...MBA-HSG Corporate MBA - HSG Corporate Calendar Spring 2013 TIME SCHEDULE The events will take place in English in the lecture hall of the MBA Building at 5.30 p.m. followed by an apéro unless something else is indicated. Please watch the Career Services No ce Board for changes in the schedule. Tuesday 22.1 Tuesday 29.1 Thursday 31.1 Friday 1.2 Tuesday 5.2 Friday 8.2 Thursday 14.2 Thursday 21.2 Tuesday 26.2 26.2‐22.3 Tuesday 5.3 Wednesday 6.3 Company Presenta on Cognizant Company Presenta on Microso Company Presenta on Swisscom Case Study Workshop Accenture (a ernoon, by applica on only) Company Presenta on UBS Interview Training Workshop at Deloi e (Zurich, all day, by applica on only) Company Presenta on Roche Company Presenta on Rocket Internet with Interviews Opening Panel of the HSG TALENTS Conference (18:15‐20:00, audimax HSG) HSG TALENTS Conference (workshops, presenta ons at the HSG) Case Study Workshop Bertelsmann (a ernoon, by applica on only) MBA Lounge at the HSG TALENTS Conference—main recrui ng event for PT and FT MBA Students, 12:00—16:00 OLMA conference centre St.Gallen The corporate presentations and workshops are a part of the Career Development Programme at the St.Gallen MBA. The companies are briefed to give an authentic picture of what it is like working for the particular company and what MBA level entry positions might look like. Each presentation or workshop is normally followed by a Q&A session in class or in form of...
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...Nicole Terry MBA 810 Mondavi Case Study The Wine Industry - Old World versus New World The wine industry has evolved throughout history and no longer does the European “old world” market dominate the industry. More recently there has been a push from what has become known as “New World” wine manufacturers to capture more of the market share. As new companies enter into this market and the wine industry as a whole shifts the question remains, is the “New World” approach structurally stable enough to sustain growth and shift the industry from what we know as the traditional or “Old World” thinking? This case analysis will make a comparison between the “old and new world” within the wine industry and also use the five force model to analysis the structural soundness of the “new world” approach within the global wine industry. To compare the Old World to the New World in the wine industry it is best to look at the strengths and weaknesses of both segments. The Old World wine industry has years of experience to build on, an unique ability to cater to those who enjoy consuming wine that is handpicked, authentic to Europe and specific to certain regions. Strengths for the “old world” include first in industry with a consumer base already built up. Old World has no governmental regulations on the distribution process but government does play a role in the processing of their wine and this regulation creates a major weaknesses in comparison to the “new world”. The New...
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...Introduction In this paper, I will be writing about case number 6.3 Speaking Out About Malt. I will be using Utilitarianism as my moral theory and will show that the principles of the case are acting morally. Summary of Case Mary Davis was an associate vice president for Whitewater Brewing Company. Her husband was working on his MBA and convinced her to take a night class with him. She enrolled in the class and had to write a term paper. She decided to write her term paper on the study of wine and beer marketing. In her paper, Mary spoke about the marketing of malt liquor, which is a beer brewed with sugar for stronger alcohol content. Malt liquor was bottled in a 40 ounce container and was sold for two dollars. The popularity of the 40s grew and became a favorite of the inner-city teenagers and the popularity later grew to suburbs. Malt liquor had strong alcohol content and the teenage drinkers fell in love with the quick drunk. It earned nicknames such as, “liquid crack” and “date rape brew”. Mary Davis’ paper was adored by her instructor and encouraged her to publish it in the newspaper. However, she was working for Whitewater Brewing Company and it brewed malt liquor also, called Rafter. The CEO of Whitewater claimed that Mary acted irresponsible and her paper damaged the company’s image. The CEO then ordered Mary not to comment publicly on the issue. She talked to her colleague about the situation and told her colleague that her paper contained true information...
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...EXPERIENCE HBR.ORG Case Study The owner of the prestigious Château de Vallois must decide whether to launch an affordable wine. by Daniela Beyersdorfer and Vincent Dessain The Experts Corinne Mentzelopoulos is the owner and CEO of Château Margaux, a firstgrowth wine estate in the Bordeaux region of France. Preserve The Luxury Or Extend The Brand? G aspard de Sauveterre shivered as he stepped out of a side entrance to his château. While the late September days were still warm, he could feel autumn approaching. The 75-year-old owner of Château de Vallois, a famous wine-producing estate in the Bordeaux region of France, felt a familiar thrill. This was the season he and his team had worked toward the whole year; any day now the bell for the harvest, the famous vendanges, would ring. He quickened his pace down the long, well-kept alley through the wrought-iron gates to start his ritual morning walk through the vineyards. He loved these hours when the rising sun bathed the misty landscape in shades of yellow and gray. The quiet, cool air cut through the thoughts that had been swirling in his head since his granddaughter burst into his study yesterday with an audacious proposal. Claire de Valhubert had grown up on the estate but had moved to Paris following the sudden death of her mother, Gaspard’s daughter, seven years ago. After graduating from one of France’s elite grandes écoles she had worked for a top consulting firm before earning an MBA at Insead. Gaspard had expected...
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...LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-3 (The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be undertaken as a part of the continuous assessment for the Course) Home-Work1 School : LSB Department of Management Name of the faculty member : Neha Shandilya Course No. ECO515 Course Title: Managerial Economics Class: MBA Semester I Section: R1001 Batch 2010-12 Max. Marks: 15 Date of Allotment:18/8/10 Date of Submission: 01/09/10 S. no. Roll No. Topic No. Objectives of Aca demic Activity Topic Evaluation Details Each student will attempt all the questions. To make the students understood of basic managerial economic concepts and how these concepts are applied in economic decision making in present day economy Each student will attempt all the questions given in the assignment i.e. 15 questions for each student. A test will be conduct after submission of assignment. THERE IS NO MARKS FOR SUBMISSION. But only those students will be allowed to sit in test those who have submitted their assignments. 3 questions will asked in test and evaluations will be done out of 15 marks. Date:...
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...away from the opportunity knowing that she may not otherwise get enough experience to qualify for a better job. I think many recent MBA graduates have experienced something similar with the market wanting candidates with experience. There are a few things to consider in Janet’s situation before she can make a decision: 1) Is there a guarantee she would even be hired for the position? 2) As a marketer, would she be required to market to underage tobacco users 3) The scenario states she wasn’t able to get a position in her chosen field, but she could always take a different type of position besides marketing such as sales and then work towards a department transfer later. Moore should be a little more realistic in looking for a “dream job” that doesn’t usually pop up right after college. With these thoughts in mind, Janet could take a position in a different company that wasn’t in marketing, but try to be involved in projects that helped her gain marketing experience so she could transfer to that department later if a position came open. She should walk away from an opportunity where she feels uneasy about the work she is to perform and the company’s ideals. Is you reasoning consistent or inconsistent with the Kantian idea that people should be treated as ends and never as mere means to an end? If we apply the categorical imperative in this case we see a couple of things. Kant advises never to treat a person as only a means. If Janet takes the position with the company, and ignores...
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...South Delaware Coors Inc. Case Study Analysis Executive Summary: Larry Brownlow is a full time MBA student who will be graduating soon. Larry decided to pursue his MBA because he wants to be a business owner and has a trust worth $500,000 that will soon be available to him. Larry has recently come across an opportunity to apply for a Coors beer distributorship. Before Larry applies for the distributorship he must first figure out if this is a good business decision. Due to Larry being a full time student he does not have the time to research this opportunity himself. Larry has $15,000 to use for feasibility research and has commissioned Manson and Associates to do the research. Manson and Associates is a general research supplier that has done feasibility research in the region. Manson and Associates has provided Larry with an estimate to do the requested research. The estimate for all the research Larry would like far exceeds his budget and therefore he will not be able to purchase the full research plan. Larry must decide what parts of the research plan he needs most to determine whether or not applying for the distributorship is the best business move for his future. Situation Analysis Environment Economic conditions and trends Larry only has $15,000 available for research purposes and he will $500,000 available for investment by the time it is needed for the full investment. Cultural and social values and trends Coors has a high quality product with a strong brand...
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...Savor Case Study Rhonda Hartz Bellevue University MBA 652: Marketing Strategy Professor Bates April 18, 2014 Case Recap Savor is an upper middle class restaurant located in Omaha, Nebraska. Savor also caters. Savor has been able to setup an ambiance that is often compared to that of a stylish New York or European bistro and it is also especially proud of the fact that it avoids “corporate” appearances. Savor contributes to the growth of local community by purchasing the freshest ingredients whenever possible from local businesses. Emphasis on wine pairing lies at the heart of the restaurant. Savor employees a prestigious culinary chef by the name Rob. Recently Savor hired Anna as restaurant and catering manager. Savor uses Integrated Marketing Communication approach utilizing social media and wine tasting events to prosper the catering business. The problem Anna faces is that despite the current market strategy, Savor’s catering business is often unknown to potential clientele and it has become a challenge in improving Savor’s catering business. Problem Identification From a restaurant standpoint, Savor is successful but it is struggling when it comes to growing catering business. It also has problems relating to space limitations, ineffective marketing strategy, catering business competition from strong competitors and a tight budget. Considerable attention is needed in the above mentioned problem areas to grow and prosper the catering business. Root Problem...
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...DRAFT The Waitrose Modular MBA in Retailing Management Waitrose Stores and its Key Management Decisions Waitrose A Guide for Trainee Graduate Retail Managers and Middle-Level Managers March 2003 by http://www.andidas.com/ Contents: Abstract Terms of Reference Introduction UK Grocery Market Waitrose History Waitrose Strategy Waitrose Location Map: Waitrose Stores in the UK PEST Analysis, Grocery Industry Waitrose Ansoff Matrix Waitrose SWOT Analysis Importance of Store Location Site Evaluation Market Segmentation Introduction to Own Brands Own brands pricing and economies Popular Own Brand Categories Central Control Local Variation UK Online Market Online Target Market Benefits of Online Shopping Technical Issues Success Evaluation of the Online Activity Conclusion Bibliography & References Appendix 3 3 3 4 5 5 6 7 8 10 11 13 17 17 20 21 22 21 22 24 25 26 26 28 28 29 30 ff 2 Waitrose - Key Management Decisions http://www.andidas.com/ Abstract Waitrose’s differentiation strategy, and its competitive industry were analysed. The selection of the location can be identified as one of the most influential decisions in the life of a store. Various methods are described in order to help identify the most suitable location. Factors influencing the selection of the Waitrose in Kingston are identified. Own brands are important products because they give retailers high level of control of these products and generally have a higher profit margin. The merits and...
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...DRAFT The Waitrose Modular MBA in Retailing Management Waitrose Stores and its Key Management Decisions Waitrose A Guide for Trainee Graduate Retail Managers and Middle-Level Managers March 2003 by http://www.andidas.com/ Contents: Abstract Terms of Reference Introduction UK Grocery Market Waitrose History Waitrose Strategy Waitrose Location Map: Waitrose Stores in the UK PEST Analysis, Grocery Industry Waitrose Ansoff Matrix Waitrose SWOT Analysis Importance of Store Location Site Evaluation Market Segmentation Introduction to Own Brands Own brands pricing and economies Popular Own Brand Categories Central Control Local Variation UK Online Market Online Target Market Benefits of Online Shopping Technical Issues Success Evaluation of the Online Activity Conclusion Bibliography & References Appendix 3 3 3 4 5 5 6 7 8 10 11 13 17 17 20 21 22 21 22 24 25 26 26 28 28 29 30 ff 2 Waitrose - Key Management Decisions http://www.andidas.com/ Abstract Waitrose’s differentiation strategy, and its competitive industry were analysed. The selection of the location can be identified as one of the most influential decisions in the life of a store. Various methods are described in order to help identify the most suitable location. Factors influencing the selection of the Waitrose in Kingston are identified. Own brands are important products because they give retailers high level of control of these products and generally have a higher profit margin. The merits and...
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...MANAGERIAL ECONOMICS – BMME5103 MAY 2013 - Managerial Economics – BMME5103 Instructor: DR. Nabil Al Hazmi USTY ID : 201312239 Program: MBA Assignment - Student Name: Sufian Mohammed Abdo Ali Al Ba’adani Question 1 a) Write a brief definition of economics. Elaborate the conditions that give rise to this definition. Answer: It is the social science that studies the production ,distribution and consumption of goods and services and is concerned with the efficient use of scarce resources to achieve the maximum satisfaction of economic wants and needs. Economic wants are many and different. People look for many goods and services to satisfy their wants. Society uses resources to produce goods and services that fulfill these wants. Unfortunately, the resources are not sufficient to satisfy those wants. [1] b) Analyze the THREE interrelated features of the economic perspective? Answer: 1) Scarcity: The first interrelated feature of the economic perspective is the scarcity of resources that forces individuals and society to make decision among alternatives . Human and property resources are scarce, so choices must be made about how best to utilize those little resources. 2) Allocation decision: economics assumes that any decision-making is based on “rational self-interest.” People make rational decisions to achieve the maximum satisfaction of a goal. customers try to get the highest value for their payments. Workers try to get the best job given their skills...
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...Case Study #1 – Trader Joe’s: Managing Less with More Due Date: No later than 9:40 AM Thursday, February 7, 2013 Remember the importance of deadlines, both in and out of class. Please do not ask to hand in the assignment past the due date. If you miss this one for some reason, there will be another. Thanks! ------------------------------------------------- Directions (use this as a checklist): * Read Chapter 1 thoroughly * Read both cases. One is about Trader Joe’s and the other is about Chobani Greek Style Yogurt. * Answer each of the four questions with significant thought and further research. Rushing through this the last minute will show loud and clear. * Your paper should be a total of 1,600 words (more is fine) and typewritten double spaced with 1” margins. * Please use no larger than 11 point font (this helps conserve paper). * Please conserve paper and fill each page (similar to the second page) * Please check for spelling and grammar * Please edit thoroughly. Any sloppy and haphazard papers will not earn full credit. * Each answer (if you want to divide 1,600 words by 4 questions, this should be 400 words for each answer, but you can decide how you want to allocate your words). * Remember that you can print (do so 48 hours in advance) in Cloud Hall 111. * Get started this week. I think you’ll find that managing your time is as important as managing any other precious resource. * Have a great time! I hope...
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...all studies, pick which ones are the best * Yes or no to opening plant * Cost * Issues * Cost * Which research will be most valuable * Whether the investment is worth it Back round * Larry Brownlow * MBA student, entrepreneur, looking to invest in a smaller self owned business * Trust fund of 500,000 * Research amount available 15,000 * Decide on whether to invest in the Coors distributorship limited time * Coors * Unwilling to compromise on quality * Open 1873 golden Colorado * Operating philosophy “had work, saving money, devotion to the quality of the product, caring about the environment, and giving people something to believe in.” * Requires constant refrigeration * Considered a high quality, standard beer, light and zesty taste, similar to standard beers from Miller and Budweiser. * Management seen by some to be antiunion beliefs, insensitive to minority issues, primarily unemployment and distribution * Sales depend on the efforts of two wholesalers planned for the state * Manson and Associates * Known for quality of work, particularly with respect to computer modeling * Special expertise in modeling pop employment for areas up to 10 years in the future * Given 9 research options based on primary and secondary data using the modeling computers Research options * Research options * Study A ...
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...is a family enterprise specializing in floral arrangements. With its reputation as a high-quality florist, it has been immensely profitable. The success of the company led the family to expand into several businesses: restaurant, automobile. Dealership, wine importation, and other unrelated ventures. Saddled with debt problems, Baby Bloomers sought the services of Gabby Fernando, a management consultant. For more details on the company’s operations beyond the family circle, Gabby decided to pursue some “detective work” by having casual chats with the office secretary. Author: Arturo Benedicto M. Ilano Discipline: Strategic Management Industry: Flower Shops Issues: Expansion Strategy, mission and vision, rightsizing strategy Setting: Philippines 1987 Level of Difficulty: Undergraduate/MBA Case Number: 7-1994-02 Teaching Note: 7-1994-02T Prepared by Arturo Benedicto M. Ilano, Assistant Professor, University of the Philippines, as a basis for class discussion. The case is not designed to illustrate effective or ineffective handling of managerial situations. Names of persons and places have been change. The University of the Philippines Business Research Foundation, Inc. supported the writing of this case study. Baby Bloomers is a family enterprise specializing in floral arrangements. Having successfully established itself as a high-quality florist, it is widely known to the market and has been immensely profitable. However, problems had cropped up in the company...
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... how they existing the item in the brain of the customers. I have interviewed the industry and recognize the aspects which are impacting the outcome of the Organization. And after this procedure we choose the suppliers as customers of leading wholesalers. Introduction The Reflective Log helps in evaluating the learning experience that took place during the internship period. It presents critical insights on the entire learning experience and presents clear reflection. It helps in analyzing how far the individual has achieved, progressed, developed new skill, or the internship experience has change the learning style and enhanced skills for future growth and professional development. It is strictly about skill evaluation and critical study of skill improvement achieved through work experience (Bridges, 1999). In this assignment the reflective log is specifically included to help in systematic thinking and gap identification which is essential for career growth by improving positive thinking. In this analysis Gibbs Reflective Cycle may be referred as it is helpful in identifying and analyzing the gaps in the skill and also intimates ways to deal with these gaps (Hickson, 2011). The model also helps in apt selection of strategies and identifies ways in which one should proceed or adapt to a particular process of growth so as to enjoy a defined career growth. Figure 1: Gibbs Reflective Cycle Source: (Brookes.ac.uk, 2015)...
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