information system is all about people using technology to work with information as they support the organization in its quest for a competitive advantage (Haag & Cummings, 2008, p. 29). Researchers and authors have discussed management information systems and technology over the decades. The concepts of competitive advantage, technology, outsourcing etc. have been theorized, yet discussion on the subject matter continues. While MIS strategy formulation has seen advancement, organizations are evolving and constantly changing their operating models. An example of such organization is Wal-Mart, the global retail giant. This research seeks to pin-point Wal-Mart’s key management information system strategy, while providing a deeper understanding of the organization’s management information systems strategy and its impacts. Further it aims to investigate knowledge management, e-commerce strategy, and the impact of database management which are aspects that can be incorporated into the MIS strategy formulation. To achieve this objective the literature survey was conducted to explore available published papers in the sphere of IS/IT strategy formulation. Considering that the applicability of information systems and technology is mission critical, the research design focused on the qualitative approach. The primary method of data collection was through semi-structured...
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...is not well designed or well executed will only reflect poorly on the small or medium sized business or professional individual it represents. Having a website that looks unprofessional is worse than having no website at all. A professionally designed, developed and executed website should be overall attractive to its target market and should provide visitors with full functionality that meets all their requirements with easy and user friendly navigation. Because of the advances in Internet and IT, many IS systems turned into web-based information systems (WIS), enabling access through multiple channels in a dynamic and competitive environment. Considering this new environment together with the increased need for system assessment, this study aims to create a framework to assess effectiveness of WISs of organizations, which will also enable them to create a baseline for future investment decisions. 2. Research questions: The...
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...Case D : Mobile Commerce 1. What is the '8-second rule' of the Internet and why is it important to m-commerce technology? The 8-second rule is about the performance of an internet device. According this rule, an internet device must take less than 8 seconds to load. One of the major preocupations of consumers is the speed of internet access since its development. If an internet device takes more than 8 seconds to be loaded, the consumer is likely to do something else. The aim of this rule is to show that consumers want to have access to the information faster as possible. This 8-seconds rule is no longer very relevant for internet since the numerous innovations of the latest years but it is for internet on mobile phones. The 8-seconds rule is essential for the m-commerce because one of the major concern of the consumers is to have a quick access to the information and they don’t want to wait longer on a mobile phone than on a computer. In order to garantee the growth of the m-commerce, the lack of differences between computers and mobile phones is essential. The speed of access is a key point for the development of the m-commerce, consumers feel vulnerables when they are waiting, especially during a money transaction. Even if the 8-seconds rule is respected, the internet on mobile phones is still to slow to be really competitive with a classic internet access on desktop and with the current technologies it can only go worst. The fact is that the success of internet...
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...Mobile Commerce Research June 22, 2013 M-commerce and its applicability in Egypt Prepared by Mahmoud Youssef Hany Nemr Mahmoud El Sayed Research Paper Title: Mobile Commerce and its applicability in Egypt 1. Abstract 2. Introduction 3. Mobile commerce features 4. Mobile commerce opportunities 5. Mobile commerce success factors 6. Mobile commerce adoption barriers and challenges 7. Mobile commerce applications 8. Future trends in mobile commerce 9. Conclusion 10. References ABSTRACT F ast−growing ability of wireless devices to handle a wealth of data content as well as voice transmission is opening the door to the creation of new products, services, markets, and revenue streams. According to research projections, mobile commerce will cross $30 billion by end of 2016 growing at 40% compound rate at U.S. only. Globally, consumers are likely to spend $119 billion by 2015 through their mobile phones, which will account for 8% of all ecommerce activity. Mobile commerce is gaining increasing acceptance. The need for mobility is a primary driving force behind mobile banking, mobile entertainment and mobile marketing, and is supported by an ever increasing convergence of computers and mobile telecommunication devices. So this paper is a descriptive study for the overall picture of mobile commerce and its features, opportunities, success factors and challenges and its applicability...
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...Mobile Commerce Research June 22, 2013 M-commerce and its applicability in Egypt Dr. Eman Arafa Prepared by Mahmoud Sayed Hany Hassan Hussein Nemr Mahmoud Mohamed El Sayed Research Paper Title: Mobile Commerce and its applicability in Egypt 1. Abstract 2. Introduction 3. Mobile commerce features 4. Mobile commerce opportunities 5. Mobile commerce success factors 6. Mobile commerce adoption barriers and challenges 7. Mobile commerce applications 8. Future trends in mobile commerce 9. Conclusion 10. References ABSTRACT F ast−growing ability of wireless devices to handle a wealth of data content as well as voice transmission is opening the door to the creation of new products, services, markets, and revenue streams. According to research projections, mobile commerce will cross $30 billion by end of 2016 growing at 40% compound rate at U.S. only. Globally, consumers are likely to spend $119 billion by 2015 through their mobile phones, which will account for 8% of all ecommerce activity. Mobile commerce is gaining increasing acceptance. The need for mobility is a primary driving force behind mobile banking, mobile entertainment and mobile marketing, and is supported by an ever increasing convergence of computers and mobile telecommunication devices. So this paper is a descriptive study for the overall picture of mobile commerce and its features, opportunities, success factors...
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...Chapter 10: E-Commerce: Digital Markets, Digital Goods Case 1: M-Commerce: The Past, Present, and Future Tags: Tellabs; m-commerce; mobile commerce; 3g networks; online payment systems; backhaul network; customer expectations; limitations Summary: Mobile Commerce is a new reality. This wireless, next-generation evolution of e-commerce is already poised to change the way both consumers and operators do business. Narrated by Gabriel Brown, Chief Analyst for Unstrung Insider, Tellabs' three-part podcast series delves into the current state of mcommerce: its history, promises, challenges, early adopters, and potential. Industry analysts, end users, and Tellabs experts analyze topics ranging from mCommerce technology requirements and backhaul demands to security and standards issues, current and future markets, and revenue expectations. Part 1 URL: http://www.youtube.com/watch?v=aO--a5yhJCg Part 2 URL: http://www.youtube.com/watch?v=fBlLxVeCouo Part 3 URL: http://www.youtube.com/watch?v=DsDGNLjYPxQ Case Mobile commerce is poised to reshape the way people manage their everyday lives. As mobile devices are equipped with more and more capabilities, especially broadband Internet access and mobile payment systems, we will come to rely on these devices as essential to us. The value of mobile commerce in the United States is expected to increase from 78 million dollars in 2007 to 11.5 billion in 2011. The number of people using m-commerce services will increase to...
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...Case Studies of Cybercrime and Its Impact on Marketing Activity and Shareholder Value Katherine T. Smith Department of Marketing Texas A&M University 4112 TAMU College Station, TX 77843-4112 Tel: 979-845-1062 Fax: 979-862-2811 Email: Ksmith@mays.tamu.edu L. Murphy Smith, CPA* Mays Business School Texas A&M University 4353 TAMU College Station, TX 77843-4353 Phone: 979-845-3108 Fax: 979-845-0028 Email: Lmsmith@tamu.edu Jacob L. Smith Grace Bible Church College Station, TX 77845 JacobSmith@grace-bible.org *Corresponding author Forthcoming in Academy of Marketing Studies Journal Electronic copy available at: http://ssrn.com/abstract=1724815 CASE STUDIES OF CYBERCRIME AND ITS IMPACT ON MARKETING ACTIVITY AND SHAREHOLDER VALUE Katherine T. Smith, Texas A&M University L. Murphy Smith, Texas A&M University Jacob L. Smith, Grace Bible Church ABSTRACT Cybercrime, also called e-crime, costs publicly traded companies billions of dollars annually in stolen assets and lost business. Cybercrime can totally disrupt a company’s marketing activities. Further, when a company falls prey to cyber criminals, this may cause customers to worry about the security of their business transactions with the company. As a result, a company can lose future business if it is perceived to be vulnerable to cybercrime. Such vulnerability can lead to a decrease in the market value of the company, due to legitimate concerns of financial analysts, investors, and creditors. This study examines...
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...TYPES OF E-COMMERCE There are a variety of different types of e-commerce and many different ways to characterize these types. Table 1.3 lists the five major types of e-commerce discussed in this book.1 For the most part, we distinguish different types of e-commerce by the nature of the market relationship—who is selling to whom. The exceptions are P2P and m-commerce, which are technology-based distinctions. Business-to-Consumer (B2C) E-commerce The most commonly discussed type of e-commerce is Business-to-Consumer (B2C) e-commerce, in which online businesses attempt to reach individual consumers. Even though B2C is comparatively small ($140–$170 billion in 2005), it has grown exponentially since 1995, and is the type of e-commerce that most consumers are likely to encounter. Within the B2C category, there are many different types of business models. Chapter 2 has a detailed discussion of seven different B2C business mod- E - c o m m e r c e : T h e R e v o l u t i o n I s J u s t B e g i n n i n g 17 TABLE 1.3 MAJOR TYPES OF E-COMMERCE T Y P E O F E - C O M M E R C E E X A M P L E B2C—Business-to-Consumer Amazon.com is a general merchandiser that sells consumer products to retail consumers. B2B—Business-to-Business ChemConnect.com is a chemical industry exchange that creates an electronic market for chemical producers and users. C2C—Consumer-to-Consumer eBay.com creates a marketspace where consumers can auction or sell goods directly to other consumers...
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...implications of electronic commerce for logistics and freight transport Markus Hesse * Department of Earth Sciences, Geographic Sciences and Urban Research, Free University of Berlin, Malteserstr. 74-100, 12249 Berlin, Germany Accepted 24 June 2002 Abstract The paper considers the significance of electronic commerce (e-commerce) for freight transport, logistics and physical distribution, regarding both business to business and business to consumer commerce. The possible implications of e-commerce are analysed in the broader context of structural change, going beyond narrow assessments that overstate the significance of e-commerce and its potential to make freight traffic more efficient. The main argument of the paper is threefold: first, most recent analyses of freight transport and logistics implications of e-commerce are overstating the current relevance of e-commerce applications on the one hand, and neglecting the influence of the underlying structural change in the entire logistics system on the other. Second, conventional analyses of certain efficiency benefits of ecommerce are probably too optimistic, whereas its negative effects are underestimated at the same time. E-commerce is likely to support longer transport distances and often higher delivery frequencies, increasing demand for land, due to the establishment of new transhipment points (distribution centres) and, to a certain extent, a shift towards truck and air freight transport modes. Third, e-commerce and IT are interrelated...
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....1 Chapter 1. Managing the Digital Firm ....2 Opening Case: DaimlerChrysler's Agile Supply Chain ....3 1.1 Why Information Systems? ....4 Why Information Systems Matter 4 • How Much Does IT Matter? 6 • Why IT Now? Digital Convergence and the Changing Business Environment ....7 1.2 Perspectives on Information Systems ....13 What Is an Information System? ....13 Windows on Organizations: Cemex: A Digital Firm in the Making ....14 Window on Technology: UPS Competes Globally with Information Technology ....17 It Isn't Just Technology: A Business Perspective on Information Systems 18 • Dimensions of Information Systems ....20 1.3 Contemporary Approaches to Information Systems ....25 Technical Approach 26 • Behavioral Approach 26 • Approach of This Text: Sociotechnical Systems ....27 1.4 Learning to Use Information Systems: New Opportunities with Technology ....27 The Challenge of Information Systems: Key Management Issues 28 • Integrating Text with Technology: New Opportunities for Learning ....30 Make IT Your Business ....31 Summary, 31 • Key Terms, 32 • Review Questions, 32 • Discussion Questions, 33 • Application Software Exercise: Database Exercise: Adding Value to Information for Management Decision Making, 33 • Dirt Bikes USA: Preparing a Management Overview of the Company, 33 • Electronic Commerce Project: Analyzing Shipping Costs, 34 • Group Project: Analyzing a Business System, 34 • Case Study: Dollar General: Heavy on Organization, Light on Systems...
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...-Journal of Arts, Science & Commerce ■ E-ISSN 2229-4686 ■ ISSN 2231-4172 International Refereed Research Journal ■ www..researchersworlld..com ■ Vol.– III, Issue –1,Jan. 2012 [122] A CASE STUDY APPROACH TO HUMAN RESOURCE PLANNING - HRP- IN WEAVING INDUSTRY OF MARUTHAMUNAI Ismail, M. B. M., Senior Lecturer in Management, Department of Management, Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil. Velnampy.T, Professor and Dean/Management Studies & Commerce, University of Jaffna, Sri Lanka, ABSTRACT There are two case studies. First case is Royal Hand Loom (RHL) which has a single weaving factory. The second case is AAA Hand Loom (AAAHL) which has eight weaving factories. Research objective is to apply the Human Resource Planning Model -HRPM- for RHL and AAAHL introduced by Walker and Dyer (1980). 9 weaving factories falling in two cases have also been selected as sample size by systematic sampling method. Data were obtained using secondary data collection method via historical sales force data. A shortage of human resources of RHL would be 8 and 12 and that of AAAHL would be 103 and 182 on both individual territory base and total territory base. RHL and AAAHL can plan its action to bridge the gap identified by short term solutions like an increased overtime -OT-, hiring of temporary sale people and long term solutions like recalling, retraining and hiring of permanent sales people. Keywords: Human Resource Planning, Weaving...
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...Electronic Commerce Decisions The decision to take up electronic commerce should be a strategic one, which is informed by the broad objectives of the firm. Whether or not electronic commerce will build value, reduce costs, or simply result in an extra layer of IT infrastructure that requires on-going support, are still issues for debate. Haag, S., & Cummings, M. (2008, pg. 227), in their case study of America Online (AOL) imply that AOL is "inching" toward becoming an Internet bank. In this posting, I discuss the recommendations I would make to AOL management, and the advice I would make to them, on the processes and outcomes they should expect from implementing the recommendations. Furthermore, recommendations on whether to follow the B2B or B2C model would be made for a small office supply company, with a small budget for IT, whose customers are local businesses, but does have a big need to be able to manage materials, delivery schedules, and build customer loyalty. The critical factors that would come into play in making this decision will also be discussed, as supported by documentary evidence and research. E-commerce processes According to Duffy, G., & Dale, B. G. (2002), it is not easy to find a generally accepted definition of Electronic commerce (e-commerce). Haag, S., & Cummings, M. (2008), state that e-commerce is commerce accelerated and enhanced by Information technology (IT), in particular the internet, enabling customers, consumers, and companies...
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