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Case Study Method

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Case Study Method
The case method of teaching is widely used in business and science education today. By definition, a case is a written account of an actual condition that has occurred. This account is used as a real life example of a situation that can be analyzed by the students to teach concepts related to course study. Most often teaching with the case method requires facilitation and discussion of the account by the students (Foran, 2002). The aim is to analyze and apply the various course concepts as they pertain to the events in the case study. Some of the tools used by the teacher in the case method may be debate, or collaboration by placing students in groups. William Perry is a psychologist professor at Harvard and has commented on what is known as the Perry model for student learning. During early education students learn in what is called the dualist mode, where educators are the authority figures that students model and accept as 100% accurate in everything they say (Herreid, 2004). These authority figures lecture them on what is right and wrong and the students do not question this authority. The answers given by the teachers are the only correct ones and so the student learns to memorize these answers. During tests these answers are the only ones accepted as correct. Perry notes that this lecture mode only emphasizes the dualist mode where students are not allowed to think for themselves. He also makes the point that this is not how science works (Herreid, 2004). Actually it requires some thought by the student as well as the educator in order to investigate insights to problems and come up with solutions. Though at times answers may be incorrect, this serves to further evaluation, analysis, study, test, and revision all of which are the scientific process (Herreid, 2004). In this way develop of better alternatives can be found and the critical thinking process is repeated. The case study form of teaching is fairly well received by students who appear to prefer this format to traditional lecture teaching styles (Foran, 2002). It definitely offers more opportunity for creativity in applying business concepts and grasping the meaning and effects of actual application as seen through the case events. This method also allows students to immediately apply what they are learning versus simply taking in the concepts and not having the opportunity to put the theory into practice. Case studies require students to apply themselves in the decision making process of solving issues that exists in the account which does not have an immediate answer. This can be both exciting and challenging for the student as they develop analytical skills as well as business or management acumen. This method allows for each student to think independent of the text and launch out into exploring options to resolve the conflict or dilemma presented in the case (Foran, 2002). Critical thinking skills are required to analyze the information presented. Oftentimes in a business or management course setting, a SWOT analysis (Strength, Weaknesses, Opportunities, and Threats) is used to begin to comprehend the facts in a case (Cengage Learning, 2011). Once the facts have been separated within these categories with strengths and weaknesses reflecting internal factors involving the case. While opportunities and threats contain areas where external competition, and other industry factors play a role in the outcome of the final solutions (Cengage Learning, 2011). Once the details of the case have been categorized into the four areas of the SWOT analysis, further definition and planning takes place. With the next step being determining how best to leverage strengths and opportunities, yet reinforce weaknesses and diminish threats surrounding the case alternatives. There have been studies by the National Center for Case Study Learning that has surveyed teachers to gather their assessment of the case study method (Yadav, Lundeberg, DeSchryver, Dirkin, Schiller, Maier,& Herreid, 2007). This particular study was within the Science discipline. Over 130 teachers were surveyed and gave the following results about the effectiveness of the Case Study Method of Learning. For critical thinking over 91% agreed that students have a greater ability to examine a problem from more than a single perspective (Yadav, Lundeberg, et. Al., 2007). As far as understanding the text material and the concepts being taught, 90% of the teachers felt the students were capable of achieving various alternative solutions. Students had the ability to connect unrelated disciplines and tie seemingly unrelated concepts together according to 82% of the educators. Lastly the teachers felt that the case study learning encouraged conversations among students about ethics by 61% over the lecture method (Yadav, Lundeberg, et. Al., 2007). The survey also found that 78% of the students improved in their ability to communicate their thoughts and ideas. Less than 2% felt that students were able to retain less from what was taught in classes (Yadav, Lundeberg, et al, 2007). Which means that 98% felt that the case study method helped students retain what they learn. In conclusion, case study learning is considered by most college professors to be a great resource in teaching more than just course concepts and ideas. It teaches life skills in the ability to analyze real life problems and come up with workable well thought out alternatives for effective decision making.

References
Cengage Learning. (2011). Analyzing a case study. Retrieved March 2, 2011 from http://college.cengage.com/business/resources/casestudies/students/analyzing.htm#swot

Foran, J. (2002). Introduction and welcome to the case study method materials for a new pedagogy. Retrieved March 2, 2011 from http://www.soc.ucsb.edu/projects/casemethod/intro.html

Herreid, C.F. (2004). Can case study be used to teach critical thinking. Retrieved March 2, 2011 from http://sciencecases.lib.buffalo.edu/cs/pdfs/Case%20Studies%20and%20Critical%20Thinking.pdf

Yadav, A., Lundeberg, M., DeSchryver, M., Dirkin, K., Schiller, N.A., Maier, K., & Herreid, C.F. (2007). Faculty perceptions of the benefits of case teaching. Retrieved March 2, 2011 from http://sciencecases.lib.buffalo.edu/cs/pdfs/Faculty-Perceptions-of-the-Benefits-of-Case-Teaching.pdf

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